# Sprout Social vs metricool Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprout Social excels in providing a comprehensive social media management experience, with users appreciating its ability to centralize messages into one inbox, which enhances reporting and reduces errors. This feature significantly aids in planning and managing social media platforms effectively.
- **Users say** that Metricool stands out for its simplicity and ease of use, making it particularly appealing for those new to social media management. Reviewers highlight its capability to schedule posts across multiple platforms simultaneously, which is a valuable feature for managing various clients efficiently.
- **According to verified reviews** , Sprout Social's analytics are highly praised for being all in one place, making it easier for users to track performance and schedule content seamlessly. This comprehensive approach to analytics is a key factor in its higher overall satisfaction ratings.
- **Reviewers mention** that while Metricool offers valuable analytics, its overall feature set is perceived as less robust compared to Sprout Social. Users appreciate the platform's uptime and integration ease, but some feel it lacks the depth of analytics and reporting that Sprout Social provides.
- **G2 reviewers highlight** that Sprout Social's user-friendly interface and quick setup process are significant advantages, with many users noting how easy it is to get started. This intuitive onboarding experience contributes to its high satisfaction scores among users.
- **Users report** that while Metricool is effective for basic scheduling and analytics, it may not meet the needs of users looking for advanced features. However, its free entry-level pricing makes it an attractive option for small businesses or those just starting in social media management.



| | Sprout Social | metricool | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 6,418 | 96 | 
| **Largest Market Segment** | Small-Business (44.6% of reviews) | Small-Business (89.4% of reviews) | 
| **Entry Level Price** | Starting at $79.00 1 user/per month (billed annually) | $0.00 | 

---
## Top Pros & Cons

### Sprout Social

Pros:
- Ease of Use (1875 reviews)
- Post Scheduling (1233 reviews)

Cons:
- Missing Features (749 reviews)
- Limited Features (548 reviews)

### metricool

Pros:
- Ease of Use (11 reviews)
- Multi-platform (10 reviews)

Cons:
- Expensive (4 reviews)
- Missing Features (4 reviews)

---
## Ratings Comparison
| Rating | Sprout Social | metricool | 
|---|---|---|
  | **Meets Requirements** | 8.5 (5434 reviews) | 8.6 (78 reviews) | 
  | **Ease of Use** | 8.8 (5494 reviews) | 9.1 (82 reviews) | 
  | **Ease of Setup** | 8.7 (3849 reviews) | 9.2 (66 reviews) | 
  | **Ease of Admin** | 8.8 (2247 reviews) | 9.2 (48 reviews) | 
  | **Quality of Support** | 8.6 (4850 reviews) | 9.0 (67 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (2213 reviews) | 9.2 (45 reviews) | 
  | **Product Direction (% positive)** | 8.9 (5318 reviews) | 9.2 (72 reviews) | 

---
## Pricing

### Sprout Social

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $79.00 1 user/per month (billed annually)

Description: Created for social media professionals focused on simplifying publishing workflows.

Key Features:
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting

[Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing)

#### Free Trial

Yes

### metricool

#### Entry-Level Pricing

Plan: FREE

Price: $0.00

Description: Enjoy Metricool free plan for life.

Key Features:
- 1 brand
- Management of all your brands’ social media accounts (excluding LinkedIn).
- Schedule up to 20 posts per month

[Browse all 4 editions](https://www.g2.com/products/metricool/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Sprout Social** | 7.3/10 | 3636 |
| **metricool** | 8.5/10 | 54 |

#### Social Analytics

| Feature | Sprout Social | metricool | 
|---|---|---|
| **Competitor Analysis** | 7.7 (2978 reviews) | 8.7 (44 reviews) | 
| **Follower Analysis** | 7.8 (3156 reviews) | 9.1 (45 reviews) | 
| **Post Performance** | 8.8 (3378 reviews) | 9.2 (48 reviews) | 
| **Paid Campaign Tracking** | 7.2 (2601 reviews) | 7.8 (43 reviews) | 
| **Attribution** | 7.0 (2607 reviews) | 8.1 (45 reviews) | 
| **Hashtag Analytics** | 7.3 (2370 reviews) | 8.7 (41 reviews) | 
| **Sentiment Analysis** | 7.1 (2308 reviews) | Feature Not Available | 

