# SmartyAds DSP vs Viant Technology Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Viant Technology excels in user experience, with many users highlighting its **intuitive interface** and **optimization options** that enhance campaign performance. This ease of use is a significant advantage for advertisers looking to streamline their processes.
- **Users say** that SmartyAds DSP offers a straightforward onboarding experience, with many appreciating the **friendly and professional support team** that is readily available. This can be particularly beneficial for small businesses that may require more guidance during setup.
- **Reviewers mention** that Viant Technology provides robust reporting features, such as the ability to track performance by publisher, which helps users identify the most efficient channels for their campaigns. This level of detail is often praised by those focused on maximizing ROI.
- **According to verified reviews** , SmartyAds DSP shines in campaign reporting and optimization, with users noting that the platform makes it easy to **upload campaigns** and **analyze results**. This functionality is crucial for advertisers who need to make quick adjustments to their strategies.
- **G2 reviewers highlight** that Viant Technology's support quality is a strong point, with many users appreciating the **quick response times** and effective assistance during the onboarding process. This can significantly enhance the overall user experience, especially for those new to the platform.
- **Users report** that while SmartyAds DSP has a higher star rating, Viant Technology's overall G2 Score reflects a broader user base and more recent feedback, indicating a more consistent performance across various metrics. This suggests that Viant may be a more reliable choice for mid-market advertisers.



| | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 22 | 311 | 
| **Largest Market Segment** | Small-Business (84.2% of reviews) | Mid-Market (40.6% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### SmartyAds DSP

Pros:
- Ease of Use (3 reviews)
- Easy Setup (3 reviews)

Cons:
- Ad Issues (1 reviews)
- Ad Restrictions (1 reviews)

### Viant Technology

Pros:
- Customer Support (16 reviews)
- Ease of Use (16 reviews)

Cons:
- Limited Reporting (5 reviews)
- Reporting Limitations (5 reviews)

---
## Ratings Comparison
| Rating | SmartyAds DSP | Viant Technology | 
|---|---|---|
  | **Meets Requirements** | 9.0 (16 reviews) | 8.2 (256 reviews) | 
  | **Ease of Use** | 9.1 (16 reviews) | 8.0 (262 reviews) | 
  | **Ease of Setup** | 8.3 (6 reviews) | 8.0 (154 reviews) | 
  | **Ease of Admin** | 7.7 (5 reviews) | 8.1 (129 reviews) | 
  | **Quality of Support** | 8.5 (16 reviews) | 9.0 (249 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (5 reviews) | 9.0 (137 reviews) | 
  | **Product Direction (% positive)** | 9.2 (15 reviews) | 8.4 (249 reviews) | 

---
## Pricing

### SmartyAds DSP

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Viant Technology

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **SmartyAds DSP** | 8.7/10 | 14 |
| **Viant Technology** | 7.9/10 | 212 |

#### Channel Functionality

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Display Functionality** | 7.8 (6 reviews) | 8.3 (161 reviews) | 

#### Platform Interoperability

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.5 (86 reviews) | 

#### Agentic AI - Display Advertising

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 9.3 (12 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 9.0 (12 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.9 (12 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 7.0 (10 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.4 (9 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 9.2 (11 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 8.8 (10 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 9.3 (12 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 9.3 (12 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 9.1 (11 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 9.2 (11 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 9.2 (11 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 9.0 (10 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Targeting** | 8.6 (12 reviews) ✓ Verified | 8.5 (151 reviews) | 
| **Retargeting** | 9.1 (11 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 9.3 (12 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.8 (7 reviews) | 8.1 (135 reviews) | 

#### Platform

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **API / Integrations** | Feature Not Available | 7.4 (119 reviews) | 
| **Custom Reports** | 8.8 (11 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.9 (11 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 8.8 (8 reviews) | 8.0 (123 reviews) | 
| **Customization** | 7.8 (10 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 8.5 (10 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 8.7 (10 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 8.8 (10 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **SmartyAds DSP** | N/A | N/A |
| **Viant Technology** | 7.9/10 | 200 |

#### Platform Interoperability

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.3 (53 reviews) | 

#### Mobile Functionality

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Mobile Functionality** | 8.3 (5 reviews) | 8.3 (101 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 9.3 (12 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 9.0 (12 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.9 (12 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 7.0 (10 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.4 (9 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 9.2 (11 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 8.8 (10 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 9.3 (12 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 9.3 (12 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 9.1 (11 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 9.2 (11 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 9.2 (11 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 9.0 (10 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Targeting** | 8.6 (12 reviews) ✓ Verified | 8.5 (151 reviews) | 
| **Retargeting** | 9.1 (11 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 9.3 (12 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.8 (7 reviews) | 8.1 (135 reviews) | 

#### Mobile

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Mobile Tracking** | 8.3 (5 reviews) | 7.9 (89 reviews) | 
| **In-App Ads** | 9.2 (11 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 9.0 (10 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Platform

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **API / Integrations** | Feature Not Available | 7.4 (119 reviews) | 
| **Custom Reports** | 8.8 (11 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.9 (11 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 8.8 (8 reviews) | 8.0 (123 reviews) | 
| **Customization** | 7.8 (10 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 8.5 (10 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 8.7 (10 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 8.8 (10 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **SmartyAds DSP** | N/A | N/A |
| **Viant Technology** | 8.0/10 | 207 |

