# Sprinklr Social vs Talkwalker by Hootsuite Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprinklr Social excels in its **robust analytics** and **AI features** , making it easier for users to navigate and extract relevant insights from conversations. Users appreciate the advocacy platform's constant updates that enhance usability.
- **Users say** Talkwalker by Hootsuite stands out for its **ease of use** and **customizable features** , with many highlighting the effective **cluster analysis** that synthesizes key themes from large data sets, providing valuable insights that were previously inaccessible.
- **Reviewers mention** that while Sprinklr Social has a higher overall G2 Score, it faces challenges in **ease of setup** and **administration** , with some users noting configuration difficulties that can hinder the onboarding process.
- **According to verified reviews** , Talkwalker by Hootsuite shines in **customer support** , with users praising the responsiveness and helpfulness of support representatives, which enhances the overall user experience.
- **G2 reviewers highlight** that Sprinklr Social's **AI capabilities** significantly simplify the analysis process, allowing users to quickly summarize insights, while Talkwalker by Hootsuite offers a more intuitive layout that helps users easily access the information they need.
- **Users report** that both platforms provide valuable **social measurement** and **reporting features** , but Talkwalker by Hootsuite edges out with its **customizable reporting** options, which many find beneficial for tailoring insights to specific business needs.



| | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,214 | 137 | 
| **Largest Market Segment** | Enterprise (48.6% of reviews) | Small-Business (37.1% of reviews) | 
| **Entry Level Price** | $2,800.00 1 User Per Year | No pricing available | 

---
## Top Pros & Cons

### Sprinklr Social

Pros:
- Ease of Use (79 reviews)
- Centralized Management (70 reviews)

Cons:
- Complex Usage (51 reviews)
- Learning Curve (45 reviews)

### Talkwalker by Hootsuite

Pros:
- Customer Support (2 reviews)
- Customization (2 reviews)

Cons:
- Platform Limitations (2 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
  | **Meets Requirements** | 8.1 (988 reviews) | 8.4 (114 reviews) | 
  | **Ease of Use** | 7.5 (1017 reviews) | 8.6 (115 reviews) | 
  | **Ease of Setup** | 7.0 (610 reviews) | 8.4 (81 reviews) | 
  | **Ease of Admin** | 7.3 (435 reviews) | 8.5 (77 reviews) | 
  | **Quality of Support** | 7.7 (939 reviews) | 9.3 (110 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (420 reviews) | 8.8 (75 reviews) | 
  | **Product Direction (% positive)** | 7.9 (966 reviews) | 9.0 (105 reviews) | 

---
## Pricing

### Sprinklr Social

#### Entry-Level Pricing

Plan:  Essentials- Growth Package 

Price: $2,800.00 1 User Per Year

Description: The Standard Plan offers essential social media management 
features tailored for smaller teams, focusing on basic listening, 
publishing, engagement, and reporting. Powered by AI-driven 
capabilities, it enables teams to monitor online conversations, 
schedule and distribute content, manage audience interactions, 
and track performance efficiently. Designed for those handling 
fundamental social media operations, this plan helps streamline 
workflows and enhance strategy with simple yet effective tools. 
Ideal for businesses seeking a solid foundation in scalable, AIenhanced social media management

Key Features:
- Cross Module
- Social Publishing and Engagement 
- Social Listening 

[Browse all 2 editions](https://www.g2.com/products/sprinklr-social/pricing)

#### Free Trial

Yes

### Talkwalker by Hootsuite

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | 7.1/10 | 567 |
| **Talkwalker by Hootsuite** | 8.0/10 | 84 |

#### Social Analytics

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Competitor Analysis** | 7.1 (364 reviews) | 8.8 (65 reviews) | 
| **Follower Analysis** | Feature Not Available | 8.1 (65 reviews) | 
| **Post Performance** | 8.2 (443 reviews) | 8.2 (68 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | 6.7 (25 reviews) | 
| **Attribution** | Feature Not Available | 7.3 (32 reviews) | 
| **Hashtag Analytics** | 7.1 (223 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.1 (234 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Report Customizability** | 8.1 (448 reviews) | 8.2 (69 reviews) | 
| **Report Exporting** | 8.0 (444 reviews) | 8.6 (69 reviews) | 
| **Scalability** | 8.2 (437 reviews) | 8.6 (60 reviews) | 
| **White Label** | Feature Not Available | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (39 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (38 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (38 reviews) | Not enough data | 
| **Decision Making** | 6.5 (38 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | 7.4/10 | 711 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Content & Collaboration

