# Sprinklr Marketing vs Supermetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Supermetrics excels in user experience, particularly with its integration with Google Sheets. Users appreciate how it saves time by efficiently pulling over 100 KPIs, allowing them to focus on more valuable tasks.
- **Users say** that Sprinklr Marketing stands out for its all-in-one platform, which simplifies complex marketing campaigns. Reviewers highlight its ability to manage and collaborate on campaigns across multiple channels, making it a powerful tool for teams.
- **According to verified reviews** , Supermetrics has a significantly higher satisfaction score, reflecting its strong performance in ease of use and setup. Users find the interface intuitive, which helps them quickly adapt and utilize the software effectively.
- **Reviewers mention** that while Sprinklr Marketing offers robust collaboration features, some users feel it can be overwhelming due to its extensive capabilities. This complexity may pose a challenge for smaller teams or those new to marketing analytics.
- **Users highlight** Supermetrics' responsive customer support, noting that assistance is personal and quick. This level of support is crucial for users who may encounter issues or need guidance during their data analysis processes.
- **G2 reviewers indicate** that while both platforms provide valuable insights, Supermetrics shines in reporting and dashboard capabilities, with users praising its ability to customize data presentation, making it easier to track performance metrics effectively.



| | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 110 | 823 | 
| **Largest Market Segment** | Enterprise (44.3% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | Contact Us 1 Seat/Per month (billed annually) Per Year | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Sprinklr Marketing

Pros:
- Automation (3 reviews)
- Social Media Management (3 reviews)

Cons:
- Learning Curve (3 reviews)
- Limited Customization (3 reviews)

### Supermetrics

Pros:
- Ease of Use (29 reviews)
- Integrations (27 reviews)

Cons:
- Expensive (14 reviews)
- Missing Features (10 reviews)

---
## Ratings Comparison
| Rating | Sprinklr Marketing | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 8.3 (89 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 7.5 (89 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 7.0 (50 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 7.4 (48 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 8.1 (84 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (45 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 7.4 (86 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Sprinklr Marketing

#### Entry-Level Pricing

Plan: Sprinklr Marketing Enterprise 

Price: Contact Us 1 Seat/Per month (billed annually) Per Year

Key Features:
- Premium campaign planning
- Premium marketing analytics
- Content marketing platform

[Learn more about Sprinklr Marketing](https://www.g2.com/products/sprinklr-marketing/reviews)

#### Free Trial

No

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Marketing** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.6 (312 reviews) | 
| **Engagement** | Not enough data | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.1 (262 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (291 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.0 (280 reviews) | 
| **Retention** | Not enough data | 7.9 (250 reviews) | 
| **Return** | Not enough data | 8.0 (250 reviews) | 
| **Conversions** | Not enough data | 8.6 (322 reviews) | 
| **Funnels** | Not enough data | 7.8 (269 reviews) | 

#### Reporting

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (311 reviews) | 
| **Trending** | Not enough data | 7.9 (278 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.4 (304 reviews) | 
| **Segmentation** | Not enough data | 8.1 (292 reviews) | 
| **Mobile Reporting** | Not enough data | 7.6 (251 reviews) | 
| **Unification Across Devices** | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | Not enough data | 8.7 (326 reviews) | 

#### Other

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (271 reviews) | 
| **Site Search Reporting** | Not enough data | 7.9 (241 reviews) | 
| **Load Time Monitoring** | Not enough data | 7.2 (218 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (317 reviews) | 
| **E-Commerce** | Not enough data | 8.4 (267 reviews) | 
| **Promotional Messages** | Not enough data | 7.2 (207 reviews) | 
| **Administration Alerts** | Not enough data | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (274 reviews) | 
| **QA Testing** | Not enough data | 7.5 (213 reviews) | 
| **Performance and Reliability** | Not enough data | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.0 (295 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Marketing** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Content Creation

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Marketing** | N/A | N/A |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (67 reviews) | 
| **Auditing** | Not enough data | 8.1 (57 reviews) | 

#### Functionality

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Extraction** | Not enough data | 8.7 (58 reviews) | 
| **Transformation** | Not enough data | 8.2 (62 reviews) | 
| **Loading** | Not enough data | 8.2 (61 reviews) | 
| **Automation** | Not enough data | 8.5 (64 reviews) | 
| **Scalability** | Not enough data | Feature Not Available | 

### Marketing Calendar

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Marketing** | 8.3/10 | 27 |
| **Supermetrics** | N/A | N/A |

#### Platform Basics

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Drag & Drop Scheduling** | 8.3 (22 reviews) | Not enough data | 
| **Project and Task Lists Organization** | 8.1 (18 reviews) | Not enough data | 
| **Project Templates** | 8.0 (14 reviews) | Not enough data | 
| **Budgeting and Cost Estimation** | Feature Not Available | Not enough data | 
| **Team Member Roles** | 8.5 (21 reviews) | Not enough data | 
| **Automated Alerts and Notficiations** | 8.5 (24 reviews) | Not enough data | 