#### Platform Interoperability

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.5 (72 reviews) | 

#### Video Functionality

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Video Functionality** | Not enough data | 8.4 (131 reviews) | 

#### Agentic AI - Video Advertising

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 9.3 (12 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 9.0 (12 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.9 (12 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 7.0 (10 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.4 (9 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 9.2 (11 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 8.8 (10 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 9.3 (12 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 9.3 (12 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 9.1 (11 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 9.2 (11 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 9.2 (11 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 9.0 (10 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Targeting** | 8.6 (12 reviews) ✓ Verified | 8.5 (151 reviews) | 
| **Retargeting** | 9.1 (11 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 9.3 (12 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.8 (7 reviews) | 8.1 (135 reviews) | 

#### Platform

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **API / Integrations** | Feature Not Available | 7.4 (119 reviews) | 
| **Custom Reports** | 8.8 (11 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.9 (11 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 8.8 (8 reviews) | 8.0 (123 reviews) | 
| **Customization** | 7.8 (10 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 8.5 (10 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 8.7 (10 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 8.8 (10 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **SmartyAds DSP** | 8.7/10 | 14 |
| **Viant Technology** | 7.9/10 | 220 |

#### Demand Side Platforms

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | 8.4 (141 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 9.3 (12 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 9.0 (12 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.9 (12 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 7.0 (10 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.4 (9 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 9.2 (11 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 8.8 (10 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 9.3 (12 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 9.3 (12 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 9.1 (11 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 9.2 (11 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 9.2 (11 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 9.0 (10 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Targeting** | 8.6 (12 reviews) ✓ Verified | 8.5 (151 reviews) | 
| **Retargeting** | 9.1 (11 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 9.3 (12 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.8 (7 reviews) | 8.1 (135 reviews) | 

#### Demand Side Platforms

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Machine Learning Optimization** | 7.6 (9 reviews) ✓ Verified | 7.7 (155 reviews) | 
| **Estimate and Projections** | 7.2 (10 reviews) ✓ Verified | 7.3 (160 reviews) | 
| **Cross-Device Capabilities** | 8.6 (12 reviews) ✓ Verified | 8.1 (163 reviews) | 

#### Platform

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **API / Integrations** | Feature Not Available | 7.4 (119 reviews) | 
| **Custom Reports** | 8.8 (11 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.9 (11 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 8.8 (8 reviews) | 8.0 (123 reviews) | 
| **Customization** | 7.8 (10 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 8.5 (10 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 8.7 (10 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 8.8 (10 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **SmartyAds DSP** | N/A | N/A |
| **Viant Technology** | 8.4/10 | 19 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | 8.6 (18 reviews) | 
| **Ad Serving ** | Not enough data | 8.6 (18 reviews) | 
| **Streaming Capabilites** | Not enough data | 8.2 (18 reviews) | 
| **Performance Analytics** | Not enough data | 8.2 (19 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Creative Assets** | Not enough data | 8.4 (19 reviews) | 
| **Campaign Dashboard** | Not enough data | 8.3 (18 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **SmartyAds DSP** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **SmartyAds DSP** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)


**Unique to Viant Technology (2):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | SmartyAds DSP | Viant Technology | 
|---|---|---|
| **Small-Business** | 84.2% | 39.0% | 
| **Mid-Market** | 15.8% | 40.6% | 
| **Enterprise** | 0% | 20.3% | 

### By Industry

#### SmartyAds DSP

- **Marketing and Advertising:** 52.6%
- **Information Technology and Services:** 10.5%
- **Program Development:** 5.3%
- **Internet:** 5.3%
- **Health, Wellness and Fitness:** 5.3%
- **Education Management:** 5.3%
- **Construction:** 5.3%
- **Business Supplies and Equipment:** 5.3%
- **Apparel & Fashion:** 5.3%

#### Viant Technology

- **Marketing and Advertising:** 61.6%
- **Online Media:** 4.3%
- **Consumer Goods:** 3.0%
- **Health, Wellness and Fitness:** 2.6%
- **Leisure, Travel & Tourism:** 2.6%
- **Automotive:** 2.3%
- **Food & Beverages:** 2.3%
- **Pharmaceuticals:** 2.0%
- **Entertainment:** 1.6%
- **Retail:** 1.6%
- **Other:** 16.1%

---
## Alternatives

### Alternatives to SmartyAds DSP

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Brave](https://www.g2.com/products/brave/reviews) — 4.6/5 stars (533 reviews)
- [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (468 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (409 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)

### Alternatives to Viant Technology

- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (177 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)

---
## Top Discussions

### SmartyAds DSP

- Title: [What is SmartyAds DSP used for?](https://www.g2.com/discussions/what-is-smartyads-dsp-used-for) — 1 comment
  > **Top comment:** "Hello!

I’m Zoriana from SmartyAds Marketing team.


SmartyAds DSP automates ad buying through real-time bidding, ensuring advertisers secure targeted..."

### Viant Technology

- Title: [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) — 2 comments
  > **Top comment:** "Yes it is xd."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/smartyads-dsp-vs-viant-technology-llc-viant-technology)