# Hootsuite vs Sprinklr Insights Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hootsuite excels in user experience, particularly highlighting its ability to schedule posts across multiple social media platforms with a single action. Users appreciate the intuitive interface and the calendar view, which simplifies planning and managing content for various clients.
- **Users say** that Sprinklr Insights offers powerful social listening and analytics capabilities, allowing for extensive customization of dashboards and metrics. This feature is particularly beneficial for users who need to monitor and analyze data across multiple channels simultaneously, providing a comprehensive view of their online presence.
- **Reviewers mention** that Hootsuite's implementation process is quick and straightforward, with many users noting how easy it is to set up and start using the platform effectively. This ease of setup is a significant advantage for teams looking to get up and running without extensive training.
- **According to verified reviews** , while both platforms have similar star ratings, Hootsuite's overall G2 Score is significantly higher, indicating greater user satisfaction. This is reflected in the volume of recent reviews, with Hootsuite receiving 503 reviews in the last 90 days compared to Sprinklr Insights' zero, suggesting a more active user base.
- **Users highlight** that Sprinklr Insights provides well-designed dashboards that minimize the need for excessive filtering, which can save time and enhance productivity. However, some users feel that Hootsuite's features for competitor analysis and post performance tracking are more robust, making it a better choice for those focused on social media management.
- **Reviewers note** that while both platforms offer quality support, Hootsuite's support is often praised for being responsive and helpful, which can be crucial for users who encounter issues or need assistance. In contrast, Sprinklr Insights has received mixed feedback regarding support, indicating that users may experience variability in their support interactions.



| | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 7,226 | 105 | 
| **Largest Market Segment** | Small-Business (59.5% of reviews) | Enterprise (48.5% of reviews) | 
| **Entry Level Price** | $99.00 1 user Per Month | Contact Us 1 Seat/Per month (billed annually) Per Year | 

---
## Top Pros & Cons

### Hootsuite

Pros:
- Post Scheduling (1066 reviews)
- Scheduling (1031 reviews)

Cons:
- Limited Features (320 reviews)
- Expensive (317 reviews)

### Sprinklr Insights

Pros:
- Artificial Intelligence (4 reviews)
- Helpful (4 reviews)

Cons:
- Learning Curve (4 reviews)
- Improvement Needed (2 reviews)

---
## Ratings Comparison
| Rating | Hootsuite | Sprinklr Insights | 
|---|---|---|
  | **Meets Requirements** | 8.5 (6323 reviews) | 8.5 (80 reviews) | 
  | **Ease of Use** | 8.6 (6404 reviews) | 7.7 (79 reviews) | 
  | **Ease of Setup** | 8.7 (4186 reviews) | 7.0 (43 reviews) | 
  | **Ease of Admin** | 8.6 (2560 reviews) | 7.5 (38 reviews) | 
  | **Quality of Support** | 8.2 (4748 reviews) | 8.3 (77 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (2332 reviews) | 8.1 (39 reviews) | 
  | **Product Direction (% positive)** | 8.0 (6193 reviews) | 9.3 (80 reviews) | 

---
## Pricing

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 3 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

### Sprinklr Insights

#### Entry-Level Pricing

Plan: Sprinklr Insights Enterprise 

Price: Contact Us 1 Seat/Per month (billed annually) Per Year

Key Features:
- Best data coverage across the web, social and digital channels
- Product and location Insights
- Visual and content insights

[Learn more about Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.5/10 | 2920 |
| **Sprinklr Insights** | 7.8/10 | 64 |

#### Social Analytics

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Competitor Analysis** | 7.5 (2165 reviews) | 7.7 (56 reviews) | 
| **Follower Analysis** | 7.9 (2366 reviews) | 7.7 (55 reviews) | 
| **Post Performance** | 8.6 (2547 reviews) | 8.6 (58 reviews) | 
| **Paid Campaign Tracking** | 7.4 (1817 reviews) | 7.1 (43 reviews) | 
| **Attribution** | 7.4 (2049 reviews) | 7.1 (43 reviews) | 
| **Hashtag Analytics** | 7.6 (1495 reviews) | 8.0 (51 reviews) | 
| **Sentiment Analysis** | 7.5 (1455 reviews) | 7.8 (54 reviews) | 

