Compare Sprout Social and Yext 
Featured Products
At a Glance
Market Segments
Small-Business (44.6% of reviews)
Enterprise (39.9% of reviews)
Entry-Level Pricing
Starting at $79.00 1 user/per month (billed annually)
No pricing available
Sprout Social
Star Rating
(6,394)4.4 out of 5
Market Segments
Small-Business (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00 1 user/per month (billed annually)
Free Trial is available
Browse all 5 pricing plansYext
Star Rating
(1,091)4.4 out of 5
Market Segments
Enterprise (39.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about YextSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in user experience, with many users praising its intuitive setup and ease of scheduling posts across multiple accounts. One user noted, "From setup to scheduling, it’s such a cool breeze," highlighting the platform's user-friendly design.
- Users say that Yext provides a solid solution for managing multiple online platforms in one place, which is particularly beneficial for businesses with various locations. Reviewers appreciate the ability to preplan and categorize postings by location, making it easier to tailor content to different audiences.
- According to verified reviews, Sprout Social stands out for its robust analytics and reporting features. Users find the reports and graphs helpful for presentations, which enhances their ability to demonstrate social media performance effectively.
- Reviewers mention that while Yext has a strong focus on business listings, it may not offer the same depth of social media management features as Sprout Social. Users have expressed a desire for more comprehensive social engagement tools within Yext.
- G2 reviewers highlight that Sprout Social's customer support is highly rated, with users noting that the team is responsive and helpful. This level of support can be crucial for businesses that rely on timely assistance for their social media strategies.
- Users report that while both platforms have similar star ratings, Sprout Social's significantly higher G2 Score reflects a broader satisfaction among users, particularly in areas like ease of use and product direction, where it consistently receives positive feedback.
Pricing
Entry-Level Pricing
Sprout Social
Essentials
Starting at $79.00
1 user/per month (billed annually)
Created for social media professionals focused on simplifying publishing workflows.
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
Yext
No pricing availableFree Trial
Sprout Social
Free Trial is available
Yext
Free Trial is available
Ratings
Meets Requirements
8.5
5,408
8.8
828
Ease of Use
8.8
5,469
8.5
848
Ease of Setup
8.7
3,824
8.4
626
Ease of Admin
8.8
2,243
8.5
410
Quality of Support
8.6
4,824
8.5
777
Has the product been a good partner in doing business?
8.7
2,209
8.7
410
Product Direction (% positive)
8.9
5,297
8.3
801
Features by Category
Content
Not enough data
8.0
117
Not enough data
7.7
113
Not enough data
7.7
107
Not enough data
7.5
104
Not enough data
7.9
107
Not enough data
7.8
111
Not enough data
8.0
114
Not enough data
8.0
115
Not enough data
7.9
107
Design
Not enough data
7.5
106
Not enough data
7.5
104
Not enough data
7.9
106
Not enough data
7.6
112
Platform
Not enough data
7.8
112
Not enough data
8.1
117
Not enough data
7.9
113
Not enough data
8.4
122
Not enough data
8.3
117
Not enough data
7.8
103
Not enough data
8.1
125
Not enough data
8.0
110
Agentic AI - Web Content Management
Not enough data
5.2
17
Not enough data
6.1
17
Social Analytics
7.7(won by default)
2978
Not enough data
7.8(won by default)
3155
Not enough data
8.8(won by default)
3377
Not enough data
7.2(won by default)
2600
Not enough data
7.0(won by default)
2606
Not enough data
7.3(won by default)
2368
Not enough data
7.1(won by default)
2307
Not enough data
Reports & Dashboards
8.1(won by default)
3226
Not enough data
8.5(won by default)
3270
Not enough data
8.5(won by default)
3127
Not enough data
Feature Not Available
Not enough data
Agentic AI - Social Media Analytics
6.2(won by default)
893
Not enough data
6.3(won by default)
890
Not enough data
6.2(won by default)
879
Not enough data
6.2(won by default)
887
Not enough data
6.3(won by default)
892
Not enough data
Monitoring
Not enough data
7.3
25
Not enough data
8.0
27
Not enough data
7.9
28
Administration
Not enough data
7.7
30
Not enough data
7.8
27
Not enough data
8.3
26
Not enough data
7.5
27
Standards
Not enough data
7.8
30
Not enough data
7.1
26
Not enough data
7.1
21
Not enough data
7.2
23
Agentic AI - Digital Governance
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
7.1
8
Not enough data
6.4
7
Not enough data
