# SocialGest, metricool vs Hootsuite Comparison

| | SocialGest | metricool | Hootsuite | 
|---|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 20 | 97 | 7,184 | 
| **Largest Market Segment** | Small-Business (82.4% of reviews) | Small-Business (88.4% of reviews) | Small-Business (59.6% of reviews) | 
| **Entry Level Price** | Starting at $4.99 1 For each social media channel Per Month | $0.00 | $99.00 1 user Per Month | 

---
## Top Pros & Cons

### SocialGest

**Not enough data**

### metricool

Pros:
- Ease of Use (9 reviews)
- Scheduling (9 reviews)

Cons:
- Expensive (4 reviews)
- Missing Features (4 reviews)

### Hootsuite

Pros:
- Post Scheduling (1066 reviews)
- Scheduling (1031 reviews)

Cons:
- Limited Features (320 reviews)
- Expensive (317 reviews)

---
## Ratings Comparison
| Rating | SocialGest | metricool | Hootsuite | 
|---|---|---|---|
  | **Meets Requirements** | 7.7 (15 reviews) | 8.6 (79 reviews) | 8.4 (6293 reviews) | 
  | **Ease of Use** | 7.6 (15 reviews) | 9.1 (83 reviews) | 8.6 (6373 reviews) | 
  | **Ease of Setup** | 7.3 (5 reviews) | 9.2 (67 reviews) | 8.7 (4154 reviews) | 
  | **Ease of Admin** | 7.7 (5 reviews) | 9.2 (49 reviews) | 8.6 (2558 reviews) | 
  | **Quality of Support** | 8.5 (14 reviews) | 9.0 (68 reviews) | 8.2 (4725 reviews) | 
  | **Has the product been a good partner in doing business?** | 6.0 (5 reviews) | 9.2 (46 reviews) | 8.6 (2330 reviews) | 
  | **Product Direction (% positive)** | 8.4 (15 reviews) | 9.2 (73 reviews) | 8.0 (6164 reviews) | 

---
## Pricing

### SocialGest

#### Entry-Level Pricing

Plan: Community

Price: Starting at $4.99 1 For each social media channel Per Month

Description: For community managers working solo

Key Features:
- Automated scheduling
- Organic metrics and Meta ads
- Artificial intelligence

[Browse all 3 editions](https://www.g2.com/products/socialgest/pricing)

#### Free Trial

Yes

### metricool

#### Entry-Level Pricing

Plan: FREE

Price: $0.00

Description: Enjoy Metricool free plan for life.

Key Features:
- 1 brand
- Management of all your brands’ social media accounts (excluding LinkedIn).
- Schedule up to 20 posts per month

[Browse all 4 editions](https://www.g2.com/products/metricool/pricing)

#### Free Trial

Yes

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 3 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **SocialGest** | N/A | N/A |
| **metricool** | 8.5/10 | 55 |
| **Hootsuite** | 7.5/10 | 2903 |

#### Social Analytics

| Feature | SocialGest | metricool | Hootsuite | 
|---|---|---|---|
| **Competitor Analysis** | Not enough data | 8.7 (44 reviews) | 7.5 (2160 reviews) | 
| **Follower Analysis** | Not enough data | 9.1 (45 reviews) | 7.9 (2362 reviews) | 
| **Post Performance** | Not enough data | 9.2 (49 reviews) | 8.6 (2540 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 7.8 (43 reviews) | 7.4 (1814 reviews) | 
| **Attribution** | Not enough data | 8.1 (45 reviews) | 7.4 (2045 reviews) | 
| **Hashtag Analytics** | Not enough data | 8.7 (41 reviews) | 7.6 (1493 reviews) | 
| **Sentiment Analysis** | Not enough data | Feature Not Available | 7.5 (1453 reviews) | 

#### Reports & Dashboards

| Feature | SocialGest | metricool | Hootsuite | 
|---|---|---|---|
| **Report Customizability** | Not enough data | 8.5 (47 reviews) | 8.1 (2411 reviews) | 
| **Report Exporting** | Not enough data | 8.9 (47 reviews) | 8.3 (2373 reviews) | 
| **Scalability** | Not enough data | 8.9 (50 reviews) | 8.4 (2416 reviews) | 
| **White Label** | Not enough data | 8.0 (41 reviews) | 7.1 (1391 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | SocialGest | metricool | Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 6.7 (149 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (6 reviews) | 6.8 (161 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (7 reviews) | 6.6 (147 reviews) | 
| **Proactive Assistance** | Not enough data | 8.8 (8 reviews) | 6.6 (149 reviews) | 
| **Decision Making** | Not enough data | 7.9 (7 reviews) | 6.7 (151 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **SocialGest** | 7.7/10 | 18 |
| **metricool** | 8.6/10 | 53 |
| **Hootsuite** | 7.7/10 | 5439 |

