# Swell vs Thryv Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Thryv excels in overall user satisfaction, boasting a higher G2 Score compared to Swell. Users appreciate its comprehensive marketing automation features, including lead capture and email marketing, which many find to be game-changers for their businesses.
- **According to verified reviews** , Thryv has a significant advantage in the number of recent reviews, indicating a more active user base. This suggests that users are consistently engaging with the platform, which is reflected in positive feedback about its ability to streamline tasks like invoicing and appointment scheduling.
- **Users say** that Swell shines in its ease of use and customer service, with many highlighting its intuitive interface and the ability to create sleek online stores. This flexibility allows users to innovate and customize their offerings, making it a strong choice for businesses focused on e-commerce.
- **Reviewers mention** that while Thryv offers robust features, some users find it slightly less user-friendly compared to Swell. However, Thryv's dedicated customer support has been praised for assisting with initial setup and ongoing needs, which can help mitigate any usability challenges.
- **According to recent user feedback** , Swell is particularly beneficial for small businesses looking to enhance their online reputation through reviews. Users appreciate how easy it is to send review links to clients, which is crucial for growth in competitive markets.
- **G2 reviewers highlight** that while both platforms cater to small businesses, Thryv's broader feature set may provide more value for those needing comprehensive management tools. Users have noted that Thryv feels like having a personal assistant, helping them manage various aspects of their business efficiently.



| | Swell | Thryv | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 372 | 2,012 | 
| **Largest Market Segment** | Small-Business (87.1% of reviews) | Small-Business (90.3% of reviews) | 
| **Entry Level Price** | Contact Us 1 Per Location | Starting at $255.00 Per Month | 

---
## Top Pros & Cons

### Swell

**Not enough data**

### Thryv

Pros:
- Ease of Use (102 reviews)
- Automation (90 reviews)

Cons:
- Missing Features (60 reviews)
- Learning Curve (50 reviews)

---
## Ratings Comparison
| Rating | Swell | Thryv | 
|---|---|---|
  | **Meets Requirements** | 9.0 (256 reviews) | 8.4 (1564 reviews) | 
  | **Ease of Use** | 9.0 (259 reviews) | 7.5 (1587 reviews) | 
  | **Ease of Setup** | 8.8 (178 reviews) | 7.2 (940 reviews) | 
  | **Ease of Admin** | 9.2 (177 reviews) | 7.9 (909 reviews) | 
  | **Quality of Support** | 9.2 (251 reviews) | 8.5 (1545 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (175 reviews) | 8.5 (904 reviews) | 
  | **Product Direction (% positive)** | 8.8 (228 reviews) | 7.9 (1526 reviews) | 

---
## Pricing

### Swell

#### Entry-Level Pricing

Plan: Online Reputation

Price: Contact Us 1 Per Location

Description: For gaining reviews and boosting your reputation 

Key Features:
- Personalize review invites
- Send SMS and email review invites
- Create automated review campaigns

[Browse all 3 editions](https://www.g2.com/products/socialswell-inc-swell/pricing)

#### Free Trial

Yes

### Thryv

#### Entry-Level Pricing

Plan: Thryv Marketing Center

Price: Starting at $255.00 Per Month

Description: For local marketing and ads.

Key Features:
- Social Media Management
- Enhanced Local Listings
- Online Review Management

[Browse all 2 editions](https://www.g2.com/products/thryv/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Swell** | N/A | N/A |
| **Thryv** | 7.9/10 | 584 |

#### Sales Force Automation

| Feature | Swell | Thryv | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.5 (457 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 7.9 (406 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 8.1 (432 reviews) ✓ Verified | 
| **Territory & Quota Management** | Not enough data | 7.2 (257 reviews) | 
| **Desktop Integration** | Not enough data | 8.1 (390 reviews) ✓ Verified | 
| **Product & Price List Management** | Not enough data | 7.8 (334 reviews) ✓ Verified | 
| **Quote & Order Management** | Not enough data | 7.6 (316 reviews) ✓ Verified | 
| **Customer Contract Management** | Not enough data | 7.7 (341 reviews) | 

