# Sprout Social Influencer Marketing vs inBeat Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprout Social Influencer Marketing excels in its **search tools** , allowing users to find specific creators tailored to their campaigns. This feature is particularly praised for its ability to help organizations discover and engage new influencers effectively.
- **Users say** inBeat stands out for its **user-friendly interface** and the professionalism of its support team. Many appreciate the platform's convenience and the ease with which they can measure campaign effectiveness, making it a solid choice for small businesses.
- **According to verified reviews** , Sprout Social has a higher overall satisfaction score, indicating that users feel more positively about their experience with the platform. Reviewers highlight the **customizability** of reporting features, which enhances their ability to analyze campaign performance.
- **Reviewers mention** that inBeat shines in **user-generated content (UGC) management**, with many users calling it their favorite platform for collaborations. This focus on UGC makes it appealing for brands looking to leverage content from creators.
- **G2 reviewers report** that while Sprout Social offers robust features, some users find it challenging to match their specific workflow needs, indicating potential configuration hurdles. This contrasts with inBeat's reputation for a smoother onboarding experience.
- **Users say** that both platforms have their strengths, but inBeat's higher ratings in areas like **influencer collaboration** and **campaign analytics** suggest it may be better suited for those prioritizing ease of use and effective collaboration tools.



| | Sprout Social Influencer Marketing | inBeat | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.9 out of 5 | 
| **Total Reviews** | 413 | 585 | 
| **Largest Market Segment** | Mid-Market (46.1% of reviews) | Small-Business (97.2% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Sprout Social Influencer Marketing

Pros:
- Influencer Management (53 reviews)
- Influencer Discovery (52 reviews)

Cons:
- Influencer Management (18 reviews)
- Inaccuracy (16 reviews)

### inBeat

Pros:
- Ease of Use (1 reviews)
- User Experience (1 reviews)


---
## Ratings Comparison
| Rating | Sprout Social Influencer Marketing | inBeat | 
|---|---|---|
  | **Meets Requirements** | 8.1 (293 reviews) | 9.8 (409 reviews) | 
  | **Ease of Use** | 8.3 (297 reviews) | 9.7 (411 reviews) | 
  | **Ease of Setup** | 8.3 (235 reviews) | 9.6 (56 reviews) | 
  | **Ease of Admin** | 8.5 (163 reviews) | 9.8 (38 reviews) | 
  | **Quality of Support** | 8.5 (274 reviews) | 9.8 (405 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (159 reviews) | 9.6 (39 reviews) | 
  | **Product Direction (% positive)** | 8.9 (288 reviews) | 9.6 (391 reviews) | 

---
## Pricing

### Sprout Social Influencer Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### inBeat

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Blogger Outreach

| Product | Score | Reviews |
|---|---|---|
| **Sprout Social Influencer Marketing** | 7.4/10 | 27 |
| **inBeat** | N/A | N/A |

#### Identify

| Feature | Sprout Social Influencer Marketing | inBeat | 
|---|---|---|
| **Blogger Database** | 7.7 (23 reviews) | Not enough data | 
| **Blogger Search Engine** | 7.9 (24 reviews) | Not enough data | 
| **Selection Criteria** | 7.8 (24 reviews) | Not enough data | 

#### Manage

| Feature | Sprout Social Influencer Marketing | inBeat | 
|---|---|---|
| **Import/Export** | 7.9 (25 reviews) | Not enough data | 
| **Automatic Follow-up** | 7.4 (21 reviews) | Not enough data | 
| **Multichannel Outreach** | 7.5 (22 reviews) | Not enough data | 
| **Product Tracking** | 6.7 (21 reviews) | Not enough data | 
| **Content Scheduling** | 6.7 (19 reviews) | Not enough data | 

#### Results

| Feature | Sprout Social Influencer Marketing | inBeat | 
|---|---|---|
| **Curation** | 7.2 (20 reviews) | Not enough data | 
| **Reports and Visualization** | 7.3 (20 reviews) | Not enough data | 
| **Campaign Analytics** | 7.2 (21 reviews) | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Sprout Social Influencer Marketing** | 6.9/10 | 239 |
| **inBeat** | 9.6/10 | 321 |

