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Compare Splio and Twilio Segment 
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At a Glance
Market Segments
Small-Business (55.6% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
$120 Per month
Splio
Star Rating
(9)4.3 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SplioTwilio Segment
Star Rating
(562)4.5 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in ease of use with a score of 8.8, while Splio trails behind at 8.1. Reviewers mention that Segment's intuitive interface and user-friendly dashboard make it easier for teams to navigate and utilize effectively.
- Reviewers say that Segment has a higher overall star rating of 4.5 compared to Splio's 4.3, indicating a stronger overall satisfaction among users. Users on G2 highlight Segment's robust analytics features as a key reason for their preference.
- Users mention that Segment's ease of setup is rated at 8.5, slightly better than Splio's 8.3. Reviewers appreciate Segment's straightforward onboarding process, which allows teams to get started quickly without extensive training.
- G2 users report that Splio shines in quality of support, scoring 9.2, which is notably higher than Segment's 8.6. Reviewers mention that Splio's customer service team is responsive and helpful, providing timely assistance when needed.
- Users say that Segment has a strong product direction with a score of 8.3, while Splio boasts a perfect score of 10. Reviewers mention that Splio's commitment to continuous improvement and feature updates is a significant factor in their satisfaction.
- Reviewers mention that Segment is favored by mid-market companies (47.4% of reviews), while Splio is more popular among small businesses (60.0% of reviews). This indicates that Segment may offer features that cater better to larger organizations, while Splio is tailored for smaller operations.
Pricing
Entry-Level Pricing
Splio
No pricing availableTwilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Splio
No trial information availableTwilio Segment
Free Trial is available
Ratings
Meets Requirements
8.6
7
8.9
427
Ease of Use
7.8
6
8.7
429
Ease of Setup
Not enough data
8.5
245
Ease of Admin
Not enough data
8.9
237
Quality of Support
9.0
7
8.6
367
Has the product been a good partner in doing business?
Not enough data
8.8
225
Product Direction (% positive)
10.0
7
8.3
387
Features by Category
Email Marketing
8.0
5
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
7.3
5
Not enough data
Online Marketing
7.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
7.8
6
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
Social
Not enough data
Not enough data
6.9
6
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
8.3
5
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.3
5
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.5
142
|
Verified
Not enough data
8.7
147
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
138
|
Verified
Intelligence
Not enough data
8.0
123
|
Verified
Not enough data
6.9
85
|
Verified
Not enough data
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Loyalty Experience
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Loyalty Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Loyalty Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Splio and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Splio is categorized as Marketing Automation and Loyalty Management
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Splio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.2%
Higher Education
11.1%
Health, Wellness and Fitness
11.1%
Food & Beverages
11.1%
Financial Services
11.1%
Other
33.3%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.9%
Alternatives
Discussions
Splio has no discussions with answers
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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