#### Marketing Automation

| Feature | Swell | Thryv | 
|---|---|---|
| **Email Marketing** | Not enough data | 8.7 (462 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | 8.7 (449 reviews) ✓ Verified | 
| **Lead Management** | Not enough data | 8.4 (442 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | 7.7 (356 reviews) ✓ Verified | 

#### Customer Support

| Feature | Swell | Thryv | 
|---|---|---|
| **Case Management** | Not enough data | 7.7 (350 reviews) | 
| **Customer Support Portal** | Not enough data | 8.0 (385 reviews) ✓ Verified | 
| **Knowledge Base** | Not enough data | 8.0 (395 reviews) ✓ Verified | 
| **Call Center Features** | Not enough data | 7.5 (340 reviews) | 
| **Support Analytics** | Not enough data | 7.8 (342 reviews) | 

#### Reporting & Analytics

| Feature | Swell | Thryv | 
|---|---|---|
| **Reporting** | Not enough data | 7.9 (412 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.2 (457 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 7.2 (323 reviews) | 

#### Mobile & Social

| Feature | Swell | Thryv | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | 7.8 (180 reviews) ✓ Verified | 
| **Social Network Integration** | Not enough data | 8.1 (199 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.6 (339 reviews) ✓ Verified | 

#### Platform

| Feature | Swell | Thryv | 
|---|---|---|
| **Customization** | Not enough data | 8.1 (316 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.3 (301 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (329 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.5 (228 reviews) | 
| **Sandbox / Test Environments** | Not enough data | 7.6 (244 reviews) | 
| **Document & Content Mgmt.** | Not enough data | 7.7 (274 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.4 (339 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 7.5 (265 reviews) | 

#### Integration

| Feature | Swell | Thryv | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 7.9 (313 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.0 (302 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.9 (274 reviews) ✓ Verified | 

#### Generative AI

| Feature | Swell | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.6 (110 reviews) | 

#### Agentic AI - CRM

| Feature | Swell | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Swell** | N/A | N/A |
| **Thryv** | 7.8/10 | 682 |

#### Email Marketing

| Feature | Swell | Thryv | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.4 (575 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.5 (562 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.2 (548 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.6 (549 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Swell | Thryv | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 7.9 (516 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 7.9 (463 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 7.2 (365 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 7.6 (481 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 7.6 (379 reviews) | 

#### Lead Management

| Feature | Swell | Thryv | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.3 (492 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 8.1 (471 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 8.4 (479 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 7.9 (403 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 8.4 (479 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 7.7 (411 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 8.3 (477 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 8.3 (480 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Swell | Thryv | 
|---|---|---|
| **Program Management** | Not enough data | 8.2 (456 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 8.1 (409 reviews) | 
| **Calendaring** | Not enough data | 7.9 (374 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | 7.2 (324 reviews) | 

#### Social

| Feature | Swell | Thryv | 
|---|---|---|
| **Social Listening** | Not enough data | 7.1 (309 reviews) ✓ Verified | 
| **Social Sharing** | Not enough data | 7.6 (346 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | 7.6 (339 reviews) ✓ Verified | 
| **Social Media Engagement** | Not enough data | 7.4 (332 reviews) ✓ Verified | 
| **Social Media Advertising** | Not enough data | 7.3 (319 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Swell | Thryv | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.0 (518 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 7.5 (405 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 7.3 (372 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 7.5 (363 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 6.9 (330 reviews) | 

#### Platform

| Feature | Swell | Thryv | 
|---|---|---|
| **Customization ** | Not enough data | 7.9 (386 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.0 (351 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.2 (378 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.3 (262 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.5 (266 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.2 (375 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 7.4 (295 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Swell | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Swell | Thryv | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 7.9 (369 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.8 (343 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.8 (339 reviews) ✓ Verified | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Swell** | N/A | N/A |
| **Thryv** | N/A | N/A |

#### Lead Generation

| Feature | Swell | Thryv | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Swell** | N/A | N/A |
| **Thryv** | 7.1/10 | 116 |