#### Content & Collaboration

| Feature | SocialGest | metricool | Hootsuite | 
|---|---|---|---|
| **Content Calendar** | 6.3 (5 reviews) | 9.4 (49 reviews) | 9.0 (2814 reviews) | 
| **Content Library** | 5.3 (5 reviews) | 8.5 (46 reviews) | 8.0 (2572 reviews) | 
| **Shared Inbox** | Feature Not Available | 8.4 (48 reviews) | 8.0 (2541 reviews) | 
| **Approval Workflows** | Not enough data | 8.7 (46 reviews) | 7.8 (2412 reviews) | 
| **Users and Permissions** | Not enough data | 9.0 (45 reviews) | 8.2 (2534 reviews) | 
| **Content Creation** | Not enough data | 9.0 (44 reviews) | 8.1 (2555 reviews) | 

#### Social Management

| Feature | SocialGest | metricool | Hootsuite | 
|---|---|---|---|
| **Social Analytics** | 8.1 (13 reviews) | 9.1 (51 reviews) | 8.1 (4619 reviews) | 
| **Social Publishing** | 8.7 (15 reviews) | 9.3 (52 reviews) | 8.9 (5183 reviews) | 
| **Campaign Optimization** | Feature Not Available | 8.4 (49 reviews) | 8.2 (4513 reviews) | 
| **Social Engagement** | 8.3 (15 reviews) | 8.6 (50 reviews) | 8.4 (4899 reviews) | 
| **Social Ads** | 9.3 (5 reviews) | 8.0 (45 reviews) | 7.1 (3478 reviews) | 
| **Campaign Planning** | Not enough data | 8.6 (44 reviews) | 8.0 (2540 reviews) | 
| **Hashtag Capabilites** | Not enough data | 8.2 (46 reviews) | 7.9 (2163 reviews) | 

#### Agentic AI - Social Media Management

| Feature | SocialGest | metricool | Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 6.8 (282 reviews) | 
| **Multi-step Planning** | Not enough data | 8.9 (6 reviews) | 7.0 (279 reviews) | 
| **Cross-system Integration** | Not enough data | 8.9 (6 reviews) | 7.2 (308 reviews) | 
| **Adaptive Learning** | Not enough data | 7.7 (5 reviews) | 7.1 (280 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.3 (6 reviews) | 7.0 (275 reviews) | 
| **Proactive Assistance** | Not enough data | 8.6 (6 reviews) | 7.0 (276 reviews) | 
| **Decision Making** | Not enough data | 8.9 (6 reviews) | 7.1 (270 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **SocialGest** | N/A | N/A |
| **metricool** | N/A | N/A |
| **Hootsuite** | 8.0/10 | 702 |

#### Platform Interoperability

| Feature | SocialGest | metricool | Hootsuite | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 7.7 (563 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | SocialGest | metricool | Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.4 (59 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.2 (58 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.4 (59 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.4 (60 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.6 (59 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.8 (60 reviews) | 

#### Social Functionality

| Feature | SocialGest | metricool | Hootsuite | 
|---|---|---|---|
| **Social Functionality** | Not enough data | Not enough data | 8.4 (667 reviews) | 

#### Campaign Management

| Feature | SocialGest | metricool | Hootsuite | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 8.4 (674 reviews) | 
| **Campaign Optimization** | Not enough data | Not enough data | 8.1 (665 reviews) | 
| **Reach** | Not enough data | Not enough data | 8.1 (655 reviews) | 
| **Bulk Editing** | Not enough data | Not enough data | 7.9 (665 reviews) | 
| **Batch Uploading** | Not enough data | Not enough data | 8.0 (663 reviews) | 
| **Brand Safety** | Not enough data | Not enough data | 8.4 (651 reviews) | 
| **Fraud Protection** | Not enough data | Not enough data | 8.2 (646 reviews) | 
| **Frequency Capping** | Not enough data | Not enough data | 7.8 (631 reviews) | 
| **Budget Pacing** | Not enough data | Not enough data | 7.7 (634 reviews) | 
| **Creative Optimization** | Not enough data | Not enough data | 8.1 (628 reviews) | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 8.0 (620 reviews) | 
| **In-App Ads** | Not enough data | Not enough data | 7.5 (619 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 7.8 (615 reviews) | 

