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Compare Sprout Social and Yext 
Featured Products
At a Glance
Market Segments
Small-Business (44.8% of reviews)
Enterprise (40.6% of reviews)
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
No pricing available
Sprout Social
Star Rating
(5,753)4.4 out of 5
Market Segments
Small-Business (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansYext
Star Rating
(965)4.4 out of 5
Market Segments
Enterprise (40.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about YextSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Yext. Users appreciate its intuitive interface and powerful analytics, which help them gain actionable insights into their social media performance.
- Users say that Sprout Social's implementation process is smooth and efficient, with many highlighting the ease of setting up features like queue management and social publishing across multiple channels. In contrast, while Yext also offers a fast setup, users note that it lacks some of the advanced features that Sprout Social provides.
- Reviewers mention that Sprout Social's content calendar and social analytics features are particularly robust, allowing for effective campaign planning and optimization. Users have praised the ability to publish once and post everywhere, which simplifies their workflow significantly.
- According to verified reviews, Yext shines in its automatic listing updates and customizable local landing pages, which are beneficial for businesses focused on local SEO. However, users feel that its social media capabilities are not as comprehensive as those offered by Sprout Social.
- Users highlight that both platforms provide quality support, but Sprout Social edges out slightly with a more user-friendly experience. Reviewers appreciate the responsive customer service and the helpful resources available for troubleshooting and maximizing the platform's features.
- G2 reviewers note that while both products have similar star ratings, the sheer volume of reviews for Sprout Social indicates a more reliable consensus on its performance. With over 5,600 reviews, users feel confident in Sprout Social's capabilities, whereas Yext's smaller review pool raises some questions about its overall effectiveness in the social media management space.
Pricing
Entry-Level Pricing
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Yext
No pricing availableFree Trial
Sprout Social
Free Trial is available
Yext
Free Trial is available
Ratings
Meets Requirements
8.5
5,033
8.8
761
Ease of Use
8.8
5,086
8.5
779
Ease of Setup
8.7
3,470
8.4
566
Ease of Admin
8.8
2,167
8.5
397
Quality of Support
8.6
4,500
8.5
721
Has the product been a good partner in doing business?
8.7
2,134
8.7
399
Product Direction (% positive)
8.9
4,957
8.4
744
Features by Category
Content
Not enough data
8.1
114
Not enough data
7.7
113
Not enough data
7.7
107
Not enough data
7.5
104
Not enough data
7.9
106
Not enough data
7.8
110
Not enough data
8.0
114
Not enough data
8.0
113
Not enough data
7.9
107
Design
Not enough data
7.5
106
Not enough data
7.4
103
Not enough data
7.9
105
Not enough data
7.6
109
Platform
Not enough data
7.8
112
Not enough data
8.1
116
Not enough data
7.9
113
Not enough data
8.4
120
Not enough data
8.3
116
Not enough data
7.7
102
Not enough data
8.0
121
Not enough data
8.0
107
Agentic AI - Web Content Management
Not enough data
5.5
16
Not enough data
5.8
16
Social Analytics
7.7(won by default)
2956
Not enough data
7.8(won by default)
3141
Not enough data
8.7(won by default)
3306
Not enough data
7.2(won by default)
2595
Not enough data
7.0(won by default)
2602
Not enough data
7.2(won by default)
2361
Not enough data
7.1(won by default)
2299
Not enough data
Reports & Dashboards
8.1(won by default)
3179
Not enough data
8.5(won by default)
3244
Not enough data
8.5(won by default)
3085
Not enough data
Feature Not Available
Not enough data
Agentic AI - Social Media Analytics
6.2(won by default)
893
Not enough data
6.2(won by default)
886
Not enough data
6.2(won by default)
878
Not enough data
6.2(won by default)
884
Not enough data
6.2(won by default)
885
Not enough data
Monitoring
Not enough data
7.3
24
Not enough data
8.0
27
Not enough data
7.8
27
Administration
Not enough data
7.6
28
Not enough data
7.8
27
Not enough data
8.3
26
Not enough data
7.5
27
Standards
Not enough data
7.8
30
Not enough data
7.1
26
Not enough data
7.1
21
Not enough data
7.2
23
Agentic AI - Digital Governance
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
6.9
7
Content Management
Not enough data
8.5
27
Not enough data
8.1
25
Not enough data
8.5
