Compare Smartly and The Brief 
At a Glance
Market Segments
Mid-Market (51.4% of reviews)
Small-Business (63.2% of reviews)
Entry-Level Pricing
% Fee of Media Spend
Starting at $36.00
Smartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansThe Brief
Star Rating
(38)4.6 out of 5
Market Segments
Small-Business (63.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $36.00
Free Trial is available
Browse all 3 pricing plansSmartly vs The Brief
When assessing the two solutions, reviewers found The Brief easier to use, set up, and administer. Reviewers also preferred doing business with The Brief overall.
- Reviewers felt that The Brief meets the needs of their business better than Smartly.
- When comparing quality of ongoing product support, reviewers felt that Smartly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of The Brief over Smartly.
Pricing
Entry-Level Pricing
Smartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
The Brief
Pro
Starting at $36.00
Ideal for individuals who want to get started in creating static and animated designs with the power of Generative AI.
- 1 Editor
- Up to 5 Brand Kits
- 250 Export credits / month
Free Trial
Smartly
No trial information availableThe Brief
Free Trial is available
Ratings
Meets Requirements
8.5
385
8.8
28
Ease of Use
8.3
387
9.3
29
Ease of Setup
8.3
178
9.3
16
Ease of Admin
8.3
178
9.3
10
Quality of Support
9.3
380
8.9
20
Has the product been a good partner in doing business?
8.9
176
10.0
10
Product Direction (% positive)
8.6
381
9.1
26
Features by Category
Template Creation
Not enough data
9.4
21
Not enough data
8.4
19
Not enough data
8.9
21
Not enough data
9.1
19
Design & Editing
Not enough data
8.5
19
Not enough data
8.2
21
Not enough data
8.5
20
Ad Management
Not enough data
9.0
19
Not enough data
8.7
21
Not enough data
Feature Not Available
Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Authoring Tools
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
45
Not enough data
8.8
54
Not enough data
Publishing Tools
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.9
56
Feature Not Available
Platform Interoperability
8.8
20
Not enough data
Video Functionality
8.4
68
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
320
Not enough data
8.5
317
Not enough data
Feature Not Available
Not enough data
7.8
284
Not enough data
7.7
238
Not enough data
8.2
204
Not enough data
8.0
161
Not enough data
8.1
211
Not enough data
8.2
273
Not enough data
8.5
296
Not enough data
8.3
193
Not enough data
7.9
141
Not enough data
8.2
151
Not enough data
Targeting
8.8
312
Not enough data
8.9
293
Not enough data
8.9
288
Not enough data
Feature Not Available
Not enough data
Platform
8.3
221
Not enough data
8.4
273
Not enough data
8.3
291
Not enough data
8.3
311
Not enough data
8.5
261
Not enough data
8.3
279
Not enough data
8.4
258
Not enough data
8.6
223
Not enough data
8.2
274
Not enough data
Platform Interoperability
8.2(won by default)
27
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.7(won by default)
286
Not enough data
Campaign Management
8.2(won by default)
320
Not enough data
8.5(won by default)
317
Not enough data
Feature Not Available
Not enough data
7.8(won by default)
284
Not enough data
7.7(won by default)
238
Not enough data
8.2(won by default)
204
Not enough data
8.0(won by default)
161
Not enough data
8.1(won by default)
211
Not enough data
8.2(won by default)
273
Not enough data
8.5(won by default)
296
Not enough data
8.3(won by default)
193
Not enough data
7.9(won by default)
141
Not enough data
8.2(won by default)
151
Not enough data
Targeting
8.8(won by default)
312
Not enough data
8.9(won by default)
293
Not enough data
8.9(won by default)
288
Not enough data
Feature Not Available
Not enough data
Platform
8.3(won by default)
221
Not enough data
8.4(won by default)
273
Not enough data
8.3(won by default)
291
Not enough data
8.3(won by default)
311
Not enough data
8.5(won by default)
261
Not enough data
8.3(won by default)
279
Not enough data
8.4(won by default)
258
Not enough data
8.6(won by default)
223
Not enough data
8.2(won by default)
274
Not enough data
Categories
Categories
Shared Categories
Smartly and The Brief are categorized as Creative Management Platforms
Unique Categories
Smartly is categorized as Video Advertising and Social Media Advertising
The Brief is categorized as Display Ad Design
Reviews
Reviewers' Company Size
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Brief
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Marketing and Advertising
23.7%
Computer Software
18.4%
Higher Education
7.9%
Media Production
5.3%
Information Technology and Services
5.3%
Other
39.5%
Discussions
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
what is the best use-case of smartly you have seen in the industry?
1 Comment
JC
There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize...Read more
What is the advantage of having a premium subscription?
1 Comment
Official Response from The Brief
Upgrading from a free plan will give you the possibility to create more than 10 banners and will remove the watermark. Premium users also get access to our...Read more
What is the Banner Generator?
1 Comment
Official Response from The Brief
The Banner Generator is an innovative feature designed to save you a lot of time and effort by allowing you to create banners in multiple sizes at once. It's...Read more
How do I use the Banner Generator?
1 Comment
Official Response from The Brief
If you're interested in generating multiple-size static/animated banners at once with the same content, that's possible using the Banner Generator we...Read more
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