Compare Sprinklr Social and metricool 
At a Glance
Market Segments
Enterprise (48.7% of reviews)
Small-Business (88.8% of reviews)
Entry-Level Pricing
$2,800.00 1 User Per Year
$0.00
Sprinklr Social
Star Rating
(1,204)4.1 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
$2,800.00 1 User Per Year
Free Trial is available
Browse all 2 pricing plansmetricool
Star Rating
(91)4.5 out of 5
Market Segments
Small-Business (88.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprinklr Social excels in its reporting and dashboard capabilities, with users appreciating the customizable nature of its analytics tools. One user highlighted the effectiveness of the listening module for tracking brand sentiment, making it a strong choice for enterprises focused on detailed insights.
- Users say that Metricool stands out for its user-friendly interface, which simplifies the scheduling of posts and checking of analytics. Reviewers have noted that the platform's intuitive design allows teams to manage multiple social accounts seamlessly, enhancing overall productivity.
- According to verified reviews, Sprinklr Social faces challenges with ease of use and setup, receiving lower scores in these areas compared to Metricool. Users have mentioned that while they appreciate the platform's features, the learning curve can be steep for newcomers.
- Reviewers mention that Metricool's unique features, such as the ability to tag people in LinkedIn posts and its integrated link shortener, provide added value that enhances social media management. This functionality is particularly beneficial for small businesses looking to optimize their engagement strategies.
- G2 reviewers highlight that while Sprinklr Social is tailored for enterprise-level needs, it may not be as accessible for smaller teams due to its higher entry-level price. In contrast, Metricool's free entry point makes it an attractive option for startups and small businesses.
- Users report that both platforms have their strengths, but Metricool's overall ease of use and setup, along with its strong support ratings, make it a more favorable choice for teams looking for a straightforward social media management solution.
Pricing
Entry-Level Pricing
Sprinklr Social
Essentials- Growth Package
$2,800.00
1 User Per Year
The Standard Plan offers essential social media management
features tailored for smaller teams, focusing on basic listening,
publishing, engagement, and reporting. Powered by AI-driven
capabilities, it enables teams to monitor online conversations,
schedule and distribute content, manage audience interactions,
and track performance efficiently. Designed for those handling
fundamental social media operations, this plan helps streamline
workflows and enhance strategy with simple yet effective tools.
Ideal for businesses seeking a solid foundation in scalable, AIenhanced social media management
- Cross Module
- Social Publishing and Engagement
- Social Listening
metricool
FREE
$0.00
Enjoy Metricool free plan for life.
- 1 brand
- Management of all your brands’ social media accounts (excluding LinkedIn).
- Schedule up to 20 posts per month
Free Trial
Sprinklr Social
Free Trial is available
metricool
Free Trial is available
Ratings
Meets Requirements
8.1
978
8.6
76
Ease of Use
7.5
1,007
9.1
79
Ease of Setup
7.0
601
9.2
63
Ease of Admin
7.3
436
9.2
48
Quality of Support
7.8
930
9.0
66
Has the product been a good partner in doing business?