26
Content Discovery
Not enough data
8.7
28
Not enough data
8.0
24
Not enough data
8.0
23
Not enough data
8.0
23
Not enough data
8.2
25
Not enough data
7.8
23
Generative AI
Not enough data
7.1
16
Not enough data
7.2
16
Administration
Not enough data
7.8
50
Not enough data
7.6
47
Not enough data
7.5
50
Knowledge Management
Not enough data
8.6
49
Not enough data
8.0
41
Not enough data
8.1
49
Compliance
Not enough data
8.0
46
Not enough data
7.8
44
Not enough data
7.8
44
Not enough data
7.7
43
Customer Support
Not enough data
8.0
39
Not enough data
7.9
38
Not enough data
7.2
31
Data Security
Not enough data
7.6
38
Not enough data
7.9
39
Not enough data
8.2
43
Not enough data
7.7
37
Administration
Not enough data
7.5
40
Not enough data
8.4
47
Not enough data
8.6
45
Generative AI
Not enough data
7.1
25
Business Tools
Not enough data
8.6
92
Not enough data
8.1
64
Not enough data
7.8
62
Not enough data
8.1
81
Not enough data
7.8
66
Customer Tools
Not enough data
9.0
103
Not enough data
8.6
87
Not enough data
8.3
75
Not enough data
8.1
84
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
6.7
10
Not enough data
6.2
10
Not enough data
7.2
10
Not enough data
6.2
10
Not enough data
6.3
10
Segmentation
Not enough data
5.3
12
Not enough data
5.6
12
Targeting
Not enough data
5.6
12
Not enough data
5.7
12
Triggered Content
Not enough data
5.8
12
Not enough data
5.6
12
Not enough data
5.6
12
Personalized Content
Not enough data
5.3
12
Not enough data
5.4
12
Not enough data
5.4
12
Agentic AI - Personalization Engines
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
5.0
6
Listing Management
Not enough data
8.8
219
|
Verified
Not enough data
8.6
201
|
Verified
Not enough data
8.2
226
|
Verified
Not enough data
8.5
222
|
Verified
Performance
Not enough data
8.5
229
|
Verified
Not enough data
8.3
226
|
Verified
Knowledge Pages
Not enough data
8.1
82
Not enough data
8.0
74
Not enough data
7.7
70
Not enough data
7.4
64
Not enough data
8.2
76
Not enough data
8.1
74
Knowledge Dissemination
Not enough data
8.2
81
Not enough data
8.4
78
Not enough data
8.4
84
Not enough data
8.3
80
Not enough data
7.9
76
Not enough data
7.8
60
Not enough data
8.2
74
Not enough data
8.1
71
Not enough data
8.2
76
Agentic AI - Knowledge Base
Not enough data
7.0
19
Not enough data
6.9
18
Not enough data
6.9
18
Local Search Optimization
Not enough data
8.0
126
Not enough data
8.8
141
|
Verified
Not enough data
8.7
147
|
Verified
Not enough data
8.6
128
|
Verified
Not enough data
7.2
107
|
Verified
Not enough data
8.2
147
|
Verified
SEO Auditing & Monitoring
Not enough data
6.3
17
Not enough data
6.3
16
Not enough data
6.4
16
Not enough data
5.7
15
Agentic AI - SEO Tools
Not enough data
6.1
12
Not enough data
6.4
12
Not enough data
6.0
12
Not enough data
6.1
12
Not enough data
6.1
12
Not enough data
5.4
12
Not enough data
6.0
12
SEO Content & Rankings
Not enough data
5.7
29
Not enough data
6.0
30
Not enough data
5.8
29
Not enough data
6.3
15
Not enough data
6.5
14
SEO Reporting
Not enough data
5.6
29
Not enough data
5.8
14
Not enough data
6.0
14
Not enough data
6.0
13
Generative AI
Not enough data
6.1
12
Not enough data
5.8
12
Content & Collaboration
8.9
3125
8.0
95
7.9
2913
8.1
93
8.2
2967
7.8
89
8.0
2860
7.9
91
8.3
2975
8.1
98
Feature Not Available
8.0
89
Social Management
8.6
4149
7.9
143
8.9
4140
8.4
144
8.0
3785
8.0
142
8.5
4089
8.1
144
Feature Not Available
7.4
128
7.9
2876
7.7
99
7.5
2474
7.7
97
Agentic AI - Social Media Management
6.2
1062
6.9
22
6.4
1052
7.3
22
6.5
1049
7.0
21
6.5
1044
7.2
21
6.4
1035
7.3
21
6.4
1036
7.1
21
6.4
1032
7.3
21
Compatibility
Not enough data
8.1
18
Not enough data
8.0
17
Not enough data
7.6
15
Agentic AI - Enterprise Search Software
Not enough data
5.3
5
Not enough data
5.7
5
Not enough data
5.7
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Search Queries
Not enough data
8.0
17
Not enough data
8.7
17
Not enough data
8.2
16
Not enough data
7.4
13
Not enough data
8.4
17
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
7.5
17
Not enough data
7.9
19
Not enough data
7.4
17
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Setup
Not enough data
7.7
29
Not enough data
7.5
29
Not enough data
7.8
31
Not enough data
7.5
25
Product Discovery
Not enough data
7.7
30
Not enough data
7.6
28
Not enough data
7.9
28
Not enough data
7.2
23
Not enough data
8.0
29
Integration
Not enough data
7.9
26
Not enough data
7.2
24
Not enough data
7.3
22
Page Customization
Not enough data
7.0
40
Not enough data
7.1
37
Not enough data
7.2
38
Not enough data
7.4
36
Page Optimization
Not enough data
6.4
31
Not enough data
7.3
38
Not enough data
7.5
40