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Content Calendar** | 8.5 (347 reviews) | Not enough data | 
| **Content Library** | 8.0 (333 reviews) | Not enough data | 
| **Shared Inbox** | 7.6 (312 reviews) | Not enough data | 
| **Approval Workflows** | 7.9 (336 reviews) | Not enough data | 
| **Users and Permissions** | 7.9 (344 reviews) | Not enough data | 
| **Content Creation** | 7.3 (237 reviews) | Not enough data | 

#### Social Management

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Social Analytics** | 8.2 (581 reviews) | Not enough data | 
| **Social Publishing** | 8.6 (555 reviews) | Not enough data | 
| **Campaign Optimization** | Feature Not Available | Not enough data | 
| **Social Engagement** | 8.3 (581 reviews) | Not enough data | 
| **Social Ads** | 7.3 (420 reviews) | Not enough data | 
| **Campaign Planning** | 7.4 (243 reviews) | Not enough data | 
| **Hashtag Capabilites** | 7.3 (202 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (58 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (55 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (63 reviews) | Not enough data | 
| **Adaptive Learning** | 6.3 (55 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.4 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (53 reviews) | Not enough data | 
| **Decision Making** | 6.5 (53 reviews) | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | 7.7/10 | 65 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Collection

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Authentification** | Feature Not Available | Not enough data | 
| **Review Forms** | 7.4 (47 reviews) ✓ Verified | Not enough data | 
| **Personalization** | Feature Not Available | Not enough data | 
| **Engagement** | 8.4 (56 reviews) ✓ Verified | Not enough data | 
| **Community Q&A** | Feature Not Available | Not enough data | 

#### Agentic AI - Review Management

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Adaptive Learning** | 7.2 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (10 reviews) | Not enough data | 

#### Moderation

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Reviewer Validation** | 7.8 (48 reviews) ✓ Verified | Not enough data | 
| **Response Types** | Feature Not Available | Not enough data | 
| **Legal Agreements** | 8.2 (46 reviews) ✓ Verified | Not enough data | 

#### Use Cases

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **E-commerce** | 7.5 (46 reviews) ✓ Verified | Not enough data | 
| **Retail** | 7.6 (45 reviews) ✓ Verified | Not enough data | 
| **Customer Service** | 8.1 (52 reviews) ✓ Verified | Not enough data | 

#### Administration

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Incentives** | Feature Not Available | Not enough data | 
| **Syndication** | Feature Not Available | Not enough data | 
| **Insights** | 8.2 (55 reviews) ✓ Verified | Not enough data | 
| **Content** | 8.3 (54 reviews) ✓ Verified | Not enough data | 
| **Sampling** | 7.3 (45 reviews) ✓ Verified | Not enough data | 

#### Display Options

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Badges** | 7.1 (44 reviews) ✓ Verified | Not enough data | 
| **Widgets** | Feature Not Available | Not enough data | 
| **Integration & APIs** | 7.2 (52 reviews) ✓ Verified | Not enough data | 
| **Marketing** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

### Employee Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | 7.2/10 | 31 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Content Sharing

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Social sharing** | 7.4 (30 reviews) | Not enough data | 
| **Content scheduling** | 7.9 (30 reviews) | Not enough data | 
| **Content optimization** | 7.5 (29 reviews) | Not enough data | 
| **Content templates** | Feature Not Available | Not enough data | 
| **AI Content Generation** | Not enough data | Not enough data | 
| **Content Settings** | Not enough data | Not enough data | 

#### Content Dashboard

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Company news** | Feature Not Available | Not enough data | 
| **Coworker content** | Feature Not Available | Not enough data | 
| **Brand content sharing** | Feature Not Available | Not enough data | 

