# Sprinklr Social vs Talkwalker by Hootsuite Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprinklr Social excels in user experience, with many users highlighting its intuitive interface. One user mentioned, "It’s been very easy to use," which is particularly beneficial for newcomers to the platform.
- **Users say** that Talkwalker by Hootsuite offers a highly customizable feature set, making it suitable for diverse analytical needs. Reviewers appreciate its extensive coverage across various channels, stating it provides insights that were previously inaccessible.
- **According to verified reviews** , Sprinklr Social stands out for its robust reporting capabilities. Users have praised its customizable dashboards and the effectiveness of its listening module for tracking brand sentiment, with one user noting, "I like using Sprinklr Social for its reporting and dashboards."
- **Reviewers mention** that Talkwalker by Hootsuite shines in customer support, with many users expressing satisfaction with the responsiveness and helpfulness of their support team. One user highlighted, "Fantastic customer support reps," which can be crucial for resolving issues quickly.
- **G2 reviewers report** that while Sprinklr Social has a higher overall satisfaction score, it faces challenges in ease of setup compared to Talkwalker. Users have noted that Sprinklr's setup can be more complex, whereas Talkwalker is often described as easier to implement.
- **Users say** that both platforms provide valuable insights for social media analytics, but Talkwalker has a slight edge in keyword tracking, with reviewers noting its effectiveness in monitoring conversation volume and trends, making it a strong choice for those focused on detailed analytics.



| | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,208 | 137 | 
| **Largest Market Segment** | Enterprise (48.7% of reviews) | Small-Business (37.1% of reviews) | 
| **Entry Level Price** | $2,800.00 1 User Per Year | No pricing available | 

---
## Top Pros & Cons

### Sprinklr Social

Pros:
- Ease of Use (79 reviews)
- Centralized Management (70 reviews)

Cons:
- Complex Usage (51 reviews)
- Learning Curve (45 reviews)

### Talkwalker by Hootsuite

Pros:
- Customer Support (2 reviews)
- Analytics (1 reviews)

Cons:
- Platform Limitations (2 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
  | **Meets Requirements** | 8.1 (982 reviews) | 8.4 (114 reviews) | 
  | **Ease of Use** | 7.5 (1011 reviews) | 8.6 (115 reviews) | 
  | **Ease of Setup** | 7.0 (605 reviews) | 8.4 (81 reviews) | 
  | **Ease of Admin** | 7.3 (435 reviews) | 8.5 (77 reviews) | 
  | **Quality of Support** | 7.7 (934 reviews) | 9.3 (110 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (420 reviews) | 8.8 (75 reviews) | 
  | **Product Direction (% positive)** | 7.9 (960 reviews) | 9.0 (105 reviews) | 

---
## Pricing

### Sprinklr Social

#### Entry-Level Pricing

Plan:  Essentials- Growth Package 

Price: $2,800.00 1 User Per Year

Description: The Standard Plan offers essential social media management 
features tailored for smaller teams, focusing on basic listening, 
publishing, engagement, and reporting. Powered by AI-driven 
capabilities, it enables teams to monitor online conversations, 
schedule and distribute content, manage audience interactions, 
and track performance efficiently. Designed for those handling 
fundamental social media operations, this plan helps streamline 
workflows and enhance strategy with simple yet effective tools. 
Ideal for businesses seeking a solid foundation in scalable, AIenhanced social media management

Key Features:
- Cross Module
- Social Publishing and Engagement 
- Social Listening 

[Browse all 2 editions](https://www.g2.com/products/sprinklr-social/pricing)

#### Free Trial

Yes

### Talkwalker by Hootsuite

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | 7.1/10 | 565 |
| **Talkwalker by Hootsuite** | 8.0/10 | 84 |