6.9
7
Content Management
Not enough data
8.4
29
Not enough data
8.1
25
Not enough data
8.5
28
Content Discovery
Not enough data
8.7
30
Not enough data
8.0
24
Not enough data
8.0
23
Not enough data
8.0
23
Not enough data
8.2
25
Not enough data
7.8
23
Generative AI
Not enough data
7.1
16
Not enough data
7.2
16
Administration
Not enough data
7.8
50
Not enough data
7.6
47
Not enough data
7.5
50
Knowledge Management
Not enough data
8.6
49
Not enough data
8.0
41
Not enough data
8.1
49
Compliance
Not enough data
8.0
46
Not enough data
7.8
44
Not enough data
7.8
44
Not enough data
7.7
43
Customer Support
Not enough data
8.0
39
Not enough data
7.9
38
Not enough data
7.2
31
Data Security
Not enough data
7.6
38
Not enough data
7.9
39
Not enough data
8.2
43
Not enough data
7.7
37
Administration
Not enough data
7.5
40
Not enough data
8.4
47
Not enough data
8.6
45
Generative AI
Not enough data
7.1
25
Business Tools
Not enough data
8.6
97
Not enough data
8.1
64
Not enough data
7.8
62
Not enough data
8.1
82
Not enough data
7.8
66
Customer Tools
Not enough data
9.0
108
Not enough data
8.6
88
Not enough data
8.3
75
Not enough data
8.1
84
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
6.7
10
Not enough data
6.5
11
Not enough data
7.2
10
Not enough data
6.2
10
Not enough data
6.3
10
Segmentation
Not enough data
5.3
12
Not enough data
5.6
12
Targeting
Not enough data
5.6
12
Not enough data
5.7
12
Triggered Content
Not enough data
5.8
12
Not enough data
5.6
12
Not enough data
5.6
12
Personalized Content
Not enough data
5.3
12
Not enough data
5.4
12
Not enough data
5.4
12
Agentic AI - Personalization Engines
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
5.0
6
Listing Management
Not enough data
8.9
230
|
Verified
Not enough data
8.6
206
|
Verified
Not enough data
8.3
234
|
Verified
Not enough data
8.6
232
|
Verified
Performance
Not enough data
8.5
239
|
Verified
Not enough data
8.3
239
|
Verified
Knowledge Pages
Not enough data
8.1
82
Not enough data
8.0
74
Not enough data
7.7
70
Not enough data
7.4
64
Not enough data
8.2
77
Not enough data
8.1
75
Knowledge Dissemination
Not enough data
8.2
81
Not enough data
8.4
80
Not enough data
8.4
84
Not enough data
8.3
80
Not enough data
7.9
77
Not enough data
7.8
60
Not enough data
8.2
75
Not enough data
8.1
72
Not enough data
8.2
76
Agentic AI - Knowledge Base
Not enough data
7.0
19
Not enough data
6.9
18
Not enough data
6.9
18
Local Search Optimization
Not enough data
8.0
129
Not enough data
8.8
150
|
Verified
Not enough data
8.7
159
|
Verified
Not enough data
8.7
134
|
Verified
Not enough data
7.2
108
|
Verified
Not enough data
8.2
151
|
Verified
SEO Auditing & Monitoring
Not enough data
6.3
17
Not enough data
6.8
20
Not enough data
6.6
17
Not enough data
5.7
15
Agentic AI - SEO Tools
Not enough data
6.1
12
Not enough data
6.4
12
Not enough data
6.3
13
Not enough data
6.1
12
Not enough data
6.1
12
Not enough data
5.4
12
Not enough data
6.0
12
SEO Content & Rankings
Not enough data
5.7
29
Not enough data
6.1
31
Not enough data
5.8
29
Not enough data
6.6
16
Not enough data
6.5
14
SEO Reporting
Not enough data
5.6
29
Not enough data
6.4
16
Not enough data
6.5
16
Not enough data
6.3
14
Generative AI
Not enough data
6.8
16
Not enough data
5.8
12
Content & Collaboration
8.9
3211
8.0
97
7.9
2923
8.1
93
8.2
3022
7.8
89
8.0
2905
7.8
92
8.3
3008
8.1
100
Feature Not Available
8.0
90
Social Management
8.6
4367
7.9
145
8.9
4403
8.4
151
8.1
3819
8.0
142
8.5
4233
8.1
146
Feature Not Available
7.4
129
7.9
2906
7.7
99
7.5
2488
7.8
101
Agentic AI - Social Media Management
6.2
1062
6.9
22
6.4
1052
7.3
22
6.6
1068
7.1
22
6.5
1043
7.2
21
6.5
1034
7.3
21
6.4
1035
7.1
21
6.5
1036
7.3
21
Compatibility
Not enough data
8.1
18
Not enough data
8.0
17
Not enough data
7.6
15
Agentic AI - Enterprise Search Software
Not enough data
5.3
5
Not enough data
5.7
5
Not enough data
5.7
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Search Queries
Not enough data
8.0
17
Not enough data
8.7
17
Not enough data
8.2
16
Not enough data
7.4
13
Not enough data
8.4
17
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
7.5
17
Not enough data
7.9
19
Not enough data
7.4
17
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Setup
Not enough data
7.7
29
Not enough data
7.5
29
Not enough data
7.8
31
Not enough data
7.5
25
Product Discovery
Not enough data
7.7
30
Not enough data
7.6
28
Not enough data
7.9
28
Not enough data
7.2
23
Not enough data
8.0
29
Integration
Not enough data
7.9
26
Not enough data
7.2
24
Not enough data
7.3
22
Page Customization
Not enough data
7.0
41
Not enough data
7.1
37
Not enough data
7.2
38
Not enough data
7.4
36
Page Optimization
