Compare Sprinklr Marketing and WebEngage 
Featured Products
At a Glance
Market Segments
Enterprise (44.3% of reviews)
Mid-Market (55.2% of reviews)
Entry-Level Pricing
Contact Us 1 Seat/Per month (billed annually) Per Year
Talk To Us Up To 10K Monthly Active Users (MAU)
Sprinklr Marketing
Star Rating
(110)4.1 out of 5
Market Segments
Enterprise (44.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat/Per month (billed annually) Per Year
Learn more about Sprinklr MarketingWebEngage
Star Rating
(745)4.5 out of 5
Market Segments
Mid-Market (55.2% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that WebEngage excels in user experience, with many praising its ability to unify user data and engagement in one platform. Users find that it simplifies segmentation, journey creation, and multi-channel communication, making campaign execution straightforward and scalable.
- According to verified reviews, WebEngage has a significantly higher overall satisfaction score compared to Sprinklr Marketing, indicating that users feel more positively about their experience with WebEngage. This is reflected in its higher ratings for ease of use and setup, which many users find intuitive and efficient.
- Users say that Sprinklr Marketing offers a comprehensive solution for managing marketing activities, with its unified platform making complex campaigns feel manageable. Reviewers appreciate the collaboration features that allow teams to work seamlessly together, enhancing the overall campaign planning and execution process.
- Reviewers mention that while both platforms provide strong data collection capabilities, WebEngage stands out with its advanced customer analytics features. Users highlight its ability to provide deep insights into customer behavior, which is crucial for effective marketing strategies.
- According to recent user feedback, WebEngage's customer support is frequently praised for being responsive and helpful, which contributes to a smoother user experience. In contrast, while Sprinklr Marketing also offers support, some users feel that it could be more proactive in addressing issues.
- G2 reviewers note that WebEngage's recent AI enhancements have significantly improved its functionality, particularly in analytics and customer engagement. This innovation is seen as a key advantage over Sprinklr Marketing, which, while robust, may not have the same level of cutting-edge features that users are looking for.
Pricing
Entry-Level Pricing
Sprinklr Marketing
Sprinklr Marketing Enterprise
Contact Us
1 Seat/Per month (billed annually) Per Year
- Premium campaign planning
- Premium marketing analytics
- Content marketing platform
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
Sprinklr Marketing
No trial information availableWebEngage
No trial information availableRatings
Meets Requirements
8.3
89
8.5
629
Ease of Use
7.5
89
8.8
633
Ease of Setup
7.0
50
8.3
406
Ease of Admin
7.4
48
8.7
266
Quality of Support
8.1
84
8.6
621
Has the product been a good partner in doing business?
8.1
45
8.8
266
Product Direction (% positive)
7.4
86
9.6
606
Features by Category
Email Marketing
Not enough data
8.7
342
|
Verified
Not enough data
8.8
332
|
Verified
Not enough data
8.6
329
|
Verified
Not enough data
8.5
305
|
Verified
Online Marketing
Not enough data
8.1
259
Not enough data
8.3
309
|
Verified
Not enough data
8.6
309
|
Verified
Not enough data
8.3
307
|
Verified
Not enough data
Feature Not Available
Lead Management
Not enough data
8.3
298
|
Verified
Not enough data
8.4
295
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.2
271
|
Verified
Not enough data
8.5
282
|
Verified
Not enough data
8.6
301
|
Verified
Not enough data
8.4
288
|
Verified
Not enough data
8.4
280
|
Verified
Campaign Management
Not enough data
8.4
297
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
7.8
242
Not enough data
Feature Not Available
Not enough data
7.7
247
Not enough data
7.7
245
Reporting & Analytics
Not enough data
8.4
334
|
Verified
Not enough data
8.4
323
|
Verified
Not enough data
8.0
307
|
Verified
Not enough data
8.0
301
|
Verified
Not enough data
7.5
242
Platform
Not enough data
8.5
303
|
Verified
Not enough data
8.6
293
|
Verified
Not enough data
8.9
302
|
Verified
Not enough data
8.1
256
|
Verified
Not enough data
8.2
272
|
Verified
Not enough data
8.6
291
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
8.1
19
Not enough data
8.4
18
Not enough data
8.2
17
Not enough data
8.4
17
Not enough data
8.5
18
Not enough data
8.4
18
Integration
Not enough data
8.5
303
|
Verified
Not enough data
8.5
308
|
Verified
Not enough data
8.2
280
|
Verified
Administration
Not enough data
8.6
179
Not enough data
8.1
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
158
Not enough data
8.2
144
Not enough data
8.5
160
Not enough data
8.3
148
Not enough data
8.5
164
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.4
130
|
Verified
Not enough data
8.7
133
|
Verified
Not enough data
7.9
123
|
Verified
Templates
Not enough data
8.2
120
|
Verified
Not enough data
8.6
126
|
Verified
Not enough data
8.5
128
|
Verified
Personalization
Not enough data
8.3
128
|
Verified
Not enough data
8.2
133
|
Verified
Not enough data
8.6
131
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
127
|
Verified
Not enough data
8.3
121
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.8
130
|
Verified
Multichannel
Not enough data
8.7
126
Not enough data
8.8
127
|
Verified
Not enough data
8.5
128
|
Verified
Administration
Not enough data
8.9
127
|
Verified
Not enough data
8.5
129
|
Verified
Not enough data
8.7
128
|
Verified
Not enough data
8.6
128