#### Social Analytics

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Competitor Analysis** | 7.1 (364 reviews) | 8.8 (65 reviews) | 
| **Follower Analysis** | Feature Not Available | 8.1 (65 reviews) | 
| **Post Performance** | 8.2 (442 reviews) | 8.2 (68 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | 6.7 (25 reviews) | 
| **Attribution** | Feature Not Available | 7.3 (32 reviews) | 
| **Hashtag Analytics** | 7.1 (223 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.1 (233 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Report Customizability** | 8.1 (447 reviews) | 8.2 (69 reviews) | 
| **Report Exporting** | 8.0 (443 reviews) | 8.6 (69 reviews) | 
| **Scalability** | 8.2 (436 reviews) | 8.6 (60 reviews) | 
| **White Label** | Feature Not Available | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (39 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (38 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (38 reviews) | Not enough data | 
| **Decision Making** | 6.5 (38 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | 7.3/10 | 705 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Content & Collaboration

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Content Calendar** | 8.5 (346 reviews) | Not enough data | 
| **Content Library** | 8.0 (332 reviews) | Not enough data | 
| **Shared Inbox** | 7.6 (311 reviews) | Not enough data | 
| **Approval Workflows** | 7.9 (335 reviews) | Not enough data | 
| **Users and Permissions** | 7.9 (344 reviews) | Not enough data | 
| **Content Creation** | 7.3 (237 reviews) | Not enough data | 

#### Social Management

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Social Analytics** | 8.2 (577 reviews) | Not enough data | 
| **Social Publishing** | 8.6 (553 reviews) | Not enough data | 
| **Campaign Optimization** | Feature Not Available | Not enough data | 
| **Social Engagement** | 8.3 (580 reviews) | Not enough data | 
| **Social Ads** | 7.3 (419 reviews) | Not enough data | 
| **Campaign Planning** | 7.4 (243 reviews) | Not enough data | 
| **Hashtag Capabilites** | 7.3 (202 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (57 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (55 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.3 (55 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.4 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (53 reviews) | Not enough data | 
| **Decision Making** | 6.4 (52 reviews) | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | 7.7/10 | 65 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Collection

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Authentification** | Feature Not Available | Not enough data | 
| **Review Forms** | 7.4 (47 reviews) ✓ Verified | Not enough data | 
| **Personalization** | Feature Not Available | Not enough data | 
| **Engagement** | 8.4 (56 reviews) ✓ Verified | Not enough data | 
| **Community Q&A** | Feature Not Available | Not enough data | 

#### Agentic AI - Review Management

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Adaptive Learning** | 7.2 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (10 reviews) | Not enough data | 

#### Moderation

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Reviewer Validation** | 7.8 (48 reviews) ✓ Verified | Not enough data | 
| **Response Types** | Feature Not Available | Not enough data | 
| **Legal Agreements** | 8.2 (46 reviews) ✓ Verified | Not enough data | 

#### Use Cases

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **E-commerce** | 7.5 (46 reviews) ✓ Verified | Not enough data | 
| **Retail** | 7.6 (45 reviews) ✓ Verified | Not enough data | 
| **Customer Service** | 8.1 (52 reviews) ✓ Verified | Not enough data | 

#### Administration

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Incentives** | Feature Not Available | Not enough data | 
| **Syndication** | Feature Not Available | Not enough data | 
| **Insights** | 8.2 (55 reviews) ✓ Verified | Not enough data | 
| **Content** | 8.3 (54 reviews) ✓ Verified | Not enough data | 
| **Sampling** | 7.3 (45 reviews) ✓ Verified | Not enough data | 

#### Display Options

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Badges** | 7.1 (44 reviews) ✓ Verified | Not enough data | 
| **Widgets** | Feature Not Available | Not enough data | 
| **Integration & APIs** | 7.2 (52 reviews) ✓ Verified | Not enough data | 
| **Marketing** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

### Employee Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | 7.2/10 | 31 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Content Sharing

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Social sharing** | 7.4 (30 reviews) | Not enough data | 
| **Content scheduling** | 7.9 (30 reviews) | Not enough data | 
| **Content optimization** | 7.5 (29 reviews) | Not enough data | 
| **Content templates** | Feature Not Available | Not enough data | 
| **AI Content Generation** | Not enough data | Not enough data | 
| **Content Settings** | Not enough data | Not enough data | 

#### Content Dashboard

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Company news** | Feature Not Available | Not enough data | 
| **Coworker content** | Feature Not Available | Not enough data | 
| **Brand content sharing** | Feature Not Available | Not enough data | 

