# Smartly, Storyteq vs Celtra Comparison

| | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 468 | 134 | 400 | 
| **Largest Market Segment** | Mid-Market (51.4% of reviews) | Mid-Market (51.1% of reviews) | Mid-Market (44.2% of reviews) | 
| **Entry Level Price** | % Fee of Media Spend | Contact Us Per Month | No pricing available | 

---
## Top Pros & Cons

### Smartly

**Not enough data**

### Storyteq

Pros:
- Ease of Use (41 reviews)
- Automation (25 reviews)

Cons:
- Missing Features (15 reviews)
- Template Issues (10 reviews)

### Celtra

Pros:
- Efficiency Improvement (4 reviews)
- Collaboration (3 reviews)

Cons:
- Functionality Limitations (3 reviews)
- Limited Features (3 reviews)

---
## Ratings Comparison
| Rating | Smartly | Storyteq | Celtra | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (385 reviews) | 8.6 (120 reviews) | 8.4 (279 reviews) | 
  | **Ease of Use** | 8.3 (387 reviews) | 8.7 (120 reviews) | 8.3 (278 reviews) | 
  | **Ease of Setup** | 8.3 (178 reviews) | 8.5 (43 reviews) | 8.3 (120 reviews) | 
  | **Ease of Admin** | 8.3 (178 reviews) | 8.4 (39 reviews) | 8.3 (115 reviews) | 
  | **Quality of Support** | 9.3 (380 reviews) | 9.0 (114 reviews) | 8.8 (268 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (176 reviews) | 9.0 (38 reviews) | 8.5 (115 reviews) | 
  | **Product Direction (% positive)** | 8.6 (381 reviews) | 9.2 (108 reviews) | 8.1 (268 reviews) | 

---
## Pricing

### Smartly

#### Entry-Level Pricing

Plan: Self-Serve + Support

Price: % Fee of Media Spend

Description: The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.



Key Features:
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.

[Browse all 2 editions](https://www.g2.com/products/smartly/pricing)

#### Free Trial

No

### Storyteq

#### Entry-Level Pricing

Plan: Self Service + Support

Price: Contact Us Per Month

Description: Your licence fee will depend on the amount of users and the actual usage of the platform. 

To use the platform, you pay a one-time set-up fee and a  monthly license fee based upon the amount of workspaces, templates, renders and users. 

Key Features:
- Great support: We strive to deliver you the best experience possible. Our customer success team is there for you whenever you need them.
- Access to knowledge: Check out our knowledge base to learn new tips and tricks to make your life a little easier.
- New features: We continuously develop new features to improve the platform. Join our quarterly user base meetings to think along.

[Browse all 2 editions](https://www.g2.com/products/storyteq/pricing)

#### Free Trial

No

### Celtra

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **Storyteq** | N/A | N/A |
| **Celtra** | 8.4/10 | 251 |

#### Channel Functionality

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Display Functionality** | Not enough data | Not enough data | 8.6 (144 reviews) | 

#### Platform Interoperability

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 8.1 (29 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Campaign Dashboard** | 8.2 (320 reviews) | Not enough data | 8.4 (178 reviews) | 
| **Campaign Optimization** | 8.5 (317 reviews) | Not enough data | 8.0 (134 reviews) | 
| **Reach** | Feature Not Available | Not enough data | 8.4 (123 reviews) | 
| **Bulk Editing** | 7.8 (284 reviews) | Not enough data | 7.9 (112 reviews) | 
| **Batch Uploading** | 7.7 (238 reviews) | Not enough data | 8.1 (111 reviews) | 
| **Brand Safety** | 8.2 (204 reviews) | Not enough data | 8.1 (100 reviews) | 
| **Fraud Protection** | 8.0 (161 reviews) | Not enough data | Feature Not Available | 
| **Frequency Capping** | 8.1 (211 reviews) | Not enough data | 8.2 (90 reviews) | 
| **Budget Pacing** | 8.2 (273 reviews) | Not enough data | Feature Not Available | 
| **Creative Optimization** | 8.5 (296 reviews) | Not enough data | 8.4 (136 reviews) | 
| **Rich Media Capabilties** | 8.3 (193 reviews) | Not enough data | 9.0 (170 reviews) | 
| **In-App Ads** | 7.9 (141 reviews) | Not enough data | 8.6 (115 reviews) | 
| **Mobile Rich Media Capabilities** | 8.2 (151 reviews) | Not enough data | 8.9 (157 reviews) | 

