# Sprout Social vs Tubular Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprout Social excels in user-friendliness, with many users highlighting its intuitive interface and easy setup process. One user mentioned, "I would definitely recommend it to others" due to its straightforward onboarding experience.
- **Users say** Tubular stands out for its comprehensive video analytics capabilities, with reviewers praising its unique metrics and extensive coverage of social media channels. One user noted, "It's hands down the most comprehensive Video Analytics tool on the market."
- **Reviewers mention** that Sprout Social's centralized messaging feature significantly enhances social media management, allowing users to streamline their communications and improve reporting accuracy. A user stated, "It really helps with planning and managing social media platforms."
- **According to verified reviews** , Tubular's strength lies in its data and insight gathering, which facilitates effective client reporting and strategy development. Users appreciate the ease of coordination for monthly reports, making it a valuable tool for social media strategists.
- **G2 reviewers highlight** that while Sprout Social has a higher overall satisfaction score, Tubular's quality of support is notably strong, with users rating it highly for responsiveness and assistance. One reviewer remarked on the platform's continuous improvement over the years.
- **Users report** that Sprout Social's analytics capabilities are robust, with features that allow for easy content scheduling and performance tracking. A user expressed their satisfaction with having "all the analytics in one place," which simplifies their workflow.



| | Sprout Social | Tubular | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 6,433 | 22 | 
| **Largest Market Segment** | Small-Business (44.7% of reviews) | Mid-Market (61.9% of reviews) | 
| **Entry Level Price** | Starting at $79.00 1 user/per month (billed annually) | No pricing available | 

---
## Top Pros & Cons

### Sprout Social

Pros:
- Ease of Use (1819 reviews)
- Post Scheduling (1211 reviews)

Cons:
- Missing Features (707 reviews)
- Limited Features (527 reviews)

### Tubular

**Not enough data**

---
## Ratings Comparison
| Rating | Sprout Social | Tubular | 
|---|---|---|
  | **Meets Requirements** | 8.5 (5443 reviews) | 8.5 (14 reviews) | 
  | **Ease of Use** | 8.8 (5505 reviews) | 7.9 (13 reviews) | 
  | **Ease of Setup** | 8.7 (3860 reviews) | 8.1 (6 reviews) | 
  | **Ease of Admin** | 8.8 (2249 reviews) | 8.3 (7 reviews) | 
  | **Quality of Support** | 8.6 (4858 reviews) | 9.7 (13 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (2215 reviews) | 8.8 (7 reviews) | 
  | **Product Direction (% positive)** | 8.9 (5326 reviews) | 9.1 (13 reviews) | 

---
## Pricing

### Sprout Social

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $79.00 1 user/per month (billed annually)

Description: Created for social media professionals focused on simplifying publishing workflows.

Key Features:
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting

[Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing)

#### Free Trial

Yes

### Tubular

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Sprout Social** | N/A | N/A |
| **Tubular** | N/A | N/A |

#### Data Integration

| Feature | Sprout Social | Tubular | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | Not enough data | 
| **2nd-Party Data Integration** | Not enough data | Not enough data | 
| **3rd-Party Data Integration** | Not enough data | Not enough data | 
| **Offline Data Integration** | Not enough data | Not enough data | 
| **Mobile Data Integration** | Not enough data | Not enough data | 
| **Data Export Tools** | Not enough data | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Sprout Social | Tubular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Sprout Social | Tubular | 
|---|---|---|
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Recommendations** | Not enough data | Not enough data | 
| **Standard Dashboards** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 

#### Platform

| Feature | Sprout Social | Tubular | 
|---|---|---|
| **Data Permissions** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Sprout Social** | 7.3/10 | 3639 |
| **Tubular** | 8.1/10 | 10 |

#### Social Analytics

| Feature | Sprout Social | Tubular | 
|---|---|---|
| **Competitor Analysis** | 7.7 (2976 reviews) | 9.2 (8 reviews) | 
| **Follower Analysis** | 7.8 (3153 reviews) | 8.1 (9 reviews) | 
| **Post Performance** | 8.8 (3375 reviews) | 8.5 (8 reviews) | 
| **Paid Campaign Tracking** | 7.2 (2600 reviews) | Not enough data | 
| **Attribution** | 7.0 (2605 reviews) | 7.7 (5 reviews) | 
| **Hashtag Analytics** | 7.3 (2368 reviews) | 8.3 (5 reviews) | 
| **Sentiment Analysis** | 7.1 (2305 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Sprout Social | Tubular | 
|---|---|---|
| **Report Customizability** | 8.1 (3228 reviews) | 8.5 (8 reviews) | 
| **Report Exporting** | 8.5 (3271 reviews) | 7.4 (9 reviews) | 
| **Scalability** | 8.5 (3124 reviews) | 8.1 (7 reviews) | 
| **White Label** | Feature Not Available | 7.2 (6 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Sprout Social | Tubular | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (891 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (890 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (878 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (886 reviews) | Not enough data | 
| **Decision Making** | 6.3 (890 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Sprout Social** | 7.5/10 | 4667 |
| **Tubular** | N/A | N/A |