#### Analytics

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Engagement tracking** | 7.8 (29 reviews) | Not enough data | 
| **KPI Tracking** | Feature Not Available | Not enough data | 
| **Trends** | 6.9 (28 reviews) | Not enough data | 
| **Gamification** | Feature Not Available | Not enough data | 

#### Platform

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Integrations** | 6.6 (27 reviews) | Not enough data | 
| **Mobile** | 6.3 (29 reviews) | Not enough data | 
| **Adoption Insight** | 7.3 (28 reviews) | Not enough data | 
| **Auto-translation & multiple language management** | 7.2 (27 reviews) | Not enough data | 

#### Agentic AI - Employee Advocacy

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (5 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | 7.4/10 | 490 |
| **Talkwalker by Hootsuite** | 7.8/10 | 97 |

#### Monitoring & Listening

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Social Measurement** | 8.2 (406 reviews) | 8.4 (85 reviews) | 
| **Influencer Identification** | 7.0 (334 reviews) | 7.5 (84 reviews) | 
| **Brand Monitoring** | 8.3 (158 reviews) | 7.8 (9 reviews) | 
| **Keyword Tracking** | 8.2 (159 reviews) | 9.4 (9 reviews) | 
| **Trend Analysis** | 7.5 (156 reviews) | 7.6 (9 reviews) | 
| **Competitor Analysis** | 7.5 (147 reviews) | 7.7 (8 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (30 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (30 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (32 reviews) | Not enough data | 
| **Decision Making** | 7.2 (32 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Sentiment Analysis** | 7.1 (365 reviews) | 6.5 (87 reviews) | 
| **Social Reporting** | 8.3 (406 reviews) | 8.3 (85 reviews) | 
| **Alerts and Notifications** | 7.9 (158 reviews) | 7.1 (8 reviews) | 
| **Advanced Data Filtering** | 7.7 (149 reviews) | 7.8 (9 reviews) | 

### Social Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | 7.6/10 | 59 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Content

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Types** | 8.0 (57 reviews) | Not enough data | 
| **Migration** | 7.7 (55 reviews) | Not enough data | 
| **Publishing** | 8.2 (56 reviews) | Not enough data | 
| **UGC** | 7.5 (54 reviews) | Not enough data | 

#### Engagement

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Live Streaming** | 6.9 (53 reviews) | Not enough data | 
| **Omnichannel** | 7.2 (52 reviews) | Not enough data | 
| **Personalization** | 7.9 (53 reviews) | Not enough data | 
| **Conversational Commerce** | 7.1 (50 reviews) | Not enough data | 
| **Moderation** | 7.8 (52 reviews) | Not enough data | 

#### Social Shopping

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Promotions** | Feature Not Available | Not enough data | 
| **Shoppable Media** | 6.9 (50 reviews) | Not enough data | 
| **AR/VR** | Feature Not Available | Not enough data | 
| **Social Store** | 7.3 (51 reviews) | Not enough data | 

#### Analytics

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Product Insights** | Feature Not Available | Not enough data | 
| **Social Listening** | 8.3 (53 reviews) | Not enough data | 
| **Campaigns** | 7.9 (51 reviews) | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | 7.7/10 | 349 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Generative AI

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **AI Text Generation** | 6.9 (133 reviews) | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Process

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Mentions** | 8.2 (266 reviews) | Not enough data | 
| **Tickets** | 7.7 (243 reviews) | Not enough data | 
| **Macros** | 8.2 (249 reviews) | Not enough data | 

#### Channels

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Email** | 7.5 (197 reviews) | Not enough data | 
| **Social** | 8.7 (280 reviews) | Not enough data | 
| **Live Chat** | 7.5 (190 reviews) | Not enough data | 
| **Phone** | 6.8 (177 reviews) | Not enough data | 
| **Text** | 7.3 (185 reviews) | Not enough data | 

#### Insight

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Surveys** | 7.6 (199 reviews) | Not enough data | 
| **Reporting** | 8.4 (276 reviews) | Not enough data | 
| **Visitor Activity** | 7.9 (223 reviews) | Not enough data | 
| **Help Desk** | 7.7 (233 reviews) | Not enough data | 

### Conversational Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | N/A | N/A |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Conversational AI - Conversational Commerce Platforms