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.7
258
Not enough data
9.0
260
Not enough data
8.8
261
Not enough data
8.8
268
Not enough data
8.9
260
Analytics
Not enough data
8.5
273
Not enough data
8.4
257
Optimization
Not enough data
8.6
235
Not enough data
8.9
263
Not enough data
8.3
239
Not enough data
8.4
232
Agentic AI - Push Notification
Not enough data
7.6
11
Not enough data
7.3
11
Not enough data
7.3
11
Text Messaging
Not enough data
8.8
224
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
211
|
Verified
Not enough data
8.0
180
Not enough data
8.5
213
|
Verified
Not enough data
7.5
163
Not enough data
8.9
204
|
Verified
Not enough data
8.8
200
|
Verified
SMS Platform
Not enough data
8.3
224
|
Verified
Not enough data
8.8
225
|
Verified
Not enough data
7.9
151
Not enough data
Feature Not Available
Not enough data
7.9
171
Not enough data
8.7
205
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.3
8
Data Sourcing
Not enough data
8.3
121
Not enough data
8.2
120
Not enough data
8.4
119
Not enough data
8.4
124
Intelligence
Not enough data
8.6
123
Not enough data
7.8
124
Not enough data
7.9
118
Platform Basics
Not enough data
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Platform Basics
8.3
22
Not enough data
8.1
18
Not enough data
8.0
14
Not enough data
Feature Not Available
Not enough data
8.5
21
Not enough data
8.5
24
Not enough data
Content Planning
8.1
22
Not enough data
8.7
20
Not enough data
8.6
23
Not enough data
Marketing Campaign Performance
8.1
18
Not enough data
8.4
21
Not enough data
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
8.0
17
Not enough data
8.7
22
Not enough data
Platform Basics
Not enough data
8.6
275
|
Verified
Not enough data
8.9
276
|
Verified
Platform Data
Not enough data
8.7
283
|
Verified
Not enough data
8.4
265
|
Verified
Not enough data
8.7
277
|
Verified
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
8.8
273
|
Verified
Not enough data
8.7
272
|
Verified
Not enough data
8.4
267
Agentic AI - Customer Journey Analytics
Not enough data
8.2
12
Not enough data
7.1
11
Not enough data
8.3
12
Not enough data
8.1
12
Platform Interoperability
8.1(won by default)
20
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.9(won by default)
32
Not enough data
Campaign Management
8.7(won by default)
31
Not enough data
8.6(won by default)
30
Not enough data
8.2(won by default)
31
Not enough data
8.4(won by default)
27
Not enough data
8.6(won by default)
28
Not enough data
8.9(won by default)
27
Not enough data
8.6(won by default)
24
Not enough data
8.4(won by default)
26
Not enough data
8.5(won by default)
27
Not enough data
8.3(won by default)
26
Not enough data
8.2(won by default)
25
Not enough data
8.0(won by default)
23
Not enough data
8.3(won by default)
24
Not enough data
Targeting
8.4(won by default)
33
Not enough data
8.4(won by default)
30
Not enough data
8.6(won by default)
31
Not enough data
8.3(won by default)
28
Not enough data
Platform
8.0(won by default)
28
Not enough data
8.7(won by default)
33
Not enough data
8.6(won by default)
32
Not enough data
8.2(won by default)
32
Not enough data
8.6(won by default)
31
Not enough data
8.5(won by default)
32
Not enough data
8.2(won by default)
31
Not enough data
8.1(won by default)
28
Not enough data
8.3(won by default)
32
Not enough data
Content Creation
9.4
9
|
Verified
Not enough data
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Feature Not Available
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.1
50
Not enough data
8.9
51
Not enough data
8.4
50
Not enough data
9.0
49
Not enough data
9.1
50
Not enough data
8.2
50
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
49
Not enough data
8.8
50
Not enough data
8.2
48
Not enough data
8.6
51
Agentic AI - Personalization
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.6
34
Not enough data
Analysis
Not enough data
8.4
123
Not enough data
8.9
132
|
Verified
Not enough data
8.2
116
Not enough data
8.4
120
Campaigns
Not enough data
8.3
112
|
Verified
Not enough data
9.1
131
|
Verified
Not enough data
8.9
121
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
122
Not enough data
8.9
125
Engagement
Not enough data
8.3
112
Platform
Not enough data
8.8
122
Not enough data
8.7
112
|
Verified
Not enough data
8.6
106
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Marketing Operations
8.4
32
|
Verified
8.3
217
|
Verified
8.7
36
|
Verified
8.6
227
|
Verified
8.4
34
|
Verified
8.6
237
|
Verified
8.5
39
|
Verified
8.9
233
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.5
42
|
Verified
8.7
234
|
Verified
8.4
45
|
Verified
8.5
240
|
Verified
Feature Not Available
8.4
231
|
Verified
8.0
42
|
Verified
8.6
232
|
Verified
7.9
38
|
Verified
8.3
224
|
Verified
8.3
24
8.0
199
Agentic AI - Marketing Analytics
Not enough data
8.5
9
Not enough data
8.3
8
Not enough data
8.3
7
Categories
Categories
Shared Categories
Sprinklr Marketing and WebEngage are categorized as Marketing Analytics
Unique Categories
Sprinklr Marketing is categorized as Marketing Calendar, Content Distribution, Content Experience Platforms, and Social Media Advertising
Reviews
Reviewers' Company Size
Sprinklr Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.4%
Information Technology and Services
9.4%
Financial Services
4.7%
Computer Software
4.7%
Automotive
3.8%
Other
50.0%
Financial Services
11.6%
Education Management
11.3%
Marketing and Advertising
7.2%
Information Technology and Services
5.4%
E-Learning
5.4%
Other
59.1%
Alternatives
Discussions
Sprinklr Marketing has no discussions with answers
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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