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Compare SOCi and Sprinklr Social 
Featured Products
At a Glance
Market Segments
Small-Business (53.2% of reviews)
Enterprise (49.0% of reviews)
Entry-Level Pricing
No pricing available
$2,800.00 1 User Per Year
SOCi
Star Rating
(3,939)4.5 out of 5
Market Segments
Small-Business (53.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SOCiSprinklr Social
Star Rating
(1,184)4.1 out of 5
Market Segments
Enterprise (49.0% of reviews)
Pros & Cons
Entry-Level Pricing
$2,800.00 1 User Per Year
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SOCi excels in user-friendliness, with many users appreciating its intuitive interface for scheduling posts and managing Google business hours. One user highlighted the convenience of having a calendar that displays posts across various platforms, making it easy to stay organized.
- Users say that Sprinklr Social offers robust reporting capabilities, particularly praising its customizable dashboards and the listening module for tracking brand sentiment. A recent user noted how easy it was to navigate the platform, even as a newcomer, which speaks to its accessibility for users at all experience levels.
- Reviewers mention that SOCi's support quality is notably high, with many users feeling well-supported in their marketing efforts. The platform's ease of use for quick marketing tasks, such as posting and updating information, has been a significant advantage for small businesses.
- According to verified reviews, Sprinklr Social shines in its ability to auto-import natively published social media posts, allowing users to tag them to existing campaigns for better insights. This feature has been particularly appreciated by users looking for streamlined reporting and analytics.
- G2 reviewers highlight that while Sprinklr Social has a strong focus on enterprise-level features, it may not cater as effectively to smaller businesses compared to SOCi, which is designed with small-business needs in mind. This difference in target audience can impact user experience significantly.
- Users report that SOCi's overall satisfaction ratings are higher, reflecting its strong market presence and user-friendly design. Many users have expressed that it simplifies their marketing processes, making it a go-to choice for those looking to enhance their social media management without a steep learning curve.
Pricing
Entry-Level Pricing
SOCi
No pricing availableSprinklr Social
Essentials- Growth Package
$2,800.00
1 User Per Year
The Standard Plan offers essential social media management
features tailored for smaller teams, focusing on basic listening,
publishing, engagement, and reporting. Powered by AI-driven
capabilities, it enables teams to monitor online conversations,
schedule and distribute content, manage audience interactions,
and track performance efficiently. Designed for those handling
fundamental social media operations, this plan helps streamline
workflows and enhance strategy with simple yet effective tools.
Ideal for businesses seeking a solid foundation in scalable, AIenhanced social media management
- Cross Module
- Social Publishing and Engagement
- Social Listening
Free Trial
SOCi
No trial information availableSprinklr Social
Free Trial is available
Ratings
Meets Requirements
8.9
3,204
8.1
973
Ease of Use
8.7
3,387
7.5
990
Ease of Setup
8.8
2,120
7.0
596
Ease of Admin
8.9
1,361
7.3
434
Quality of Support
8.8
2,641
7.7
914
Has the product been a good partner in doing business?
9.0
1,348
8.0
419
Product Direction (% positive)
8.8
3,206
7.9
953
Features by Category
Social Analytics
7.8(won by 0.7)
764
7.1
363
8.2(won by default)
806
Feature Not Available
8.6(won by 0.4)
822
8.2
438
7.9(won by default)
725
Feature Not Available
Feature Not Available
Feature Not Available
7.9(won by 0.8)
726
7.1
223
8.2(won by 1.1)
726
7.1
229
Reports & Dashboards
8.2(won by 0.1)
784
8.1
443
8.3(won by 0.3)
785
8.0
442
8.5(won by 0.3)
784
8.2
434
Feature Not Available
Feature Not Available
Agentic AI - Social Media Analytics
7.8(won by 1.4)
198
6.4
39
7.8(won by 1.3)
196
6.5
39
7.8(won by 1.6)
193
6.2
38
7.7(won by 1.7)
195
6.0
38
7.8(won by 1.3)
194
6.5
38
Business Tools
8.1
157
Not enough data
Feature Not Available
Not enough data
7.6
147
Not enough data
7.9
161
Not enough data
8.0
160
Not enough data
Customer Tools
8.5
170
Not enough data
8.3
161
Not enough data
8.0
160
