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Compare SMS-Magic and Twilio 
Featured Products
At a Glance
Market Segments
Small-Business (60.2% of reviews)
Small-Business (51.3% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
SMS-Magic
Star Rating
(115)4.1 out of 5
Market Segments
Small-Business (60.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansTwilio
Star Rating
(500)4.1 out of 5
Market Segments
Small-Business (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about TwilioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Twilio excels in reliability and scalability, with users praising its well-documented APIs and easy integration. One user noted, "I love Twilio's reliability, scalability, and easy API integration," highlighting how it simplifies adding messaging and notifications to applications.
- Users say SMS-Magic stands out for its seamless integration with CRM systems, making it a convenient choice for businesses that want to manage SMS within their existing workflows. A reviewer mentioned, "What I like most about SMS Magic is how easily it connects SMS messaging with business systems," emphasizing its two-way messaging capabilities.
- According to verified reviews, Twilio has a more extensive user base, reflected in its higher total number of reviews. This suggests a broader experience base, with one user stating, "Setup was very simpler than I expected," indicating a generally positive onboarding experience.
- Reviewers mention that SMS-Magic offers impressive AI features that enhance user experience, with one user noting, "The AI feature is particularly impressive, as it consistently provides valuable advice." This can significantly reduce the time spent on messaging tasks.
- Users highlight that while Twilio has a slightly lower ease of setup score, it still provides a smooth implementation process, with one user stating, "The API docs are pretty solid and easy to use," which can be crucial for teams looking to get started quickly.
- G2 reviewers indicate that SMS-Magic has a slight edge in quality of support, with users appreciating the assistance they receive. One reviewer noted, "With SMS-Magic, we have greatly enhanced our customer engagement," suggesting that the support team plays a vital role in helping users maximize the tool's potential.
Pricing
Entry-Level Pricing
SMS-Magic
Free Trial
Free Trial
- Access to all of SMS Magic's features
- Ability to send and receive text messages
- Automate workflows
Twilio
No pricing availableFree Trial
SMS-Magic
Free Trial is available
Twilio
Free Trial is available
Ratings
Meets Requirements
8.5
101
8.8
363
Ease of Use
8.3
106
8.2
369
Ease of Setup
7.9
89
7.7
208
Ease of Admin
8.0
75
7.9
194
Quality of Support
8.2
94
7.8
329
Has the product been a good partner in doing business?
8.0
73
8.1
185
Product Direction (% positive)
7.4
104
8.3
353
Features by Category
Text Messaging
8.3
76
Not enough data
8.4
76
Not enough data
8.1
75
Not enough data
7.8
70
Not enough data
7.3
67
Not enough data
6.9
60
Not enough data
7.9
68
Not enough data
7.8
62
Not enough data
SMS Platform
6.7
65
Not enough data
7.9
67
Not enough data
6.8
57
Not enough data
5.8
57
Not enough data
6.6
59
Not enough data
7.3
62
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.0
106
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.3
103
|
Verified
Support
Not enough data
7.6
105
|
Verified
Not enough data
Feature Not Available
Not enough data
7.0
104
|
Verified
API Features
Not enough data
6.7
12
Not enough data
6.7
12
Not enough data
6.7
13
Not enough data
7.3
11
Not enough data
7.0
11
Security and Compliance
Not enough data
6.5
11
Not enough data
6.7
11
Not enough data
7.2
13
Not enough data
7.3
11
Basic Communication - Cloud PBX
Not enough data
4.7
5
Not enough data
5.0
5
Not enough data
5.0
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Advanced Features - Cloud PBX
Not enough data
4.7
5
Not enough data
4.3
5
Not enough data
3.7
5
Not enough data
5.0
5
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Categories
Categories
Shared Categories
SMS-Magic and Twilio are categorized as SMS Marketing
Unique Categories
SMS-Magic is categorized as Salesforce AppExchange Apps
Twilio is categorized as RCS Business Messaging, WhatsApp Marketing, Cloud PBX Platforms, Video Platform as a Service (VPaaS), Communication Platform as a Service (CPaaS), and VoIP Providers
Reviews
Reviewers' Company Size
SMS-Magic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
15.0%
Consulting
8.0%
Staffing and Recruiting
8.0%
Non-Profit Organization Management
8.0%
Legal Services
8.0%
Other
53.1%
Computer Software
17.9%
Information Technology and Services
10.8%
Marketing and Advertising
6.8%
Internet
4.9%
Financial Services
4.9%
Other
54.6%
Alternatives
Discussions
SMS-Magic has no discussions with answers
Is it possible to do automated skype message using twilio
2 Comments
PR
Right now Twilio doesn't support any integration with Skype as such. However you can use external services like integromat to integrate them.
Read more
Is twilio reliable?
1 Comment
LR
Never had an issue in more than 3 years using it that impacted my business in a significative wayRead more
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