# GTM Workspace - Powered by ZoomInfo vs Sopro Comparison --- ## AI Generated Summary - **G2 reviewers report** that ZoomInfo Sales excels in providing **accurate and real-time data** , which is essential for sales processes. Users appreciate its ability to help them connect with the right decision-makers and create precise lists of potential customers using various filters. - **Users say** that Sopro offers an **excellent dashboard** that consolidates all important metrics, making it easy to track engagement and performance. This feature is particularly praised for its ability to provide insights into total emails delivered, clicks, and responses, which can enhance user experience. - **Reviewers mention** that while ZoomInfo Sales has a strong overall satisfaction score, it faces challenges in **ease of use** compared to Sopro. Users have noted that Sopro's interface is more intuitive, contributing to a smoother daily workflow. - **According to verified reviews** , ZoomInfo Sales has a significantly higher number of reviews, indicating a more established presence in the market. This extensive feedback helps potential users gauge its reliability and effectiveness in various sales scenarios. - **Users highlight** that Sopro has proven to be a **valuable channel for customer acquisition** , particularly through its personalized email prospecting capabilities. This focus on tailored outreach has led to successful new customer wins for users. - **G2 reviewers report** that while both platforms have their strengths, ZoomInfo Sales is often seen as a more comprehensive tool for B2B sales analysis, with features that allow users to analyze team performance and access a large network of companies. | | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.9 out of 5 | | **Total Reviews** | 9,106 | 17 | | **Largest Market Segment** | Mid-Market (48.3% of reviews) | Small-Business (58.8% of reviews) | | **Entry Level Price** | Contact Us 1 Seat | No pricing available | --- ## Top Pros & Cons ### GTM Workspace - Powered by ZoomInfo Pros: - Contact Information (353 reviews) - Ease of Use (349 reviews) Cons: - Inaccurate Data (205 reviews) - Outdated Data (203 reviews) ### Sopro **Not enough data** --- ## Ratings Comparison | Rating | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Meets Requirements** | 8.7 (7431 reviews) | 9.4 (13 reviews) | | **Ease of Use** | 8.8 (7513 reviews) | 9.7 (13 reviews) | | **Ease of Setup** | 8.9 (2258 reviews) | Not enough data | | **Ease of Admin** | 8.7 (1487 reviews) | Not enough data | | **Quality of Support** | 8.7 (6640 reviews) | 9.9 (13 reviews) | | **Has the product been a good partner in doing business?** | 8.6 (1503 reviews) | Not enough data | | **Product Direction (% positive)** | 8.7 (7188 reviews) | 10.0 (10 reviews) | --- ## Pricing ### GTM Workspace - Powered by ZoomInfo #### Entry-Level Pricing Plan: ZoomInfo Professional Price: Contact Us 1 Seat Description: Take prospecting to the next level with best in class contact & company data. Key Features: - Comprehensive contact & company profiles - Quick/advanced search and exporting - Mobile numbers & business email [Browse all 3 editions](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/pricing) #### Free Trial Yes ### Sopro #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Sales Intelligence | Product | Score | Reviews | |---|---|---| | **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 4709 | | **Sopro** | N/A | N/A | #### Data Availability | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Contact Data Availability** | 8.3 (4361 reviews) ✓ Verified | Not enough data | | **Company Data Availability** | 8.5 (4292 reviews) ✓ Verified | Not enough data | | **Industry Research Availability** | 8.2 (2916 reviews) ✓ Verified | Not enough data | | **Technographic Data Availability** | 7.9 (419 reviews) | Not enough data | #### Data Accuracy | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Contact Data Accuracy** | 7.7 (4352 reviews) ✓ Verified | Not enough data | | **Company Data Accuracy** | 8.2 (4250 reviews) ✓ Verified | Not enough data | | **Technographic Data Accuracy** | 7.9 (405 reviews) | Not enough data | #### Agentic AI - Sales Intelligence | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Autonomous Task Execution** | 7.3 (133 reviews) | Not enough data | | **Cross-system Integration** | 7.6 (132 reviews) | Not enough data | | **Adaptive Learning** | 7.3 (133 reviews) | Not enough data | | **Natural Language Interaction** | 7.3 (135 reviews) | Not enough data | | **Proactive Assistance** | 7.3 (132 reviews) | Not enough data | | **Decision Making** | 7.5 (133 reviews) | Not enough data | #### Platform | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Internationalization** | 7.8 (427 reviews) | Not enough data | | **User, Role, and Access Management** | 8.6 (1321 reviews) ✓ Verified | Not enough data | | **Performance and Reliability** | 8.6 (1629 reviews) ✓ Verified | Not enough data | | **Reporting/Dashboards** | 8.2 (1366 reviews) ✓ Verified | Not enough data | | **Mobile User Support** | 7.7 (1056 reviews) ✓ Verified | Not enough data | | **APIs** | 8.2 (1239 reviews) ✓ Verified | Not enough data | #### Features | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Lead Builder** | 8.4 (3444 reviews) ✓ Verified | Not enough data | | **Integration to CRM/Marketing Automation** | 8.4 (3452 reviews) ✓ Verified | Not enough data | | **Data Cleaning/Enrichment** | 8.0 (3177 reviews) ✓ Verified | Not enough data | | **Data Segmentation/Filtering** | 8.3 (3478 reviews) ✓ Verified | Not enough data | | **Search** | 8.6 (4208 reviews) ✓ Verified | Not enough data | | **News/People Alerts** | 8.1 (3346 reviews) ✓ Verified | Not enough data | | **Connections** | Feature Not Available | Not enough data | | **Reporting** | 8.0 (2706 reviews) ✓ Verified | Not enough data | | **Messaging** | 7.8 (1248 reviews) ✓ Verified | Not enough data | ### Account Data Management | Product | Score | Reviews | |---|---|---| | **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1536 | | **Sopro** | N/A | N/A | #### Lead Intelligence | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Market Insights ** | 8.6 (1265 reviews) ✓ Verified | Not enough data | | **Account-level Insights ** | 8.7 (1293 reviews) | Not enough data | | **Lead Analysis ** | 8.6 (1276 reviews) | Not enough data | #### Lead Management | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Segmentation ** | 8.6 (1252 reviews) | Not enough data | | **Predictive Scoring ** | 8.2 (1215 reviews) | Not enough data | | **Account Identification ** | 8.8 (1306 reviews) | Not enough data | #### Marketing Campaigns | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Omni-Channel Tracking ** | 8.0 (1100 reviews) | Not enough data | | **Revenue Planning ** | 7.8 (1092 reviews) | Not enough data | | **Media Attribution ** | 7.8 (1047 reviews) | Not enough data | | **Opportunity Timeline ** | 8.0 (1093 reviews) | Not enough data | | **Customization ** | 8.3 (1144 reviews) | Not enough data | #### Campaign Execution | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Website Personalization ** | 8.0 (1063 reviews) | Not enough data | | **Prioritized Accounts ** | 8.6 (1203 reviews) | Not enough data | | **Trending Accounts ** | 8.5 (1187 reviews) | Not enough data | | **Email Campaigns ** | 8.3 (1144 reviews) | Not enough data | #### Agentic AI - Account Data Management | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Autonomous Task Execution** | 7.5 (31 reviews) | Not enough data | | **Cross-system Integration** | 7.4 (31 reviews) | Not enough data | | **Adaptive Learning** | 7.2 (31 reviews) | Not enough data | | **Proactive Assistance** | 7.2 (30 reviews) | Not enough data | | **Decision Making** | 7.2 (30 reviews) | Not enough data | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **GTM Workspace - Powered by ZoomInfo** | N/A | N/A | | **Sopro** | N/A | N/A | #### Lead Generation | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### AI Sales Assistant | Product | Score | Reviews | |---|---|---| | **GTM Workspace - Powered by ZoomInfo** | 8.1/10 | 586 | | **Sopro** | N/A | N/A | #### Lead Facilitation | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Customer-facing Chatbot** | 8.0 (333 reviews) | Not enough data | | **Lead Qualification** | 8.6 (466 