Compare SOCi and Sprinklr Insights 
At a Glance
Market Segments
Small-Business (53.1% of reviews)
Enterprise (48.5% of reviews)
Entry-Level Pricing
Contact Us
Contact Us 1 Seat/Per month (billed annually) Per Year
SOCi
Star Rating
(4,016)4.5 out of 5
Market Segments
Small-Business (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansSprinklr Insights
Star Rating
(105)4.3 out of 5
Market Segments
Enterprise (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat/Per month (billed annually) Per Year
Learn more about Sprinklr InsightsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SOCi excels in user experience, with many users appreciating its ability to schedule multiple posts efficiently. One user mentioned, "I really appreciate being able to schedule multiple posts so I don't have to post each day," highlighting the platform's ease of access and functionality.
- Users say that Sprinklr Insights offers powerful analytics capabilities, particularly in social listening. A reviewer noted, "As a user of Sprinklr Insights, what I appreciate most is its powerful social listening and analytics capabilities," which showcases its strength in gathering comprehensive data across various channels.
- Reviewers mention that SOCi provides a more streamlined process for managing online listings and responding to reviews. One user highlighted, "Responding to reviews is extremely efficient with SOCi," indicating that it significantly enhances day-to-day operations for businesses managing multiple locations.
- According to verified reviews, Sprinklr Insights is praised for its customizable dashboards, which help users visualize data without excessive filtering. A user remarked, "The dashboards are well designed and show the data I've been looking for," emphasizing its user-friendly interface.
- G2 reviewers report that SOCi's implementation process is notably quick and intuitive, with users appreciating features like bulk response options. One user stated, "I like being able to bulk respond to guests," which reflects the platform's efficiency in managing customer interactions.
- Users say that while Sprinklr Insights has strong analytics, it may not be as user-friendly as SOCi for everyday tasks. A reviewer mentioned that it requires more time to navigate, which could be a drawback for users seeking a more straightforward experience.
Pricing
Entry-Level Pricing
SOCi
Genius Local Search Agent
Contact Us
The agent drives local SEO and AI search visibility by analyzing customer search trends, optimizing listings, and publishing Google Posts.
- Listings Management
- AI Listings Optimization
- Google Search Rankings
Sprinklr Insights
Sprinklr Insights Enterprise
Contact Us
1 Seat/Per month (billed annually) Per Year
- Best data coverage across the web, social and digital channels
- Product and location Insights
- Visual and content insights
Free Trial
SOCi
No trial information availableSprinklr Insights
Free Trial is available
Ratings
Meets Requirements
8.9
3,270
8.5
80
Ease of Use
8.7
3,457
7.7
79
Ease of Setup
8.8
2,180
7.0
43
Ease of Admin
8.9
1,394
7.5
38
Quality of Support
8.8
2,699
8.3
77
Has the product been a good partner in doing business?