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **AI chatbots** | Not enough data | Not enough data | 
| **Messaging and Notifications** | Not enough data | Not enough data | 
| **AI agents ** | Not enough data | Not enough data | 
| **Voice assistants** | Not enough data | Not enough data | 
| **Communication apps** | Not enough data | Not enough data | 

#### Platform integration - Conversational Commerce Platforms

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Ecommerce stores** | Not enough data | Not enough data | 
| **Sales channels** | Not enough data | Not enough data | 
| **Payment Platform** | Not enough data | Not enough data | 
| **Internal tools** | Not enough data | Not enough data | 

#### Analytics and Reporting - Conversational Commerce Platforms

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Conversational analytics** | Not enough data | Not enough data | 
| **Advance reporting** | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | N/A | N/A |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | N/A | N/A |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Discovery

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

### AI Customer Support Agents

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | N/A | N/A |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Customer Query Resolution - AI Customer Support Agents

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Automated Ticket Resolution** | Not enough data | Not enough data | 
| **Contextual Response Generation** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Knowledge Base Utilization** | Not enough data | Not enough data | 
| **Multilingual Support** | Not enough data | Not enough data | 

#### Customer Interaction Automation - AI Customer Support Agents

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Proactive Customer Outreach** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Escalation Handling** | Not enough data | Not enough data | 
| **Workflow Optimization** | Not enough data | Not enough data | 

#### Automation

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Customer Interaction Automation** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 

#### Autonomy

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Social** | N/A | N/A |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Sprinklr Social (9):** [Conversational Commerce Platforms](https://www.g2.com/categories/conversational-commerce-platforms), [Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms), [SAP Store Software](https://www.g2.com/categories/sap-store), [Employee Advocacy Software](https://www.g2.com/categories/employee-advocacy), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Review Management Software](https://www.g2.com/categories/review-management-software), [AI Customer Support Agents Software](https://www.g2.com/categories/ai-customer-support-agents)



---
## Reviewer Demographics

### By Company Size

| Segment | Sprinklr Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Small-Business** | 22.3% | 37.1% | 
| **Mid-Market** | 29.0% | 36.3% | 
| **Enterprise** | 48.7% | 26.6% | 

### By Industry

#### Sprinklr Social

- **Marketing and Advertising:** 14.6%
- **Information Technology and Services:** 6.1%
- **Retail:** 4.7%
- **Financial Services:** 4.4%
- **Consumer Services:** 4.3%
- **Computer Software:** 4.0%
- **Consumer Goods:** 3.9%
- **Entertainment:** 3.6%
- **Hospital & Health Care:** 3.3%
- **Automotive:** 2.6%
- **Other:** 48.6%

#### Talkwalker by Hootsuite

- **Public Relations and Communications:** 22.6%
- **Marketing and Advertising:** 19.4%
- **Market Research:** 7.3%
- **Information Technology and Services:** 4.8%
- **Management Consulting:** 4.8%
- **Financial Services:** 3.2%
- **Telecommunications:** 3.2%
- **Computer Software:** 2.4%
- **Insurance:** 2.4%
- **Entertainment:** 1.6%
- **Other:** 28.2%

---
## Alternatives

### Alternatives to Sprinklr Social

- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6426 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7249 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (188 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2920 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (408 reviews)

### Alternatives to Talkwalker by Hootsuite

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6426 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (348 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)
- [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (212 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)

---
## Top Discussions

### Sprinklr Social

- Title: [What is the best way to find hashtags that are getting traffic.](https://www.g2.com/discussions/34161-what-is-the-best-way-to-find-hashtags-that-are-getting-traffic) — 1 comment, 1 upvote
  > **Top comment:** "semrush.com is Great!

You pay for what ya get if ya get me"
- Title: [Can I use this for my personal accounts?](https://www.g2.com/discussions/33990-can-i-use-this-for-my-personal-accounts) — 1 comment, 1 upvote
  > **Top comment:** "Hello everyone , here’s your  opportunity for you to achieve your dreams of being a multi million dollar rich through trading , I once loss all I got through..."

### Talkwalker by Hootsuite

- Title: [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) — 1 comment
  > **Top comment:** "Social listening and digital reputation monitoring."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sprinklr-social-vs-talkwalker-by-hootsuite)