#### Targeting

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Targeting** | 8.8 (312 reviews) | Not enough data | 8.7 (84 reviews) | 
| **Retargeting** | 8.9 (293 reviews) | Not enough data | 8.5 (77 reviews) | 
| **Geo-Targeting** | 8.9 (288 reviews) | Not enough data | 8.4 (94 reviews) | 
| **Contextual Targeting** | Feature Not Available | Not enough data | 8.5 (79 reviews) | 

#### Platform

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **API / Integrations** | 8.3 (221 reviews) | Not enough data | 8.0 (93 reviews) | 
| **Custom Reports** | 8.4 (273 reviews) | Not enough data | 8.4 (133 reviews) | 
| **User, Role, and Access Management** | 8.3 (291 reviews) | Not enough data | 8.7 (149 reviews) | 
| **Performance and Reliability** | 8.3 (311 reviews) | Not enough data | 8.7 (162 reviews) | 
| **Enterprise Scalability** | 8.5 (261 reviews) | Not enough data | 8.5 (118 reviews) | 
| **Customization** | 8.3 (279 reviews) | Not enough data | 8.3 (143 reviews) | 
| **Workflow Capability** | 8.4 (258 reviews) | Not enough data | 8.6 (147 reviews) | 
| **Internationalization** | 8.6 (223 reviews) | Not enough data | 8.5 (117 reviews) | 
| **Notifications** | 8.2 (274 reviews) | Not enough data | 8.2 (104 reviews) | 

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **Storyteq** | N/A | N/A |
| **Celtra** | N/A | N/A |

#### Interface and Performance

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Import/Export** | Not enough data | Not enough data | Not enough data | 
| **Organizational Interface** | Not enough data | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | Not enough data | 
| **File Preview** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 

#### Asset Management

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **File Types** | Not enough data | Not enough data | Not enough data | 
| **Metadata** | Not enough data | Not enough data | Not enough data | 
| **File Transformation** | Not enough data | Not enough data | Not enough data | 
| **Versioning** | Not enough data | Not enough data | Not enough data | 
| **Expiration** | Not enough data | Not enough data | Not enough data | 
| **Watermark** | Not enough data | Not enough data | Not enough data | 
| **Digital Rights Management** | Not enough data | Not enough data | Not enough data | 
| **Brand Guidelines** | Not enough data | Not enough data | Not enough data | 

#### Media Types

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Video** | Not enough data | Not enough data | Not enough data | 
| **Audio** | Not enough data | Not enough data | Not enough data | 
| **Images** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Workflow Management** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Brand Portal** | Not enough data | Not enough data | Not enough data | 
| **Integration with Creative Software** | Not enough data | Not enough data | Not enough data | 
| **Integration with Marketing Software** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Display Ad Design

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **Storyteq** | N/A | N/A |
| **Celtra** | N/A | N/A |

#### Template Creation

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Image Upload** | Not enough data | Not enough data | Not enough data | 
| **Stock Image Library** | Not enough data | Not enough data | Not enough data | 
| **Drag & Drop Editing** | Not enough data | Not enough data | Not enough data | 
| **Variety Of Banner Types** | Not enough data | Not enough data | Not enough data | 

#### Design & Editing

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Shape & Clip Art** | Not enough data | Not enough data | Not enough data | 
| **Font Selection** | Not enough data | Not enough data | Not enough data | 
| **Scale** | Not enough data | Not enough data | Not enough data | 

#### Ad Management

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Ad Sets** | Not enough data | Not enough data | Not enough data | 
| **Export As Different File Types** | Not enough data | Not enough data | Not enough data | 
| **Schedule** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | Not enough data | 
| **Heatmap** | Not enough data | Not enough data | Not enough data | 
| **Budget** | Not enough data | Not enough data | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | 8.5/10 | 69 |
| **Storyteq** | 8.6/10 | 87 |
| **Celtra** | 8.6/10 | 120 |

#### Authoring Tools

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Ad Templates** | 8.5 (57 reviews) | 8.8 (82 reviews) | 8.8 (76 reviews) | 
| **HTML5 Authoring** | 7.8 (24 reviews) | 8.5 (72 reviews) | 8.3 (69 reviews) | 
| **Automated Ad Creation** | 8.5 (56 reviews) | 8.9 (79 reviews) | 8.6 (72 reviews) | 
| **Lanugage Translation** | 8.2 (32 reviews) | 8.1 (65 reviews) | 8.0 (56 reviews) | 

