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# Sprout Social vs metricool Comparison - What are their main differences?

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Sprout Socialmetricool[+ Add Product](#)

Pricing

**Sprout Social**
Free Trial

**$79.00** Per User Per Month · Standard

**$299.00** Per User Per Month · Professional

**$399.00** Per User Per Month · Advanced

**Custom Quote Available** · Enterprise

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**metricool**
Free Trial

**$0.00** Flat Rate Per Month · Free

**$20.00** Flat Rate Per Month · Starter

**$53.00** Flat Rate Per Month · Advanced

**Contact vendor** Flat Rate Per Year · Custom

Show more

**Pricing Insights**
from reviews

Perceived Cost

**Sprout Social**
$$$$$

**metricool**
$$$$$

Average Discount

**Sprout Social**
10%

**metricool**
16%6% more

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Sprout Social** 6 months
Based on 100 responses

**metricool** 6 months
Based on 100 responses

Return on Investment

**Sprout Social** 6 months
Based on 100 responses

**metricool** 6 months
Based on 100 responses

 ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social")

 ![metricool](https://images.g2crowd.com/uploads/product/hd_favicon/310823fa345499e68c2283b887b88335/metricool.svg "metricool")

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**Pros & Cons**
from reviews

**Sprout Social**

Ease of Use (1875)

Post Scheduling (1233)

Missing Features (749)

Limited Features (548)

**metricool**

Ease of Use (11)

Multi-platform (10)

Expensive (4)

Missing Features (4)

Integrations

**Sprout Social**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image")

Adobe

](https://www.g2.com/products/adobe-experience-manager/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_af1daed7deed7793dd8d0a6780b96c63/bynder.png "Product Avatar Image")

Bynder

](https://www.g2.com/products/bynder/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image")

Canva

](https://www.g2.com/products/canva/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c5de26a8150b7b1d0fa602f564d03096/cleargistix-tug-tow.jpg "Product Avatar Image")

Cleargistix Tug & Tow

](https://www.g2.com/products/cleargistix-tug-tow/reviews)[
View all
](https://www.g2.com/products/sprout-social/integrations)

**metricool**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9ceef201e56d2b9405c3320d566c3ac8/bluesky.png "Product Avatar Image")

Bluesky

](https://www.g2.com/products/bluesky/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image")

Canva

](https://www.g2.com/products/canva/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image")

ChatGPT

](https://www.g2.com/products/chatgpt/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image")

Claude

](https://www.g2.com/products/claude/reviews)[
View all
](https://www.g2.com/products/metricool/integrations)

Screenshots

**Sprout Social**
 ![Sprout Social screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/24359/Smart-Inbox.png)

**metricool**
 ![metricool screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1238322/Social-Banners-Planner.jpg)

**Ratings**
from reviews

Meets Requirements

**Sprout Social**

**8.6** /10

Based on 6,350 responses

**metricool**

**8.6** /10

Based on 89 responses

Ease of Use

**Sprout Social**

**8.8** /10

Based on 6,438 responses

**metricool**

**9.0** /10

Based on 94 responses

Ease of Setup

**Sprout Social**

**8.7** /10

Based on 4,719 responses

**metricool**

**9.1** /10

Based on 78 responses

Ease of Admin

**Sprout Social**

**8.8** /10

Based on 2,675 responses

**metricool**

**9.2** /10

Based on 55 responses

Quality of Support

**Sprout Social**

**8.6** /10

Based on 5,653 responses

**metricool**

**8.9** /10

Based on 74 responses

Has the product been a good partner in doing business?

**Sprout Social**

**8.7** /10

Based on 2,634 responses

**metricool**

**9.2** /10

Based on 52 responses

Product Direction (% positive)

**Sprout Social**

**8.8** /10

Based on 6,112 responses

**metricool**

**9.3** /10

Based on 78 responses

**Features**
ratings from reviews

Social Media Analytics

**8.3** /10

Based on 4,122 responses

**8.5** /10

Based on 55 responses

Social Media Management

**8.1** /10

Based on 5,450 responses

**8.6** /10

Based on 64 responses

Social Media Listening Tools

**8.7** /10

Based on 2,449 responses

Not enough data

Uncover more feature rated insights from real users to improve your shopping experience.