reviews) ✓ Verified | Not enough data | | **Lead Follow-up** | 8.5 (462 reviews) | Not enough data | | **Meeting Scheduling ** | 8.0 (435 reviews) ✓ Verified | Not enough data | #### Organization | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Opportunity and Pipeline Management ** | 8.3 (450 reviews) | Not enough data | | **Data Entry** | 8.5 (471 reviews) | Not enough data | | **Integrations / APIs** | 8.5 (460 reviews) ✓ Verified | Not enough data | #### Performance Analysis | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Coaching ** | 8.3 (454 reviews) | Not enough data | | **Peformance Tracking** | 8.3 (449 reviews) ✓ Verified | Not enough data | #### Sales Analysis | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **ROI Forecasting ** | 8.0 (440 reviews) | Not enough data | | **Sales Forecasting ** | 8.3 (450 reviews) | Not enough data | #### Generative AI | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **AI Text Generation** | 7.9 (262 reviews) | Not enough data | | **AI Text Summarization** | 7.9 (262 reviews) | Not enough data | #### Agentic AI - AI Sales Assistant | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Autonomous Task Execution** | 7.9 (29 reviews) | Not enough data | | **Multi-step Planning** | 7.9 (29 reviews) | Not enough data | | **Cross-system Integration** | 8.2 (29 reviews) | Not enough data | | **Adaptive Learning** | 7.9 (28 reviews) | Not enough data | | **Natural Language Interaction** | 7.8 (28 reviews) | Not enough data | | **Proactive Assistance** | 8.0 (28 reviews) | Not enough data | | **Decision Making** | 8.1 (28 reviews) | Not enough data | ### Sales Engagement | Product | Score | Reviews | |---|---|---| | **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1021 | | **Sopro** | N/A | N/A | #### Integrated Workflows | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Task Management** | 8.1 (913 reviews) ✓ Verified | Not enough data | | **Email Tracking/Automation** | 8.2 (920 reviews) ✓ Verified | Not enough data | | **Calls and Voice** | 7.7 (885 reviews) ✓ Verified | Not enough data | | **Other Outreach Options ** | 8.0 (862 reviews) | Not enough data | | **CRM Integration** | 8.6 (931 reviews) ✓ Verified | Not enough data | | **Calendar** | 7.8 (860 reviews) ✓ Verified | Not enough data | | **Shared Records** | 8.1 (878 reviews) | Not enough data | #### Repeatability and Reportability | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Content Management** | 8.3 (889 reviews) ✓ Verified | Not enough data | | **Workflow Management** | 8.3 (889 reviews) ✓ Verified | Not enough data | | **Workflow Performance** | 8.3 (872 reviews) ✓ Verified | Not enough data | | **Sales Coaching and Insights** | 8.1 (868 reviews) | Not enough data | | **Gamification** | 7.4 (819 reviews) | Not enough data | #### AI and Automation | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Lead Prioritization** | 8.3 (867 reviews) | Not enough data | | **Lead Scoring** | 8.3 (877 reviews) ✓ Verified | Not enough data | | **Best Time of Day Scheduling** | 7.9 (826 reviews) | Not enough data | | **Buyer Intelligence** | 8.5 (876 reviews) | Not enough data | | **Machine Learning** | 7.9 (818 reviews) | Not enough data | #### Generative AI | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **AI Text Generation** | 7.5 (661 reviews) | Not enough data | #### Agentic AI - Sales Engagement | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Autonomous Task Execution** | 7.8 (59 reviews) | Not enough data | | **Multi-step Planning** | 8.1 (59 reviews) | Not enough data | | **Cross-system Integration** | 8.0 (58 reviews) | Not enough data | | **Adaptive Learning** | 7.9 (59 reviews) | Not enough data | | **Natural Language Interaction** | 7.8 (58 reviews) | Not enough data | | **Proactive Assistance** | 7.8 (57 reviews) | Not enough data | | **Decision Making** | 8.0 (59 reviews) | Not enough data | ### Auto Dialer | Product | Score | Reviews | |---|---|---| | **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 133 | | **Sopro** | N/A | N/A | #### Dialing Options | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Preview Dialing** | 8.9 (118 reviews) ✓ Verified | Not enough