Compare SOCi and Synup 
At a Glance
Market Segments
Small-Business (53.1% of reviews)
Small-Business (75.4% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
SOCi
Star Rating
(4,014)4.5 out of 5
Market Segments
Small-Business (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansSynup
Star Rating
(316)4.5 out of 5
Market Segments
Small-Business (75.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SynupSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Synup excels in managing business listings across multiple search engines, with users highlighting its ability to centralize updates and maintain consistency in online presence. This feature is particularly beneficial for businesses looking to enhance their SEO visibility.
- Users say that SOCi offers a user-friendly experience for marketing tasks, with features like a content calendar that simplifies scheduling posts across various platforms. This ease of use is a significant advantage for businesses that prioritize quick and efficient marketing solutions.
- Reviewers mention that Synup provides robust support for social media posting, which not only boosts SEO visibility but also facilitates centralized communication. This integration is praised by users who appreciate having a single platform to manage their online presence.
- According to verified reviews, SOCi stands out for its comprehensive marketing capabilities, allowing users to easily update Google hours and manage posts. This functionality is particularly appealing to businesses that need to keep their information current and accessible.
- G2 reviewers highlight that while Synup has a strong focus on local listing management, it may not have the same breadth of features as SOCi, which is noted for its extensive marketing tools. Users looking for a more all-encompassing marketing solution might find SOCi to be a better fit.
- Users report that Synup's centralized dashboard is a significant asset, enabling businesses to manage every detail of their listings efficiently. However, some users feel that SOCi's broader feature set provides a more versatile approach to marketing and engagement.
Pricing
Entry-Level Pricing
SOCi
Genius Local Search Agent
Contact Us
The agent drives local SEO and AI search visibility by analyzing customer search trends, optimizing listings, and publishing Google Posts.
- Listings Management
- AI Listings Optimization
- Google Search Rankings
Synup
No pricing availableFree Trial
SOCi
No trial information availableSynup
No trial information availableRatings
Meets Requirements
8.9
3,267
9.0
253
Ease of Use
8.7
3,453
8.9
257
Ease of Setup
8.8
2,177
8.9
186
Ease of Admin
8.9
1,393
8.8
147
Quality of Support
8.8
2,696
9.2
250
Has the product been a good partner in doing business?
9.0
1,381
8.9
148
Product Direction (% positive)
8.8
3,267
9.2
245
Features by Category
Social Analytics
7.8
767
10.0(won by 2.2)
31
8.2
809
10.0(won by 1.8)
31
8.6
829
10.0(won by 1.4)
31
7.9
727
10.0(won by 2.1)
30
Feature Not Available
10.0(won by default)
30
7.9
729
10.0(won by 2.1)
31
8.2
729
9.8(won by 1.6)
32
Reports & Dashboards
8.2
787
9.9(won by 1.7)
31
8.3
787
9.9(won by 1.6)
32
8.5
788
10.0(won by 1.5)
31
Feature Not Available
10.0(won by default)
30
Agentic AI - Social Media Analytics
7.8
199
10.0(won by 2.2)
5
7.8
197
10.0(won by 2.2)
5
7.8
194
10.0(won by 2.2)
5
7.7
196
10.0(won by 2.3)
5
7.8
195
10.0(won by 2.2)
5
Business Tools
8.1
158
9.6
53
Feature Not Available
9.8
50
7.6
148
9.8
48
7.9
162
9.8
54
8.0
161
9.8
54
Customer Tools
8.5
171
9.9
57
8.3
162
9.9
53
8.0
161
9.8
54
8.1
158
9.8
55
Agentic AI - Revenue Operations & Intelligence (RO&I)
7.5
50
Not enough data
7.4
50
Not enough data
7.6
49
Not enough data
7.5
48
Not enough data
7.7
47
Not enough data
Listing Management
8.2
634
8.9
141
|
Verified
8.3
624
9.0
134
|
Verified
8.1
619
8.9
144
|
Verified
8.4
642
9.0
149
|
Verified
Performance
8.5
658
9.0
152
|
Verified
8.5
668
8.9
154
|
Verified
Local Search Optimization
8.2
410
9.0
104
|
Verified
8.4
425
9.4
116
|
Verified
8.5
436
9.1
117
|
Verified
8.6
424
9.1
115
|
Verified
8.7
437
8.9
105
|
Verified
8.5
441
9.0
119
|
Verified
Content & Collaboration
8.9
1576
9.9
61
8.5
1540
9.9
59
8.3
1404
9.9
59
8.3
1423
9.9
59
8.6
1470
9.9
59
8.4
1472
9.9
59
Social Management
8.6
1731
9.9
63
9.0
1800
9.9
62
8.3
1627
9.9
60
8.6
1719
9.9
61
8.1
1529
9.8
61
8.4
1518
9.9
61
Feature Not Available
9.8
32
Agentic AI - Social Media Management
7.9
376
10.0
5
7.9
374
10.0
5
8.1
374
10.0
5
8.0
373
10.0
5
8.0
374
10.0
5
7.9
374
10.0
5
8.0
374
10.0
5
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
8.1
227
Not enough data
8.1
230
Not enough data
8.2
230
Not enough data
8.1
230
Not enough data
8.1
229
Not enough data
8.2
231
Not enough data
Social Functionality
8.8
1250
Not enough data
Campaign Management
8.7
1193
Not enough data
8.5
697
Not enough data
8.5
1190
Not enough data
8.3
1145
Not enough data
8.5
1149
Not enough data
Feature Not Available
Not enough data
8.5
1101
Not enough data
Feature Not Available
Not enough data
8.3
1076
Not enough data
8.5
1123
Not enough data
8.4
1081
Not enough data
8.1
1056
Not enough data
8.3
1059
Not enough data
Targeting
8.4
1163
Not enough data
Feature Not Available