Not enough data
8.1
157
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
7.5
49
Not enough data
7.4
49
Not enough data
7.6
49
Not enough data
7.5
48
Not enough data
7.7
47
Not enough data
Listing Management
8.2
632
Not enough data
8.3
623
Not enough data
8.1
617
Not enough data
8.4
639
Not enough data
Performance
8.5
656
Not enough data
8.5
665
Not enough data
Local Search Optimization
8.2
410
Not enough data
8.4
425
Not enough data
8.5
434
Not enough data
8.6
423
Not enough data
8.7
435
Not enough data
8.5
441
Not enough data
Content & Collaboration
8.9
1564
8.5
344
8.5
1531
8.0
331
8.3
1400
7.6
310
8.3
1418
7.9
332
8.6
1465
7.9
344
8.4
1463
7.3
236
Social Management
8.6
1706
8.2
562
9.0
1770
8.5
541
8.3
1617
Feature Not Available
8.6
1697
8.3
567
8.1
1523
7.3
417
8.4
1511
7.4
243
Feature Not Available
7.3
201
Agentic AI - Social Media Management
7.9
374
6.5
57
7.9
372
6.6
55
8.1
372
6.6
58
8.0
371
6.3
55
8.0
372
6.5
55
7.9
372
6.4
53
8.0
371
6.4
52
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
8.1
225
Not enough data
8.1
227
Not enough data
8.1
228
Not enough data
8.1
228
Not enough data
8.0
227
Not enough data
8.2
228
Not enough data
Social Functionality
8.8
1245
Not enough data
Campaign Management
8.7
1189
Not enough data
8.5
694
Not enough data
8.5
1185
Not enough data
8.3
1140
Not enough data
8.5
1142
Not enough data
Feature Not Available
Not enough data
8.5
1098
Not enough data
Feature Not Available
Not enough data
8.3
1074
Not enough data
8.5
1119
Not enough data
8.4
1078
Not enough data
8.1
1053
Not enough data
8.3
1057
Not enough data
Targeting
8.4
1159
Not enough data
Feature Not Available
Not enough data
8.3
1088
Not enough data
8.3
1101
Not enough data
Platform
8.3
1079
Not enough data
8.4
1111
Not enough data
8.7
1154
Not enough data
8.8
1172
Not enough data
8.6
1086
Not enough data
8.6
1132
Not enough data
8.7
1120
Not enough data
Feature Not Available
Not enough data
8.4
680
Not enough data
Responses
8.2
37
Not enough data
8.4
41
Not enough data
8.0
34
Not enough data
Automation - AI Agents
8.0
33
Not enough data
8.3
37
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
41
Not enough data
Platform
8.3
34
Not enough data
8.5
33
Not enough data
8.3
32
Not enough data
Autonomy - AI Agents
8.2
32
Not enough data
8.4
35
Not enough data
8.6
35
Not enough data
8.2
34
Not enough data
Generative AI
8.5
40
Not enough data
8.6
34
Not enough data
Responses
8.2
89
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
8.6
83
Not enough data
Feature Not Available
Not enough data
Platform
8.0
77
Not enough data
8.3
81
Not enough data
8.3
82
Not enough data
8.4
81
Not enough data
Feature Not Available
Not enough data
8.3
75
Not enough data
8.3
86
Not enough data
Generative AI
8.4
66
Not enough data
8.2
66
Not enough data
Collection
Not enough data
Feature Not Available
Not enough data
7.4
47
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
56
|
Verified
Not enough data
Feature Not Available
Agentic AI - Review Management
Not enough data
7.2
10
Not enough data
7.3
10
Moderation
Not enough data
7.8
48
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
46
|
Verified
Use Cases
Not enough data
7.5
46
|
Verified
Not enough data
7.6
45
|
Verified
Not enough data
8.1
52
|
Verified
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
54
|
Verified
Not enough data
8.3
54
|
Verified
Not enough data
7.3
45
|
Verified
Display Options
Not enough data
7.1
44
|
Verified
Not enough data
Feature Not Available
Not enough data
7.2
52
|
Verified
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Content Sharing
Not enough data
7.4
30
Not enough data
7.9
30
Not enough data
7.5
29
Not enough data
Feature Not Available
Content Dashboard
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
7.8
29
Not enough data
Feature Not Available
Not enough data
6.9
28
Not enough data
Feature Not Available
Platform
Not enough data
6.6
27
Not enough data
6.3
29
Not enough data
7.3
28
Not enough data
7.2
27
Agentic AI - Employee Advocacy
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
7.7
5
Survey Management
8.6
185
Not enough data
8.6
186
Not enough data
8.7
185
Not enough data
8.6
183
Not enough data
Survey Customization
8.6
179
Not enough data
8.8
179
Not enough data
8.7
140
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.9
180
Not enough data
8.6
179
Not enough data
8.7
181
Not enough data
8.7
182
Not enough data
Agentic AI - Survey