9.0
1,382
8.1
39
Product Direction (% positive)
8.8
3,270
9.3
80
Features by Category
Social Analytics
7.8(won by 0.1)
767
7.7
56
8.2(won by 0.5)
809
7.7
55
8.6(tied score)
829
8.6(tied score)
58
7.9(won by 0.8)
727
7.1
43
Feature Not Available
7.1(won by default)
43
7.9
729
8.0(won by 0.1)
51
8.2(won by 0.4)
729
7.8
54
Reports & Dashboards
8.2(tied score)
787
8.2(tied score)
59
8.3(won by 0.1)
787
8.2
57
8.5(tied score)
789
8.5(tied score)
52
Feature Not Available
7.2(won by default)
39
Agentic AI - Social Media Analytics
7.8(won by default)
199
Not enough data
7.8(won by default)
197
Not enough data
7.8(won by default)
194
Not enough data
7.7(won by default)
196
Not enough data
7.8(won by default)
195
Not enough data
Business Tools
8.1
158
Not enough data
Feature Not Available
Not enough data
7.6
148
Not enough data
7.9
162
Not enough data
8.0
161
Not enough data
Customer Tools
8.5
171
Not enough data
8.3
162
Not enough data
8.0
161
Not enough data
8.1
158
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
7.5
50
Not enough data
7.4
50
Not enough data
7.6
49
Not enough data
7.5
48
Not enough data
7.7
47
Not enough data
Listing Management
8.2
634
Not enough data
8.3
624
Not enough data
8.1
619
Not enough data
8.4
642
Not enough data
Performance
8.5
658
Not enough data
8.5
668
Not enough data
Local Search Optimization
8.2
410
Not enough data
8.4
425
Not enough data
8.5
436
Not enough data
8.6
424
Not enough data
8.7
437
Not enough data
8.5
441
Not enough data
Content & Collaboration
8.9
1577
Not enough data
8.5
1540
Not enough data
8.3
1404
Not enough data
8.3
1423
Not enough data
8.6
1470
Not enough data
8.4
1472
Not enough data
Social Management
8.6
1731
Not enough data
9.0
1801
Not enough data
8.3
1627
Not enough data
8.6
1720
Not enough data
8.1
1529
Not enough data
8.4
1518
Not enough data
Feature Not Available
Not enough data
Agentic AI - Social Media Management
7.9
376
Not enough data
7.9
374
Not enough data
8.1
374
Not enough data
8.0
373
Not enough data
8.0
374
Not enough data
7.9
374
Not enough data
8.0
374
Not enough data
Media Channels
Not enough data
6.7
20
Not enough data
6.6
20
Not enough data
8.7
21
Geographic Coverage
Not enough data
8.1
20
Not enough data
8.3
19
Not enough data
7.8
20
Reporting
Not enough data
8.1
23
Not enough data
7.7
22
Not enough data
8.1
23
Not enough data
8.8
22
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
6.2
15
Not enough data
6.1
15
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
8.1
227
Not enough data
8.1
230
Not enough data
8.2
230
Not enough data
8.1
230
Not enough data
8.1
229
Not enough data
8.2
231
Not enough data
Social Functionality
8.8
1250
Not enough data
Campaign Management
8.7
1193
Not enough data
8.5
697
Not enough data
8.5
1190
Not enough data
8.3
1145
Not enough data
8.5
1149
Not enough data
Feature Not Available
Not enough data
8.5
1101
Not enough data
Feature Not Available
Not enough data
8.3
1076
Not enough data
8.5
1123
Not enough data
8.4
1081
Not enough data
8.1
1056
Not enough data
8.3
1059
Not enough data
Targeting
8.4
1163
Not enough data
Feature Not Available
Not enough data
8.3
1090
Not enough data
8.3
1104
Not enough data
Platform
8.3
1081
Not enough data
8.4
1114
Not enough data
8.7
1157
Not enough data
8.8
1176
Not enough data
8.6
1088
Not enough data
8.6
1137
Not enough data
8.7
1123
Not enough data
Feature Not Available
Not enough data
8.4
685
Not enough data
Responses
8.1
38
Not enough data
8.3
44
Not enough data
8.1
35
Not enough data
Automation - AI Agents
8.0
33
Not enough data
8.4
39
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
46
Not enough data
Platform
8.3
35
Not enough data
8.2
36
Not enough data
8.2
33
Not enough data
Autonomy - AI Agents
8.2
32
Not enough data
8.4
35
Not enough data
8.6
35
Not enough data
8.2
34
Not enough data
Generative AI
8.4
45
Not enough data
8.6
34
Not enough data
Responses
8.2
89
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
8.6
83
Not enough data
Feature Not Available
Not enough data
Platform
8.0
77
Not enough data
8.3
81
Not enough data
