# Sprinklr Insights vs Synthesio Comparison | | Sprinklr Insights | Synthesio | |---|---|---| | **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | | **Total Reviews** | 105 | 152 | | **Largest Market Segment** | Enterprise (48.5% of reviews) | Enterprise (46.7% of reviews) | | **Entry Level Price** | Contact Us 1 Seat/Per month (billed annually) Per Year | No pricing available | --- ## Top Pros & Cons ### Sprinklr Insights Pros: - Artificial Intelligence (4 reviews) - Helpful (4 reviews) Cons: - Learning Curve (4 reviews) - Improvement Needed (2 reviews) ### Synthesio **Not enough data** --- ## Ratings Comparison | Rating | Sprinklr Insights | Synthesio | |---|---|---| | **Meets Requirements** | 8.5 (80 reviews) | 8.6 (124 reviews) | | **Ease of Use** | 7.7 (79 reviews) | 8.6 (124 reviews) | | **Ease of Setup** | 7.0 (43 reviews) | 8.1 (60 reviews) | | **Ease of Admin** | 7.5 (38 reviews) | 8.6 (61 reviews) | | **Quality of Support** | 8.3 (77 reviews) | 9.3 (122 reviews) | | **Has the product been a good partner in doing business?** | 8.1 (39 reviews) | 9.4 (60 reviews) | | **Product Direction (% positive)** | 9.3 (80 reviews) | 8.7 (118 reviews) | --- ## Pricing ### Sprinklr Insights #### Entry-Level Pricing Plan: Sprinklr Insights Enterprise Price: Contact Us 1 Seat/Per month (billed annually) Per Year Key Features: - Best data coverage across the web, social and digital channels - Product and location Insights - Visual and content insights [Learn more about Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews) #### Free Trial Yes ### Synthesio #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Sprinklr Insights** | 7.8/10 | 64 | | **Synthesio** | 8.5/10 | 71 | #### Social Analytics | Feature | Sprinklr Insights | Synthesio | |---|---|---| | **Competitor Analysis** | 7.7 (56 reviews) | 8.6 (55 reviews) | | **Follower Analysis** | 7.7 (55 reviews) | 8.4 (50 reviews) | | **Post Performance** | 8.6 (58 reviews) | 8.4 (55 reviews) | | **Paid Campaign Tracking** | 7.1 (43 reviews) | Feature Not Available | | **Attribution** | 7.1 (43 reviews) | Feature Not Available | | **Hashtag Analytics** | 8.0 (51 reviews) | Not enough data | | **Sentiment Analysis** | 7.8 (54 reviews) | Not enough data | #### Reports & Dashboards | Feature | Sprinklr Insights | Synthesio | |---|---|---| | **Report Customizability** | 8.2 (59 reviews) | 8.4 (61 reviews) | | **Report Exporting** | 8.2 (57 reviews) | 8.5 (61 reviews) | | **Scalability** | 8.5 (52 reviews) | 9.0 (44 reviews) | | **White Label** | 7.2 (39 reviews) | Not enough data | #### Agentic AI - Social Media Analytics | Feature | Sprinklr Insights | Synthesio | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **Sprinklr Insights** | 7.6/10 | 23 | | **Synthesio** | N/A | N/A | #### Media Channels | Feature | Sprinklr Insights | Synthesio | |---|---|---| | **Broadcast Media** | 6.7 (20 reviews) | Not enough data | | **Print Media** | 6.6 (20 reviews) | Not enough data | | **Online Media** | 8.7 (21 reviews) | Not enough data | #### Geographic Coverage | Feature | Sprinklr Insights | Synthesio | |---|---|---| | **Local Media** | 8.1 (20 reviews) | Not enough data | | **National Media** | 8.3 (19 reviews) | Not enough data | | **International Media** | 7.8 (20 reviews) | Not enough data | #### Reporting | Feature | Sprinklr Insights | Synthesio | |---|---|---| | **Keyword Targeting** | 8.1 (23 reviews) | Not enough data | | **Custom Feeds and Alerts** | 7.7 (22 reviews) | Not enough data | | **Custom Reports** | 8.1 (23 reviews) | Not enough data | | **Dashboards** | 8.8 (22 reviews) | Not enough data | #### Agentic AI - Media Monitoring | Feature | Sprinklr Insights | Synthesio | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Generative AI | Feature | Sprinklr Insights | Synthesio | |---|---|---| | **AI Text Generation** | 6.2 (15 reviews) | Not enough data | | **AI Text Summarization** | 6.1 (15 reviews) | Not