#### Influencer Marketing

| Feature | Sprout Social Influencer Marketing | inBeat | 
|---|---|---|
| **Influencer Recruitment** | 8.3 (222 reviews) ✓ Verified | 9.7 (287 reviews) | 
| **Influencer Scoring** | 8.0 (190 reviews) ✓ Verified | 9.6 (278 reviews) | 
| **Audience Analysis** | 8.4 (207 reviews) ✓ Verified | 9.6 (275 reviews) | 
| **Influencer Segmentation** | 8.0 (191 reviews) ✓ Verified | 9.6 (272 reviews) | 
| **Influencer Collaboration** | 7.5 (186 reviews) ✓ Verified | 9.7 (300 reviews) | 
| **User-Generated Content (UGC) Management** | 6.9 (163 reviews) ✓ Verified | 9.7 (282 reviews) | 
| **Content Approval** | 7.0 (161 reviews) ✓ Verified | 9.7 (298 reviews) | 
| **Campaign Analytics** | 7.8 (199 reviews) ✓ Verified | 9.7 (279 reviews) | 
| **Reporting and Dashboards** | 7.9 (200 reviews) ✓ Verified | 9.6 (268 reviews) | 
| **Data Importing and Exporting Tools** | 7.3 (173 reviews) ✓ Verified | 9.6 (262 reviews) | 
| **Influencer Whitelisting** | 6.8 (153 reviews) ✓ Verified | 9.5 (262 reviews) | 
| **Influencer Compensation** | 6.3 (159 reviews) ✓ Verified | 9.5 (292 reviews) | 
| **Social Commerce** | 6.2 (149 reviews) | 9.6 (259 reviews) | 
| **E-Commerce Integration** | 7.4 (42 reviews) | Feature Not Available | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Sprout Social Influencer Marketing | inBeat | 
|---|---|---|
| **Autonomous Task Execution** | 5.0 (52 reviews) | Not enough data | 
| **Multi-step Planning** | 5.5 (51 reviews) | Not enough data | 
| **Cross-system Integration** | 5.6 (53 reviews) | Not enough data | 
| **Adaptive Learning** | 5.7 (51 reviews) | Not enough data | 
| **Proactive Assistance** | 5.7 (50 reviews) | Not enough data | 
| **Decision Making** | 6.1 (53 reviews) | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Sprout Social Influencer Marketing** | 7.0/10 | 115 |
| **inBeat** | N/A | N/A |

#### Database

| Feature | Sprout Social Influencer Marketing | inBeat | 
|---|---|---|
| **Media Database** | 8.1 (95 reviews) | Not enough data | 
| **Contact/Campaign Management** | 7.8 (101 reviews) | Not enough data | 
| **Newsroom** | 6.7 (80 reviews) | Not enough data | 

#### Outreach

| Feature | Sprout Social Influencer Marketing | inBeat | 
|---|---|---|
| **Media Distribution** | 7.6 (84 reviews) | Not enough data | 
| **PR Planner** | Feature Not Available | Not enough data | 
| **Social Media Services** | 8.0 (90 reviews) | Not enough data | 

#### Reporting

| Feature | Sprout Social Influencer Marketing | inBeat | 
|---|---|---|
| **Monitoring** | 8.3 (100 reviews) | Not enough data | 
| **Response Desk** | 7.7 (86 reviews) | Not enough data | 
| **Impact Measurement** | 8.1 (95 reviews) | Not enough data | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Sprout Social Influencer Marketing | inBeat | 
|---|---|---|
| **Autonomous Task Execution** | 5.3 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 5.1 (12 reviews) | Not enough data | 
| **Adaptive Learning** | 5.6 (12 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.3 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 5.3 (12 reviews) | Not enough data | 

#### User Rights/Roles

| Feature | Sprout Social Influencer Marketing | inBeat | 
|---|---|---|
| **Version Control** | 8.0 (86 reviews) | Not enough data | 
| **Team Collaboration** | 8.1 (98 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

**Unique to Sprout Social Influencer Marketing (2):** [Blogger Outreach Software](https://www.g2.com/categories/blogger-outreach), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting)



---
## Reviewer Demographics

### By Company Size

| Segment | Sprout Social Influencer Marketing | inBeat | 
|---|---|---|
| **Small-Business** | 38.8% | 97.2% | 
| **Mid-Market** | 46.1% | 2.4% | 
| **Enterprise** | 15.0% | 0.3% | 

### By Industry

#### Sprout Social Influencer Marketing

- **Marketing and Advertising:** 48.5%
- **Public Relations and Communications:** 10.1%
- **Food & Beverages:** 4.5%
- **Consumer Goods:** 3.3%
- **Retail:** 2.4%
- **Automotive:** 2.1%
- **Sports:** 2.1%
- **Entertainment:** 1.8%
- **Higher Education:** 1.5%
- **Information Technology and Services:** 1.5%
- **Other:** 22.3%

#### inBeat

- **Marketing and Advertising:** 26.8%
- **Apparel & Fashion:** 10.5%
- **Health, Wellness and Fitness:** 9.6%
- **Online Media:** 7.0%
- **Food & Beverages:** 6.3%
- **Entertainment:** 6.3%
- **Media Production:** 3.8%
- **Internet:** 2.6%
- **Consumer Goods:** 2.3%
- **Cosmetics:** 1.9%
- **Other:** 23.0%

---
## Alternatives

### Alternatives to Sprout Social Influencer Marketing

- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (580 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2666 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2399 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (490 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews)

### Alternatives to inBeat

- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (738 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2399 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (580 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (930 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Insense](https://www.g2.com/products/insense/reviews) — 4.5/5 stars (374 reviews)

---
## Top Discussions

### Sprout Social Influencer Marketing

- Title: [What kind of benchmarks is your team using to access the quality of your influencers?](https://www.g2.com/discussions/what-kind-of-benchmarks-is-your-team-using-to-access-the-quality-of-your-influencers) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Tagger provides users with multiple opportunities to see and compare benchmarks; you can view category benchmarks for audience authenticity, content..."

### inBeat

- Title: [Do you have to pay for Upfluence?](https://www.g2.com/discussions/do-you-have-to-pay-for-upfluence) — 2 comments
  > **Top comment:** "No?"
- Title: [How do I become a Microinfluencer?](https://www.g2.com/discussions/how-do-i-become-a-microinfluencer) — 1 comment
  > **Top comment:** "Create quality content, engage with others in your niche, tag location, use stories, hashtags and key words to gain exposure! Engage with your audience to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sprout-social-influencer-marketing-vs-inbeat)