#### Content Planning

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Content Organization** | 8.1 (22 reviews) | Not enough data | 
| **Task Assignment** | 8.7 (20 reviews) | Not enough data | 
| **Content Scheduling** | 8.6 (23 reviews) | Not enough data | 

#### Marketing Campaign Performance

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Performance and ROI Tracking** | 8.1 (18 reviews) | Not enough data | 
| **Activity Tracking** | 8.4 (21 reviews) | Not enough data | 

#### Agentic AI - Marketing Calendar

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Other Features

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Integrations** | 8.0 (17 reviews) | Not enough data | 
| **Reporting** | 8.7 (22 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Marketing** | 8.4/10 | 38 |
| **Supermetrics** | N/A | N/A |

#### Platform Interoperability

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Close Ecosystem API** | 8.1 (20 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Social Functionality** | 8.9 (32 reviews) | Not enough data | 

#### Campaign Management

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Campaign Dashboard** | 8.7 (31 reviews) | Not enough data | 
| **Campaign Optimization** | 8.6 (30 reviews) | Not enough data | 
| **Reach** | 8.2 (31 reviews) | Not enough data | 
| **Bulk Editing** | 8.4 (27 reviews) | Not enough data | 
| **Batch Uploading** | 8.6 (28 reviews) | Not enough data | 
| **Brand Safety** | 8.9 (27 reviews) | Not enough data | 
| **Fraud Protection** | 8.6 (24 reviews) | Not enough data | 
| **Frequency Capping** | 8.4 (26 reviews) | Not enough data | 
| **Budget Pacing** | 8.5 (27 reviews) | Not enough data | 
| **Creative Optimization** | 8.3 (26 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.2 (25 reviews) | Not enough data | 
| **In-App Ads** | 8.0 (23 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 8.3 (24 reviews) | Not enough data | 

#### Targeting

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Targeting** | 8.4 (33 reviews) | Not enough data | 
| **Retargeting** | 8.4 (30 reviews) | Not enough data | 
| **Geo-Targeting** | 8.6 (31 reviews) | Not enough data | 
| **Contextual Targeting** | 8.3 (28 reviews) | Not enough data | 

#### Platform

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **API / Integrations** | 8.0 (28 reviews) | Not enough data | 
| **Custom Reports** | 8.7 (33 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (32 reviews) | Not enough data | 
| **Performance and Reliability** | 8.2 (32 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.6 (31 reviews) | Not enough data | 
| **Customization** | 8.5 (32 reviews) | Not enough data | 
| **Workflow Capability** | 8.2 (31 reviews) | Not enough data | 
| **Internationalization** | 8.1 (28 reviews) | Not enough data | 
| **Notifications** | 8.3 (32 reviews) | Not enough data | 

### Content Experience Platforms

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Marketing** | 9.4/10 | 9 |
| **Supermetrics** | N/A | N/A |

#### Content Creation

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Content Management** | 9.4 (9 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Content Experience Platforms

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Optimization

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **ROI Reporting** | Feature Not Available | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Marketing** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Content Distribution

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Marketing** | 8.6/10 | 37 |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Content Distribution

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Planning

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | 8.6 (34 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Marketing** | 8.3/10 | 48 |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **ROI Tracking** | 8.4 (32 reviews) ✓ Verified | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | 8.7 (36 reviews) ✓ Verified | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | 8.4 (34 reviews) ✓ Verified | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | 8.5 (39 reviews) ✓ Verified | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | Feature Not Available | 8.0 (161 reviews) | 

#### Campaign Activity

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Campaign Insights** | 8.5 (42 reviews) ✓ Verified | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.4 (45 reviews) ✓ Verified | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | Feature Not Available | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.0 (42 reviews) ✓ Verified | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | 7.9 (38 reviews) ✓ Verified | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | 8.3 (24 reviews) | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (12 reviews) | 

---
## Categories
**Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Sprinklr Marketing (4):** [Marketing Calendar  Software](https://www.g2.com/categories/marketing-calendar), [Content Distribution Software](https://www.g2.com/categories/content-distribution), [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to Supermetrics (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Sprinklr Marketing | Supermetrics | 
|---|---|---|
| **Small-Business** | 31.1% | 55.5% | 
| **Mid-Market** | 24.5% | 35.1% | 
| **Enterprise** | 44.3% | 9.4% | 

### By Industry

#### Sprinklr Marketing

- **Marketing and Advertising:** 27.4%
- **Information Technology and Services:** 9.4%
- **Financial Services:** 4.7%
- **Computer Software:** 4.7%
- **Automotive:** 3.8%
- **Consumer Goods:** 3.8%
- **Banking:** 2.8%
- **Leisure, Travel & Tourism:** 1.9%
- **Market Research:** 1.9%
- **Events Services:** 1.9%
- **Other:** 37.7%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Sprinklr Marketing

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### Alternatives to Supermetrics

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- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3382 reviews)

---
## Top Discussions

### Sprinklr Marketing

No discussions available for this product.

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sprinklr-marketing-vs-supermetrics)