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Compare SOCi and Similarweb 
Featured Products
At a Glance
Market Segments
Small-Business (53.3% of reviews)
Mid-Market (42.4% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
SOCi
Star Rating
(3,595)4.5 out of 5
Market Segments
Small-Business (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SOCiSimilarweb
Star Rating
(1,011)4.5 out of 5
Market Segments
Mid-Market (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSOCi vs Similarweb
When assessing the two solutions, reviewers found SOCi easier to use and administer. Reviewers also felt that SOCi was easier to do business with overall. However, reviewers felt that the products are equally easy to set up.
- Reviewers felt that SOCi meets the needs of their business better than Similarweb.
- When comparing quality of ongoing product support, reviewers felt that SOCi is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Similarweb over SOCi.
Pricing
Entry-Level Pricing
SOCi
No pricing availableSimilarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
SOCi
No trial information availableSimilarweb
Free Trial is available
Ratings
Meets Requirements
8.9
3,075
8.5
828
Ease of Use
8.7
3,251
8.6
836
Ease of Setup
8.7
2,017
8.7
339
Ease of Admin
8.9
1,302
8.6
269
Quality of Support
8.8
2,534
8.7
736
Has the product been a good partner in doing business?
9.0
1,288
8.7
274
Product Direction (% positive)
8.8
3,082
8.9
790
Features by Category
Social Analytics
7.8(won by default)
767
Not enough data
8.2(won by default)
802
Not enough data
8.6(won by default)
816
Not enough data
7.9(won by default)
726
Not enough data
Feature Not Available
Not enough data
7.8(won by default)
727
Not enough data
8.1(won by default)
727
Not enough data
Reports & Dashboards
8.2(won by default)
786
Not enough data
8.3(won by default)
787
Not enough data
8.5(won by default)
780
Not enough data
Feature Not Available
Not enough data
Agentic AI - Social Media Analytics
7.7(won by default)
197
Not enough data
7.8(won by default)
195
Not enough data
7.8(won by default)
193
Not enough data
7.7(won by default)
195
Not enough data
7.8(won by default)
194
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Business Tools
8.1
157
Not enough data
Feature Not Available
Not enough data
7.6
149
Not enough data
7.8
161
Not enough data
8.0
161
Not enough data
Customer Tools
8.5
169
Not enough data
8.2
161
Not enough data
8.0
161
Not enough data
8.1
158
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
7.6
49
Not enough data
7.4
49
Not enough data
7.5
48
Not enough data
7.4
47
Not enough data
7.6
46
Not enough data
Listing Management
8.2
629
Not enough data
8.3
623
Not enough data
8.1
617
Not enough data
8.4
637
Not enough data
Performance
8.4
654
Not enough data
8.5
662
Not enough data
Local Search Optimization
8.2
410
Not enough data
8.4
423
Not enough data
8.5
428
Not enough data
8.6
421
Not enough data
8.7
430
Not enough data
8.5
436
Not enough data
Platform Basics
Not enough data
8.3
473
Not enough data
8.4
234
Agentic AI - Competitive Intelligence
Not enough data
7.6
22
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
500
Platform Content
Not enough data
Feature Not Available
Platform Reporting
Not enough data
8.2
504
Not enough data
8.4
506
SEO Auditing & Monitoring
Not enough data
7.6
53
Not enough data
8.1
54
Not enough data
8.1
136
Not enough data
7.4
48
Agentic AI - SEO Tools
Not enough data
7.7
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
11
SEO Content & Rankings
Not enough data
7.6
137
Not enough data
8.5
193
Not enough data
8.2
158
Not enough data
7.9
144
Not enough data
8.2
148
SEO Reporting
Not enough data
9.1
195
Not enough data
8.7
175
Not enough data
8.3
163
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content & Collaboration
8.9
1556
Not enough data
8.4
1526
Not enough data
8.3
1402
Not enough data
8.3
1417
Not enough data
8.6
1468
Not enough data
8.4
1458
Not enough data
Social Management
8.6
1684
Not enough data
8.9
1714
Not enough data
8.3
1610
Not enough data
8.6
1669
Not enough data
8.1
1516
Not enough data
8.4
1508
Not enough data
Feature Not Available
Not enough data
Agentic AI - Social Media Management
7.9
375
Not enough data
7.9
373
Not enough data
8.1
374
Not enough data
7.9
373
Not enough data
8.0
374
Not enough data
7.9
374
Not enough data
8.0
373
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
8.1
227
Not enough data
8.1
229
Not enough data
8.1
230
Not enough data
8.1
230
Not enough data
8.0
229
Not enough data
8.2
230
Not enough data
Social Functionality
8.8
1243
Not enough data
Campaign Management
8.6
1186
Not enough data
8.5
693
Not enough data
8.5
1185
Not enough data
8.3
1143
Not enough data
8.5
1144
Not enough data
Feature Not Available
Not enough data
8.5
1101
Not enough data
Feature Not Available
Not enough data
8.3
1077
Not enough data
8.5
1120
Not enough data
8.4
1081
Not enough data
8.1
1055
Not enough data
8.3
1060
Not enough data
Targeting
8.4
1161
Not enough data
Feature Not Available
Not enough data
8.3
1090
Not enough data
8.3
1103
Not enough data
Platform
8.3
1082
Not enough data
8.4
1112
Not enough data
8.7
1156
Not enough data
8.8
1169
Not enough data
8.6
1089
Not enough data
8.6
1133
Not enough data
8.7
1121
Not enough data
Feature Not Available
Not enough data
8.3
681
Not enough data
Responses
8.2
35
Not enough data
8.4
33
Not enough data
8.1
33
Not enough data
Automation - AI Agents
8.0
33
Not enough data
8.0
32
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
32
Not enough data
Platform
8.3
32
Not enough data
8.4
32
Not enough data
8.2
31
Not enough data
Autonomy - AI Agents
8.2
32
Not enough data
8.3
32
Not enough data