Not enough data
8.3
1090
Not enough data
8.3
1104
Not enough data
Platform
8.3
1081
Not enough data
8.4
1114
Not enough data
8.7
1157
Not enough data
8.8
1176
Not enough data
8.6
1088
Not enough data
8.6
1137
Not enough data
8.7
1123
Not enough data
Feature Not Available
Not enough data
8.4
685
Not enough data
Responses
8.1
38
Not enough data
8.3
44
Not enough data
8.1
35
Not enough data
Automation - AI Agents
8.0
33
Not enough data
8.4
39
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
46
Not enough data
Platform
8.3
35
Not enough data
8.2
36
Not enough data
8.2
33
Not enough data
Autonomy - AI Agents
8.2
32
Not enough data
8.4
35
Not enough data
8.6
35
Not enough data
8.2
34
Not enough data
Generative AI
8.4
45
Not enough data
8.6
34
Not enough data
Responses
8.2
89
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
8.6
83
Not enough data
Feature Not Available
Not enough data
Platform
8.0
77
Not enough data
8.3
81
Not enough data
8.3
82
Not enough data
8.4
81
Not enough data
Feature Not Available
Not enough data
8.3
75
Not enough data
8.3
86
Not enough data
Generative AI
8.4
66
Not enough data
8.2
66
Not enough data
Survey Management
8.6
185
Not enough data
8.6
186
Not enough data
8.7
185
Not enough data
8.6
183
Not enough data
Survey Customization
8.6
179
Not enough data
8.8
179
Not enough data
8.7
140
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.9
181
Not enough data
8.6
179
Not enough data
8.7
181
Not enough data
8.7
182
Not enough data
Agentic AI - Survey
8.7
60
Not enough data
8.6
60
Not enough data
8.7
62
Not enough data
Visual UGC
Not enough data
9.8
41
Not enough data
9.7
42
Not enough data
9.7
42
Not enough data
9.8
41
Integrations
Not enough data
9.6
40
Not enough data
9.7
43
Not enough data
10.0
42
Not enough data
9.7
41
Support
Not enough data
9.8
42
Not enough data
9.8
42
Performance
Not enough data
9.8
40
Not enough data
9.5
43
Content Generation - AI Content Creation Platforms
8.5
54
Not enough data
8.6
52
Not enough data
8.8
60
Not enough data
Management - AI Content Creation Platforms
8.6
53
Not enough data
8.7
50
Not enough data
8.4
49
Not enough data
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
8.6
995
|
Verified
8.9
126
|
Verified
8.3
954
|
Verified
8.8
108
8.5
979
|
Verified
8.8
110
|
Verified
Reporting
Feature Not Available
8.6
97
8.3
937
|
Verified
8.8
104
|
Verified
8.9
1046
|
Verified
8.9
128
|
Verified
Media Monitoring
8.9
1031
|
Verified
8.7
113
|
Verified
8.9
1051
8.6
114
|
Verified
8.6
962
|
Verified
Feature Not Available
In-House Management
8.0
577
Feature Not Available
8.2
919
|
Verified
8.8
100
Generative AI
8.1
760
9.1
55
Agentic AI - Online Reputation Management
7.8
210
9.4
8
7.8
209
9.6
8
8.0
212
9.8
8
7.8
212
9.2
8
7.9
213
9.6
8
7.9
212
9.8
8
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
Customer Interaction Automation - AI Customer Support Agents
8.1
35
Not enough data
8.1
36
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
Automation
8.1
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
Autonomy
7.9
35
Not enough data
8.0
35
Not enough data
8.2
36
Not enough data
8.3
36
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
SOCi and Synup are categorized as Multi-Location Marketing Platforms, Store Locator, Local Listing Management, Local SEO, Online Reputation Management, Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
SOCi is categorized as AI Content Creation Platforms, AI Agents For Business Operations, Chatbots, Social Media Advertising, Survey, and AI Customer Support Agents
Synup is categorized as Customer Advocacy and User-Generated Content
Reviews
Reviewers' Company Size
SOCi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Synup
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Real Estate
22.8%
Health, Wellness and Fitness
6.8%
Marketing and Advertising
6.8%
Retail
5.6%
Leisure, Travel & Tourism
5.1%
Other
52.9%
Marketing and Advertising
38.8%
Financial Services
5.2%
Retail
4.9%
Health, Wellness and Fitness
3.2%
Information Technology and Services
3.2%
Other
44.7%
Discussions
I need step by step quidance
3 Comments
CD
Within the SOCi dashboard is SOCi University. They have a plethora of knowledge-based articles and videos to guide you through all dashboard functions.Read more
What type of integrations are available with SOCi?
1 Comment
NA
Hi Ashley, your Customer Success Manager will be happy to discuss these options with you via phone. SOCi has many integration methods for agencies that would...Read more
When will we be able to post more than 4 pictures at a time on Instagram and google account?
1 Comment
AC
Hi Fei,
Apologies for the delay on responding here. Earlier this year, the Instagram API was opened up so 3rd party applications can post multiple images...Read more
Is this better than BirdEye as far as features go
2 Comments
AR
Jay,
I may be biased here since I'm the founder of Synup.
While Birdeye has their strengths, I believe that we shine in other aspects including our...Read more
How do you user Synup most? With Dashboard access or as a One-Time submission service?
2 Comments
JC
BothRead more
Synup has no more discussions with answers
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