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Compare Sprout Social and Talkwalker by Hootsuite 
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At a Glance
Market Segments
Small-Business (44.8% of reviews)
Small-Business (37.4% of reviews)
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
No pricing available
Sprout Social
Star Rating
(5,756)4.4 out of 5
Market Segments
Small-Business (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansTalkwalker by Hootsuite
Star Rating
(136)4.3 out of 5
Market Segments
Small-Business (37.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Talkwalker by HootsuiteSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Talkwalker by Hootsuite. Users appreciate its intuitive interface and powerful analytics, making it a favorite for social media management.
- Users say that Sprout Social's implementation process is smooth and user-friendly, with many highlighting the ease of setting up features like queue management. This contrasts with Talkwalker, which, while offering extensive features, may not be as straightforward for new users.
- Reviewers mention that Sprout Social's analytics capabilities are robust, allowing for clear and actionable insights. Users specifically enjoy the ability to publish across multiple channels simultaneously, which streamlines their social media efforts.
- According to verified reviews, Talkwalker by Hootsuite shines in customer support, with users praising the responsiveness and helpfulness of their support team. This is a notable strength, especially for users who may need assistance navigating its extensive features.
- G2 reviewers highlight that while Talkwalker offers valuable insights and a customizable feature set, it may not match the ease of use that Sprout Social provides. Users have noted that Sprout Social's interface is more intuitive, making it easier to track performance and manage campaigns.
- Users report that both platforms have their strengths in specific areas, such as Talkwalker’s superior keyword tracking and sentiment analysis. However, Sprout Social's overall higher ratings in usability and satisfaction suggest it may be the better choice for everyday users looking for a seamless experience.
Pricing
Entry-Level Pricing
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Talkwalker by Hootsuite
No pricing availableFree Trial
Sprout Social
Free Trial is available
Talkwalker by Hootsuite
Free Trial is available
Ratings
Meets Requirements
8.5
5,016
8.4
113
Ease of Use
8.8
5,069
8.6
114
Ease of Setup
8.7
3,454
8.4
80
Ease of Admin
8.8
2,160
8.5
76
Quality of Support
8.6
4,486
9.3
109
Has the product been a good partner in doing business?
8.7
2,127
8.8
74
Product Direction (% positive)
8.9
4,941
9.0
104
Features by Category
Social Analytics
7.7
2944
8.8(won by 1.1)
65
7.8
3128
8.1(won by 0.3)
65
8.7(won by 0.5)
3292
8.2
68
7.2(won by 0.5)
2584
6.7
25
7.0
2591
7.3(won by 0.3)
32
7.2(won by default)
2350
Not enough data
7.1(won by default)
2287
Not enough data
Reports & Dashboards
8.1
3166
8.2(won by 0.1)
69
8.5
3231
8.6(won by 0.1)
69
8.5
3071
8.6(won by 0.1)
60
Feature Not Available
Not enough data
Agentic AI - Social Media Analytics
6.2(won by default)
883
Not enough data
6.2(won by default)
876
Not enough data
6.2(won by default)
868
Not enough data
6.2(won by default)
874
Not enough data
6.2(won by default)
874
Not enough data
Content & Collaboration
8.9
3111
Not enough data
7.9
2901
Not enough data
8.2
2954
Not enough data
8.0
2849
Not enough data
8.3
2962
Not enough data
Feature Not Available
Not enough data
Social Management
8.6
4134
Not enough data
8.9
4125
Not enough data
8.1
3772
Not enough data
8.5
4075
Not enough data
Feature Not Available
Not enough data
7.9
2863
Not enough data
7.5
2461
Not enough data
Agentic AI - Social Media Management
6.2
1050
Not enough data
6.4
1041
Not enough data
6.5
1037
Not enough data
6.5
1033
Not enough data
6.4
1025
Not enough data
6.4
1026
Not enough data
6.4
1022
Not enough data
Monitoring & Listening
8.5
1887
8.4
85
7.0
1426
7.5
84
8.0
1191
7.8
9
7.9
1177
9.4
9
7.7
1148
7.6
9
7.8
1176
7.7
8
Agentic AI - Social Media Listening Tools
6.4
382
Not enough data
6.4
380
Not enough data
6.4
383
Not enough data
6.4
381
Not enough data
6.4
381
Not enough data
Data Management & Analysis
7.5
1193
6.5
87
8.6
1946
8.3
85
8.0
1212
7.1
8
7.8
1117
7.8
9
Generative AI
7.1
856
Not enough data
6.9
845
Not enough data
Process
8.4
1446
Not enough data
7.9
1233
Not enough data
7.7
1000
Not enough data
Channels
Feature Not Available
Not enough data
8.8
1495
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Insight
7.4
1121
Not enough data
8.4
1417
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Sprout Social and Talkwalker by Hootsuite are categorized as Social Media Listening Tools and Social Media Analytics
Unique Categories
Sprout Social is categorized as Social Media Suites, Social Media Management, and Social Customer Service
Talkwalker by Hootsuite has no unique categories
Reviews
Reviewers' Company Size
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Talkwalker by Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.2%
Higher Education
5.4%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Public Relations and Communications
22.0%
Marketing and Advertising
19.5%
Market Research
7.3%
Management Consulting
4.9%
Information Technology and Services
4.9%
Other
41.5%
Alternatives
Discussions
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
Talkwalker by Hootsuite has no more discussions with answers
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