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Compare Sprinklr Social and metricool 
Featured Products
At a Glance
Market Segments
Enterprise (48.7% of reviews)
Small-Business (90.4% of reviews)
Entry-Level Pricing
$2,800.00 1 User Per Year
$0.00
Sprinklr Social
Star Rating
(1,153)4.1 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
$2,800.00 1 User Per Year
Free Trial is available
Browse all 2 pricing plansmetricool
Star Rating
(85)4.5 out of 5
Market Segments
Small-Business (90.4% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprinklr Social excels in providing a comprehensive, enterprise-scale solution for social media management. Users appreciate its ability to centralize multiple social channels, allowing for efficient post scheduling and engagement tracking from a single dashboard, which significantly saves time.
- Users say that Metricool shines in its user-friendly interface and affordability, particularly for small businesses. The platform's Planner feature is highlighted for making it easy to schedule posts across various channels, and users find the analytics to be vital for gaining insights into their social media performance.
- Reviewers mention that while Sprinklr Social has a robust feature set, some users find it less intuitive compared to Metricool. The latter's ease of setup and straightforward navigation are frequently praised, making it a more accessible option for those new to social media management tools.
- According to verified reviews, Metricool's customer support is noted for being helpful and responsive, which enhances the overall user experience. In contrast, while Sprinklr Social offers quality support, some users feel it could be more proactive in addressing issues.
- G2 reviewers highlight that Sprinklr Social is particularly well-suited for larger enterprises, with features tailored for complex social media strategies. However, this complexity can be overwhelming for smaller teams, who may prefer Metricool's streamlined approach that caters to their specific needs.
- Users report that both platforms provide valuable analytics, but Metricool's reporting capabilities are often seen as more user-friendly. The ability to replicate posts across platforms effortlessly is a standout feature for Metricool, making it a time-saving tool for busy marketers.
Pricing
Entry-Level Pricing
Sprinklr Social
Essentials- Growth Package
$2,800.00
1 User Per Year
The Standard Plan offers essential social media management
features tailored for smaller teams, focusing on basic listening,
publishing, engagement, and reporting. Powered by AI-driven
capabilities, it enables teams to monitor online conversations,
schedule and distribute content, manage audience interactions,
and track performance efficiently. Designed for those handling
fundamental social media operations, this plan helps streamline
workflows and enhance strategy with simple yet effective tools.
Ideal for businesses seeking a solid foundation in scalable, AIenhanced social media management
- Cross Module
- Social Publishing and Engagement
- Social Listening
metricool
FREE
$0.00
Enjoy Metricool free plan for life.
- 1 brand
- Management of all your brands’ social media accounts (excluding LinkedIn).
- Schedule up to 20 posts per month
Free Trial
Sprinklr Social
Free Trial is available
metricool
Free Trial is available
Ratings
Meets Requirements
8.1
955
8.5
71
Ease of Use
7.5
972
9.1
74
Ease of Setup
7.0
581
9.1
59
Ease of Admin
7.3
428
9.2
45
Quality of Support
7.7
899
9.0
64
Has the product been a good partner in doing business?
