# SpyFu, Ubersuggest vs Moz Pro Comparison | | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **Star Rating** | 4.6 out of 5 | 4.2 out of 5 | 4.3 out of 5 | | **Total Reviews** | 518 | 159 | 608 | | **Largest Market Segment** | Small-Business (72.9% of reviews) | Small-Business (74.0% of reviews) | Small-Business (58.3% of reviews) | | **Entry Level Price** | $39.00 Per Month | No pricing available | $49.00 1 User Per Month | --- ## Top Pros & Cons ### SpyFu Pros: - Competitor Analysis (6 reviews) - Competitor Research (5 reviews) Cons: - Data Inaccuracy (3 reviews) - Incomplete Data (1 reviews) ### Ubersuggest Pros: - Keyword Research (5 reviews) - Ease of Use (4 reviews) Cons: - Limited Features (3 reviews) - Search Issues (3 reviews) ### Moz Pro Pros: - User-Friendly (14 reviews) - Keyword Research (12 reviews) Cons: - Limited Features (8 reviews) - Feature Deficiency (4 reviews) --- ## Ratings Comparison | Rating | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **Meets Requirements** | 8.9 (430 reviews) | 8.4 (108 reviews) | 8.4 (529 reviews) | | **Ease of Use** | 8.8 (437 reviews) | 9.1 (111 reviews) | 8.6 (532 reviews) | | **Ease of Setup** | 9.1 (267 reviews) | 9.2 (58 reviews) | 8.8 (325 reviews) | | **Ease of Admin** | 9.0 (262 reviews) | 9.1 (41 reviews) | 8.9 (248 reviews) | | **Quality of Support** | 9.0 (335 reviews) | 8.1 (92 reviews) | 8.5 (433 reviews) | | **Has the product been a good partner in doing business?** | 9.3 (255 reviews) | 8.5 (41 reviews) | 8.9 (238 reviews) | | **Product Direction (% positive)** | 8.3 (423 reviews) | 8.7 (96 reviews) | 8.3 (522 reviews) | --- ## Pricing ### SpyFu #### Entry-Level Pricing Plan: Basic Price: $39.00 Per Month Description: SpyFu stand-alone subscription Key Features: - Unlock full access to all PRO Tools - Unlimited keywords & domain results - Unlimited data exports [Browse all 3 editions](https://www.g2.com/products/spyfu/pricing) #### Free Trial No ### Ubersuggest #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Moz Pro #### Entry-Level Pricing Plan: Starter Price: $49.00 1 User Per Month Description: $39/mo when you pay yearly. For small businesses or startups with only one website. Key Features: - User seats - 1 - MozBar Premium - 24/7 Support [Browse all 5 editions](https://www.g2.com/products/moz-pro/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Content Marketing | Product | Score | Reviews | |---|---|---| | **SpyFu** | N/A | N/A | | **Ubersuggest** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### Content Creation | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | Not enough data | #### Optimization | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **SEO** | Not enough data | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | Not enough data | #### Logistics | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | ### SEO Tools | Product | Score | Reviews | |---|---|---| | **SpyFu** | 7.9/10 | 330 | | **Ubersuggest** | 7.9/10 | 90 | | **Moz Pro** | 7.0/10 | 483 | #### SEO Auditing & Monitoring | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **SEO Alerting** | 7.8 (51 reviews) | 8.8 (71 reviews) | 8.1 (246 reviews) | | **SEO Auditing** | 8.6 (30 reviews) | 8.9 (75 reviews) | 8.4 (233 reviews) | | **SEO Change Tracking** | 8.0 (29 reviews) | 8.8 (69 reviews) | Feature Not Available | | **Technical SEO** | 7.9 (28 reviews) | 8.5 (68 reviews) | 8.1 (232 reviews) | #### Agentic AI - SEO Tools | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | 6.3 (5 reviews) | 5.6 (28 reviews) | | **Multi-step Planning** | Not enough data | 6.3 (5 reviews) | 5.7 (27 reviews) | | **Cross-system Integration** | Not enough data | 6.0 (7 reviews) | 5.8 (29 reviews) | | **Adaptive Learning** | Not enough data | 7.3 (5 reviews) | 6.3 (29 reviews) | | **Natural Language Interaction** | Not enough data | 8.0 (5 reviews) | 6.1 (28 reviews) | | **Proactive Assistance** | Not enough data | 8.0 (5 reviews) | 5.8 (28 reviews) | | **Decision Making** | Not enough data | 8.3 (5 reviews) | 5.8 (28 reviews) | #### SEO Content & Rankings | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **Link Building** | 8.1 (236 reviews) | 8.0 (71 reviews) | 7.8 (450 reviews) | | **Keyword Research** | 9.0 (321 reviews) | 8.9 (87 reviews) | 8.5 (460 reviews) | | **SERP Rank