8.0
421
9.2
45
Product Direction (% positive)
7.9
958
9.2
70
Features by Category
Social Analytics
7.1
363
8.7(won by 1.6)
44
Feature Not Available
9.1(won by default)
45
8.2
439
9.1(won by 0.9)
46
Feature Not Available
7.8(won by default)
43
Feature Not Available
8.1(won by default)
45
7.1
223
8.7(won by 1.6)
41
7.1(won by default)
232
Feature Not Available
Reports & Dashboards
8.1
444
8.6(won by 0.5)
46
8.0
442
8.9(won by 0.9)
46
8.2
438
8.8(won by 0.6)
47
Feature Not Available
8.0(won by default)
41
Agentic AI - Social Media Analytics
6.4
39
8.1(won by 1.7)
6
6.5
39
8.3(won by 1.8)
6
6.2
38
8.3(won by 2.1)
6
6.0
38
8.3(won by 2.3)
6
6.5
38
7.9(won by 1.4)
7
Content & Collaboration
8.5
346
9.3
47
8.0
331
8.5
46
7.6
310
8.4
47
7.9
333
8.7
46
7.9
344
9.0
44
7.3
238
9.0
44
Social Management
8.2
573
9.0
49
8.6
551
9.2
49
Feature Not Available
8.4
47
8.3
576
8.6
48
7.3
419
8.0
45
7.4
243
8.6
44
7.3
202
8.2
46
Agentic AI - Social Media Management
6.5
57
8.1
6
6.6
55
8.9
6
6.6
60
8.9
6
6.3
55
7.7
5
6.6
56
8.3
6
6.4
53
8.6
6
6.4
52
8.7
5
Collection
Feature Not Available
Not enough data
7.4
47
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
56
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Review Management
7.2
10
Not enough data
7.3
10
Not enough data
Moderation
7.8
48
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
46
|
Verified
Not enough data
Use Cases
7.5
46
|
Verified
Not enough data
7.6
45
|
Verified
Not enough data
8.1
52
|
Verified
Not enough data
Administration
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
55
|
Verified
Not enough data
8.3
54
|
Verified
Not enough data
7.3
45
|
Verified
Not enough data
Display Options
7.1
44
|
Verified
Not enough data
Feature Not Available
Not enough data
7.2
52
|
Verified
Not enough data
Feature Not Available
Not enough data
Generative AI
Feature Not Available
Not enough data
Content Sharing
7.4
30
Not enough data
7.9
30
Not enough data
7.5
29
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Dashboard
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analytics
7.8
29
Not enough data
Feature Not Available
Not enough data
6.9
28
Not enough data
Feature Not Available
Not enough data
Platform
6.6
27
Not enough data
6.3
29
Not enough data
7.3
28
Not enough data
7.2
27
Not enough data
Agentic AI - Employee Advocacy
6.3
5
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Monitoring & Listening
8.2
405
Not enough data
7.0
334
Not enough data
8.3
157
Not enough data
8.2
159
Not enough data
7.5
156
Not enough data
7.5
147
Not enough data
Agentic AI - Social Media Listening Tools
6.9
30
Not enough data
6.7
30
Not enough data
6.7
30
Not enough data
6.6
31
Not enough data
7.2
32
Not enough data
Data Management & Analysis
7.1
365
Not enough data
8.3
406
Not enough data
7.9
158
Not enough data
7.7
149
Not enough data
Content
8.0
57
Not enough data
7.7
55
Not enough data
8.2
56
Not enough data
7.5
54
Not enough data
Engagement
6.9
53
Not enough data
7.2
52
Not enough data
7.9
53
Not enough data
7.1
50
Not enough data
7.8
52
Not enough data
Social Shopping
Feature Not Available
Not enough data
6.9
50
Not enough data
Feature Not Available
Not enough data
7.3
51
Not enough data
Analytics
Feature Not Available
Not enough data
8.3
53
Not enough data
7.9
51
Not enough data
Generative AI
6.9
133
Not enough data
Feature Not Available
Not enough data
Process
8.2
266
Not enough data
7.7
243
Not enough data
8.2
248
Not enough data
Channels
7.5
196
Not enough data
8.7
279
Not enough data
7.5
189
Not enough data
6.8
177
Not enough data
7.3
185
Not enough data
Insight
7.6
199
Not enough data
8.4
276
Not enough data
7.9
223
Not enough data
7.7
233
Not enough data
Conversational AI - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Interaction Automation - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Sprinklr Social and metricool are categorized as Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
Sprinklr Social is categorized as Conversational Commerce Platforms, Social Commerce Platforms, SAP Store, Employee Advocacy, Social Customer Service, Social Media Listening Tools, Review Management, and AI Customer Support Agents
metricool has no unique categories
Reviews
Reviewers' Company Size
Sprinklr Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
metricool
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.7%
Information Technology and Services
5.9%
Retail
4.7%
Financial Services
4.4%
Consumer Services
4.3%
Other
66.0%
Marketing and Advertising
42.0%
Education Management
9.1%
Consulting
4.5%
Real Estate
4.5%
Automotive
2.3%
Other
37.5%
Discussions
What is the best way to find hashtags that are getting traffic.
1 Comment
TS
semrush.com is Great!
You pay for what ya get if ya get meRead more
Sprinklr Social has no more discussions with answers
What is metricool used for?
1 Comment
MD
Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports.Read more
metricool has no more discussions with answers
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