8.3
82
Not enough data
8.4
81
Not enough data
Feature Not Available
Not enough data
8.3
75
Not enough data
8.3
86
Not enough data
Generative AI
8.4
66
Not enough data
8.2
66
Not enough data
Survey Management
8.6
185
Not enough data
8.6
186
Not enough data
8.7
185
Not enough data
8.6
183
Not enough data
Survey Customization
8.6
179
Not enough data
8.8
179
Not enough data
8.7
140
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.9
181
Not enough data
8.6
179
Not enough data
8.7
181
Not enough data
8.7
182
Not enough data
Agentic AI - Survey
8.7
60
Not enough data
8.6
60
Not enough data
8.7
62
Not enough data
Monitoring & Listening
Not enough data
8.8
49
Not enough data
7.5
40
Not enough data
8.5
45
Not enough data
8.4
44
Not enough data
8.4
43
Not enough data
7.7
44
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
7.9
48
Not enough data
8.7
50
Not enough data
7.7
45
Not enough data
8.3
41
Brand Signals
Not enough data
8.1
31
Not enough data
6.8
29
Not enough data
7.9
34
Brand Analytics
Not enough data
8.0
33
Not enough data
8.4
32
Content Generation - AI Content Creation Platforms
8.5
54
Not enough data
8.6
52
Not enough data
8.8
60
Not enough data
Management - AI Content Creation Platforms
8.6
53
Not enough data
8.7
50
Not enough data
8.4
49
Not enough data
Consumer Intelligence
8.6
995
|
Verified
Not enough data
8.3
954
|
Verified
Not enough data
8.5
979
|
Verified
Not enough data
Reporting
Feature Not Available
Not enough data
8.3
937
|
Verified
Not enough data
8.9
1046
|
Verified
Not enough data
Media Monitoring
8.9
1031
|
Verified
Not enough data
8.9
1051
Not enough data
8.6
962
|
Verified
Not enough data
In-House Management
8.0
577
Not enough data
8.2
919
|
Verified
Not enough data
Generative AI
8.1
760
Not enough data
Agentic AI - Online Reputation Management
7.8
210
Not enough data
7.8
209
Not enough data
8.0
212
Not enough data
7.8
212
Not enough data
7.9
213
Not enough data
7.9
212
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
Customer Interaction Automation - AI Customer Support Agents
8.1
35
Not enough data
8.1
36
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
Automation
8.1
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
Autonomy
7.9
35
Not enough data
8.0
35
Not enough data
8.2
36
Not enough data
8.3
36
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
SOCi and Sprinklr Insights are categorized as Social Media Analytics
Unique Categories
SOCi is categorized as AI Content Creation Platforms, Multi-Location Marketing Platforms, AI Agents For Business Operations, Store Locator, Local Listing Management, Chatbots, Local SEO, Social Media Advertising, Online Reputation Management, Social Media Suites, Social Media Management, Survey, and AI Customer Support Agents
Sprinklr Insights is categorized as Media Monitoring, Social Media Listening Tools, and Brand Intelligence
Reviews
Reviewers' Company Size
SOCi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Real Estate
22.8%
Health, Wellness and Fitness
6.8%
Marketing and Advertising
6.8%
Retail
5.6%
Leisure, Travel & Tourism
5.0%
Other
53.0%
Marketing and Advertising
22.0%
Retail
6.0%
Information Technology and Services
6.0%
Financial Services
5.0%
Market Research
5.0%
Other
56.0%
Discussions
I need step by step quidance
3 Comments
CD
Within the SOCi dashboard is SOCi University. They have a plethora of knowledge-based articles and videos to guide you through all dashboard functions.Read more
What type of integrations are available with SOCi?
1 Comment
NA
Hi Ashley, your Customer Success Manager will be happy to discuss these options with you via phone. SOCi has many integration methods for agencies that would...Read more
When will we be able to post more than 4 pictures at a time on Instagram and google account?
1 Comment
AC
Hi Fei,
Apologies for the delay on responding here. Earlier this year, the Instagram API was opened up so 3rd party applications can post multiple images...Read more
Sprinklr Insights has no discussions with answers
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