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Compare Hootsuite and Sprout Social 
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (44.8% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
Starting at $199.00 1 user/per month (billed annually)
Hootsuite
Star Rating
(6,659)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSprout Social
Star Rating
(5,753)4.4 out of 5
Market Segments
Small-Business (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in its intuitive interface, making it easy for users to navigate and utilize its features effectively. Users appreciate the powerful customization options and robust data tracking, which provide clear and actionable performance insights.
- Users say that Hootsuite offers a straightforward scheduling process across multiple platforms, which is particularly beneficial for newcomers to social media management. Reviewers highlight the link shortener and image library as time-saving tools that enhance their posting efficiency.
- According to verified reviews, Sprout Social's queue management feature is a standout, allowing users to manage their posts seamlessly. The initial setup is noted as smooth, enabling users to get started quickly without a steep learning curve.
- Reviewers mention that while Hootsuite is effective for scheduling, some users find it less customizable compared to Sprout Social. This can lead to challenges in tailoring the platform to specific workflow needs, especially for those with unique social media strategies.
- G2 reviewers highlight that Sprout Social's analytics module is particularly robust, providing deep insights that help users understand their social media performance better. This feature is often praised for its clarity and actionable data, which can drive strategic decisions.
- Users report that Hootsuite's multi-client management capabilities are impressive, making it a strong choice for agencies or users managing several accounts. However, some users feel that the overall user experience could be enhanced with more intuitive features.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Hootsuite
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.4
6,010
8.5
5,033
Ease of Use
8.6
6,087
8.8
5,086
Ease of Setup
8.7
3,876
8.7
3,470
Ease of Admin
8.6
2,544
8.8
2,167
Quality of Support
8.2
4,501
8.6
4,500
Has the product been a good partner in doing business?
8.6
2,316
8.7
2,134
Product Direction (% positive)
8.0
5,927
8.9
4,957
Features by Category
Social Analytics
7.5
2146
7.7(won by 0.2)
2956
7.9(won by 0.1)
2353
7.8
3141
8.6
2479
8.7(won by 0.1)
3306
7.4(won by 0.2)
1813
7.2
2595
7.4(won by 0.4)
2037
7.0
2602
7.6(won by 0.4)
1487
7.2
2361
7.5(won by 0.4)
1448
7.1
2299
Reports & Dashboards
8.1(tied score)
2387
8.1(tied score)
3179
8.3
2362
8.5(won by 0.2)
3244
8.4
2325
8.5(won by 0.1)
3085
7.1(won by default)
1388
Feature Not Available
Agentic AI - Social Media Analytics
6.7(won by 0.5)
147
6.2
893
6.7(won by 0.5)
146
6.2
886
6.6(won by 0.4)
145
6.2
878
6.6(won by 0.4)
147
6.2
884
6.7(won by 0.5)
147
6.2
885
Content & Collaboration
9.0
2743
8.9
3125
8.0
2571
7.9
2913
8.0
2511
8.2
2967
7.8
2394
8.0
2860
8.2
2527
8.3
2975
8.1
2516
Feature Not Available
Social Management
8.1
4462
8.6
4149
8.9
4945
8.9
4140
8.2
4469
8.0
3785
8.4
4781
8.5
4089
7.1
3468
Feature Not Available
8.0
2527
7.9
2876
7.9
2144
7.5
2474
Agentic AI - Social Media Management
6.8
279
6.2
1062
7.0
277
6.4
1052
7.1
276
6.5
1049
7.1
276
6.5
1044
7.1
272
6.4
1035
7.0
272
6.4
1036
7.1
268
6.4
1032
Platform Interoperability
7.7
563
Not enough data
Agentic AI - Social Media Advertising
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
615
Not enough data
7.8
609
Not enough data
Platform
7.7
598
Not enough data
8.3
615
Not enough data
8.5
612
Not enough data
8.6
608
Not enough data
8.3
601
Not enough data
8.2
598
Not enough data
8.3
600
Not enough data
8.0
588
Not enough data
8.1
592
Not enough data
Monitoring & Listening
8.1
1910
8.5
1894
7.2
1508
7.0
1431
8.2
701
8.0
1198
8.0
676
7.9
1183
7.9
669
7.7
1155
7.7
648
7.8
1182
Agentic AI - Social Media Listening Tools
7.3
59
6.4
387
7.2
59
6.4
385
7.4
58
6.4
388
7.3
59
6.4
386
7.4
59
6.4
386
Data Management & Analysis
7.5
1356
7.5
1200
8.1
1860
8.6
1953
8.2
718
8.0
1219
7.8
646
7.8
1124
Generative AI
Not enough data
7.1
859
Not enough data
6.9
848
Process
Not enough data
8.4
1449
Not enough data
7.9
1236
Not enough data
7.7
1003
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1498
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1124
Not enough data
8.4
1420
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Hootsuite and Sprout Social are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Sprout Social is categorized as Social Customer Service
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.1%
Higher Education
5.5%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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