#### Agentic AI - Creative Management Platforms

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Dynamic Versioning** | 8.7 (45 reviews) | 8.9 (80 reviews) | 8.7 (66 reviews) | 
| **A/B Testing ** | 8.8 (54 reviews) | 8.5 (72 reviews) | 8.7 (64 reviews) | 

#### Publishing Tools

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Demand Side Platform Built-in** | Feature Not Available | 8.7 (67 reviews) | Feature Not Available | 
| **Demand Side Platform Integration** | Feature Not Available | 8.5 (67 reviews) | 8.6 (58 reviews) | 
| **Campaign Scheduling** | 8.9 (56 reviews) | Feature Not Available | 8.8 (52 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **Storyteq** | N/A | N/A |
| **Celtra** | 8.4/10 | 252 |

#### Platform Interoperability

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 7.7 (25 reviews) | 

#### Mobile Functionality

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Mobile Functionality** | Not enough data | Not enough data | 8.7 (185 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Campaign Dashboard** | 8.2 (320 reviews) | Not enough data | 8.4 (178 reviews) | 
| **Campaign Optimization** | 8.5 (317 reviews) | Not enough data | 8.0 (134 reviews) | 
| **Reach** | Feature Not Available | Not enough data | 8.4 (123 reviews) | 
| **Bulk Editing** | 7.8 (284 reviews) | Not enough data | 7.9 (112 reviews) | 
| **Batch Uploading** | 7.7 (238 reviews) | Not enough data | 8.1 (111 reviews) | 
| **Brand Safety** | 8.2 (204 reviews) | Not enough data | 8.1 (100 reviews) | 
| **Fraud Protection** | 8.0 (161 reviews) | Not enough data | Feature Not Available | 
| **Frequency Capping** | 8.1 (211 reviews) | Not enough data | 8.2 (90 reviews) | 
| **Budget Pacing** | 8.2 (273 reviews) | Not enough data | Feature Not Available | 
| **Creative Optimization** | 8.5 (296 reviews) | Not enough data | 8.4 (136 reviews) | 
| **Rich Media Capabilties** | 8.3 (193 reviews) | Not enough data | 9.0 (170 reviews) | 
| **In-App Ads** | 7.9 (141 reviews) | Not enough data | 8.6 (115 reviews) | 
| **Mobile Rich Media Capabilities** | 8.2 (151 reviews) | Not enough data | 8.9 (157 reviews) | 

#### Targeting

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Targeting** | 8.8 (312 reviews) | Not enough data | 8.7 (84 reviews) | 
| **Retargeting** | 8.9 (293 reviews) | Not enough data | 8.5 (77 reviews) | 
| **Geo-Targeting** | 8.9 (288 reviews) | Not enough data | 8.4 (94 reviews) | 
| **Contextual Targeting** | Feature Not Available | Not enough data | 8.5 (79 reviews) | 

#### Mobile

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Mobile Tracking** | Not enough data | Not enough data | 8.6 (113 reviews) | 
| **In-App Ads** | 7.9 (141 reviews) | Not enough data | 8.6 (115 reviews) | 
| **Mobile Rich Media Capabilities** | 8.2 (151 reviews) | Not enough data | 8.9 (157 reviews) | 

#### Platform

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **API / Integrations** | 8.3 (221 reviews) | Not enough data | 8.0 (93 reviews) | 
| **Custom Reports** | 8.4 (273 reviews) | Not enough data | 8.4 (133 reviews) | 
| **User, Role, and Access Management** | 8.3 (291 reviews) | Not enough data | 8.7 (149 reviews) | 
| **Performance and Reliability** | 8.3 (311 reviews) | Not enough data | 8.7 (162 reviews) | 
| **Enterprise Scalability** | 8.5 (261 reviews) | Not enough data | 8.5 (118 reviews) | 
| **Customization** | 8.3 (279 reviews) | Not enough data | 8.3 (143 reviews) | 
| **Workflow Capability** | 8.4 (258 reviews) | Not enough data | 8.6 (147 reviews) | 
| **Internationalization** | 8.6 (223 reviews) | Not enough data | 8.5 (117 reviews) | 
| **Notifications** | 8.2 (274 reviews) | Not enough data | 8.2 (104 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | 8.6/10 | 360 |
| **Storyteq** | N/A | N/A |
| **Celtra** | 8.5/10 | 240 |

