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Compare Sprout Social and Zoho Social 
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At a Glance
Market Segments
Small-Business (44.8% of reviews)
Small-Business (87.8% of reviews)
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
$0.00
Sprout Social
Star Rating
(5,756)4.4 out of 5
Market Segments
Small-Business (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansZoho Social
Star Rating
(2,835)4.6 out of 5
Market Segments
Small-Business (87.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Zoho Social. Users appreciate its intuitive interface and powerful analytics capabilities, which help them gain actionable insights into their social media performance.
- Users say that Zoho Social offers a more accessible entry point with its free tier, making it an attractive option for small businesses. Reviewers highlight its simple and straightforward UI, which is particularly beneficial for users who need to manage multiple accounts without a steep learning curve.
- According to verified reviews, Sprout Social's implementation process is praised for being smooth and efficient. Users mention features like queue management that streamline the publishing process across various platforms, making it easier to maintain a consistent social media presence.
- Reviewers mention that while Zoho Social is user-friendly, it sometimes lacks the advanced features that Sprout Social offers. For instance, users appreciate Sprout Social's robust data tracking and customization options, which provide deeper insights into post performance and audience engagement.
- G2 reviewers highlight that Sprout Social has a larger user base, reflected in its total number of reviews. This suggests a more established presence in the market, which can be reassuring for potential users looking for a reliable social media management tool.
- Users report that Zoho Social's support is commendable, with many finding it easy to use for scheduling and tracking social media accounts. However, some users feel that Sprout Social's quality of support could be improved, as they seek more proactive assistance in navigating complex features.
Pricing
Entry-Level Pricing
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Zoho Social
FREE
$0.00
(Forever free. No ads, of course.)
- 1 Team Member
- 1 Brand
- 6 Channels: Facebook Pages, X Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, Google Business Profile
Free Trial
Sprout Social
Free Trial is available
Zoho Social
Free Trial is available
Ratings
Meets Requirements
8.5
5,016
8.9
2,345
Ease of Use
8.8
5,069
9.2
2,358
Ease of Setup
8.7
3,454
9.3
1,613
Ease of Admin
8.8
2,160
9.2
1,493
Quality of Support
8.6
4,486
8.7
1,904
Has the product been a good partner in doing business?
8.7
2,127
9.0
1,380
Product Direction (% positive)
8.9
4,941
9.3
2,275
Features by Category
Social Analytics
7.7
2944
8.1(won by 0.4)
699
7.8
3128
8.5(won by 0.7)
896
8.7
3292
8.8(won by 0.1)
937
7.2(won by default)
2584
Feature Not Available
7.0
2591
8.5(won by 1.5)
767
7.2
2350
8.3(won by 1.1)
191
7.1
2287
8.0(won by 0.9)
182
Reports & Dashboards
8.1
3166
8.5(won by 0.4)
819
8.5
3231
8.7(won by 0.2)
806
8.5
3071
8.8(won by 0.3)
848
Feature Not Available
7.9(won by default)
181
Agentic AI - Social Media Analytics
6.2
883
8.3(won by 2.1)
19
6.2
876
8.2(won by 2.0)
17
6.2
868
8.2(won by 2.0)
18
6.2
874
8.1(won by 1.9)
18
6.2
874
8.3(won by 2.1)
18
Content & Collaboration
8.9
3111
9.1
513
7.9
2901
8.6
474
8.2
2954
8.8
457
8.0
2849
8.6
420
8.3
2962
8.9
442
Feature Not Available
8.5
379
Social Management
8.6
4134
Feature Not Available
8.9
4125
Feature Not Available
8.1
3772
Feature Not Available
8.5
4075
Feature Not Available
Feature Not Available
Feature Not Available
7.9
2863
8.8
376
7.5
2461
8.6
231
Agentic AI - Social Media Management
6.2
1050
7.7
60
6.4
1041
7.9
58
6.5
1037
8.3
57
6.5
1033
8.1
56
6.4
1025
8.2
55
6.4
1026
7.9
57
6.4
1022
8.2
54
Monitoring & Listening
8.5
1887
Not enough data
7.0
1426
Not enough data
8.0
1191
Not enough data
7.9
1177
Not enough data
7.7
1148
Not enough data
7.8
1176
Not enough data
Agentic AI - Social Media Listening Tools
6.4
382
Not enough data
6.4
380
Not enough data
6.4
383
Not enough data
6.4
381
Not enough data
6.4
381
Not enough data
Data Management & Analysis
7.5
1193
Not enough data
8.6
1946
Not enough data
8.0
1212
Not enough data
7.8
1117
Not enough data
Generative AI
7.1
856
Not enough data
6.9
845
Not enough data
Process
8.4
1446
Not enough data
7.9
1233
Not enough data
7.7
1000
Not enough data
Channels
Feature Not Available
Not enough data
8.8
1495
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Insight
7.4
1121
Not enough data
8.4
1417
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Sprout Social and Zoho Social are categorized as Social Media Suites, Social Media Management, and Social Media Analytics
Unique Categories
Sprout Social is categorized as Social Media Listening Tools and Social Customer Service
Zoho Social has no unique categories
Reviews
Reviewers' Company Size
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.2%
Higher Education
5.4%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Marketing and Advertising
14.1%
Information Technology and Services
6.9%
Real Estate
3.5%
Education Management
3.2%
Retail
3.2%
Other
69.1%
Discussions
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
How do I make the most of Reporting and sharing Analytics with clients?
2 Comments
BN
The Zoho reports are easy to understand + look great. You can download them as PDF. As long as you're performing, your clients will have a clear picture of...Read more
How do I use the repeat post option?
2 Comments
PE
Hi Salman, you can enable and use the Repeat Scheduler when scheduling your posts from 'New Post' publishing window in Zoho Social. This feature will allow...Read more
Better Reporting Please
2 Comments
PE
Hi Andy, the Reports in Zoho Social can only be generated for up to 95 days in the past. We already have plans to increase the date-range to generate...Read more
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