data | | **Progressive Dialing** | 8.7 (118 reviews) ✓ Verified | Not enough data | | **Predictive Dialing** | Not enough data | Not enough data | #### Agent Tools | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Whisper Coaching ** | Feature Not Available | Not enough data | | **Callback Scheduling ** | 8.5 (113 reviews) ✓ Verified | Not enough data | | **Call Recording ** | 8.4 (109 reviews) ✓ Verified | Not enough data | #### Automation | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Voice Activity Detection** | 8.3 (100 reviews) | Not enough data | | **Interactive Voice Response (IVR)** | Feature Not Available | Not enough data | | **Call Scrubbing** | 8.5 (103 reviews) | Not enough data | #### Agentic AI - Auto Dialer | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | #### AI Capabilities - Auto Dialer | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Call Prioritization and List Optimization** | Not enough data | Not enough data | | **Compliance Monitoring** | Not enough data | Not enough data | | **Speech Analytics and Sentiment Analysis** | Not enough data | Not enough data | ### Buyer Intent Data Providers | Product | Score | Reviews | |---|---|---| | **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 1165 | | **Sopro** | N/A | N/A | #### Data Availability | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Contact Data Availability** | 8.4 (1049 reviews) | Not enough data | | **Account Data Availability** | 8.6 (1048 reviews) | Not enough data | | **Offline Data** | 7.7 (706 reviews) | Not enough data | #### Platform Additional Functionality | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Integrations** | 8.7 (1013 reviews) | Not enough data | | **Topic Customization** | 8.4 (756 reviews) | Not enough data | | **Natural Language Processing (NLP)** | 8.0 (701 reviews) | Not enough data | | **Alerts** | 8.5 (783 reviews) | Not enough data | | **Real-time Intent** | 8.3 (793 reviews) | Not enough data | ### Lead Intelligence | Product | Score | Reviews | |---|---|---| | **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1424 | | **Sopro** | N/A | N/A | #### Lead Intelligence | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Lead Validation** | 8.6 (1293 reviews) | Not enough data | | **Lead Enrichment** | 8.6 (1278 reviews) ✓ Verified | Not enough data | | **Lead Quality** | 8.5 (1320 reviews) ✓ Verified | Not enough data | | **Lead Analysis** | 8.5 (1244 reviews) | Not enough data | | **Browser Extension** | 8.7 (1268 reviews) | Not enough data | #### Agentic AI - Lead Intelligence | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Cross-system Integration** | 7.7 (84 reviews) | Not enough data | ### Lead Capture | Product | Score | Reviews | |---|---|---| | **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1641 | | **Sopro** | N/A | N/A | #### Lead Monitoring | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Features** | 8.8 (1418 reviews) ✓ Verified | Not enough data | | **Performance** | 8.7 (1346 reviews) ✓ Verified | Not enough data | | **Identification** | 8.5 (1317 reviews) ✓ Verified | Not enough data | #### Agentic AI - Lead Capture | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Cross-system Integration** | 7.8 (55 reviews) | Not enough data | | **Proactive Assistance** | 7.7 (55 reviews) | Not enough data | #### Data Capture | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Mobile** | 8.0 (902 reviews) | Not enough data | | **Websites** | 8.6 (1281 reviews) ✓ Verified | Not enough data | | **Social Media** | 8.1 (1206 reviews) ✓ Verified | Not enough data | | **Data** | 8.6 (1338 reviews) ✓ Verified | Not enough data | #### Analytics | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Export/Import** | 8.8 (1434 reviews) ✓ Verified | Not enough data | | **Reporting** | 8.5 (1316 reviews) ✓ Verified | Not enough data | #### Customization | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Forms** | 8.2 (1159 reviews) ✓ Verified | Not enough data | | **Personalization** | 8.2 (1209 reviews) ✓ Verified | Not enough data | | **Templates** | 8.1 (1179 reviews) ✓ Verified | Not enough data | | **Integration** | 8.7 (1361 reviews) ✓ Verified | Not enough data | ### Market Intelligence | Product | Score | Reviews | |---|---|---| | **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 919 | | **Sopro** | N/A | N/A | #### Data collection | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Natural Language Processing (NLP)** | 8.1 (643 reviews) | Not enough data | | **Data Sources** | 8.5 (768 reviews) ✓ Verified | Not enough data | | **Custom Research Sources** | 8.5 (756 reviews) ✓ Verified | Not enough data | | **Lead Enrichment** | 8.7 (793 reviews) ✓ Verified | Not enough data | | **Advanced Data Collection** | 8.7 (774 reviews) ✓ Verified | Not enough data | #### Segment Trending | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Web** | 8.3 (703 reviews) ✓ Verified | Not enough data | | **Social** | 8.1 (670 reviews) | Not enough data | | **Benchmarks** | 8.1 (655 reviews) ✓ Verified | Not enough data | | **Finance ** | 8.0 (677 reviews) | Not enough data | #### Analysis | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Custom Dashboards** | 8.2 (701 reviews) | Not enough data | | **Reports** | 8.5 (738 reviews) ✓ Verified | Not enough data | | **Integrations** | 8.6 (760 reviews) ✓ Verified | Not enough data | #### Platform | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Search** | 8.9 (829 reviews) ✓ Verified | Not enough data | | **User, Role, And Access Management** | 8.7 (776 reviews) ✓ Verified | Not enough data | | **Mobile User Support** | 7.9 (671 reviews) ✓ Verified | Not enough data | | **Alerts** | 8.4 (749 reviews) ✓ Verified | Not enough data | | **Collaboration** | 8.3 (704 reviews) ✓ Verified | Not enough data | | **Compliance** | 8.4 (697 reviews) ✓ Verified | Not enough data | #### Agentic AI - Market Intelligence | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Cross-system Integration** | 7.5 (36 reviews) | Not enough data | | **Proactive Assistance** | 7.3 (37 reviews) | Not enough data | ### Email Verification | Product | Score | Reviews | |---|---|---| | **GTM Workspace - Powered by ZoomInfo** | 7.7/10 | 632 | | **Sopro** | N/A | N/A | #### Generative AI | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **AI Text Generation** | 7.7 (614 reviews) | Not enough data | | **AI Text-to-Speech** | 7.4 (612 reviews) | Not enough data | #### Agentic AI - Email Verification | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Decision Making** | 8.1 (63 reviews) | Not enough data | ### Lead Mining | Product | Score | Reviews | |---|---|---| | **GTM Workspace - Powered by ZoomInfo** | 7.0/10 | 68 | | **Sopro** | N/A | N/A | #### Agentic AI - Lead Mining | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Cross-system Integration** | 7.1 (64 reviews) | Not enough data | | **Proactive Assistance** | 6.9 (65 reviews) | Not enough data | ### Visitor Identification | Product | Score | Reviews | |---|---|---| | **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 26 | | **Sopro** | N/A | N/A | #### Agentic AI - Visitor Identification | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Cross-system Integration** | 8.1 (24 reviews) | Not enough data | ### Salesforce AppExchange Apps | Product | Score | Reviews | |---|---|---| | **GTM Workspace - Powered by ZoomInfo** | 7.9/10 | 13 | | **Sopro** | N/A | N/A | #### Agentic AI - Salesforce AppExchange Apps | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Autonomous Task Execution** | 8.0 (11 reviews) | Not enough data | | **Multi-step Planning** | 7.4 (11 reviews) | Not enough data | | **Cross-system Integration** | 7.4 (11 reviews) | Not enough data | | **Adaptive Learning** | 7.0 (11 reviews) | Not enough data | | **Natural Language Interaction** | 7.1 (11 reviews) | Not enough data | | **Proactive Assistance** | 7.1 (11 reviews) | Not enough data | | **Decision Making** | 7.1 (11 reviews) | Not enough data | ### Email Tracking | Product | Score | Reviews | |---|---|---| | **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 567 | | **Sopro** | N/A | N/A | #### Agentic AI - Email Tracking | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Autonomous Task Execution** | 8.3 (23 reviews) | Not enough data | | **Multi-step Planning** | 8.1 (24 reviews) | Not enough