Tracking** | 8.6 (267 reviews) | 8.7 (72 reviews) | 8.6 (450 reviews) | | **Localization** | 7.0 (47 reviews) | 8.5 (61 reviews) | 7.4 (240 reviews) | | **Content Insights** | 8.0 (29 reviews) | 8.7 (70 reviews) | 7.5 (221 reviews) | #### SEO Reporting | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **Competitor Analysis** | 9.2 (313 reviews) | 8.8 (75 reviews) | 8.4 (453 reviews) | | **Data Visualization** | 8.9 (57 reviews) | 8.7 (70 reviews) | 7.8 (242 reviews) | | **Custom Reports** | 7.9 (54 reviews) | 8.1 (63 reviews) | 7.4 (241 reviews) | | **White Label** | 7.8 (40 reviews) | 7.1 (47 reviews) | 6.8 (225 reviews) | #### Generative AI | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **AI Text Generation** | 5.8 (10 reviews) | 7.2 (24 reviews) | 6.0 (202 reviews) | | **AI Text Summarization** | 6.0 (10 reviews) | 6.9 (23 reviews) | 6.1 (202 reviews) | ### Paid Search Intelligence | Product | Score | Reviews | |---|---|---| | **SpyFu** | 8.1/10 | 34 | | **Ubersuggest** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### Platform Basics | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **Benchmarking** | 8.7 (22 reviews) | Not enough data | Not enough data | | **Ad Creatives** | 7.9 (24 reviews) | Not enough data | Not enough data | | **Paid Search Data** | 8.7 (31 reviews) | Not enough data | Not enough data | #### Platform Data | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **Alerts** | 6.7 (19 reviews) | Not enough data | Not enough data | | **Data Access** | 8.7 (26 reviews) | Not enough data | Not enough data | | **Web Traffic** | 8.3 (27 reviews) | Not enough data | Not enough data | | **Subdomains** | 7.7 (21 reviews) | Not enough data | Not enough data | #### Agentic AI - Operational Risk Management | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **SpyFu** | N/A | N/A | | **Ubersuggest** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### AI Visibility & Tracking | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | Not enough data | | **AI Search Ranking Insights** | Not enough data | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | Not enough data | | **AI Hallucination Detection** | Not enough data | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | Not enough data | #### AI Content Optimization | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Not enough data | Not enough data | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | Not enough data | #### Reporting & Alerts | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Not enough data | Not enough data | | **AI Visibility Reporting** | Not enough data | Not enough data | Not enough data | ### AI Search Visibility Optimization Tools | Product | Score | Reviews | |---|---|---| | **SpyFu** | N/A | N/A | | **Ubersuggest** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### AI Content Structuring - AI Search Visibility Optimization tools | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **AI-Optimized Content Structuring** | Not enough data | Not enough data | Not enough data | | **Schema & Structured Data Optimization** | Not enough data | Not enough data | Not enough data | | **AI-Readable Content Formatting** | Not enough data | Not enough data | Not enough data | | **LLM-Ready Content Preparation** | Not enough data | Not enough data | Not enough data | #### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **Entity Recognition & Mapping** | Not enough data | Not enough data | Not enough data | | **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | Not enough data | | **Semantic Content Analysis** | Not enough data | Not enough data | Not enough data | | **Topic Authority Optimization** | Not enough data | Not enough data | Not enough data | #### AI Retrieval Optimization - AI Search Visibility Optimization tools | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **Passage & Chunk Optimization** | Not enough data | Not enough data | Not enough data | | **AI Citation Optimization** | Not enough data | Not enough data | Not enough data | | **Retrieval Readiness Analysis** | Not enough data | Not enough data | Not enough data | | **AI Query Matching Analysis** | Not enough data | Not enough data | Not enough data | #### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **AI Citation Monitoring** | Not