#### Reports & Dashboards

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Report Customizability** | 8.1 (2416 reviews) | 8.2 (59 reviews) | 
| **Report Exporting** | 8.3 (2381 reviews) | 8.2 (57 reviews) | 
| **Scalability** | 8.4 (2428 reviews) | 8.5 (52 reviews) | 
| **White Label** | 7.1 (1393 reviews) | 7.2 (39 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (150 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (163 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (148 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (151 reviews) | Not enough data | 
| **Decision Making** | 6.8 (152 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.8/10 | 5468 |
| **Sprinklr Insights** | N/A | N/A |

#### Content & Collaboration

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Content Calendar** | 9.0 (2825 reviews) | Not enough data | 
| **Content Library** | 8.0 (2576 reviews) | Not enough data | 
| **Shared Inbox** | 8.0 (2546 reviews) | Not enough data | 
| **Approval Workflows** | 7.8 (2418 reviews) | Not enough data | 
| **Users and Permissions** | 8.2 (2537 reviews) | Not enough data | 
| **Content Creation** | 8.1 (2559 reviews) | Not enough data | 

#### Social Management

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Social Analytics** | 8.1 (4633 reviews) | Not enough data | 
| **Social Publishing** | 8.9 (5205 reviews) | Not enough data | 
| **Campaign Optimization** | 8.2 (4523 reviews) | Not enough data | 
| **Social Engagement** | 8.4 (4914 reviews) | Not enough data | 
| **Social Ads** | 7.1 (3484 reviews) | Not enough data | 
| **Campaign Planning** | 8.0 (2545 reviews) | Not enough data | 
| **Hashtag Capabilites** | 7.9 (2167 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (285 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (281 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (314 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (282 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (277 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (278 reviews) | Not enough data | 
| **Decision Making** | 7.2 (272 reviews) | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Sprinklr Insights** | 7.6/10 | 23 |

#### Media Channels

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Broadcast Media** | Not enough data | 6.7 (20 reviews) | 
| **Print Media** | Not enough data | 6.6 (20 reviews) | 
| **Online Media** | Not enough data | 8.7 (21 reviews) | 

#### Geographic Coverage

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Local Media** | Not enough data | 8.1 (20 reviews) | 
| **National Media** | Not enough data | 8.3 (19 reviews) | 
| **International Media** | Not enough data | 7.8 (20 reviews) | 

#### Reporting

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Keyword Targeting** | Not enough data | 8.1 (23 reviews) | 
| **Custom Feeds and Alerts** | Not enough data | 7.7 (22 reviews) | 
| **Custom Reports** | Not enough data | 8.1 (23 reviews) | 
| **Dashboards** | Not enough data | 8.8 (22 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.2 (15 reviews) | 
| **AI Text Summarization** | Not enough data | 6.1 (15 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 8.0/10 | 705 |
| **Sprinklr Insights** | N/A | N/A |

#### Platform Interoperability

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Close Ecosystem API** | 7.7 (565 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (61 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (60 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (61 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (62 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (61 reviews) | Not enough data | 
| **Decision Making** | 7.8 (62 reviews) | Not enough data | 

#### Social Functionality

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Social Functionality** | 8.4 (670 reviews) | Not enough data | 

#### Campaign Management

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Campaign Dashboard** | 8.4 (677 reviews) | Not enough data | 
| **Campaign Optimization** | 8.1 (668 reviews) | Not enough data | 
| **Reach** | 8.1 (658 reviews) | Not enough data | 
| **Bulk Editing** | 7.9 (668 reviews) | Not enough data | 
| **Batch Uploading** | 8.1 (666 reviews) | Not enough data | 
| **Brand Safety** | 8.4 (654 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (649 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (634 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (636 reviews) | Not enough data | 
| **Creative Optimization** | 8.1 (630 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.0 (622 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (622 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (618 reviews) | Not enough data | 