#### Analytics

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Engagement tracking** | 7.8 (29 reviews) | Not enough data | 
| **KPI Tracking** | Feature Not Available | Not enough data | 
| **Trends** | 6.9 (28 reviews) | Not enough data | 
| **Gamification** | Feature Not Available | Not enough data | 

#### Platform

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Integrations** | 6.6 (27 reviews) | Not enough data | 
| **Mobile** | 6.3 (29 reviews) | Not enough data | 
| **Adoption Insight** | 7.3 (28 reviews) | Not enough data | 
| **Auto-translation & multiple language management** | 7.2 (27 reviews) | Not enough data | 

#### Agentic AI - Employee Advocacy

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (5 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | 7.4/10 | 492 |
| **Talkwalker by Hootsuite** | 7.8/10 | 97 |

#### Monitoring & Listening

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Social Measurement** | 8.2 (406 reviews) | 8.4 (85 reviews) | 
| **Influencer Identification** | 7.0 (334 reviews) | 7.5 (84 reviews) | 
| **Brand Monitoring** | 8.3 (158 reviews) | 7.8 (9 reviews) | 
| **Keyword Tracking** | 8.2 (159 reviews) | 9.4 (9 reviews) | 
| **Trend Analysis** | 7.5 (156 reviews) | 7.6 (9 reviews) | 
| **Competitor Analysis** | 7.5 (147 reviews) | 7.7 (8 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (30 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (30 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (32 reviews) | Not enough data | 
| **Decision Making** | 7.2 (32 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Sentiment Analysis** | 7.0 (366 reviews) | 6.5 (87 reviews) | 
| **Social Reporting** | 8.3 (406 reviews) | 8.3 (85 reviews) | 
| **Alerts and Notifications** | 7.9 (158 reviews) | 7.1 (8 reviews) | 
| **Advanced Data Filtering** | 7.7 (149 reviews) | 7.8 (9 reviews) | 

### Social Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | 7.6/10 | 59 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Content

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Types** | 8.0 (57 reviews) | Not enough data | 
| **Migration** | 7.7 (55 reviews) | Not enough data | 
| **Publishing** | 8.2 (56 reviews) | Not enough data | 
| **UGC** | 7.5 (54 reviews) | Not enough data | 

#### Engagement

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Live Streaming** | 6.9 (53 reviews) | Not enough data | 
| **Omnichannel** | 7.2 (52 reviews) | Not enough data | 
| **Personalization** | 7.9 (53 reviews) | Not enough data | 
| **Conversational Commerce** | 7.1 (50 reviews) | Not enough data | 
| **Moderation** | 7.8 (52 reviews) | Not enough data | 

#### Social Shopping

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Promotions** | Feature Not Available | Not enough data | 
| **Shoppable Media** | 6.9 (50 reviews) | Not enough data | 
| **AR/VR** | Feature Not Available | Not enough data | 
| **Social Store** | 7.3 (51 reviews) | Not enough data | 

#### Analytics

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Product Insights** | Feature Not Available | Not enough data | 
| **Social Listening** | 8.3 (53 reviews) | Not enough data | 
| **Campaigns** | 7.9 (51 reviews) | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | 7.7/10 | 350 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Generative AI

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **AI Text Generation** | 6.9 (133 reviews) | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Process

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Mentions** | 8.2 (266 reviews) | Not enough data | 
| **Tickets** | 7.7 (243 reviews) | Not enough data | 
| **Macros** | 8.2 (249 reviews) | Not enough data | 

#### Channels

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Email** | 7.5 (197 reviews) | Not enough data | 
| **Social** | 8.7 (280 reviews) | Not enough data | 
| **Live Chat** | 7.5 (190 reviews) | Not enough data | 
| **Phone** | 6.8 (177 reviews) | Not enough data | 
| **Text** | 7.3 (185 reviews) | Not enough data | 

#### Insight

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Surveys** | 7.6 (199 reviews) | Not enough data | 
| **Reporting** | 8.4 (276 reviews) | Not enough data | 
| **Visitor Activity** | 7.9 (223 reviews) | Not enough data | 
| **Help Desk** | 7.7 (233 reviews) | Not enough data | 

### Conversational Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | N/A | N/A |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Conversational AI - Conversational Commerce Platforms