See it for free

Social Customer Service

**7.8** /10

Based on 1,696 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
45.0%

Mid-Market(51-1000 emp.)
37.4%

Enterprise(\> 1000 emp.)
17.6%

Small-Business(50 or fewer emp.)
45.0%

Mid-Market(51-1000 emp.)
37.4%

Enterprise(\> 1000 emp.)
17.6%

Small-Business(50 or fewer emp.)
88.1%

Mid-Market(51-1000 emp.)
11.0%

Enterprise(\> 1000 emp.)
0.9%

Small-Business(50 or fewer emp.)
88.1%

Mid-Market(51-1000 emp.)
11.0%

Enterprise(\> 1000 emp.)
0.9%

**Reviewers' Industry**

[![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social")](https://www.g2.com/products/sprout-social/reviews)
Sprout Social

Marketing and Advertising
20.2%

Non-Profit Organization Management
6.4%

Higher Education
5.6%

Information Technology and Services
3.6%

Financial Services
3.1%

Other
61.1%

[![metricool](https://images.g2crowd.com/uploads/product/hd_favicon/310823fa345499e68c2283b887b88335/metricool.svg "metricool")](https://www.g2.com/products/metricool/reviews)
metricool

Marketing and Advertising
39.8%

Education Management
7.8%

Consulting
4.9%

Real Estate
3.9%

Online Media
3.9%

Other
39.8%

Alternatives

**Sprout Social Alternatives**

 ![Reputation](https://images.g2crowd.com/uploads/product/hd_favicon/e42e14e54e8cc8a09b1c962154fce161/reputation.svg "Reputation")

[
Reputation
](/products/reputation/reviews)

 ![Sprinklr Social](https://images.g2crowd.com/uploads/product/hd_favicon/0099b7cbf99315f40d2bf51fc145dd7c/sprinklr-social.svg "Sprinklr Social")

[
Sprinklr Social
](/products/sprinklr-social/reviews)

 ![Eclincher](https://images.g2crowd.com/uploads/product/hd_favicon/afabf38b94ce5f6ce83fb739d7c7b3c9/eclincher.svg "Eclincher")

[
Eclincher
](/products/eclincher/reviews)

 ![Statusbrew](https://images.g2crowd.com/uploads/product/hd_favicon/36057036c058a36864daaeeec05ca448/statusbrew-inc.svg "Statusbrew")

[
Statusbrew
](/products/statusbrew-inc/reviews)

**metricool Alternatives**

 ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")

[
Hootsuite
](/products/hootsuite/reviews)

 ![Loomly](https://images.g2crowd.com/uploads/product/hd_favicon/9cfeb65443c160857a74179628cf0373/loomly.svg "Loomly")

[
Loomly
](/products/loomly/reviews)

 ![SocialPilot](https://images.g2crowd.com/uploads/product/hd_favicon/1eed1cd49098aa23e482abb097f0f6c1/socialpilot.svg "SocialPilot")

[
SocialPilot
](/products/socialpilot/reviews)

 ![Later Social](https://images.g2crowd.com/uploads/product/hd_favicon/0599d27ad039d49d75800d94c6696916/later-social.svg "Later Social")

[
Later Social
](/products/later-social/reviews)

## Sprout Social vs metricool FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Sprout Social vs metricool?

Sprout Social and metricool differ most clearly in reviewer volume, feature set, and support scores, with metricool holding a slight edge in overall rating and ease metrics, while Sprout Social leads in advanced analytics and sentiment analysis.

| [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | [metricool](https://www.g2.com/products/metricool/reviews) |
| --- | --- |
| 4.4/5 (6873 reviews) | 4.5/5 (98 reviews) |
| Small-Business | Small-Business |
| 8.7 | 9.1 |
| 8.6 | 9.0 |
| Ease of Use (1,874 all-time mentions) | Ease of Use (9 all-time mentions) |

### How do the pricing models of Sprout Social and metricool compare?

metricool is rated as the stronger value, with a higher satisfaction score on price and cost-related dimensions.

- **Sprout Social:** In recent reviews, many cite high costs and expensive add-ons as a drawback, especially for small businesses and additional seats.
- **metricool:** Reviewers frequently highlight affordability and accessible plans, with several noting its value for small businesses and agencies.
- **Switching reasons:** Recent reviewers mention switching to metricool for its lower cost and more flexible pricing structure.