#### Targeting

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Targeting** | 8.1 (629 reviews) | Not enough data | 
| **Retargeting** | 7.8 (617 reviews) | Not enough data | 
| **Geo-Targeting** | 7.9 (618 reviews) | Not enough data | 
| **Contextual Targeting** | 7.8 (612 reviews) | Not enough data | 

#### Platform

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **API / Integrations** | 7.8 (603 reviews) | Not enough data | 
| **Custom Reports** | 8.3 (619 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (615 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (614 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (603 reviews) | Not enough data | 
| **Customization** | 8.2 (601 reviews) | Not enough data | 
| **Workflow Capability** | 8.3 (604 reviews) | Not enough data | 
| **Internationalization** | 8.0 (590 reviews) | Not enough data | 
| **Notifications** | 8.2 (595 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.7/10 | 2308 |
| **Sprinklr Insights** | 8.2/10 | 54 |

#### Monitoring & Listening

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Social Measurement** | 8.1 (1918 reviews) | 8.8 (49 reviews) | 
| **Influencer Identification** | 7.2 (1510 reviews) | 7.5 (40 reviews) | 
| **Brand Monitoring** | 8.2 (723 reviews) | 8.5 (45 reviews) | 
| **Keyword Tracking** | 8.0 (685 reviews) | 8.4 (44 reviews) | 
| **Trend Analysis** | 7.9 (679 reviews) | 8.4 (43 reviews) | 
| **Competitor Analysis** | 7.7 (650 reviews) | 7.7 (44 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (61 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (61 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (60 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (61 reviews) | Not enough data | 
| **Decision Making** | 7.4 (61 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Sentiment Analysis** | 7.5 (1357 reviews) | 7.9 (48 reviews) | 
| **Social Reporting** | 8.1 (1868 reviews) | 8.7 (50 reviews) | 
| **Alerts and Notifications** | 8.2 (732 reviews) | 7.7 (45 reviews) | 
| **Advanced Data Filtering** | 7.8 (652 reviews) | 8.3 (41 reviews) | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Sprinklr Insights** | 7.8/10 | 35 |

#### Brand Signals

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Comparison** | Not enough data | 8.1 (31 reviews) | 
| **AI** | Not enough data | 6.8 (29 reviews) | 
| **Brand Health** | Not enough data | 7.9 (34 reviews) | 

#### Brand Analytics

| Feature | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Trend Analysis** | Not enough data | 8.0 (33 reviews) | 
| **Tracking** | Not enough data | 8.4 (32 reviews) | 

---
## Categories
**Shared Categories (2):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Hootsuite (3):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to Sprinklr Insights (2):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Hootsuite | Sprinklr Insights | 
|---|---|---|
| **Small-Business** | 59.5% | 25.3% | 
| **Mid-Market** | 28.8% | 26.3% | 
| **Enterprise** | 11.8% | 48.5% | 

### By Industry

#### Hootsuite

- **Marketing and Advertising:** 15.4%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.2%
- **Computer Software:** 3.8%
- **Information Technology and Services:** 3.6%
- **Education Management:** 2.7%
- **Public Relations and Communications:** 2.5%
- **Retail:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.6%

#### Sprinklr Insights

- **Marketing and Advertising:** 22.0%
- **Retail:** 6.0%
- **Information Technology and Services:** 6.0%
- **Financial Services:** 5.0%
- **Market Research:** 5.0%
- **Computer Software:** 5.0%
- **Automotive:** 4.0%
- **Hospital & Health Care:** 4.0%
- **Consumer Services:** 3.0%
- **Telecommunications:** 3.0%
- **Other:** 37.0%

---
## Alternatives

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6424 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3932 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2655 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (406 reviews)

### Alternatives to Sprinklr Insights

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2655 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6424 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (406 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Locobuzz](https://www.g2.com/products/locobuzz/reviews) — 4.3/5 stars (129 reviews)

---
## Top Discussions

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

### Sprinklr Insights

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hootsuite-vs-sprinklr-insights)