#### Templates

| Feature | Swell | Thryv | 
|---|---|---|
| **Text and Themes** | Not enough data | 7.6 (104 reviews) | 
| **Stock Images** | Not enough data | 6.4 (87 reviews) | 
| **Proofing** | Not enough data | 6.8 (87 reviews) | 
| **Mobile Responsive** | Not enough data | 7.4 (95 reviews) | 

#### Edit

| Feature | Swell | Thryv | 
|---|---|---|
| **Pre-Made** | Not enough data | 7.4 (93 reviews) | 
| **Build** | Not enough data | 7.9 (102 reviews) | 
| **HTML** | Not enough data | 7.5 (88 reviews) | 

#### Logistics

| Feature | Swell | Thryv | 
|---|---|---|
| **Analytics** | Not enough data | 7.3 (96 reviews) | 
| **Issues** | Not enough data | 7.1 (92 reviews) | 
| **Integrations** | Not enough data | 7.6 (93 reviews) | 
| **Shareable Link** | Not enough data | 7.7 (90 reviews) | 

#### Generative AI

| Feature | Swell | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.5 (48 reviews) | 
| **AI Text Summarization** | Not enough data | 5.5 (48 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Swell | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **Swell** | N/A | N/A |
| **Thryv** | 8.6/10 | 139 |

#### Listing Management

| Feature | Swell | Thryv | 
|---|---|---|
| **Network Directory** | Not enough data | 8.7 (111 reviews) ✓ Verified | 
| **Data Aggregators** | Not enough data | 8.5 (98 reviews) ✓ Verified | 
| **Duplicate Monitoring** | Not enough data | 8.4 (99 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.7 (109 reviews) ✓ Verified | 

#### Performance

| Feature | Swell | Thryv | 
|---|---|---|
| **Real-Time Updates** | Not enough data | 8.7 (117 reviews) ✓ Verified | 
| **Analytics** | Not enough data | 8.7 (120 reviews) ✓ Verified | 

### Payment Processing

| Product | Score | Reviews |
|---|---|---|
| **Swell** | N/A | N/A |
| **Thryv** | 8.8/10 | 80 |

#### Payment Processing

| Feature | Swell | Thryv | 
|---|---|---|
| **Encryption** | Not enough data | 8.9 (55 reviews) | 
| **Credit Card Processing** | Not enough data | 9.2 (64 reviews) | 
| **Mobile Payments** | Not enough data | 9.3 (60 reviews) | 
| **Digital Wallet Integration** | Not enough data | 8.8 (53 reviews) | 

#### Administration

| Feature | Swell | Thryv | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.9 (55 reviews) | 
| **E-commerce Integration** | Not enough data | 8.8 (46 reviews) | 
| **Processing Fees** | Not enough data | 8.1 (61 reviews) | 
| **POS Integration** | Not enough data | Feature Not Available | 
| **Omnichannel** | Not enough data | 8.5 (50 reviews) | 
| **Levels 1 & 2** | Not enough data | Feature Not Available | 
| **Level 3** | Not enough data | Feature Not Available | 

#### Payment Options

| Feature | Swell | Thryv | 
|---|---|---|
| **Multi-Currency** | Not enough data | 8.5 (45 reviews) | 
| **Online payment portal** | Not enough data | 9.4 (63 reviews) | 

#### Security

| Feature | Swell | Thryv | 
|---|---|---|
| **POS Verification** | Not enough data | Feature Not Available | 

#### Platform

| Feature | Swell | Thryv | 
|---|---|---|
| **Accounting integration** | Not enough data | 8.5 (50 reviews) | 
| **E-commerce Integration** | Not enough data | 8.6 (44 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Swell** | N/A | N/A |
| **Thryv** | 8.6/10 | 203 |

#### Content & Collaboration

| Feature | Swell | Thryv | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.9 (141 reviews) | 
| **Content Library** | Not enough data | 8.3 (140 reviews) | 
| **Shared Inbox** | Not enough data | 8.3 (124 reviews) | 
| **Approval Workflows** | Not enough data | 8.0 (116 reviews) | 
| **Users and Permissions** | Not enough data | 8.4 (127 reviews) | 
| **Content Creation** | Not enough data | 8.7 (110 reviews) | 