Not enough data
6.4
31
Not enough data
7.3
38
Not enough data
7.5
40
Not enough data
7.6
43
Integrations
Not enough data
6.9
32
Not enough data
7.2
30
Not enough data
7.7
36
Generative AI
Not enough data
Feature Not Available
Agentic AI - Landing Page Builders
Not enough data
4.8
10
Data collection
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
4.5
7
Not enough data
4.8
7
Segment Trending
Not enough data
5.2
8
Not enough data
4.8
7
Not enough data
4.5
7
Not enough data
4.8
7
Analysis
Not enough data
6.5
9
Not enough data
6.3
9
Not enough data
5.6
8
Platform
Not enough data
6.9
7
Not enough data
6.9
8
Not enough data
5.5
7
Not enough data
6.5
8
Not enough data
6.2
7
Not enough data
6.7
7
Agentic AI - Market Intelligence
Not enough data
5.5
7
Not enough data
6.3
8
Monitoring & Listening
8.5
1906
Not enough data
7.0
1432
Not enough data
8.0
1227
Not enough data
7.9
1195
Not enough data
7.7
1166
Not enough data
7.8
1191
Not enough data
Agentic AI - Social Media Listening Tools
6.4
385
Not enough data
6.5
390
Not enough data
6.4
385
Not enough data
6.4
385
Not enough data
6.5
386
Not enough data
Data Management & Analysis
7.5
1211
Not enough data
8.6
1988
Not enough data
8.1
1227
Not enough data
7.8
1125
Not enough data
Generative AI
7.1
864
Not enough data
6.9
849
Not enough data
Process
8.4
1467
Not enough data
7.9
1247
Not enough data
7.7
1006
Not enough data
Channels
Feature Not Available
Not enough data
8.8
1522
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Insight
7.4
1125
Not enough data
8.4
1433
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Policy Management - Digital Communications Governance
Not enough data
8.0
14
Not enough data
7.7
14
Surveillance - Digital Communications Governance
Not enough data
8.1
14
Not enough data
8.0
14
Analytics and Reporting - Digital Communications Governance
Not enough data
8.0
14
Not enough data
8.1
13
Compliance Management - Digital Communications Governance
Not enough data
8.2
14
Not enough data
8.2
14
AI Visibility & Tracking
Not enough data
6.2
7
Not enough data
6.7
8
Sentiment & Brand Analysis
Not enough data
7.5
8
Not enough data
6.5
8
Competitive Benchmarking
Not enough data
6.2
7
Not enough data
6.7
8
AI Content Optimization
Not enough data
6.4
7
Not enough data
6.7
8
Reporting & Alerts
Not enough data
6.7
8
Not enough data
6.7
8
Consumer Intelligence
Not enough data
8.4
196
Not enough data
7.6
176
|
Verified
Not enough data
8.1
183
|
Verified
Reporting
Not enough data
7.0
125
Not enough data
7.7
152
|
Verified
Not enough data
8.5
206
|
Verified
Media Monitoring
Not enough data
7.6
153
Not enough data
7.4
137
Not enough data
7.7
133
In-House Management
Not enough data
7.1
120
Not enough data
7.5
134
|
Verified
Generative AI
Not enough data
6.9
87
Agentic AI - Online Reputation Management
Not enough data
7.1
29
Not enough data
7.4
28
Not enough data
7.2
30
Not enough data
7.3
30
Not enough data
7.2
29
Not enough data
7.3
30
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Sprout Social and Yext are categorized as Social Media Management
Unique Categories
Sprout Social is categorized as Social Media Suites, Social Media Listening Tools, Social Media Analytics, and Social Customer Service
Yext is categorized as Multi-Location Marketing Platforms, Store Locator, Local SEO, Local Listing Management, Landing Page Builders, Digital Governance, Contact Center Knowledge Base, Insight Engines, Market Intelligence, Online Reputation Management, SEO Tools, Enterprise Search Software, Web Content Management, Answer Engine Optimization (AEO), Knowledge Base, Digital Communications Governance, E-Commerce Search, and Personalization Engines
Reviews
Reviewers' Company Size
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yext
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.4%
Non-Profit Organization Management
6.3%
Higher Education
5.5%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.9%
Financial Services
18.4%
Hospital & Health Care
8.8%
Marketing and Advertising
7.7%
Insurance
7.3%
Retail
7.1%
Other
50.7%
Discussions
Is there a place of education for users?
7 Comments
BR
General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:...Read more
What does Yext do?
3 Comments
DC
Collects and organize content into a Knowledge Graph, then leverages a complementary set of products — including Listings, Pages, Reviews, and Search — to...Read more
What is YEXT used for?
2 Comments
TW
Yext is used for submitting your businesses' information to all of the most important publishers and directories online. Yext makes it easy to manage your...Read more
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