8.7
60
Not enough data
8.6
60
Not enough data
8.7
61
Not enough data
Monitoring & Listening
Not enough data
8.2
405
Not enough data
7.0
334
Not enough data
8.3
157
Not enough data
8.2
159
Not enough data
7.5
156
Not enough data
7.5
147
Agentic AI - Social Media Listening Tools
Not enough data
6.9
30
Not enough data
6.7
30
Not enough data
6.7
30
Not enough data
6.6
31
Not enough data
7.2
32
Data Management & Analysis
Not enough data
7.1
365
Not enough data
8.3
406
Not enough data
7.9
158
Not enough data
7.7
149
Content
Not enough data
8.0
57
Not enough data
7.7
55
Not enough data
8.2
56
Not enough data
7.5
54
Engagement
Not enough data
6.9
53
Not enough data
7.2
52
Not enough data
7.9
53
Not enough data
7.1
50
Not enough data
7.8
52
Social Shopping
Not enough data
Feature Not Available
Not enough data
6.9
50
Not enough data
Feature Not Available
Not enough data
7.3
51
Analytics
Not enough data
Feature Not Available
Not enough data
8.3
52
Not enough data
7.9
51
Generative AI
Not enough data
6.9
133
Not enough data
Feature Not Available
Process
Not enough data
8.2
266
Not enough data
7.7
242
Not enough data
8.2
248
Channels
Not enough data
7.5
196
Not enough data
8.7
279
Not enough data
7.5
189
Not enough data
6.8
177
Not enough data
7.3
185
Insight
Not enough data
7.6
199
Not enough data
8.4
276
Not enough data
7.9
223
Not enough data
7.7
233
Content Generation - AI Content Creation Platforms
8.5
50
Not enough data
8.6
50
Not enough data
8.8
55
Not enough data
Management - AI Content Creation Platforms
8.7
50
Not enough data
8.8
48
Not enough data
8.4
47
Not enough data
Conversational AI - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
8.6
988
|
Verified
Not enough data
8.3
952
|
Verified
Not enough data
8.5
978
|
Verified
Not enough data
Reporting
Feature Not Available
Not enough data
8.3
935
|
Verified
Not enough data
8.8
1037
|
Verified
Not enough data
Media Monitoring
8.8
1023
|
Verified
Not enough data
8.9
1046
Not enough data
8.6
959
|
Verified
Not enough data
In-House Management
8.0
576
Not enough data
8.2
918
|
Verified
Not enough data
Generative AI
8.1
757
Not enough data
Agentic AI - Online Reputation Management
7.8
210
Not enough data
7.8
209
Not enough data
8.0
212
Not enough data
7.8
212
Not enough data
7.9
213
Not enough data
7.9
212
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
Customer Interaction Automation - AI Customer Support Agents
8.1
35
Not enough data
8.1
36
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
Automation
8.1
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
Autonomy
7.9
35
Not enough data
8.0
35
Not enough data
8.2
35
Not enough data
8.3
35
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
SOCi and Sprinklr Social are categorized as Social Media Analytics, Social Media Suites, Social Media Management, and AI Customer Support Agents
Unique Categories
Sprinklr Social is categorized as Conversational Commerce Platforms, Social Commerce Platforms, SAP Store, Employee Advocacy, Social Customer Service, Social Media Listening Tools, and Review Management
Reviews
Reviewers' Company Size
SOCi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Real Estate
22.9%
Health, Wellness and Fitness
6.8%
Marketing and Advertising
6.7%
Retail
5.6%
Leisure, Travel & Tourism
5.1%
Other
52.9%
Marketing and Advertising
14.9%
Information Technology and Services
5.8%
Retail
4.7%
Financial Services
4.5%
Consumer Services
4.2%
Other
65.9%
Discussions
I need step by step quidance
3 Comments
CD
Within the SOCi dashboard is SOCi University. They have a plethora of knowledge-based articles and videos to guide you through all dashboard functions.Read more
What type of integrations are available with SOCi?
1 Comment
NA
Hi Ashley, your Customer Success Manager will be happy to discuss these options with you via phone. SOCi has many integration methods for agencies that would...Read more
When will we be able to post more than 4 pictures at a time on Instagram and google account?
1 Comment
AC
Hi Fei,
Apologies for the delay on responding here. Earlier this year, the Instagram API was opened up so 3rd party applications can post multiple images...Read more
What is the best way to find hashtags that are getting traffic.
1 Comment
TS
semrush.com is Great!
You pay for what ya get if ya get meRead more
Sprinklr Social has no more discussions with answers
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