#### Social Management

| Feature | Swell | Thryv | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.8 (160 reviews) | 
| **Social Publishing** | Not enough data | 9.0 (173 reviews) | 
| **Campaign Optimization** | Not enough data | 8.8 (166 reviews) | 
| **Social Engagement** | Not enough data | 8.9 (165 reviews) | 
| **Social Ads** | Not enough data | Feature Not Available | 
| **Campaign Planning** | Not enough data | 8.5 (110 reviews) | 
| **Hashtag Capabilites** | Not enough data | 8.6 (52 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Swell | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Swell** | N/A | N/A |
| **Thryv** | 7.3/10 | 72 |

#### Page Customization

| Feature | Swell | Thryv | 
|---|---|---|
| **Drag and Drop** | Not enough data | 8.0 (63 reviews) | 
| **Templates** | Not enough data | 7.7 (67 reviews) | 
| **Advanced Customization** | Not enough data | 7.3 (61 reviews) | 
| **Content Library** | Not enough data | 7.4 (61 reviews) | 

#### Page Optimization

| Feature | Swell | Thryv | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.1 (45 reviews) | 
| **Mobile Responsive** | Not enough data | 7.4 (58 reviews) | 
| **Web Analytics** | Not enough data | 6.8 (47 reviews) | 
| **SEO** | Not enough data | 6.1 (43 reviews) | 

#### Integrations

| Feature | Swell | Thryv | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 7.2 (55 reviews) | 
| **Email Marketing Integration** | Not enough data | 8.4 (61 reviews) | 
| **Domain Integration** | Not enough data | 7.6 (54 reviews) | 

#### Generative AI

| Feature | Swell | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.6 (18 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Swell | Thryv | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Swell** | N/A | N/A |
| **Thryv** | 7.7/10 | 112 |

#### Lead Monitoring

| Feature | Swell | Thryv | 
|---|---|---|
| **Features** | Not enough data | 8.2 (98 reviews) | 
| **Performance** | Not enough data | 8.0 (93 reviews) | 
| **Identification** | Not enough data | 7.1 (81 reviews) | 

#### Agentic AI - Lead Capture

| Feature | Swell | Thryv | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Swell | Thryv | 
|---|---|---|
| **Mobile** | Not enough data | 7.4 (84 reviews) | 
| **Websites** | Not enough data | 7.9 (90 reviews) | 
| **Social Media** | Not enough data | 6.4 (70 reviews) | 
| **Data** | Not enough data | 7.4 (85 reviews) | 

#### Analytics

| Feature | Swell | Thryv | 
|---|---|---|
| **Export/Import** | Not enough data | 8.2 (90 reviews) | 
| **Reporting** | Not enough data | 7.7 (93 reviews) | 

#### Customization

| Feature | Swell | Thryv | 
|---|---|---|
| **Forms** | Not enough data | 7.7 (97 reviews) | 
| **Personalization** | Not enough data | 8.1 (94 reviews) | 
| **Templates** | Not enough data | 7.9 (94 reviews) | 
| **Integration** | Not enough data | 7.8 (88 reviews) | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Swell** | 8.5/10 | 75 |
| **Thryv** | N/A | N/A |

#### Conversational Platform

| Feature | Swell | Thryv | 
|---|---|---|
| **Personalization** | 8.3 (57 reviews) | Not enough data | 
| **Omnichannel** | 8.6 (34 reviews) | Not enough data | 
| **Contextual Engagement** | 8.8 (37 reviews) | Not enough data | 
| **Proactive Engagement** | 8.8 (37 reviews) | Not enough data | 

#### Support Automation

| Feature | Swell | Thryv | 
|---|---|---|
| **Intelligent Routing** | 8.2 (39 reviews) | Not enough data | 
| **Seamless Escalation** | 8.7 (42 reviews) | Not enough data | 
| **Transcripts** | 8.5 (38 reviews) | Not enough data | 
| **Self-Serve Support** | 8.0 (32 reviews) | Not enough data | 