data | | **Cross-system Integration** | 8.3 (24 reviews) | Not enough data | | **Adaptive Learning** | 8.2 (24 reviews) | Not enough data | | **Natural Language Interaction** | 8.5 (23 reviews) | Not enough data | | **Proactive Assistance** | 8.3 (22 reviews) | Not enough data | | **Decision Making** | 8.7 (22 reviews) | Not enough data | #### Analytics | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Open Rates** | 8.5 (508 reviews) | Not enough data | | **Link Activity** | 8.6 (501 reviews) | Not enough data | | **Attachment Activity** | 8.6 (463 reviews) | Not enough data | #### Customizations | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Email Platform Integration** | 8.8 (510 reviews) | Not enough data | | **Email Scheduling** | 8.9 (498 reviews) | Not enough data | | **Notifications** | 8.7 (515 reviews) | Not enough data | | **Email Categorization** | 8.6 (498 reviews) | Not enough data | | **Templates** | 8.6 (505 reviews) | Not enough data | #### Generative AI | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **AI Text Generation** | 8.2 (296 reviews) | Not enough data | ### Outbound Call Tracking | Product | Score | Reviews | |---|---|---| | **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 335 | | **Sopro** | N/A | N/A | #### Agentic AI - Outbound Call Tracking | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Autonomous Task Execution** | 7.6 (14 reviews) | Not enough data | | **Natural Language Interaction** | 7.9 (14 reviews) | Not enough data | #### Calling | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Record Calls** | 8.1 (284 reviews) ✓ Verified | Not enough data | | **Generate Location** | 8.6 (267 reviews) ✓ Verified | Not enough data | | **Call Types** | 8.5 (286 reviews) ✓ Verified | Not enough data | | **Click-to-Call** | 8.5 (297 reviews) ✓ Verified | Not enough data | | **Auto Dialer** | 8.2 (12 reviews) | Not enough data | #### Contacts | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Personalization** | 8.6 (256 reviews) ✓ Verified | Not enough data | | **Information Locater** | 8.7 (287 reviews) ✓ Verified | Not enough data | | **Record Prospect Data** | 8.8 (290 reviews) ✓ Verified | Not enough data | #### Insights | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Notes** | 8.4 (286 reviews) ✓ Verified | Not enough data | | **Daily Summary** | 8.6 (291 reviews) ✓ Verified | Not enough data | | **Automated Voicemails** | 8.2 (283 reviews) ✓ Verified | Not enough data | | **Automated Emails** | 8.5 (293 reviews) ✓ Verified | Not enough data | | **Sorts Prospects** | 8.6 (287 reviews) | Not enough data | | **Automated Note Taking** | 8.1 (12 reviews) | Not enough data | ### Marketing Account Intelligence | Product | Score | Reviews | |---|---|---| | **GTM Workspace - Powered by ZoomInfo** | 8.2/10 | 1214 | | **Sopro** | N/A | N/A | #### Agentic AI - Marketing Account Intelligence | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Autonomous Task Execution** | 8.0 (17 reviews) | Not enough data | | **Cross-system Integration** | 8.1 (17 reviews) | Not enough data | | **Adaptive Learning** | 7.6 (16 reviews) | Not enough data | | **Natural Language Interaction** | 7.7 (17 reviews) | Not enough data | #### Lead Intelligence | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Market Insights ** | 8.4 (979 reviews) | Not enough data | | **Account-level Insights ** | 8.5 (998 reviews) | Not enough data | | **Lead Analysis ** | 8.4 (971 reviews) | Not enough data | #### Lead Management | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Segmentation ** | 8.4 (912 reviews) | Not enough data | | **Predictive Scoring ** | 8.2 (651 reviews) | Not enough data | | **Account Identification ** | 8.5 (925 reviews) | Not enough data | #### Marketing Campaigns | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Omni-Channel Tracking ** | 8.2 (129 reviews) | Not enough data | | **Revenue Planning ** | Feature Not Available | Not enough data | | **Media Attribution ** | Feature Not Available | Not enough data | | **Opportunity Timeline ** | 8.3 (131 reviews) | Not enough data | | **Customization ** | 8.0 (336 reviews) | Not enough data | #### Data Availability - Marketing Account Intelligence | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Technographic Data Availability** | 8.5 (72 reviews) | Not enough data | #### Data Accuracy - Marketing Account Intelligence | Feature | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Technographic Data Accuracy** | 8.4 (72 reviews) | Not enough data | --- ## Categories **Shared Categories (4):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) **Unique to GTM Workspace - Powered by ZoomInfo (12):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Email Verification Software](https://www.g2.com/categories/email-verification), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking) --- ## Reviewer Demographics ### By Company Size | Segment | GTM Workspace - Powered by ZoomInfo | Sopro | |---|---|---| | **Small-Business** | 25.9% | 58.8% | | **Mid-Market** | 48.3% | 41.2% | | **Enterprise** | 25.9% | 0% | ### By Industry #### GTM Workspace - Powered by ZoomInfo - **Computer Software:** 24.2% - **Information Technology and Services:** 22.1% - **Marketing and Advertising:** 4.9% - **Staffing and Recruiting:** 4.7% - **Telecommunications:** 3.5% - **Financial Services:** 2.9% - **Computer & Network Security:** 2.6% - **Internet:** 2.2% - **E-Learning:** 2.0% - **Logistics and Supply Chain:** 1.5% - **Other:** 29.3% #### Sopro - **Computer Software:** 35.3% - **Information Technology and Services:** 17.6% - **Public Safety:** 5.9% - **Professional Training & Coaching:** 5.9% - **Pharmaceuticals:** 5.9% - **Mechanical or Industrial Engineering:** 5.9% - **Marketing and Advertising:** 5.9% - **Logistics and Supply Chain:** 5.9% - **Legal Services:** 5.9% - **Facilities Services:** 5.9% --- ## Alternatives ### Alternatives to GTM Workspace - Powered by ZoomInfo - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9673 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (479 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews) - [Amplemarket](https://www.g2.com/products/amplemarket/reviews) — 4.6/5 stars (639 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1659 reviews) - [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4121 reviews) - [Selling.com](https://www.g2.com/products/selling-com/reviews) — 4.6/5 stars (151 reviews) - [Clodura.AI](https://www.g2.com/products/clodura-ai/reviews) — 4.6/5 stars (327 reviews) - [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1368 reviews) - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 4.0/5 stars (947 reviews) ### Alternatives to Sopro - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1341 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9673 reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3571 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1659 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13850 reviews) - [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1368 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews) - [Informa TechTarget Portal (Priority Engine)](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews) — 4.3/5 stars (452 reviews) - [LeadIQ](https://www.g2.com/products/leadiq/reviews) — 4.2/5 stars (1179 reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4286 reviews) --- ## Top Discussions ### GTM Workspace - Powered by ZoomInfo - Title: [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) — 6 comments, 1 upvote > **Top comment:** "yes, zoominfo is legal." - Title: [What is ZoomInfo used for?](https://www.g2.com/discussions/what-is-zoominfo-used-for) — 6 comments > **Top comment:** "Sales" - Title: [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) — 4 comments, 2 upvotes > **Top comment:** "LinkedIn, Dun & Bradstreet, Clearbit" - Title: [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) — 3 comments, 1 upvote > **Top comment:** "THrough intent it gives a hint the customer might be looking at some topic which might be a conversation starter." - Title: [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) — 3 comments, 1 upvote > **Top comment:** "To put it in a line - It helps businesses connect with their ideal customers " ### Sopro No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-sopro)