#### Targeting

| Feature | SocialGest | metricool | Hootsuite | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 8.1 (627 reviews) | 
| **Retargeting** | Not enough data | Not enough data | 7.8 (615 reviews) | 
| **Geo-Targeting** | Not enough data | Not enough data | 7.9 (615 reviews) | 
| **Contextual Targeting** | Not enough data | Not enough data | 7.8 (609 reviews) | 

#### Platform

| Feature | SocialGest | metricool | Hootsuite | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 7.7 (600 reviews) | 
| **Custom Reports** | Not enough data | Not enough data | 8.3 (617 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.5 (612 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.6 (612 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 8.3 (601 reviews) | 
| **Customization** | Not enough data | Not enough data | 8.2 (598 reviews) | 
| **Workflow Capability** | Not enough data | Not enough data | 8.3 (601 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 8.0 (588 reviews) | 
| **Notifications** | Not enough data | Not enough data | 8.2 (593 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **SocialGest** | N/A | N/A |
| **metricool** | N/A | N/A |
| **Hootsuite** | 7.7/10 | 2303 |

#### Monitoring & Listening

| Feature | SocialGest | metricool | Hootsuite | 
|---|---|---|---|
| **Social Measurement** | Not enough data | Not enough data | 8.1 (1917 reviews) | 
| **Influencer Identification** | Not enough data | Not enough data | 7.2 (1509 reviews) | 
| **Brand Monitoring** | Not enough data | Not enough data | 8.2 (718 reviews) | 
| **Keyword Tracking** | Not enough data | Not enough data | 8.0 (684 reviews) | 
| **Trend Analysis** | Not enough data | Not enough data | 7.9 (677 reviews) | 
| **Competitor Analysis** | Not enough data | Not enough data | 7.7 (649 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | SocialGest | metricool | Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.3 (60 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.3 (60 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.4 (59 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.4 (60 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.4 (60 reviews) | 

#### Data Management & Analysis

| Feature | SocialGest | metricool | Hootsuite | 
|---|---|---|---|
| **Sentiment Analysis** | Not enough data | Not enough data | 7.5 (1356 reviews) | 
| **Social Reporting** | Not enough data | Not enough data | 8.1 (1867 reviews) | 
| **Alerts and Notifications** | Not enough data | Not enough data | 8.2 (731 reviews) | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 7.8 (651 reviews) | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)


**Unique to metricool (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites)

**Unique to Hootsuite (4):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | SocialGest | metricool | Hootsuite | 
|---|---|---|---|
| **Small-Business** | 82.4% | 88.4% | 59.6% | 
| **Mid-Market** | 11.8% | 10.5% | 28.7% | 
| **Enterprise** | 5.9% | 1.1% | 11.7% | 

### By Industry

#### SocialGest

- **Marketing and Advertising:** 29.4%
- **Telecommunications:** 17.6%
- **Information Technology and Services:** 11.8%
- **Public Relations and Communications:** 5.9%
- **Primary/Secondary Education:** 5.9%
- **Leisure, Travel & Tourism:** 5.9%
- **Internet:** 5.9%
- **Health, Wellness and Fitness:** 5.9%
- **Education Management:** 5.9%
- **Computer Hardware:** 5.9%

#### metricool

- **Marketing and Advertising:** 40.2%
- **Education Management:** 8.7%
- **Online Media:** 4.3%
- **Real Estate:** 4.3%
- **Consulting:** 4.3%
- **Automotive:** 2.2%
- **Information Technology and Services:** 2.2%
- **Professional Training & Coaching:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **E-Learning:** 2.2%
- **Other:** 27.2%

#### Hootsuite

- **Marketing and Advertising:** 15.4%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.3%
- **Computer Software:** 3.9%
- **Information Technology and Services:** 3.6%
- **Education Management:** 2.7%
- **Public Relations and Communications:** 2.6%
- **Retail:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.5%

---
## Alternatives

### Alternatives to SocialGest

- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1039 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2915 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6421 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14754 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Publer](https://www.g2.com/products/publer/reviews) — 4.7/5 stars (507 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews)

### Alternatives to metricool

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6421 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2915 reviews)
- [Tailwind](https://www.g2.com/products/tailwind/reviews) — 4.3/5 stars (142 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1039 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [SocialBee](https://www.g2.com/products/socialbee/reviews) — 4.7/5 stars (477 reviews)

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1105 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6421 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (398 reviews)

---
## Top Discussions

### SocialGest

No discussions available for this product.

### metricool

- Title: [What is metricool used for?](https://www.g2.com/discussions/what-is-metricool-used-for) — 2 comments
  > **Top comment:** "Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports."

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/socialgest-vs-metricool-vs-hootsuite)