#### Generative AI

| Feature | Swell | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Online Appointment Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Swell** | N/A | N/A |
| **Thryv** | 8.4/10 | 86 |

#### Notifications

| Feature | Swell | Thryv | 
|---|---|---|
| **Confirmations & Reminders** | Not enough data | 8.9 (79 reviews) | 
| **Appointment Follow-Up** | Not enough data | 8.9 (79 reviews) | 
| **Scheduling Notifications** | Not enough data | 9.0 (77 reviews) | 

#### Settings

| Feature | Swell | Thryv | 
|---|---|---|
| **Time Zone Detection** | Not enough data | 8.6 (71 reviews) | 
| **Availability Settings** | Not enough data | 8.9 (78 reviews) | 
| **Blocked Time Settings** | Not enough data | 8.9 (79 reviews) | 

#### Personalization

| Feature | Swell | Thryv | 
|---|---|---|
| **Branding** | Not enough data | 8.9 (75 reviews) | 
| **Links** | Not enough data | 8.9 (74 reviews) | 

#### Integrations

| Feature | Swell | Thryv | 
|---|---|---|
| **Multi- Calendar Integration** | Not enough data | 8.6 (68 reviews) | 
| **Website Integration** | Not enough data | 9.1 (74 reviews) | 
| **Payment Acceptance** | Not enough data | 8.7 (74 reviews) | 
| **Video Conferencing** | Not enough data | 8.1 (61 reviews) | 
| **Communication** | Not enough data | 8.6 (74 reviews) | 

#### Generative AI

| Feature | Swell | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (36 reviews) | 
| **AI Text Summarization** | Not enough data | 7.3 (31 reviews) | 
| **AI Text-to-Image** | Not enough data | 7.4 (30 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.4 (30 reviews) | 
| **AI Image-to-Text** | Not enough data | 7.3 (30 reviews) | 

#### Agentic AI - Online Appointment Scheduling

| Feature | Swell | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Swell** | 8.4/10 | 82 |
| **Thryv** | N/A | N/A |

#### Generative AI

| Feature | Swell | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **AI Text-to-Speech** | Not enough data | Not enough data | 

#### Communication

| Feature | Swell | Thryv | 
|---|---|---|
| **Pop-up Chat** | 8.8 (67 reviews) | Not enough data | 
| **Notifications** | 8.2 (68 reviews) | Not enough data | 
| **Targeted Emails** | 7.9 (37 reviews) | Not enough data | 
| **In-App Messaging** | 8.6 (53 reviews) | Not enough data | 
| **Co-Browsing** | 7.8 (30 reviews) | Not enough data | 

####  Internal Use

| Feature | Swell | Thryv | 
|---|---|---|
| **Customization ** | 8.3 (53 reviews) | Not enough data | 
| **Conversation Archiving** | 8.6 (51 reviews) | Not enough data | 
| **Lead Development** | 8.6 (40 reviews) | Not enough data | 
| **Knowledge Base** | 8.7 (40 reviews) | Not enough data | 
| **Team Inbox ** | 8.3 (44 reviews) | Not enough data | 
| **Customer Profiles** | 8.5 (42 reviews) | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Swell** | 8.8/10 | 76 |
| **Thryv** | N/A | N/A |

#### Generative AI

| Feature | Swell | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Survey Management

| Feature | Swell | Thryv | 
|---|---|---|
| **Brand Design Consistency** | Feature Not Available | Not enough data | 
| **Survey Deployment** | 8.7 (52 reviews) ✓ Verified | Not enough data | 
| **Feedback Collection** | 8.8 (60 reviews) ✓ Verified | Not enough data | 
| **Device Responsiveness** | 9.0 (54 reviews) | Not enough data | 