#### Platform Interoperability

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Close Ecosystem API** | 8.8 (20 reviews) | Not enough data | 8.2 (14 reviews) | 

#### Video Functionality

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Video Functionality** | 8.4 (68 reviews) | Not enough data | 8.3 (46 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Campaign Dashboard** | 8.2 (320 reviews) | Not enough data | 8.4 (178 reviews) | 
| **Campaign Optimization** | 8.5 (317 reviews) | Not enough data | 8.0 (134 reviews) | 
| **Reach** | Feature Not Available | Not enough data | 8.4 (123 reviews) | 
| **Bulk Editing** | 7.8 (284 reviews) | Not enough data | 7.9 (112 reviews) | 
| **Batch Uploading** | 7.7 (238 reviews) | Not enough data | 8.1 (111 reviews) | 
| **Brand Safety** | 8.2 (204 reviews) | Not enough data | 8.1 (100 reviews) | 
| **Fraud Protection** | 8.0 (161 reviews) | Not enough data | Feature Not Available | 
| **Frequency Capping** | 8.1 (211 reviews) | Not enough data | 8.2 (90 reviews) | 
| **Budget Pacing** | 8.2 (273 reviews) | Not enough data | Feature Not Available | 
| **Creative Optimization** | 8.5 (296 reviews) | Not enough data | 8.4 (136 reviews) | 
| **Rich Media Capabilties** | 8.3 (193 reviews) | Not enough data | 9.0 (170 reviews) | 
| **In-App Ads** | 7.9 (141 reviews) | Not enough data | 8.6 (115 reviews) | 
| **Mobile Rich Media Capabilities** | 8.2 (151 reviews) | Not enough data | 8.9 (157 reviews) | 

#### Targeting

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Targeting** | 8.8 (312 reviews) | Not enough data | 8.7 (84 reviews) | 
| **Retargeting** | 8.9 (293 reviews) | Not enough data | 8.5 (77 reviews) | 
| **Geo-Targeting** | 8.9 (288 reviews) | Not enough data | 8.4 (94 reviews) | 
| **Contextual Targeting** | Feature Not Available | Not enough data | 8.5 (79 reviews) | 

#### Platform

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **API / Integrations** | 8.3 (221 reviews) | Not enough data | 8.0 (93 reviews) | 
| **Custom Reports** | 8.4 (273 reviews) | Not enough data | 8.4 (133 reviews) | 
| **User, Role, and Access Management** | 8.3 (291 reviews) | Not enough data | 8.7 (149 reviews) | 
| **Performance and Reliability** | 8.3 (311 reviews) | Not enough data | 8.7 (162 reviews) | 
| **Enterprise Scalability** | 8.5 (261 reviews) | Not enough data | 8.5 (118 reviews) | 
| **Customization** | 8.3 (279 reviews) | Not enough data | 8.3 (143 reviews) | 
| **Workflow Capability** | 8.4 (258 reviews) | Not enough data | 8.6 (147 reviews) | 
| **Internationalization** | 8.6 (223 reviews) | Not enough data | 8.5 (117 reviews) | 
| **Notifications** | 8.2 (274 reviews) | Not enough data | 8.2 (104 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | 8.3/10 | 367 |
| **Storyteq** | N/A | N/A |
| **Celtra** | N/A | N/A |

#### Platform Interoperability

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Close Ecosystem API** | 8.2 (27 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Social Functionality** | 8.7 (286 reviews) | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Campaign Dashboard** | 8.2 (320 reviews) | Not enough data | 8.4 (178 reviews) | 
| **Campaign Optimization** | 8.5 (317 reviews) | Not enough data | 8.0 (134 reviews) | 
| **Reach** | Feature Not Available | Not enough data | 8.4 (123 reviews) | 
| **Bulk Editing** | 7.8 (284 reviews) | Not enough data | 7.9 (112 reviews) | 
| **Batch Uploading** | 7.7 (238 reviews) | Not enough data | 8.1 (111 reviews) | 
| **Brand Safety** | 8.2 (204 reviews) | Not enough data | 8.1 (100 reviews) | 
| **Fraud Protection** | 8.0 (161 reviews) | Not enough data | Feature Not Available | 
| **Frequency Capping** | 8.1 (211 reviews) | Not enough data | 8.2 (90 reviews) | 
| **Budget Pacing** | 8.2 (273 reviews) | Not enough data | Feature Not Available | 
| **Creative Optimization** | 8.5 (296 reviews) | Not enough data | 8.4 (136 reviews) | 
| **Rich Media Capabilties** | 8.3 (193 reviews) | Not enough data | 9.0 (170 reviews) | 
| **In-App Ads** | 7.9 (141 reviews) | Not enough data | 8.6 (115 reviews) | 
| **Mobile Rich Media Capabilities** | 8.2 (151 reviews) | Not enough data | 8.9 (157 reviews) | 