8.0
413
9.2
43
Product Direction (% positive)
8.0
935
9.5
65
Features by Category
Social Analytics
7.1
361
8.7(won by 1.6)
44
Feature Not Available
9.1(won by default)
45
8.2
435
9.2(won by 1.0)
44
Feature Not Available
7.8(won by default)
43
Feature Not Available
8.1(won by default)
45
7.1
223
8.7(won by 1.6)
41
7.1(won by default)
228
Feature Not Available
Reports & Dashboards
8.1
439
8.6(won by 0.5)
46
8.0
440
8.9(won by 0.9)
46
8.2
432
8.8(won by 0.6)
44
Feature Not Available
8.0(won by default)
41
Agentic AI - Social Media Analytics
6.4
39
8.1(won by 1.7)
6
6.5
39
8.3(won by 1.8)
6
6.2
38
8.3(won by 2.1)
6
6.0
38
8.3(won by 2.3)
6
6.5
38
7.9(won by 1.4)
7
Content & Collaboration
8.5
339
9.3
46
8.0
329
8.5
46
7.6
307
8.4
46
7.9
330
8.7
45
7.9
340
9.0
44
7.3
234
9.0
44
Social Management
8.2
549
9.0
48
8.5
530
9.2
48
Feature Not Available
8.4
47
8.3
558
8.5
47
7.3
413
8.0
45
7.4
241
8.6
44
7.3
199
8.2
46
Agentic AI - Social Media Management
6.4
56
8.1
6
6.6
55
8.9
6
6.5
55
8.9
6
6.3
55
7.7
5
6.5
55
8.3
6
6.4
53
8.6
6
6.4
52
8.7
5
Collection
Feature Not Available
Not enough data
7.4
47
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
56
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Review Management
7.2
10
Not enough data
7.3
10
Not enough data
Moderation
7.8
48
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
46
|
Verified
Not enough data
Use Cases
7.5
46
|
Verified
Not enough data
7.6
45
|
Verified
Not enough data
8.1
51
|
Verified
Not enough data
Administration
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
53
|
Verified
Not enough data
8.3
54
|
Verified
Not enough data
7.3
45
|
Verified
Not enough data
Display Options
7.1
44
|
Verified
Not enough data
Feature Not Available
Not enough data
7.1
51
|
Verified
Not enough data
Feature Not Available
Not enough data
Generative AI
Feature Not Available
Not enough data
Content Sharing
7.4
30
Not enough data
7.9
29
Not enough data
7.5
29
Not enough data
Feature Not Available
Not enough data
Content Dashboard
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analytics
7.8
29
Not enough data
Feature Not Available
Not enough data
6.9
28
Not enough data
Feature Not Available
Not enough data
Platform
6.6
27
Not enough data
6.4
28
Not enough data
7.3
28
Not enough data
7.2
27
Not enough data
Agentic AI - Employee Advocacy
6.3
5
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Monitoring & Listening
8.2
403
Not enough data
7.0
334
Not enough data
8.3
156
Not enough data
8.2
159
Not enough data
7.5
156
Not enough data
7.5
147
Not enough data
Agentic AI - Social Media Listening Tools
6.9
30
Not enough data
6.7
30
Not enough data
6.7
30
Not enough data
6.6
31
Not enough data
7.2
32
Not enough data
Data Management & Analysis
7.1
364
Not enough data
8.3
405
Not enough data
7.9
158
Not enough data
7.7
149
Not enough data
Content
8.0
57
Not enough data
7.7
55
Not enough data
8.2
56
Not enough data
7.5
54
Not enough data
Engagement
6.9
53
Not enough data
7.2
52
Not enough data
7.9
53
Not enough data
7.1
50
Not enough data
7.8
52
Not enough data
Social Shopping
Feature Not Available
Not enough data
6.9
50
Not enough data
Feature Not Available
Not enough data
7.3
51
Not enough data
Analytics
Feature Not Available
Not enough data
8.3
52
Not enough data
7.9
51
Not enough data
Generative AI
6.9
133
Not enough data
Feature Not Available
Not enough data
Process
8.2
264
Not enough data
7.7
241
Not enough data
8.2
247
Not enough data
Channels
7.5
196
Not enough data
8.7
278
Not enough data
7.5
189
Not enough data
6.8
177
Not enough data
7.3
185
Not enough data
Insight
7.6
198
Not enough data
8.4
275
Not enough data
7.9
223
Not enough data
7.7
233
Not enough data
Conversational AI - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Interaction Automation - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Sprinklr Social and metricool are categorized as Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
Sprinklr Social is categorized as Conversational Commerce Platforms, Social Commerce Platforms, SAP Store, Employee Advocacy, Social Customer Service, Social Media Listening Tools, Review Management, and AI Customer Support Agents
metricool has no unique categories
Reviews
Reviewers' Company Size
Sprinklr Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
metricool
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.0%
Information Technology and Services
5.8%
Retail
4.7%
Financial Services
4.4%
Consumer Services
4.3%
Other
65.7%
Marketing and Advertising
43.4%
Education Management
8.4%
Consulting
3.6%
Real Estate
3.6%
Professional Training & Coaching
2.4%
Other
38.6%
Discussions
What is the best way to find hashtags that are getting traffic.
1 Comment
TS
semrush.com is Great!
You pay for what ya get if ya get meRead more
Sprinklr Social has no more discussions with answers
What is metricool used for?
1 Comment
MD
Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports.Read more
metricool has no more discussions with answers
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