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Compare SOCi and Synup 
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At a Glance
Market Segments
Small-Business (53.3% of reviews)
Small-Business (75.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
SOCi
Star Rating
(3,594)4.5 out of 5
Market Segments
Small-Business (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SOCiSynup
Star Rating
(318)4.5 out of 5
Market Segments
Small-Business (75.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SynupSOCi vs Synup
When assessing the two solutions, reviewers found Synup easier to use and set up. However, SOCi is easier to administer. Reviewers also preferred doing business with SOCi overall.
- Reviewers felt that Synup meets the needs of their business better than SOCi.
- When comparing quality of ongoing product support, reviewers felt that Synup is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Synup over SOCi.
Pricing
Entry-Level Pricing
SOCi
No pricing availableSynup
No pricing availableFree Trial
SOCi
No trial information availableSynup
No trial information availableRatings
Meets Requirements
8.9
3,075
9.0
255
Ease of Use
8.7
3,250
8.9
259
Ease of Setup
8.7
2,017
8.9
188
Ease of Admin
8.9
1,302
8.8
147
Quality of Support
8.8
2,534
9.2
252
Has the product been a good partner in doing business?
9.0
1,288
8.9
148
Product Direction (% positive)
8.8
3,082
9.2
247
Features by Category
Social Analytics
7.8
767
10.0(won by 2.2)
31
8.2
802
10.0(won by 1.8)
31
8.6
816
10.0(won by 1.4)
31
7.9
726
10.0(won by 2.1)
30
Feature Not Available
10.0(won by default)
30
7.8
727
10.0(won by 2.2)
31
8.1
727
9.8(won by 1.7)
32
Reports & Dashboards
8.2
786
9.9(won by 1.7)
31
8.3
787
9.9(won by 1.6)
32
8.5
780
10.0(won by 1.5)
31
Feature Not Available
10.0(won by default)
30
Agentic AI - Social Media Analytics
7.7
197
10.0(won by 2.3)
5
7.8
195
10.0(won by 2.2)
5
7.8
193
10.0(won by 2.2)
5
7.7
195
10.0(won by 2.3)
5
7.8
194
10.0(won by 2.2)
5
Business Tools
8.1
157
9.6
53
Feature Not Available
9.8
50
7.6
149
9.8
48
7.8
161
9.8
54
8.0
161
9.8
54
Customer Tools
8.5
169
9.9
57
8.2
161
9.9
53
8.0
161
9.8
54
8.1
158
9.8
55
Agentic AI - Revenue Operations & Intelligence (RO&I)
7.6
49
Not enough data
7.4
49
Not enough data
7.5
48
Not enough data
7.4
47
Not enough data
7.6
46
Not enough data
Listing Management
8.2
629
8.9
141
|
Verified
8.3
623
9.0
134
|
Verified
8.1
617
8.9
144
|
Verified
8.4
637
9.0
149
|
Verified
Performance
8.4
654
9.0
152
|
Verified
8.5
662
8.9
154
|
Verified
Local Search Optimization
8.2
410
9.0
104
|
Verified
8.4
423
9.4
116
|
Verified
8.5
428
9.1
117
|
Verified
8.6
421
9.1
115
|
Verified
8.7
430
8.9
105
|
Verified
8.5
436
9.0
119
|
Verified
Content & Collaboration
8.9
1556
9.9
61
8.4
1526
9.9
59
8.3
1402
9.9
59
8.3
1417
9.9
59
8.6
1468
9.9
59
8.4
1458
9.9
59
Social Management
8.6
1684
9.9
63
8.9
1714
9.9
62
8.3
1610
9.9
60
8.6
1669
9.9
61
8.1
1516
9.8
61
8.4
1508
9.9
61
Feature Not Available
9.8
32
Agentic AI - Social Media Management
7.9
375
10.0
5
7.9
373
10.0
5
8.1
374
10.0
5
7.9
373
10.0
5
8.0
374
10.0
5
7.9
374
10.0
5
8.0
373
10.0
5
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
8.1
227
Not enough data
8.1
229
Not enough data
8.1
230
Not enough data
8.1
230
Not enough data
8.0
229
Not enough data
8.2
230
Not enough data
Social Functionality
8.8
1243
Not enough data
Campaign Management
8.6
1186
Not enough data
8.5
693
Not enough data
8.5
1185
Not enough data
8.3
1143
Not enough data
8.5
1144
Not enough data
Feature Not Available
Not enough data
8.5
1101
Not enough data
Feature Not Available
Not enough data
8.3
1077
Not enough data
8.5
1120
Not enough data
8.4
1081
Not enough data
8.1
1055
Not enough data
8.3
1060
Not enough data
Targeting
8.4
1161
Not enough data
Feature Not Available
Not enough data
8.3
1090
Not enough data
8.3
1103
Not enough data
Platform
8.3
1082
Not enough data
8.4
1112
Not enough data
8.7
1156
Not enough data
8.8
1169
Not enough data
8.6
1089
Not enough data
8.6
1133
Not enough data
8.7
1121
Not enough data
Feature Not Available
Not enough data
8.3
681
Not enough data
Responses
8.2
35
Not enough data
8.4
33
Not enough data
8.1
33
Not enough data
Automation - AI Agents
8.0
33
Not enough data
8.0
32
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
32
Not enough data
Platform
8.3
32
Not enough data
8.4
32
Not enough data
8.2
31
Not enough data
Autonomy - AI Agents
8.2
32
Not enough data
8.3
32
Not enough data
8.5
32
Not enough data
8.3
32
Not enough data