#### Process Management

| Feature | Swell | Thryv | 
|---|---|---|
| **Feedback Aggregation** | 8.6 (54 reviews) ✓ Verified | Not enough data | 
| **Trigger Alerts** | 8.8 (49 reviews) | Not enough data | 
| **Real-Time Analysis** | 8.9 (54 reviews) ✓ Verified | Not enough data | 
| **Real-Time Action** | 8.7 (55 reviews) | Not enough data | 

#### System Management

| Feature | Swell | Thryv | 
|---|---|---|
| **Security** | 8.9 (55 reviews) | Not enough data | 
| **System Monitoring** | 8.9 (49 reviews) | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Swell** | N/A | N/A |
| **Thryv** | 7.2/10 | 29 |

#### Agentic AI - Lead Scoring

| Feature | Swell | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Swell | Thryv | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 7.5 (27 reviews) | 
| **Lead Assignment** | Not enough data | 7.5 (26 reviews) | 
| **Pipeline Acceleration** | Not enough data | 7.2 (26 reviews) | 

#### Discovery

| Feature | Swell | Thryv | 
|---|---|---|
| **Lead Management** | Not enough data | 7.6 (27 reviews) | 
| **Scoring/Ranking** | Not enough data | 7.1 (26 reviews) | 
| **Lead Context** | Not enough data | 6.9 (21 reviews) | 

#### Management

| Feature | Swell | Thryv | 
|---|---|---|
| **Conversion Viability** | Not enough data | 6.8 (21 reviews) | 
| **Workflow** | Not enough data | 7.6 (22 reviews) | 

#### Platform

| Feature | Swell | Thryv | 
|---|---|---|
| **Data Synchronization** | Not enough data | 6.9 (22 reviews) | 
| **Analysis** | Not enough data | 6.9 (25 reviews) | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Swell** | 8.6/10 | 187 |
| **Thryv** | 8.4/10 | 175 |

#### Consumer Intelligence

| Feature | Swell | Thryv | 
|---|---|---|
| **Customer Feedback** | 9.0 (140 reviews) ✓ Verified | 8.6 (136 reviews) ✓ Verified | 
| **Competitive Intelligence** | Feature Not Available | 8.4 (136 reviews) ✓ Verified | 
| **Sentiment Analysis** | 8.8 (113 reviews) ✓ Verified | 8.2 (132 reviews) ✓ Verified | 

#### Reporting

| Feature | Swell | Thryv | 
|---|---|---|
| **Corporate Reporting** | 8.4 (90 reviews) ✓ Verified | 7.8 (110 reviews) ✓ Verified | 
| **Dashboard** | 8.9 (164 reviews) ✓ Verified | 8.8 (147 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | Swell | Thryv | 
|---|---|---|
| **Social Networks Monitoring** | 8.4 (97 reviews) ✓ Verified | 8.9 (152 reviews) ✓ Verified | 
| **Social Media Management** | 8.1 (88 reviews) ✓ Verified | 8.8 (153 reviews) ✓ Verified | 
| **Digital Media Monitoring** | Feature Not Available | 8.6 (142 reviews) | 

#### Generative AI

| Feature | Swell | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.2 (41 reviews) | 

#### Agentic AI - Online Reputation Management

| Feature | Swell | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Swell** | N/A | N/A |
| **Thryv** | N/A | N/A |

#### Platform

| Feature | Swell | Thryv | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management)

**Unique to Swell (3):** [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Live Chat Software](https://www.g2.com/categories/live-chat), [Conversational Support Software](https://www.g2.com/categories/conversational-support)

**Unique to Thryv (10):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Payment Processing Software](https://www.g2.com/categories/payment-processing), [Online Appointment Scheduling Software](https://www.g2.com/categories/online-appointment-scheduling), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [CRM Software](https://www.g2.com/categories/crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Swell | Thryv | 
|---|---|---|
| **Small-Business** | 87.1% | 90.3% | 
| **Mid-Market** | 12.3% | 8.3% | 
| **Enterprise** | 0.6% | 1.3% | 