### What are the best alternatives to Sprout Social and metricool?

The top 3 alternatives to Sprout Social and metricool are Hootsuite, Reputation, and Sprinklr Social.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5 (6873) | Small-Business | High cost, expensive add-ons | Ease of Use (1,874 all-time mentions) |
| [metricool](https://www.g2.com/products/metricool/reviews) | 4.5/5 (98) | Small-Business | Affordable, accessible plans | Ease of Use (9 all-time mentions) |
| [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5 (7413) | Small-Business | — | Multi-platform management |
| [Reputation](https://www.g2.com/products/reputation/reviews) | 4.5/5 (2469) | Mid-Market | — | Comprehensive reputation management |
| [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) | 4.1/5 (1217) | Enterprise | — | Enterprise-scale social management |

### Which Social Media Suites features should I prioritize when comparing Sprout Social and metricool?

Buyers comparing Sprout Social and metricool should prioritize analytics and reporting, scheduling and automation, integrations, and advanced features like sentiment analysis and white label capabilities.

- **Analytics and Reporting:** Sprout Social: Analytics (1,046 all-time mentions), Reporting (881); metricool: Analytics (8), Reporting (recent reviews highlight clean, shareable reports).
- **Scheduling and Automation:** Sprout Social: Post Scheduling (1,232), Scheduling (1,190); metricool: Scheduling (9), Post Scheduling (6).
- **Integrations:** Sprout Social: Social Media Integration (575); metricool: Multi-platform (8), integrations with Facebook, TikTok, Canva (recent reviews).
- **Advanced Features:** Sprout Social offers Sentiment Analysis; metricool offers Content Creation, Social Ads, and White Label features.

### What are the pros and cons of Sprout Social vs metricool?

Sprout Social's headline strength is advanced analytics and centralized management, while metricool's is ease of use and affordability.

- **Sprout Social strengths:** Ease of Use (1,874 all-time mentions), Post Scheduling (1,232), Analytics (1,046), Centralized Management (953), Reporting (881), Multi-platform support (782), Time-saving (662).
- **Sprout Social trade-offs:** High cost and expensive add-ons (recent reviews), missing or limited features (749 and 548 all-time mentions), complexity for new users, and occasional integration issues.
- **metricool strengths:** Ease of Use (9), Scheduling (9), Analytics (8), Centralized Management (8), Affordable (recent reviews), clean analytics reports, intuitive setup.
- **metricool trade-offs:** Plan limitations and missing features (4 all-time mentions each), some reviewers cite UI design issues and limited advanced analytics in lower plans, and occasional account disconnection or support delays.

### Is Sprout Social or metricool better for small businesses?

metricool is the better fit for small businesses, with higher satisfaction scores and frequent praise for affordability and ease of use.

- **Sprout Social:** Largest segment is Small-Business; reviewers appreciate centralized management and robust analytics but often cite high costs as a barrier for small teams.
- **metricool:** Largest segment is Small-Business; reviewers consistently highlight its accessible pricing, intuitive interface, and suitability for agencies and small businesses managing multiple accounts.

### Which Social Media Suites platform has better integrations?

metricool is favored for integrations, with reviewers citing a broader range of supported platforms and tools.

- **Sprout Social:** Bitly integration is mentioned in recent reviews (13 all-time mentions).
- **metricool:** Integrations with Facebook (8 all-time mentions), TikTok (5), and Canva (recent reviews) are highlighted for multi-platform posting and content creation.

### How do Sprout Social and metricool compare on customer support?

metricool holds a slight but material lead in Quality of Support, with a 0.4-point advantage over Sprout Social.

- **Sprout Social:** Reviewers describe support as generally helpful and responsive, though some cite slow resolution and billing frustrations, especially for small businesses.
- **metricool:** Reviewers frequently praise fast, knowledgeable, and proactive support, with several noting positive experiences via chat, email, and social channels.

### Which is easier to implement, Sprout Social or metricool?

metricool is easier to implement, with a 0.4-point lead in Ease of Setup and higher Ease of Admin scores.

- **Sprout Social:** Reviewers describe setup as straightforward but occasionally complex due to feature depth; initial onboarding is often supported by Sprout representatives.
- **metricool:** Reviewers consistently highlight intuitive setup, quick onboarding, and minimal training required, making it accessible for new users and agencies managing multiple accounts.

### Which product has better Social?

Sprout Social and metricool both score highly on Social, with Sprout Social leading in all-time reviewer mentions and metricool praised for multi-platform management.

- **Sprout Social:** Social Media Management (855 all-time mentions), Social Media Integration (575), Multi-platform (782), and advanced analytics and reporting features.
- **metricool:** Social Media Management (5 all-time mentions), Multi-platform (8), and centralized dashboard for managing multiple accounts and platforms.