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Compare Smartly and Webgility 
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At a Glance
Market Segments
Mid-Market (51.4% of reviews)
Small-Business (96.1% of reviews)
Entry-Level Pricing
% Fee of Media Spend
Free Trial
Smartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansWebgility
Star Rating
(363)4.6 out of 5
Market Segments
Small-Business (96.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 7 pricing plansSmartly vs Webgility
When assessing the two solutions, reviewers found them equally easy to use and set up. However, reviewers preferred the ease of administration and doing business with Webgility overall.
- Reviewers felt that Webgility meets the needs of their business better than Smartly.
- When comparing quality of ongoing product support, reviewers felt that Smartly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Smartly over Webgility.
Pricing
Entry-Level Pricing
Smartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Webgility
Free Trial
Free Trial
For QuickBooks Online, QuickBooks Desktop & Enterprise, Xero
- 15-day free trial
Free Trial
Smartly
No trial information availableWebgility
Free Trial is available
Ratings
Meets Requirements
8.5
385
8.7
216
Ease of Use
8.3
387
8.3
221
Ease of Setup
8.3
178
8.3
146
Ease of Admin
8.3
178
8.5
130
Quality of Support
9.3
380
8.9
216
Has the product been a good partner in doing business?
8.9
176
9.0
130
Product Direction (% positive)
8.6
381
8.3
194
Features by Category
Authoring Tools
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
45
Not enough data
8.8
54
Not enough data
Publishing Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Not enough data
Integration
Not enough data
9.8
10
Not enough data
9.4
9
Not enough data
9.3
9
Store Management
Not enough data
9.6
8
Not enough data
9.7
12
Agentic AI - Online Marketplace Optimization Tools
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel inventory management
Not enough data
9.6
14
Not enough data
9.0
20
Not enough data
9.6
9
3PL inventory management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Inventory Management
Not enough data
9.5
24
Not enough data
8.8
14
Not enough data
9.4
12
Not enough data
9.4
9
Not enough data
9.6
21
Inventory Management Platform Features
Not enough data
8.8
32
Not enough data
Feature Not Available
Not enough data
8.5
23
Not enough data
Feature Not Available
Not enough data
9.0
22
Not enough data
Feature Not Available
Not enough data
8.2
19
Not enough data
8.9
40
Not enough data
8.7
36
Not enough data
8.8
36
Platform Interoperability
8.8
20
Not enough data
Video Functionality
8.4
68
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
320
Not enough data
8.5
317
Not enough data
Feature Not Available
Not enough data
7.8
284
Not enough data
7.7
238
Not enough data
8.2
204
Not enough data
8.0
161
Not enough data
8.1
211
Not enough data
8.2
273
Not enough data
8.5
296
Not enough data
8.3
193
Not enough data
7.9
141
Not enough data
8.2
151
Not enough data
Targeting
8.8
312
Not enough data
8.9
293
Not enough data
8.9
288
Not enough data
Feature Not Available
Not enough data
Platform
8.3
221
Not enough data
8.4
273
Not enough data
8.3
291
Not enough data
8.3
311
Not enough data
8.5
261
Not enough data
8.3
279
Not enough data
8.4
258
Not enough data
8.6
223
Not enough data
8.2
274
Not enough data
Platform Interoperability
8.2(won by default)
27
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.7(won by default)
286
Not enough data
Campaign Management
8.2(won by default)
320
Not enough data
8.5(won by default)
317
Not enough data
Feature Not Available
Not enough data
7.8(won by default)
284
Not enough data
7.7(won by default)
238
Not enough data
8.2(won by default)
204
Not enough data
8.0(won by default)
161
Not enough data
8.1(won by default)
211
Not enough data
8.2(won by default)
273
Not enough data
8.5(won by default)
296
Not enough data
8.3(won by default)
193
Not enough data
7.9(won by default)
141
Not enough data
8.2(won by default)
151
Not enough data
Targeting
8.8(won by default)
312
Not enough data
8.9(won by default)
293
Not enough data
8.9(won by default)
288
Not enough data
Feature Not Available
Not enough data
Platform
8.3(won by default)
221
Not enough data
8.4(won by default)
273
Not enough data
8.3(won by default)
291
Not enough data
8.3(won by default)
311
Not enough data
8.5(won by default)
261
Not enough data
8.3(won by default)
279
Not enough data
8.4(won by default)
258
Not enough data
8.6(won by default)
223
Not enough data
8.2(won by default)
274
Not enough data
Order Entry
Not enough data
9.2
26
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Order Tracking
Not enough data
8.8
20
Not enough data
9.4
18
Not enough data
7.9
15
Inventory Management
Not enough data
8.7
18
Not enough data
8.8
14
Not enough data
8.7
13
Customer Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Subscription Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Order Management
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.8
42
Not enough data
8.7
39
Management
Not enough data
8.9
43
Not enough data
8.8
52
Integration Options
Not enough data
8.9
39
Not enough data
8.7
52
Not enough data
8.5
33
Not enough data
8.4
28
Tracking
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Remittance
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Tax and VAT Compliance
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Operations
Not enough data
8.7
42
Not enough data
8.6
45
Inventory
Not enough data
8.4
28
Not enough data
8.4
18
Not enough data
8.9
20
Platform
Not enough data
8.9
20
Not enough data
8.6
26
Not enough data
8.4
24
Not enough data
8.8
31
Processing
Not enough data
8.6
24
Not enough data
8.9
40
Not enough data
9.0
23
Categories
Categories
Shared Categories
Smartly and Webgility share no categories
Unique Categories
Smartly is categorized as Creative Management Platforms, Video Advertising, and Social Media Advertising
Webgility is categorized as Sales Tax and VAT Compliance, E-Commerce Data Integration, Inventory Control, Multichannel Retail, Order Management, and Online Marketplace Optimization Tools
Reviews
Reviewers' Company Size
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Webgility
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Retail
25.1%
Wholesale
7.9%
Accounting
7.3%
Consumer Goods
4.8%
Apparel & Fashion
4.8%
Other
50.1%
Discussions
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
what is the best use-case of smartly you have seen in the industry?
1 Comment
JC
There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize...Read more
Looking for an experienced Webgility QuickBooks integrator
1 Comment
ET
Hi Michael!
There are a number of Webgility Certified Partners, but I highly recommend Dan DeLong from Danwidth at https://www.danwidth.com/ as a trusted...Read more
Webgility has no more discussions with answers
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