Generative AI
8.5
32
Not enough data
8.5
32
Not enough data
Responses
8.2
90
Not enough data
Feature Not Available
Not enough data
8.2
81
Not enough data
8.5
84
Not enough data
Feature Not Available
Not enough data
Platform
8.0
78
Not enough data
8.3
82
Not enough data
8.2
82
Not enough data
8.4
82
Not enough data
Feature Not Available
Not enough data
8.3
76
Not enough data
8.3
87
Not enough data
Generative AI
8.3
66
Not enough data
8.1
66
Not enough data
Survey Management
8.6
186
Not enough data
8.6
187
Not enough data
8.7
185
Not enough data
8.6
184
Not enough data
Survey Customization
8.6
180
Not enough data
8.7
179
Not enough data
8.7
141
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.8
181
Not enough data
8.6
180
Not enough data
8.7
182
Not enough data
8.7
183
Not enough data
Agentic AI - Survey
8.7
60
Not enough data
8.6
60
Not enough data
8.6
60
Not enough data
Visual UGC
Not enough data
9.8
41
Not enough data
9.7
42
Not enough data
9.7
42
Not enough data
9.8
41
Integrations
Not enough data
9.6
40
Not enough data
9.7
43
Not enough data
10.0
42
Not enough data
9.7
41
Support
Not enough data
9.8
42
Not enough data
9.8
42
Performance
Not enough data
9.8
40
Not enough data
9.5
43
Content Generation - AI Content Creation Platforms
8.4
48
Not enough data
8.5
47
Not enough data
8.5
48
Not enough data
Management - AI Content Creation Platforms
8.5
48
Not enough data
8.6
48
Not enough data
8.4
48
Not enough data
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
8.6
981
|
Verified
8.9
127
|
Verified
8.3
953
|
Verified
8.8
108
8.5
979
|
Verified
8.8
110
|
Verified
Reporting
Feature Not Available
8.6
97
8.3
934
|
Verified
8.8
104
|
Verified
8.8
1028
|
Verified
8.9
129
|
Verified
Media Monitoring
8.8
1020
|
Verified
8.7
113
|
Verified
8.9
1033
8.6
114
|
Verified
8.6
958
|
Verified
Feature Not Available
In-House Management
8.0
576
Feature Not Available
8.2
920
|
Verified
8.8
100
Generative AI
8.1
758
9.1
55
Agentic AI - Online Reputation Management
7.8
210
9.4
8
7.8
208
9.6
8
8.0
212
9.8
8
7.9
211
9.2
8
7.9
212
9.6
8
7.9
211
9.8
8
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
Customer Interaction Automation - AI Customer Support Agents
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
Automation
8.1
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
Autonomy
7.9
35
Not enough data
8.0
35
Not enough data
8.2
35
Not enough data
8.3
35
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
SOCi and Synup are categorized as Multi-Location Marketing Platforms, Store Locator, Local Listing Management, Local SEO, Online Reputation Management, Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
SOCi is categorized as AI Content Creation Platforms, AI Agents For Business Operations, Chatbots, Social Media Advertising, Survey, and AI Customer Support Agents
Synup is categorized as Customer Advocacy and User-Generated Content
Reviews
Reviewers' Company Size
SOCi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Synup
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Real Estate
23.2%
Marketing and Advertising
6.8%
Health, Wellness and Fitness
6.8%
Retail
5.7%
Leisure, Travel & Tourism
4.9%
Other
52.6%
Marketing and Advertising
38.9%
Financial Services
5.5%
Retail
4.8%
Information Technology and Services
3.2%
Health, Wellness and Fitness
3.2%
Other
44.4%
Discussions
I need step by step quidance
3 Comments
CD
Within the SOCi dashboard is SOCi University. They have a plethora of knowledge-based articles and videos to guide you through all dashboard functions.Read more
What type of integrations are available with SOCi?
1 Comment
NA
Hi Ashley, your Customer Success Manager will be happy to discuss these options with you via phone. SOCi has many integration methods for agencies that would...Read more
When will we be able to post more than 4 pictures at a time on Instagram and google account?
1 Comment
AC
Hi Fei,
Apologies for the delay on responding here. Earlier this year, the Instagram API was opened up so 3rd party applications can post multiple images...Read more
Is this better than BirdEye as far as features go
2 Comments
AR
Jay,
I may be biased here since I'm the founder of Synup.
While Birdeye has their strengths, I believe that we shine in other aspects including our...Read more
How do you user Synup most? With Dashboard access or as a One-Time submission service?
2 Comments
JC
BothRead more
Synup has no more discussions with answers
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