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At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (55.8% of reviews)
Entry-Level Pricing
Contact Us Per Year
Starting at €29.00 1 user Per Month
Snowplow
Star Rating
(31)4.6 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansSupermetrics
Star Rating
(811)4.4 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Snowplow excels in data extraction and loading, achieving a perfect score of 10.0 in these areas, while Supermetrics scores lower at 8.7 and 8.2 respectively. Reviewers mention that Snowplow's robust data pipeline capabilities allow for seamless integration and real-time data collection.
- Reviewers mention that Supermetrics offers superior ease of setup and administration, scoring 8.2 in both categories compared to Snowplow's 6.4 for setup and 7.5 for admin. Users on G2 appreciate Supermetrics' user-friendly interface, which simplifies the onboarding process.
- G2 users highlight Snowplow's strong performance in automation and scalability, with scores of 9.8 and 9.5, respectively. Users say that these features enable businesses to efficiently manage large datasets and automate reporting processes, which is crucial for data-driven decision-making.
- Reviewers mention that Supermetrics shines in reporting capabilities, scoring 8.6, while Snowplow's reporting features are less emphasized. Users report that Supermetrics provides customizable reports and dashboards that are easy to generate, making it a preferred choice for marketing teams.
- Users on G2 indicate that Snowplow's data modeling and transformation features are highly rated, with scores of 9.2, which allows for advanced analytics and insights. Reviewers say that this capability is particularly beneficial for organizations looking to derive deeper insights from their data.
- Users report that Snowplow has a higher quality of support, scoring 8.9 compared to Supermetrics' 7.8. Reviewers mention that Snowplow's support team is responsive and knowledgeable, which is essential for troubleshooting and optimizing the software's use.
Pricing
Entry-Level Pricing
Snowplow
Cloud BDP
Contact Us
Per Year
BDP Cloud is designed to help teams begin their journey with behavioral data. Access Snowplow’s Industry leading Behavioral Data Platform with your pipeline is hosted and managed by Snowplow. BDP Cloud offers entry level pricing to help you realize the power of Behaviour data.
- Access to Snowplow’s leading Behavioural Data Platform
- Securely share, manage, and evolve data from the console and APIs
- Up to 80 million events a month
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Snowplow
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
9.2
28
8.5
616
Ease of Use
8.1
28
8.2
624
Ease of Setup
6.4
18
8.2
411
Ease of Admin
7.5
19
8.0
375
Quality of Support
8.9
25
7.8
558
Has the product been a good partner in doing business?
9.0
16
8.2
370
Product Direction (% positive)
10.0
28
7.9
575
Features by Category
Metrics
Not enough data
8.6
310
Not enough data
8.3
291
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
268
Reporting
Not enough data
8.2
310
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
313
Not enough data
8.0
295
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Quality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Maintainence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
355
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
298
|
Verified
Not enough data
8.0
160
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
348
|
Verified
Not enough data
8.9
379
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
324
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.5
12
Not enough data
7.0
14
Not enough data
6.3
12
Database
9.0
17
Not enough data
8.8
13
Not enough data
8.3
12
Not enough data
Integrations
9.7
5
Not enough data
8.8
7
Not enough data
Platform
9.0
12
Not enough data
8.9
12
Not enough data
8.8
7
Not enough data
Processing
9.2
15
Not enough data
9.0
16
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Snowplow and Supermetrics are categorized as Digital Analytics
Unique Categories
Snowplow is categorized as Product Analytics, Big Data Processing and Distribution, and Data Governance
Reviews
Reviewers' Company Size
Snowplow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.7%
Retail
10.0%
Marketing and Advertising
10.0%
Information Technology and Services
10.0%
Financial Services
10.0%
Other
43.3%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Alternatives
Discussions
Snowplow has no discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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