enough data | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Sprinklr Insights** | 8.2/10 | 54 | | **Synthesio** | 8.1/10 | 102 | #### Monitoring & Listening | Feature | Sprinklr Insights | Synthesio | |---|---|---| | **Social Measurement** | 8.8 (49 reviews) | 8.5 (89 reviews) | | **Influencer Identification** | 7.5 (40 reviews) | 8.1 (86 reviews) | | **Brand Monitoring** | 8.5 (45 reviews) | Not enough data | | **Keyword Tracking** | 8.4 (44 reviews) | Not enough data | | **Trend Analysis** | 8.4 (43 reviews) | Not enough data | | **Competitor Analysis** | 7.7 (44 reviews) | Not enough data | #### Agentic AI - Social Media Listening Tools | Feature | Sprinklr Insights | Synthesio | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Data Management & Analysis | Feature | Sprinklr Insights | Synthesio | |---|---|---| | **Sentiment Analysis** | 7.9 (48 reviews) | 7.7 (91 reviews) | | **Social Reporting** | 8.7 (50 reviews) | 8.1 (91 reviews) | | **Alerts and Notifications** | 7.7 (45 reviews) | Not enough data | | **Advanced Data Filtering** | 8.3 (41 reviews) | Not enough data | ### Brand Intelligence | Product | Score | Reviews | |---|---|---| | **Sprinklr Insights** | 7.8/10 | 35 | | **Synthesio** | N/A | N/A | #### Brand Signals | Feature | Sprinklr Insights | Synthesio | |---|---|---| | **Comparison** | 8.1 (31 reviews) | Not enough data | | **AI** | 6.8 (29 reviews) | Not enough data | | **Brand Health** | 7.9 (34 reviews) | Not enough data | #### Brand Analytics | Feature | Sprinklr Insights | Synthesio | |---|---|---| | **Trend Analysis** | 8.0 (33 reviews) | Not enough data | | **Tracking** | 8.4 (32 reviews) | Not enough data | --- ## Categories **Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Unique to Sprinklr Insights (2):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence) --- ## Reviewer Demographics ### By Company Size | Segment | Sprinklr Insights | Synthesio | |---|---|---| | **Small-Business** | 25.3% | 25.5% | | **Mid-Market** | 26.3% | 27.7% | | **Enterprise** | 48.5% | 46.7% | ### By Industry #### Sprinklr Insights - **Marketing and Advertising:** 22.0% - **Retail:** 6.0% - **Information Technology and Services:** 6.0% - **Financial Services:** 5.0% - **Market Research:** 5.0% - **Computer Software:** 5.0% - **Automotive:** 4.0% - **Hospital & Health Care:** 4.0% - **Consumer Services:** 3.0% - **Telecommunications:** 3.0% - **Other:** 37.0% #### Synthesio - **Marketing and Advertising:** 23.4% - **Public Relations and Communications:** 7.8% - **Information Technology and Services:** 7.1% - **Automotive:** 5.0% - **Internet:** 5.0% - **Oil & Energy:** 5.0% - **Food & Beverages:** 3.5% - **Market Research:** 3.5% - **Entertainment:** 2.1% - **Telecommunications:** 2.1% - **Other:** 35.5% --- ## Alternatives ### Alternatives to Sprinklr Insights - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6425 reviews) - [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (408 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7244 reviews) - [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (383 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews) ### Alternatives to Synthesio - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7244 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6425 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews) - [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (348 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews) - [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews) - [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (212 reviews) - [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews) - [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) — 4.3/5 stars (137 reviews) --- ## Top Discussions ### Sprinklr Insights No discussions available for this product. ### Synthesio No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sprinklr-insights-vs-synthesio)