#### Content & Collaboration

| Feature | Sprout Social | Tubular | 
|---|---|---|
| **Content Calendar** | 8.9 (3220 reviews) | Not enough data | 
| **Content Library** | 7.9 (2927 reviews) | Not enough data | 
| **Shared Inbox** | 8.2 (3023 reviews) | Not enough data | 
| **Approval Workflows** | 8.0 (2910 reviews) | Not enough data | 
| **Users and Permissions** | 8.3 (3010 reviews) | Not enough data | 
| **Content Creation** | Feature Not Available | Not enough data | 

#### Social Management

| Feature | Sprout Social | Tubular | 
|---|---|---|
| **Social Analytics** | 8.6 (4383 reviews) | Not enough data | 
| **Social Publishing** | 8.9 (4419 reviews) | Not enough data | 
| **Campaign Optimization** | 8.1 (3826 reviews) | Not enough data | 
| **Social Engagement** | 8.5 (4241 reviews) | Not enough data | 
| **Social Ads** | Feature Not Available | Not enough data | 
| **Campaign Planning** | 7.9 (2912 reviews) | Not enough data | 
| **Hashtag Capabilites** | 7.5 (2495 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Sprout Social | Tubular | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (1063 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (1053 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (1069 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (1045 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.4 (1034 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (1036 reviews) | Not enough data | 
| **Decision Making** | 6.5 (1036 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Sprout Social** | 7.4/10 | 2212 |
| **Tubular** | 9.4/10 | 5 |

#### Monitoring & Listening

| Feature | Sprout Social | Tubular | 
|---|---|---|
| **Social Measurement** | 8.5 (1908 reviews) | Not enough data | 
| **Influencer Identification** | 7.0 (1431 reviews) | Not enough data | 
| **Brand Monitoring** | 8.1 (1235 reviews) | Not enough data | 
| **Keyword Tracking** | 7.9 (1197 reviews) | 9.7 (5 reviews) | 
| **Trend Analysis** | 7.7 (1170 reviews) | 9.0 (5 reviews) | 
| **Competitor Analysis** | 7.8 (1195 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Sprout Social | Tubular | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (385 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (399 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (384 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (387 reviews) | Not enough data | 
| **Decision Making** | 6.5 (386 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Sprout Social | Tubular | 
|---|---|---|
| **Sentiment Analysis** | 7.5 (1215 reviews) | Not enough data | 
| **Social Reporting** | 8.6 (2006 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.1 (1233 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.8 (1131 reviews) | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Sprout Social** | 7.8/10 | 1632 |
| **Tubular** | N/A | N/A |

#### Generative AI

| Feature | Sprout Social | Tubular | 
|---|---|---|
| **AI Text Generation** | 7.1 (865 reviews) | Not enough data | 
| **AI Text Summarization** | 7.0 (850 reviews) | Not enough data | 

#### Process

| Feature | Sprout Social | Tubular | 
|---|---|---|
| **Mentions** | 8.4 (1469 reviews) | Not enough data | 
| **Tickets** | 7.9 (1248 reviews) | Not enough data | 
| **Macros** | 7.7 (1008 reviews) | Not enough data | 

#### Channels

| Feature | Sprout Social | Tubular | 
|---|---|---|
| **Email** | Feature Not Available | Not enough data | 
| **Social** | 8.9 (1523 reviews) | Not enough data | 
| **Live Chat** | Feature Not Available | Not enough data | 
| **Phone** | Feature Not Available | Not enough data | 
| **Text** | Feature Not Available | Not enough data | 

#### Insight

| Feature | Sprout Social | Tubular | 
|---|---|---|
| **Surveys** | 7.4 (1125 reviews) | Not enough data | 
| **Reporting** | 8.4 (1433 reviews) | Not enough data | 
| **Visitor Activity** | Feature Not Available | Not enough data | 
| **Help Desk** | Feature Not Available | Not enough data | 

---
## Categories
**Shared Categories (2):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Sprout Social (3):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)

**Unique to Tubular (1):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp)


---
## Reviewer Demographics

### By Company Size

| Segment | Sprout Social | Tubular | 
|---|---|---|
| **Small-Business** | 44.7% | 9.5% | 
| **Mid-Market** | 37.8% | 61.9% | 
| **Enterprise** | 17.6% | 28.6% | 

### By Industry

#### Sprout Social

- **Marketing and Advertising:** 20.4%
- **Non-Profit Organization Management:** 6.2%
- **Higher Education:** 5.5%
- **Information Technology and Services:** 3.8%
- **Computer Software:** 3.2%
- **Financial Services:** 3.2%
- **Hospital & Health Care:** 2.9%
- **Public Relations and Communications:** 2.4%
- **Retail:** 2.4%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 47.7%

#### Tubular

- **Online Media:** 19.0%
- **Marketing and Advertising:** 19.0%
- **Broadcast Media:** 19.0%
- **Media Production:** 9.5%
- **Market Research:** 9.5%
- **Sports:** 4.8%
- **Retail:** 4.8%
- **Music:** 4.8%
- **Financial Services:** 4.8%
- **Entertainment:** 4.8%

---
## Alternatives

### Alternatives to Sprout Social

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2468 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1209 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (250 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7301 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2655 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1103 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)

### Alternatives to Tubular

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7301 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1209 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2655 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2468 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2230 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1318 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1103 reviews)

---
## Top Discussions

### Sprout Social

- Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote
  > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..."
- Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments
  > **Top comment:** "No"
- Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote
  > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. 
"
- Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments
  > **Top comment:** "It’s a great tool for social listening "

### Tubular

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sprout-social-vs-tubular)