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **AI chatbots** | Not enough data | Not enough data | 
| **Messaging and Notifications** | Not enough data | Not enough data | 
| **AI agents ** | Not enough data | Not enough data | 
| **Voice assistants** | Not enough data | Not enough data | 
| **Communication apps** | Not enough data | Not enough data | 

#### Platform integration - Conversational Commerce Platforms

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Ecommerce stores** | Not enough data | Not enough data | 
| **Sales channels** | Not enough data | Not enough data | 
| **Payment Platform** | Not enough data | Not enough data | 
| **Internal tools** | Not enough data | Not enough data | 

#### Analytics and Reporting - Conversational Commerce Platforms

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Conversational analytics** | Not enough data | Not enough data | 
| **Advance reporting** | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | N/A | N/A |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | N/A | N/A |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Discovery

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

### AI Customer Support Agents

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | N/A | N/A |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Customer Query Resolution - AI Customer Support Agents

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Automated Ticket Resolution** | Not enough data | Not enough data | 
| **Contextual Response Generation** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Knowledge Base Utilization** | Not enough data | Not enough data | 
| **Multilingual Support** | Not enough data | Not enough data | 

#### Customer Interaction Automation - AI Customer Support Agents

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Proactive Customer Outreach** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Escalation Handling** | Not enough data | Not enough data | 
| **Workflow Optimization** | Not enough data | Not enough data | 

#### Automation

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Customer Interaction Automation** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 

#### Autonomy

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | N/A | N/A |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Sprinklr Social (9):** [Conversational Commerce Platforms](https://www.g2.com/categories/conversational-commerce-platforms), [Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms), [SAP Store Software](https://www.g2.com/categories/sap-store), [Employee Advocacy Software](https://www.g2.com/categories/employee-advocacy), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Review Management Software](https://www.g2.com/categories/review-management-software), [AI Customer Support Agents Software](https://www.g2.com/categories/ai-customer-support-agents)



---
## Reviewer Demographics

### By Company Size

| Segment | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Small-Business** | 22.3% | 37.1% | 
| **Mid-Market** | 29.1% | 36.3% | 
| **Enterprise** | 48.6% | 26.6% | 

### By Industry

#### Sprinklr Social

- **Marketing and Advertising:** 14.6%
- **Information Technology and Services:** 6.1%
- **Retail:** 4.6%
- **Financial Services:** 4.4%
- **Consumer Services:** 4.3%
- **Computer Software:** 4.0%
- **Consumer Goods:** 3.9%
- **Entertainment:** 3.6%
- **Hospital & Health Care:** 3.3%
- **Automotive:** 2.6%
- **Other:** 48.5%

#### Talkwalker by Hootsuite

- **Public Relations and Communications:** 22.6%
- **Marketing and Advertising:** 19.4%
- **Market Research:** 7.3%
- **Information Technology and Services:** 4.8%
- **Management Consulting:** 4.8%
- **Financial Services:** 3.2%
- **Telecommunications:** 3.2%
- **Computer Software:** 2.4%
- **Insurance:** 2.4%
- **Entertainment:** 1.6%
- **Other:** 28.2%

---
## Alternatives

### Alternatives to Sprinklr Social

- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6438 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7314 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (199 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2931 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (410 reviews)

### Alternatives to Talkwalker by Hootsuite

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6438 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (350 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)
- [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (213 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)

---
## Top Discussions

### Sprinklr Social

- Title: [What is the best way to find hashtags that are getting traffic.](https://www.g2.com/discussions/34161-what-is-the-best-way-to-find-hashtags-that-are-getting-traffic) — 1 comment, 1 upvote
  > **Top comment:** "semrush.com is Great!

You pay for what ya get if ya get me"
- Title: [Can I use this for my personal accounts?](https://www.g2.com/discussions/33990-can-i-use-this-for-my-personal-accounts) — 1 comment, 1 upvote
  > **Top comment:** "Hello everyone , here’s your  opportunity for you to achieve your dreams of being a multi million dollar rich through trading , I once loss all I got through..."

### Talkwalker by Hootsuite

- Title: [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) — 1 comment
  > **Top comment:** "Social listening and digital reputation monitoring."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sprinklr-social-vs-talkwalker-by-hootsuite)