8.5
32
Not enough data
8.3
32
Not enough data
Generative AI
8.5
32
Not enough data
8.5
32
Not enough data
Responses
8.2
90
Not enough data
Feature Not Available
Not enough data
8.2
81
Not enough data
8.5
84
Not enough data
Feature Not Available
Not enough data
Platform
8.0
78
Not enough data
8.3
82
Not enough data
8.2
82
Not enough data
8.4
82
Not enough data
Feature Not Available
Not enough data
8.3
76
Not enough data
8.3
87
Not enough data
Generative AI
8.3
66
Not enough data
8.1
66
Not enough data
Data collection
Not enough data
7.2
270
Not enough data
Feature Not Available
Not enough data
7.8
343
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
337
|
Verified
Segment Trending
Not enough data
8.4
445
|
Verified
Not enough data
7.5
377
Not enough data
8.3
419
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
419
Not enough data
8.4
444
|
Verified
Not enough data
7.7
325
|
Verified
Platform
Not enough data
8.5
456
|
Verified
Not enough data
8.3
390
|
Verified
Not enough data
7.3
315
|
Verified
Not enough data
7.5
305
|
Verified
Not enough data
7.8
333
|
Verified
Not enough data
8.0
313
Agentic AI - Market Intelligence
Not enough data
8.3
12
Not enough data
Feature Not Available
Platform Insights
Not enough data
7.6
199
Not enough data
7.5
180
Not enough data
7.8
196
Not enough data
7.1
209
Not enough data
8.1
219
Not enough data
8.0
209
Not enough data
7.9
207
Agentic AI - Digital Advertising Intelligence
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
7.9
206
Not enough data
7.0
165
Survey Management
8.6
186
Not enough data
8.6
187
Not enough data
8.7
185
Not enough data
8.6
184
Not enough data
Survey Customization
8.6
180
Not enough data
8.7
179
Not enough data
8.7
141
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.8
181
Not enough data
8.6
180
Not enough data
8.7
182
Not enough data
8.7
183
Not enough data
Agentic AI - Survey
8.7
60
Not enough data
8.6
60
Not enough data
8.6
60
Not enough data
Platform Basics
Not enough data
8.4
217
Not enough data
7.4
193
Not enough data
8.1
225
Platform Data
Not enough data
7.4
163
Not enough data
8.0
188
Not enough data
8.7
226
Not enough data
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content Generation - AI Content Creation Platforms
8.4
48
Not enough data
8.5
47
Not enough data
8.5
48
Not enough data
Management - AI Content Creation Platforms
8.5
48
Not enough data
8.6
48
Not enough data
8.4
48
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
8.6
981
|
Verified
Not enough data
8.3
953
|
Verified
Not enough data
8.5
979
|
Verified
Not enough data
Reporting
Feature Not Available
Not enough data
8.3
934
|
Verified
Not enough data
8.8
1028
|
Verified
Not enough data
Media Monitoring
8.8
1020
|
Verified
Not enough data
8.9
1033
Not enough data
8.6
958
|
Verified
Not enough data
In-House Management
8.0
576
Not enough data
8.2
920
|
Verified
Not enough data
Generative AI
8.1
758
Not enough data
Agentic AI - Online Reputation Management
7.8
210
Not enough data
7.8
208
Not enough data
8.0
212
Not enough data
7.9
211
Not enough data
7.9
212
Not enough data
7.9
211
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.7
137
Not enough data
Feature Not Available
Metrics
Not enough data
8.1
116
Not enough data
8.3
127
Not enough data
8.3
128
Not enough data
8.0
119
Not enough data
7.7
117
Not enough data
8.7
129
Agentic AI - Content Analytics
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.3
13
Not enough data
8.8
13
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
Customer Interaction Automation - AI Customer Support Agents
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
Automation
8.1
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
Autonomy
7.9
35
Not enough data
8.0
35
Not enough data
8.2
35
Not enough data
8.3
35
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
SOCi and Similarweb share no categories
Unique Categories
SOCi is categorized as AI Content Creation Platforms, Multi-Location Marketing Platforms, AI Agents For Business Operations, Store Locator, Local Listing Management, Chatbots, Local SEO, Social Media Advertising, Online Reputation Management, Social Media Analytics, Social Media Suites, Social Media Management, Survey, and AI Customer Support Agents
Similarweb is categorized as Answer Engine Optimization (AEO), Paid Search Intelligence, Data as a Service (DaaS), Digital Advertising Intelligence, Competitive Intelligence, Market Intelligence, Content Analytics, and SEO Tools
Reviews
Reviewers' Company Size
SOCi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Real Estate
23.2%
Marketing and Advertising
6.8%
Health, Wellness and Fitness
6.8%
Retail
5.7%
Leisure, Travel & Tourism
4.9%
Other
52.6%
Marketing and Advertising
26.6%
Retail
7.0%
Financial Services
6.7%
Information Technology and Services
5.8%
Computer Software
4.3%
Other
49.4%
Discussions
I need step by step quidance
3 Comments
CD
Within the SOCi dashboard is SOCi University. They have a plethora of knowledge-based articles and videos to guide you through all dashboard functions.Read more
What type of integrations are available with SOCi?
1 Comment
NA
Hi Ashley, your Customer Success Manager will be happy to discuss these options with you via phone. SOCi has many integration methods for agencies that would...Read more
When will we be able to post more than 4 pictures at a time on Instagram and google account?
1 Comment
AC
Hi Fei,
Apologies for the delay on responding here. Earlier this year, the Instagram API was opened up so 3rd party applications can post multiple images...Read more
ffffff
2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
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