#### Reports & Dashboards

| Feature | Sprout Social | metricool | 
|---|---|---|
| **Report Customizability** | 8.1 (3228 reviews) | 8.6 (46 reviews) | 
| **Report Exporting** | 8.5 (3272 reviews) | 8.9 (47 reviews) | 
| **Scalability** | 8.5 (3127 reviews) | 8.9 (49 reviews) | 
| **White Label** | Feature Not Available | 8.0 (41 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Sprout Social | metricool | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (893 reviews) | 8.1 (6 reviews) | 
| **Cross-system Integration** | 6.3 (890 reviews) | 8.3 (6 reviews) | 
| **Adaptive Learning** | 6.2 (879 reviews) | 8.6 (7 reviews) | 
| **Proactive Assistance** | 6.3 (887 reviews) | 8.8 (8 reviews) | 
| **Decision Making** | 6.3 (892 reviews) | 7.9 (7 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Sprout Social** | 7.5/10 | 4659 |
| **metricool** | 8.6/10 | 53 |

#### Content & Collaboration

| Feature | Sprout Social | metricool | 
|---|---|---|
| **Content Calendar** | 8.9 (3216 reviews) | 9.4 (49 reviews) | 
| **Content Library** | 7.9 (2926 reviews) | 8.5 (46 reviews) | 
| **Shared Inbox** | 8.2 (3026 reviews) | 8.4 (48 reviews) | 
| **Approval Workflows** | 8.0 (2910 reviews) | 8.7 (46 reviews) | 
| **Users and Permissions** | 8.3 (3011 reviews) | 9.0 (45 reviews) | 
| **Content Creation** | Feature Not Available | 9.0 (44 reviews) | 

#### Social Management

| Feature | Sprout Social | metricool | 
|---|---|---|
| **Social Analytics** | 8.6 (4377 reviews) | 9.1 (51 reviews) | 
| **Social Publishing** | 8.9 (4416 reviews) | 9.3 (52 reviews) | 
| **Campaign Optimization** | 8.1 (3825 reviews) | 8.4 (49 reviews) | 
| **Social Engagement** | 8.5 (4239 reviews) | 8.6 (50 reviews) | 
| **Social Ads** | Feature Not Available | 8.0 (45 reviews) | 
| **Campaign Planning** | 7.9 (2912 reviews) | 8.6 (44 reviews) | 
| **Hashtag Capabilites** | 7.5 (2495 reviews) | 8.2 (46 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Sprout Social | metricool | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (1064 reviews) | 8.1 (6 reviews) | 
| **Multi-step Planning** | 6.4 (1054 reviews) | 8.9 (6 reviews) | 
| **Cross-system Integration** | 6.6 (1070 reviews) | 8.9 (6 reviews) | 
| **Adaptive Learning** | 6.5 (1046 reviews) | 7.7 (5 reviews) | 
| **Natural Language Interaction** | 6.4 (1037 reviews) | 8.3 (6 reviews) | 
| **Proactive Assistance** | 6.4 (1038 reviews) | 8.6 (6 reviews) | 
| **Decision Making** | 6.5 (1038 reviews) | 8.9 (6 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Sprout Social** | 7.4/10 | 2199 |
| **metricool** | N/A | N/A |

