Compare Sprout Social and Tailwind 
Featured Products
At a Glance
Market Segments
Small-Business (44.6% of reviews)
Small-Business (91.2% of reviews)
Entry-Level Pricing
Starting at $79.00 1 user/per month (billed annually)
9.99 per month
Sprout Social
Star Rating
(6,209)4.4 out of 5
Market Segments
Small-Business (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00 1 user/per month (billed annually)
Free Trial is available
Browse all 5 pricing plansTailwind
Star Rating
(141)4.3 out of 5
Market Segments
Small-Business (91.2% of reviews)
Pros & Cons
Entry-Level Pricing
9.99 per month
Learn more about TailwindSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in providing comprehensive social listening capabilities, allowing users to monitor messages, mentions, and keywords effectively. This feature helps users identify trends or potential crises before they escalate, enhancing their overall social media strategy.
- Users say that Tailwind is particularly strong in content generation for marketing automation, with an intuitive user interface that simplifies the process of creating and posting pins. Reviewers appreciate the smart suggestions from the Copilot feature, which aids in content planning.
- According to verified reviews, Sprout Social is praised for its quick implementation and ease of use, with many users noting that they were able to get up to speed within just a few hours. This smooth onboarding experience is a significant advantage for teams looking to adopt new tools swiftly.
- Reviewers mention that while Tailwind is a solid scheduling tool, it may not offer the same depth of features as Sprout Social. Users have highlighted the convenience of scheduling posts across multiple accounts with Sprout Social, which enhances productivity for social media managers.
- Users report that both platforms provide quality support, but Sprout Social's customer service stands out for its helpfulness, particularly when users encounter challenges. This level of support can be crucial for teams that rely heavily on social media for their marketing efforts.
- G2 reviewers indicate that while Tailwind has a strong focus on small businesses, Sprout Social's broader feature set and higher overall satisfaction ratings make it a more versatile choice for organizations of varying sizes. Users appreciate the detailed reports and analytics provided by Sprout Social, which are essential for measuring social media performance.
Pricing
Entry-Level Pricing
Sprout Social
Essentials
Starting at $79.00
1 user/per month (billed annually)
Created for social media professionals focused on simplifying publishing workflows.
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
Tailwind
Plus
9.99
per month
- Smart Pin Scheduling
- Measure Pin Success
- Unlimited Pin Scheduling
Free Trial
Sprout Social
Free Trial is available
Tailwind
Free Trial is available
Ratings
Meets Requirements
8.5
5,285
8.8
116
Ease of Use
8.8
5,345
8.6
117
Ease of Setup
8.7
3,710
8.7
29
Ease of Admin
8.8
2,232
9.0
27
Quality of Support
8.6
4,721
8.6
87
Has the product been a good partner in doing business?
8.7
2,198
9.6
21
Product Direction (% positive)
8.9
5,201
8.0
113
Features by Category
Social Analytics
7.7(won by default)
2977
Feature Not Available
7.8(won by default)
3156
Feature Not Available
8.8(tied score)
3369
8.8(tied score)
53
7.2(won by default)
2603
Feature Not Available
7.0
2609
8.1(won by 1.1)
41
7.3(won by default)
2369
Not enough data
7.1(won by default)
2308
Not enough data
Reports & Dashboards
8.1(won by default)
3218
Feature Not Available
8.5(won by 0.8)
3267
7.7
36
8.5(won by 0.1)
3126
8.4
43
Feature Not Available
Not enough data
Agentic AI - Social Media Analytics
6.2(won by default)
893
Not enough data
6.2(won by default)
889
Not enough data
6.2(won by default)
879
Not enough data
6.2(won by default)
887
Not enough data
6.3(won by default)
889
Not enough data
Content & Collaboration
8.9
3188
8.3
24
7.9
2924
7.8
21
8.2
3011
6.6
15
8.0
2894
6.9
15
8.3
3002
6.7
14
Feature Not Available
7.4
14
Social Management
8.6
4297
8.1
69
8.9
4319
8.8
77
8.1
3812
Feature Not Available
8.5
4187
8.1
69
Feature Not Available
Feature Not Available
7.9
2900
6.8
13
7.5
2491
Not enough data
Agentic AI - Social Media Management
6.2
1062
Not enough data
6.4
1054
Not enough data
6.5
1059
Not enough data
6.5
1045
Not enough data
6.4
1035
Not enough data
6.4
1036
Not enough data
6.5
1036
Not enough data
Monitoring & Listening
8.5
1902
8.8
39
7.0
1435
Feature Not Available
8.0
1218
Not enough data
7.9
1195
Not enough data
7.7
1163
Not enough data
7.8
1191
Not enough data
Agentic AI - Social Media Listening Tools
6.4
387
Not enough data
6.4
386
Not enough data
6.4
387
Not enough data
6.4
387
Not enough data
6.4
387
Not enough data
Data Management & Analysis
7.5
1208
Feature Not Available
8.6
1965
Feature Not Available
8.1
1225
Not enough data
7.8
1126
Not enough data
Generative AI
7.1
863
Not enough data
6.9
849
Not enough data
Process
8.4
1466
Not enough data
7.9
1247
Not enough data
7.7
1008
Not enough data
Channels
Feature Not Available
Not enough data
8.9
1521
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Insight
7.4
1126
Not enough data
8.4
1430
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Sprout Social and Tailwind are categorized as Social Media Suites, Social Media Listening Tools, Social Media Management, and Social Media Analytics
Unique Categories
Sprout Social is categorized as Social Customer Service
Tailwind has no unique categories
Reviews
Reviewers' Company Size
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tailwind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.5%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.8%
Computer Software
3.2%
Other
60.8%
Marketing and Advertising
16.8%
Writing and Editing
9.5%
Health, Wellness and Fitness
6.6%
Online Media
5.1%
E-Learning
4.4%
Other
57.7%
Discussions
Is there a place of education for users?
7 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
Can I use this for Pinterest and
4 Comments
KT
It was designed primarily for Pinterest scheduling but you can use it for Instagram as well. Read more
Pricing for the Paid Version
3 Comments
MJ
I started with the free version to test it out and have never looked back. As my understanding of the program has grown along with the incredible growth of...Read more
Tailwind has no more discussions with answers
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