enough data | Not enough data | Not enough data | | **AI Answer Visibility Tracking** | Not enough data | Not enough data | Not enough data | | **Generative Search Performance Analytics** | Not enough data | Not enough data | Not enough data | #### Workflow & Platform Integrations - AI Search Visibility Optimization tools | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | Not enough data | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **SpyFu** | N/A | N/A | | **Ubersuggest** | 8.3/10 | 54 | | **Moz Pro** | N/A | N/A | #### Tools | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **Contact Collection** | Not enough data | 7.8 (30 reviews) | Not enough data | | **Audience Insights** | Not enough data | 8.6 (41 reviews) | Not enough data | | **Social Sharing** | Not enough data | 8.1 (37 reviews) | Not enough data | #### Metrics | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **Entry and Exit Pages** | Not enough data | 8.1 (33 reviews) | Not enough data | | **Sessions** | Not enough data | 8.1 (33 reviews) | Not enough data | | **Engagement** | Not enough data | 8.7 (33 reviews) | Not enough data | | **Return** | Not enough data | 8.4 (30 reviews) | Not enough data | | **Conversions** | Not enough data | 8.3 (33 reviews) | Not enough data | | **Search Rank** | Not enough data | 9.0 (49 reviews) | Not enough data | #### Agentic AI - Content Analytics | Feature | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [SEO Tools](https://www.g2.com/categories/seo-tools) **Unique to SpyFu (1):** [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence) **Unique to Ubersuggest (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics) **Unique to Moz Pro (2):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools) --- ## Reviewer Demographics ### By Company Size | Segment | SpyFu | Ubersuggest | Moz Pro | |---|---|---|---| | **Small-Business** | 72.9% | 74.0% | 58.3% | | **Mid-Market** | 21.2% | 24.7% | 33.3% | | **Enterprise** | 6.0% | 1.3% | 8.4% | ### By Industry #### SpyFu - **Marketing and Advertising:** 40.2% - **Internet:** 6.4% - **Information Technology and Services:** 5.8% - **Computer Software:** 5.4% - **Automotive:** 2.0% - **Retail:** 2.0% - **Real Estate:** 2.0% - **Financial Services:** 1.8% - **Consumer Services:** 1.8% - **Health, Wellness and Fitness:** 1.6% - **Other:** 31.1% #### Ubersuggest - **Marketing and Advertising:** 29.7% - **Information Technology and Services:** 16.8% - **Computer Software:** 11.0% - **Market Research:** 3.9% - **Hospital & Health Care:** 2.6% - **Online Media:** 2.6% - **Broadcast Media:** 1.9% - **Consumer Services:** 1.9% - **Human Resources:** 1.9% - **Computer & Network Security:** 1.3% - **Other:** 26.5% #### Moz Pro - **Marketing and Advertising:** 30.3% - **Information Technology and Services:** 9.0% - **Computer Software:** 8.1% - **Internet:** 7.3% - **Retail:** 2.9% - **Hospital & Health Care:** 2.5% - **Non-Profit Organization Management:** 2.4% - **Financial Services:** 1.9% - **Manufacturing:** 1.5% - **Higher Education:** 1.5% - **Other:** 32.5% --- ## Alternatives ### Alternatives to SpyFu - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3381 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1546 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1166 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (693 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (813 reviews) - [Raven Tools](https://www.g2.com/products/raven-tools/reviews) — 4.2/5 stars (154 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (446 reviews) ### Alternatives to Ubersuggest - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3381 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1546 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (693 reviews) - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) — 4.8/5 stars (543 reviews) - [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews) - [Mangools](https://www.g2.com/products/mangools/reviews) — 4.7/5 stars (97 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1166 reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [WriterZen](https://www.g2.com/products/writerzen/reviews) — 4.7/5 stars (201 reviews) ### Alternatives to Moz Pro - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3381 