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Compare SmartyAds DSP and Viant Technology 
At a Glance
Market Segments
Small-Business (84.2% of reviews)
Mid-Market (40.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
SmartyAds DSP
Star Rating
(21)4.6 out of 5
Market Segments
Small-Business (84.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SmartyAds DSPViant Technology
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (40.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Viant TechnologySmartyAds DSP vs Viant Technology
When assessing the two solutions, reviewers found SmartyAds DSP easier to use and set up. However, Viant Technology is easier to administer. Reviewers also preferred doing business with Viant Technology overall.
- Reviewers felt that SmartyAds DSP meets the needs of their business better than Viant Technology.
- When comparing quality of ongoing product support, reviewers felt that Viant Technology is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of SmartyAds DSP over Viant Technology.
Pricing
Entry-Level Pricing
SmartyAds DSP
No pricing availableViant Technology
No pricing availableFree Trial
SmartyAds DSP
No trial information availableViant Technology
No trial information availableRatings
Meets Requirements
9.0
16
8.1
249
Ease of Use
9.1
16
7.9
253
Ease of Setup
8.3
6
8.0
146
Ease of Admin
7.7
5
8.1
129
Quality of Support
8.5
16
9.0
243
Has the product been a good partner in doing business?
8.7
5
9.0
137
Product Direction (% positive)
9.2
15
8.3
243
Features by Category
Channel Functionality
7.8
6
8.3
160
Platform Interoperability
Not enough data
7.5
86
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.3
12
|
Verified
8.1
149
9.0
12
|
Verified
7.9
149
8.9
12
|
Verified
8.1
147
7.0
10
|
Verified
7.5
138
7.4
9
|
Verified
7.5
130
9.2
11
|
Verified
8.3
144
8.8
10
|
Verified
8.1
138
9.3
12
|
Verified
8.3
145
9.3
12
|
Verified
8.1
146
9.1
11
|
Verified
7.7
131
9.2
11
|
Verified
7.5
118
9.2
11
|
Verified
7.6
139
9.0
10
|
Verified
7.4
131
Targeting
8.6
12
|
Verified
8.5
150
9.1
11
|
Verified
8.2
137
9.3
12
|
Verified
8.4
145
8.8
7
8.1
136
Platform
Feature Not Available
7.4
117
8.8
11
|
Verified
7.8
138
Feature Not Available
8.2
141
8.9
11
|
Verified
8.0
144
8.8
8
8.0
124
7.8
10
|
Verified
7.6
129
8.5
10
|
Verified
7.8
129
8.7
10
|
Verified
7.5
104
8.8
10
|
Verified
7.3
122
Platform Interoperability
Not enough data
7.3
53
Mobile Functionality
8.3
5
8.3
101
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.3
12
|
Verified
8.1
149
9.0
12
|
Verified
7.9
149
8.9
12
|
Verified
8.1
147
7.0
10
|
Verified
7.5
138
7.4
9
|
Verified
7.5
130
9.2
11
|
Verified
8.3
144
8.8
10
|
Verified
8.1
138
9.3
12
|
Verified
8.3
145
9.3
12
|
Verified
8.1
146
9.1
11
|
Verified
7.7
131
9.2
11
|
Verified
7.5
118
9.2
11
|
Verified
7.6
139
9.0
10
|
Verified
7.4
131
Targeting
8.6
12
|
Verified
8.5
150
9.1
11
|
Verified
8.2
137
9.3
12
|
Verified
8.4
145
8.8
7
8.1
136
Mobile
8.3
5
7.9
89
9.2
11
|
Verified
7.6
139
9.0
10
|
Verified
7.4
131
Platform
Feature Not Available
7.4
117
8.8
11
|
Verified
7.8
138
Feature Not Available
8.2
141
8.9
11
|
Verified
8.0
144
8.8
8
8.0
124
7.8
10
|
Verified
7.6
129
8.5
10
|
Verified
7.8
129
8.7
10
|
Verified
7.5
104
8.8
10
|
Verified
7.3
122
Platform Interoperability
