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Compare SparkPost and Twilio SendGrid Email API 
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At a Glance
Market Segments
Small-Business (49.3% of reviews)
Small-Business (68.6% of reviews)
Entry-Level Pricing
$20 per month
$14.95 to $29.95 per month
SparkPost
Star Rating
(73)4.0 out of 5
Market Segments
Small-Business (49.3% of reviews)
Entry-Level Pricing
$20 per month
Browse all 5 pricing plansTwilio SendGrid Email API
Star Rating
(359)4.0 out of 5
Market Segments
Small-Business (68.6% of reviews)
Entry-Level Pricing
$14.95 to $29.95 per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Twilio SendGrid Email API excels in its Mail Send API with a score of 9.3, making it a preferred choice for developers looking for robust email sending capabilities. In contrast, SparkPost's Mail Send API received a score of 8.8, indicating it is still strong but not as highly rated.
- Reviewers mention that Twilio SendGrid offers superior IP Address management with a score of 8.4, which is crucial for maintaining sender reputation. SparkPost, however, scored significantly lower at 5.7, suggesting users may face challenges in this area.
- G2 users highlight the ease of template creation in Twilio SendGrid, scoring 8.0, while SparkPost's score of 7.0 indicates a less user-friendly experience, which could impact marketing campaigns that rely on quick and effective email design.
- Users on G2 report that Twilio SendGrid's custom unsubscribe feature is highly rated at 8.3, allowing for better compliance and user experience, whereas SparkPost's score of 8.5 shows it is competitive but lacks some of the customization options that SendGrid offers.
- Reviewers mention that Twilio SendGrid's tracking and reporting capabilities, particularly in campaign performance, are rated at 8.5, providing valuable insights for marketers. SparkPost, however, has a much lower score of 5.5, indicating a significant gap in this critical area.
- Users say that Twilio SendGrid's custom tracking domain feature is rated at 9.2, which enhances brand visibility and trust, while SparkPost's score of 8.8 shows it is effective but may not offer the same level of customization that some users desire.
Pricing
Entry-Level Pricing
SparkPost
STARTER
$20
per month
OVERAGE:
$1.00 / thousand
- 50,000 emails/month
- OVERAGE: $1.00 / thousand
Twilio SendGrid Email API
ESSENTIALS (40K, 100K Packages)
$14.95 to $29.95
per month
Two packages to meet your mail sending needs
- Easy to Use APIs and Webhooks
- Detailed Analytics and Reporting
- DKIM Customization
Free Trial
SparkPost
Free Trial is available
Twilio SendGrid Email API
Free Trial is available
Ratings
Meets Requirements
8.2
63
8.5
310
Ease of Use
8.6
62
8.2
312
Ease of Setup
8.3
41
8.2
174
Ease of Admin
7.9
41
8.2
173
Quality of Support
7.7
59
7.5
248
Has the product been a good partner in doing business?
7.5
40
7.8
162
Product Direction (% positive)
8.1
61
7.2
297
Features by Category
Administration
7.1
23
7.9
85
6.5
18
7.5
77
8.6
20
8.1
83
7.1
18
8.1
89
7.8
28
7.9
97
8.1
30
8.3
100
Integrations
8.5
27
8.9
91
8.5
26
8.7
83
8.9
29
9.3
120
7.7
22
8.3
72
Platform
8.9
27
9.2
86
8.5
26
8.7
70
8.7
26
8.6
74
8.2
30
8.4
116
8.5
29
8.3
109
8.2
30
8.3
121
8.3
25
8.6
87
8.5
32
8.7
126
Diagnosis
6.1
11
8.3
96
6.3
13
8.9
104
6.7
13
8.5
97
7.2
12
8.7
96
Tracking
8.3
14
8.9
115
7.2
10
8.4
99
7.1
11
8.7
115
7.9
11
8.5
107
6.8
13
8.4
102
Reporting
5.7
12
8.3
97
5.6
12
8.1
108
6.1
12
8.3
93
6.0
13
8.0
107
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.4
17
Not enough data
8.4
17
Not enough data
8.5
12
Not enough data
Customizations
8.1
16
Not enough data
8.3
13
Not enough data
8.1
14
Not enough data
7.8
13
Not enough data
8.2
11
Not enough data
Generative AI
Not enough data
Not enough data
Categories
Categories
Shared Categories
SparkPost and Twilio SendGrid Email API are categorized as Transactional Email and Email Deliverability
Unique Categories
SparkPost is categorized as Email Tracking
Twilio SendGrid Email API has no unique categories
Reviews
Reviewers' Company Size
SparkPost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio SendGrid Email API
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Internet
19.7%
Information Technology and Services
11.3%
Computer Software
9.9%
Financial Services
8.5%
Higher Education
4.2%
Other
46.5%
Computer Software
18.1%
Information Technology and Services
13.8%
Marketing and Advertising
8.6%
Internet
7.2%
Financial Services
5.5%
Other
46.8%
Alternatives
Discussions
How much does SparkPost cost?
1 Comment
Official Response from SparkPost
SparkPost offers a free test account and a variety of plans to fit sending needs based on volume, starting at $20 / month.Read more
How can I stay aware of outages?
1 Comment
Official Response from SparkPost
We’re proud of SparkPost’s uptime and reliability. We’ve built a fully cloud-based system that scales instantly—and with full elasticity and redundancy. That...Read more
How do I find out what happened to my messages?
1 Comment
Official Response from SparkPost
Detailed information on message delivery and engagement is available through real-time webhooks. In addition, information is available on a pull-basis...Read more
Can I send from more than one domain through SendGrid?
1 Comment
BF
Yes, you can. Here is a more detailed answer from Sendgrid's Docs:...Read more
What is my API Key?
1 Comment
TD
API key is authorization key between two different application or platform. Read more
Twilio SendGrid Email API has no more discussions with answers
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