### By Industry

#### Swell

- **Hospital & Health Care:** 27.0%
- **Health, Wellness and Fitness:** 18.8%
- **Medical Practice:** 15.2%
- **Construction:** 4.7%
- **Leisure, Travel & Tourism:** 4.1%
- **Retail:** 3.5%
- **Marketing and Advertising:** 2.6%
- **Insurance:** 2.3%
- **Consumer Services:** 2.1%
- **Automotive:** 1.8%
- **Other:** 17.9%

#### Thryv

- **Marketing and Advertising:** 13.7%
- **Health, Wellness and Fitness:** 6.9%
- **Professional Training & Coaching:** 5.7%
- **Real Estate:** 5.1%
- **Construction:** 5.0%
- **Consumer Services:** 3.9%
- **Information Technology and Services:** 3.6%
- **Financial Services:** 3.6%
- **Management Consulting:** 3.4%
- **Computer Software:** 2.8%
- **Other:** 46.3%

---
## Alternatives

### Alternatives to Swell

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4162 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2108 reviews)
- [Chekkit](https://www.g2.com/products/chekkit/reviews) — 4.9/5 stars (155 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3887 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Drift](https://www.g2.com/products/drift/reviews) — 4.4/5 stars (1255 reviews)
- [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) — 4.4/5 stars (2917 reviews)
- [Front](https://www.g2.com/products/front/reviews) — 4.7/5 stars (2499 reviews)
- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (649 reviews)
- [Nicereply](https://www.g2.com/products/nicereply/reviews) — 4.5/5 stars (431 reviews)

### Alternatives to Thryv

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4162 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (537 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1124 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14721 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14863 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (648 reviews)
- [Synup](https://www.g2.com/products/synup/reviews) — 4.5/5 stars (315 reviews)
- [vcita](https://www.g2.com/products/vcita/reviews) — 4.5/5 stars (81 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25854 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2939 reviews)

---
## Top Discussions

### Swell

- Title: [How can I get more support?](https://www.g2.com/discussions/36436-how-can-i-get-more-support) — 1 comment, 1 upvote
  > **Top comment:** "When you ae on the swell dashboard on the top right next to the right of Quick Send is an information help bot. "
- Title: [I am still interested in using your product but need someone who is able to follow through and follow up](https://www.g2.com/discussions/36389-i-am-still-interested-in-using-your-product-but-need-someone-who-is-able-to-follow-through-and-follow-up) — 1 comment, 1 upvote
  > **Top comment:** "Our Onboarding coach was Jacob Voyles .  support@swellcx.com
385-519-6341. "
- Title: [How can I close the chats without having to delete them with the beta experience?](https://www.g2.com/discussions/36385-how-can-i-close-the-chats-without-having-to-delete-them-with-the-beta-experience) — 1 comment, 1 upvote
  > **Top comment:** "When you are on the dashboard, in message , on the right side there is an option to archive. "

### Thryv

- Title: [Is KEAP an Infusionsoft?](https://www.g2.com/discussions/is-keap-an-infusionsoft) — 4 comments
  > **Top comment:** "Keap is an Infusionsoft product."
- Title: [What is infusionsoft used for?](https://www.g2.com/discussions/what-is-infusionsoft-used-for) — 3 comments
  > **Top comment:** "We use it to manage our contacts, collect leads, send email broadcasts, and automate marketing processes and connect disparate systems like ClickFunnels and..."
- Title: [What is Thryv software?](https://www.g2.com/discussions/what-is-thryv-software) — 3 comments
  > **Top comment:** "A software solution to help you run your ENTIRE business! Get your life back from the chaos that is un-organization!"
- Title: [What else should I be using to fully benefit from the platform?](https://www.g2.com/discussions/24182-what-else-should-i-be-using-to-fully-benefit-from-the-platform) — 3 comments, 1 upvote
  > **Top comment:** "Try the pipeline feature! That can help you see where your leads are in their buying process, and you can attach automation to each stage. They also just..."
- Title: [How much does Thryv software cost?](https://www.g2.com/discussions/how-much-does-thryv-software-cost) — 2 comments
  > **Top comment:** "$2400/year is the cheapest"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/socialswell-inc-swell-vs-thryv)