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1546 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (813 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1166 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (693 reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (446 reviews) --- ## Top Discussions ### SpyFu - Title: [What is SpyFu used for?](https://www.g2.com/discussions/what-is-spyfu-used-for) — 1 comment > **Top comment:** "Spyfu scrapes Google search result pages and catalogs the ads it sees to provide you a clear window into the advertising efforts of your competition. Spyfu..." - Title: [How do you check what keywords a website ranks for?](https://www.g2.com/discussions/how-do-you-check-what-keywords-a-website-ranks-for) — 1 comment > **Top comment:** "for organic keywords, there's no way you can pinpoint the exact keywords they are ranking. Though clues can be found on the website headers, or the web pages..." - Title: [What is SpyFu?](https://www.g2.com/discussions/what-is-spyfu) — 1 comment > **Top comment:** "A search engine optimization tool that allows you to audit almost ANY site online and reverse draw relevant variables that allow those sites to rank for..." - Title: [How do I sort keywords by location?](https://www.g2.com/discussions/43314-how-do-i-sort-keywords-by-location) — 1 comment, 1 upvote > **Top comment:** "Search on youtube........ also you can visit https://tech-tweet.com" - Title: [How to be a software developer for SpyFu?](https://www.g2.com/discussions/31295-how-to-be-a-software-developer-for-spyfu) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Hi David. Our Developers come from a variety of backgrounds, but they all have these things in common: a few years of developer expertise and very strong..." ### Ubersuggest - Title: [What are the features of Ubersuggest?](https://www.g2.com/discussions/what-are-the-features-of-ubersuggest) — 4 comments, 1 upvote > **Top comment:** "Ubersuggest is an SEO tool to audit the website, filter out according to the authority of the website and find backlinks " - Title: [What is Ubersuggest used for?](https://www.g2.com/discussions/what-is-ubersuggest-used-for) — 3 comments > **Top comment:** "Maximizing the effectiveness of a websites SEO in an easy robust and highly advanced platform, And providing visually informative reports for the..." - Title: [How's your experience as Ubersuggest user?](https://www.g2.com/discussions/43599-how-s-your-experience-as-ubersuggest-user) — 3 comments, 1 upvote > **Top comment:** "So far, Ubersuggest and the NP company have value. I like the product for Keyword and competitor research. It seems that NP does not care about me much since..." - Title: [What will Ubersuggest allow us to do?](https://www.g2.com/discussions/what-will-ubersuggest-allow-us-to-do) — 1 comment > **Top comment:** "Searches for very long-tail keywords without competition are the best tool to use easily and obtain keywords for any project." ### Moz Pro - Title: [How to get audit report of my website?](https://www.g2.com/discussions/how-to-get-audit-report-of-my-website) — 3 comments, 1 upvote > **Top comment:** "This page shows Moz's site audit. https://moz.com/products/pro/site-crawl. The one page is the on-page optimization report. The site audit crawls your..." - Title: [What is Moz Pro used for?](https://www.g2.com/discussions/what-is-moz-pro-used-for) — 2 comments > **Top comment:** "To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your..." - Title: [What is moz ranking?](https://www.g2.com/discussions/what-is-moz-ranking) — 2 comments > **Top comment:** "Ranking refers to the order of URLs on the search engine results page (SERP) and the process search engines use to determine these results. Search visibility..." - Title: [How much does Moz pro cost?](https://www.g2.com/discussions/how-much-does-moz-pro-cost) — 1 comment > **Top comment:** "Non-discounted pricing (they offer a 30% discount at the time of posting this since it is their 20th anniversary): * Standard: $950 per year (when paid..." - Title: [What is moz tool?](https://www.g2.com/discussions/what-is-moz-tool) — 1 comment, 1 upvote > **Top comment:** "Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. With..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/spyfu-vs-ubersuggest-vs-moz-pro)