Not enough data
7.4
73
Video Functionality
Not enough data
8.4
132
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.3
12
|
Verified
8.1
149
9.0
12
|
Verified
7.9
149
8.9
12
|
Verified
8.1
147
7.0
10
|
Verified
7.5
138
7.4
9
|
Verified
7.5
130
9.2
11
|
Verified
8.3
144
8.8
10
|
Verified
8.1
138
9.3
12
|
Verified
8.3
145
9.3
12
|
Verified
8.1
146
9.1
11
|
Verified
7.7
131
9.2
11
|
Verified
7.5
118
9.2
11
|
Verified
7.6
139
9.0
10
|
Verified
7.4
131
Targeting
8.6
12
|
Verified
8.5
150
9.1
11
|
Verified
8.2
137
9.3
12
|
Verified
8.4
145
8.8
7
8.1
136
Platform
Feature Not Available
7.4
117
8.8
11
|
Verified
7.8
138
Feature Not Available
8.2
141
8.9
11
|
Verified
8.0
144
8.8
8
8.0
124
7.8
10
|
Verified
7.6
129
8.5
10
|
Verified
7.8
129
8.7
10
|
Verified
7.5
104
8.8
10
|
Verified
7.3
122
Demand Side Platforms
Not enough data
8.4
140
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.3
12
|
Verified
8.1
149
9.0
12
|
Verified
7.9
149
8.9
12
|
Verified
8.1
147
7.0
10
|
Verified
7.5
138
7.4
9
|
Verified
7.5
130
9.2
11
|
Verified
8.3
144
8.8
10
|
Verified
8.1
138
9.3
12
|
Verified
8.3
145
9.3
12
|
Verified
8.1
146
9.1
11
|
Verified
7.7
131
9.2
11
|
Verified
7.5
118
9.2
11
|
Verified
7.6
139
9.0
10
|
Verified
7.4
131
Targeting
8.6
12
|
Verified
8.5
150
9.1
11
|
Verified
8.2
137
9.3
12
|
Verified
8.4
145
8.8
7
8.1
136
Demand Side Platforms
7.6
9
|
Verified
7.7
156
7.2
10
|
Verified
7.3
160
8.6
12
|
Verified
8.1
164
Platform
Feature Not Available
7.4
117
8.8
11
|
Verified
7.8
138
Feature Not Available
8.2
141
8.9
11
|
Verified
8.0
144
8.8
8
8.0
124
7.8
10
|
Verified
7.6
129
8.5
10
|
Verified
7.8
129
8.7
10
|
Verified
7.5
104
8.8
10
|
Verified
7.3
122
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.6
18
Not enough data
8.6
18
Not enough data
8.2
18
Not enough data
8.2
19
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.4
19
Not enough data
8.3
18
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
SmartyAds DSP and Viant Technology are categorized as Demand Side Platform (DSP), Display Advertising, Mobile Advertising, Video Advertising, and Cross-Channel Advertising
Unique Categories
SmartyAds DSP has no unique categories
Viant Technology is categorized as Native Advertising and Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
SmartyAds DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Viant Technology
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
52.6%
Information Technology and Services
10.5%
Program Development
5.3%
Internet
5.3%
Health, Wellness and Fitness
5.3%
Other
21.1%
Marketing and Advertising
61.8%
Online Media
4.1%
Consumer Goods
3.0%
Leisure, Travel & Tourism
2.7%
Food & Beverages
2.4%
Other
26.0%
Alternatives
Discussions
What is SmartyAds DSP used for?
1 Comment
ZP
Hello!
I’m Zoriana from SmartyAds Marketing team.
SmartyAds DSP automates ad buying through real-time bidding, ensuring advertisers secure targeted...Read more
SmartyAds DSP has no more discussions with answers
Is Adelphic a DSP?
3 Comments
SB
Hi,
I’m Biswas, and I help companies grow on G2, Capterra, Trustpilot, Clutch & SaaS through verified, high-quality reviews. I’ve successfully completed...Read more
Viant Technology has no more discussions with answers
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