Not enough data
7.6
42
Integrations
Not enough data
6.9
32
Not enough data
7.2
30
Not enough data
7.7
35
Generative AI
Not enough data
Feature Not Available
Agentic AI - Landing Page Builders
Not enough data
4.8
10
Data collection
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
4.5
7
Not enough data
4.8
7
Segment Trending
Not enough data
4.5
7
Not enough data
4.8
7
Not enough data
4.5
7
Not enough data
4.8
7
Analysis
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
5.2
7
Platform
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
5.5
7
Not enough data
6.2
7
Not enough data
6.2
7
Not enough data
6.7
7
Agentic AI - Market Intelligence
Not enough data
5.5
7
Not enough data
5.7
7
Monitoring & Listening
8.5
1894
Not enough data
7.0
1431
Not enough data
8.0
1198
Not enough data
7.9
1183
Not enough data
7.7
1155
Not enough data
7.8
1182
Not enough data
Agentic AI - Social Media Listening Tools
6.4
387
Not enough data
6.4
385
Not enough data
6.4
388
Not enough data
6.4
386
Not enough data
6.4
386
Not enough data
Data Management & Analysis
7.5
1200
Not enough data
8.6
1953
Not enough data
8.0
1219
Not enough data
7.8
1124
Not enough data
Generative AI
7.1
859
Not enough data
6.9
848
Not enough data
Process
8.4
1449
Not enough data
7.9
1236
Not enough data
7.7
1003
Not enough data
Channels
Feature Not Available
Not enough data
8.8
1498
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Insight
7.4
1124
Not enough data
8.4
1420
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Policy Management - Digital Communications Governance
Not enough data
8.0
14
Not enough data
7.7
14
Surveillance - Digital Communications Governance
Not enough data
8.1
14
Not enough data
8.0
14
Analytics and Reporting - Digital Communications Governance
Not enough data
8.0
14
Not enough data
8.1
13
Compliance Management - Digital Communications Governance
Not enough data
8.2
14
Not enough data
8.2
14
AI Visibility & Tracking
Not enough data
6.2
7
Not enough data
6.7
8
Sentiment & Brand Analysis
Not enough data
7.1
7
Not enough data
6.5
8
Competitive Benchmarking
Not enough data
6.2
7
Not enough data
6.7
8
AI Content Optimization
Not enough data
6.4
7
Not enough data
6.7
8
Reporting & Alerts
Not enough data
6.7
8
Not enough data
6.7
8
Consumer Intelligence
Not enough data
8.3
181
Not enough data
7.6
175
|
Verified
Not enough data
8.0
174
|
Verified
Reporting
Not enough data
7.0
125
Not enough data
7.7
151
|
Verified
Not enough data
8.4
192
|
Verified
Media Monitoring
Not enough data
7.6
153
Not enough data
7.4
137
Not enough data
7.7
133
In-House Management
Not enough data
7.1
120
Not enough data
7.5
133
|
Verified
Generative AI
Not enough data
6.9
84
Agentic AI - Online Reputation Management
Not enough data
7.1
29
Not enough data
7.4
28
Not enough data
7.4
29
Not enough data
7.2
29
Not enough data
7.2
29
Not enough data
7.1
29
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Sprout Social and Yext are categorized as Social Media Management
Unique Categories
Sprout Social is categorized as Social Media Suites, Social Media Listening Tools, Social Media Analytics, and Social Customer Service
Yext is categorized as Multi-Location Marketing Platforms, Store Locator, Local SEO, Local Listing Management, Landing Page Builders, Digital Governance, Contact Center Knowledge Base, Insight Engines, Market Intelligence, Online Reputation Management, SEO Tools, Enterprise Search Software, Web Content Management, Answer Engine Optimization (AEO), Knowledge Base, Digital Communications Governance, E-Commerce Search, and Personalization Engines
Reviews
Reviewers' Company Size
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yext
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.1%
Higher Education
5.5%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Financial Services
19.6%
Hospital & Health Care
9.1%
Marketing and Advertising
7.9%
Insurance
7.8%
Retail
6.5%
Other
49.1%
Discussions
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
Is YEXT worth the cost?
4 Comments
DM
Absolutely not. It's provided negative value to us. Worst product and customer support of any company I've ever worked with.Read more
What does Yext do?
3 Comments
RM
Yext is a data management tool that is designed to keep track of your business’ location-related information on multiple directories. The software allows you...Read more
What is YEXT used for?
2 Comments
TW
Yext is used for submitting your businesses' information to all of the most important publishers and directories online. Yext makes it easy to manage your...Read more
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