Compare Sprout Social and metricool 
Featured Products
At a Glance
Market Segments
Small-Business (44.6% of reviews)
Small-Business (88.8% of reviews)
Entry-Level Pricing
Starting at $79.00 1 user/per month (billed annually)
$0.00
Sprout Social
Star Rating
(6,210)4.4 out of 5
Market Segments
Small-Business (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00 1 user/per month (billed annually)
Free Trial is available
Browse all 5 pricing plansmetricool
Star Rating
(91)4.5 out of 5
Market Segments
Small-Business (88.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in its comprehensive features and integrations, allowing users to monitor messages, mentions, and keywords across all platforms, which is crucial for spotting trends or potential crises before they escalate.
- Users say that Metricool offers a great user experience, particularly highlighting its ability to tag people in LinkedIn posts and manage multiple social accounts in one place, making it a convenient option for teams.
- Reviewers mention that Sprout Social's reporting capabilities are highly praised, with users finding the reports and graphs very helpful for presentations, showcasing its strength in social media analytics.
- According to verified reviews, Metricool is noted for its intuitive design, which simplifies the scheduling of posts and checking of analytics, making it easy for users to stay organized and efficient.
- G2 reviewers highlight that while Sprout Social has a higher overall satisfaction score, Metricool's ease of use and setup is frequently commended, with users appreciating how quickly they can get started with the platform.
- Users report that Sprout Social's customer service is very helpful, which adds to the overall positive experience, while some Metricool users feel that the platform, although standard, meets their basic needs effectively.
Pricing
Entry-Level Pricing
Sprout Social
Essentials
Starting at $79.00
1 user/per month (billed annually)
Created for social media professionals focused on simplifying publishing workflows.
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
metricool
FREE
$0.00
Enjoy Metricool free plan for life.
- 1 brand
- Management of all your brands’ social media accounts (excluding LinkedIn).
- Schedule up to 20 posts per month
Free Trial
Sprout Social
Free Trial is available
metricool
Free Trial is available
Ratings
Meets Requirements
8.5
5,288
8.6
76
Ease of Use
8.8
5,348
9.1
79
Ease of Setup
8.7
3,714
9.2
63
Ease of Admin
8.8
2,234
9.2
48
Quality of Support
8.6
4,724
9.0
66
Has the product been a good partner in doing business?
8.7
2,200
9.2
45
Product Direction (% positive)
8.9
5,203
9.2
70
Features by Category
Social Analytics
7.7
2978
8.7(won by 1.0)
44
7.8
3156
9.1(won by 1.3)
45
8.8
3370
9.1(won by 0.3)
46
7.2
2603
7.8(won by 0.6)
43
7.0
2610
8.1(won by 1.1)
45
7.3
2370
8.7(won by 1.4)
41
7.1(won by default)
2308
Feature Not Available
Reports & Dashboards
8.1
3219
8.6(won by 0.5)
46
8.5
3268
8.9(won by 0.4)
46
8.5
3127
8.8(won by 0.3)
47
Feature Not Available
8.0(won by default)
41
Agentic AI - Social Media Analytics
6.2
893
8.1(won by 1.9)
6
6.2
890
8.3(won by 2.1)
6
6.2
879
8.3(won by 2.1)
6
6.2
887
8.3(won by 2.1)
6
6.3
889
7.9(won by 1.6)
7
Content & Collaboration
8.9
3189
9.3
47
7.9
2923
8.5
46
8.2
3010
8.4
47
8.0
2893
8.7
46
8.3
3001
9.0
44
Feature Not Available
9.0
44
Social Management
8.6
4300
9.0
49
8.9
4322
9.2
49
8.1
3811
8.4
47
8.5
4187
8.6
48
Feature Not Available
8.0
45
7.9
2900
8.6
44
7.5
2492
8.2
46
Agentic AI - Social Media Management
6.2
1062
8.1
6
6.4
1054
8.9
6
6.5
1060
8.9
6
6.5
1046
7.7
5
6.4
1035
8.3
6
6.4
1036
8.6
6
6.5
1036
8.7
5
Monitoring & Listening
8.5
1903
Not enough data
7.0
1436
Not enough data
8.0
1220
Not enough data
7.9
1195
Not enough data
7.7
1163
Not enough data
7.8
1192
Not enough data
Agentic AI - Social Media Listening Tools
6.4
388
Not enough data
6.4
387
Not enough data
6.4
387
Not enough data
6.4
387
Not enough data
6.4
387
Not enough data
Data Management & Analysis
7.5
1208
Not enough data
8.6
1967
Not enough data
8.1
1226
Not enough data
7.8
1126
Not enough data
Generative AI
7.1
863
Not enough data
6.9
849
Not enough data
Process
8.4
1466
Not enough data
7.9
1248
Not enough data
7.7
1009
Not enough data
Channels
Feature Not Available
Not enough data
8.9
1522
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Insight
7.4
1127
Not enough data
8.4
1431
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Sprout Social and metricool are categorized as Social Media Suites, Social Media Management, and Social Media Analytics
Unique Categories
Sprout Social is categorized as Social Media Listening Tools and Social Customer Service
metricool has no unique categories
Reviews
Reviewers' Company Size
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
metricool
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.5%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.8%
Computer Software
3.2%
Other
60.8%
Marketing and Advertising
42.0%
Education Management
9.1%
Consulting
4.5%
Real Estate
4.5%
Automotive
2.3%
Other
37.5%
Discussions
Is there a place of education for users?
7 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
What is metricool used for?
1 Comment
MD
Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports.Read more
metricool has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