#### Monitoring & Listening

| Feature | Sprout Social | metricool | 
|---|---|---|
| **Social Measurement** | 8.5 (1909 reviews) | Not enough data | 
| **Influencer Identification** | 7.0 (1432 reviews) | Not enough data | 
| **Brand Monitoring** | 8.1 (1231 reviews) | Not enough data | 
| **Keyword Tracking** | 7.9 (1196 reviews) | Not enough data | 
| **Trend Analysis** | 7.7 (1168 reviews) | Not enough data | 
| **Competitor Analysis** | 7.8 (1193 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Sprout Social | metricool | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (386 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (397 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (386 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (387 reviews) | Not enough data | 
| **Decision Making** | 6.5 (387 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Sprout Social | metricool | 
|---|---|---|
| **Sentiment Analysis** | 7.5 (1213 reviews) | Not enough data | 
| **Social Reporting** | 8.6 (1998 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.1 (1230 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.8 (1128 reviews) | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Sprout Social** | 7.8/10 | 1632 |
| **metricool** | N/A | N/A |

#### Generative AI

| Feature | Sprout Social | metricool | 
|---|---|---|
| **AI Text Generation** | 7.1 (865 reviews) | Not enough data | 
| **AI Text Summarization** | 7.0 (850 reviews) | Not enough data | 

#### Process

| Feature | Sprout Social | metricool | 
|---|---|---|
| **Mentions** | 8.4 (1469 reviews) | Not enough data | 
| **Tickets** | 7.9 (1248 reviews) | Not enough data | 
| **Macros** | 7.7 (1009 reviews) | Not enough data | 

#### Channels

| Feature | Sprout Social | metricool | 
|---|---|---|
| **Email** | Feature Not Available | Not enough data | 
| **Social** | 8.8 (1523 reviews) | Not enough data | 
| **Live Chat** | Feature Not Available | Not enough data | 
| **Phone** | Feature Not Available | Not enough data | 
| **Text** | Feature Not Available | Not enough data | 

#### Insight

| Feature | Sprout Social | metricool | 
|---|---|---|
| **Surveys** | 7.4 (1126 reviews) | Not enough data | 
| **Reporting** | 8.4 (1434 reviews) | Not enough data | 
| **Visitor Activity** | Feature Not Available | Not enough data | 
| **Help Desk** | Feature Not Available | Not enough data | 

---
## Categories
**Shared Categories (3):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Sprout Social (2):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)



---
## Reviewer Demographics

### By Company Size

| Segment | Sprout Social | metricool | 
|---|---|---|
| **Small-Business** | 44.6% | 89.4% | 
| **Mid-Market** | 37.7% | 9.6% | 
| **Enterprise** | 17.6% | 1.1% | 

### By Industry

#### Sprout Social

- **Marketing and Advertising:** 20.5%
- **Non-Profit Organization Management:** 6.2%
- **Higher Education:** 5.6%
- **Information Technology and Services:** 3.8%
- **Financial Services:** 3.2%
- **Computer Software:** 3.2%
- **Hospital & Health Care:** 2.9%
- **Public Relations and Communications:** 2.4%
- **Retail:** 2.4%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 47.7%

#### metricool

- **Marketing and Advertising:** 40.7%
- **Education Management:** 8.8%
- **Consulting:** 4.4%
- **Real Estate:** 4.4%
- **Online Media:** 4.4%
- **Information Technology and Services:** 2.2%
- **Automotive:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **Professional Training & Coaching:** 2.2%
- **E-Learning:** 2.2%
- **Other:** 26.4%

---
## Alternatives

### Alternatives to Sprout Social

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (251 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7167 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)

### Alternatives to metricool

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7167 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2913 reviews)
- [Tailwind](https://www.g2.com/products/tailwind/reviews) — 4.3/5 stars (142 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1038 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [SocialBee](https://www.g2.com/products/socialbee/reviews) — 4.7/5 stars (477 reviews)

---
## Top Discussions

### Sprout Social

- Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote
  > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..."
- Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments
  > **Top comment:** "No"
- Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote
  > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. 
"
- Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments
  > **Top comment:** "It’s a great tool for social listening "

### metricool

- Title: [What is metricool used for?](https://www.g2.com/discussions/what-is-metricool-used-for) — 2 comments
  > **Top comment:** "Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sprout-social-vs-metricool)