#### Targeting

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Targeting** | 8.8 (312 reviews) | Not enough data | 8.7 (84 reviews) | 
| **Retargeting** | 8.9 (293 reviews) | Not enough data | 8.5 (77 reviews) | 
| **Geo-Targeting** | 8.9 (288 reviews) | Not enough data | 8.4 (94 reviews) | 
| **Contextual Targeting** | Feature Not Available | Not enough data | 8.5 (79 reviews) | 

#### Platform

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **API / Integrations** | 8.3 (221 reviews) | Not enough data | 8.0 (93 reviews) | 
| **Custom Reports** | 8.4 (273 reviews) | Not enough data | 8.4 (133 reviews) | 
| **User, Role, and Access Management** | 8.3 (291 reviews) | Not enough data | 8.7 (149 reviews) | 
| **Performance and Reliability** | 8.3 (311 reviews) | Not enough data | 8.7 (162 reviews) | 
| **Enterprise Scalability** | 8.5 (261 reviews) | Not enough data | 8.5 (118 reviews) | 
| **Customization** | 8.3 (279 reviews) | Not enough data | 8.3 (143 reviews) | 
| **Workflow Capability** | 8.4 (258 reviews) | Not enough data | 8.6 (147 reviews) | 
| **Internationalization** | 8.6 (223 reviews) | Not enough data | 8.5 (117 reviews) | 
| **Notifications** | 8.2 (274 reviews) | Not enough data | 8.2 (104 reviews) | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **Storyteq** | N/A | N/A |
| **Celtra** | N/A | N/A |

#### Editing

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Photo editing** | Not enough data | Not enough data | Not enough data | 
| **Resizing** | Not enough data | Not enough data | Not enough data | 
| **Video editing** | Not enough data | Not enough data | Not enough data | 
| **Integration with editing tools** | Not enough data | Not enough data | Not enough data | 

#### Search

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Filtering** | Not enough data | Not enough data | Not enough data | 
| **Pinned search** | Not enough data | Not enough data | Not enough data | 
| **Auto tagging** | Not enough data | Not enough data | Not enough data | 
| **Suggested search** | Not enough data | Not enough data | Not enough data | 

#### Permissions

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Content expiration** | Not enough data | Not enough data | Not enough data | 
| **Asset permissions** | Not enough data | Not enough data | Not enough data | 
| **Access requests** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Customizable brand guidelines** | Not enough data | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Brand Asset Management

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Marketing Resource Management

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **Storyteq** | N/A | N/A |
| **Celtra** | N/A | N/A |

#### Agentic AI - Marketing Resource Management

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **Storyteq** | N/A | N/A |
| **Celtra** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)

**Unique to Smartly (2):** [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to Storyteq (3):** [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Marketing Resource Management Software](https://www.g2.com/categories/marketing-resource-management)

**Unique to Celtra (5):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Display Ad Design Software](https://www.g2.com/categories/display-ad-design)


---
## Reviewer Demographics

### By Company Size

| Segment | Smartly | Storyteq | Celtra | 
|---|---|---|---|
| **Small-Business** | 19.0% | 18.8% | 32.6% | 
| **Mid-Market** | 51.4% | 51.1% | 44.2% | 
| **Enterprise** | 29.6% | 30.1% | 23.2% | 

### By Industry

#### Smartly

- **Marketing and Advertising:** 18.1%
- **Retail:** 13.1%
- **Leisure, Travel & Tourism:** 8.2%
- **Apparel & Fashion:** 7.3%
- **Food & Beverages:** 5.6%
- **Internet:** 4.5%
- **Transportation/Trucking/Railroad:** 3.5%
- **Automotive:** 2.8%
- **Consumer Goods:** 2.6%
- **Information Technology and Services:** 2.3%
- **Other:** 31.9%

#### Storyteq

- **Marketing and Advertising:** 20.3%
- **Information Technology and Services:** 14.3%
- **Gambling & Casinos:** 10.5%
- **Computer Software:** 7.5%
- **Design:** 3.8%
- **Leisure, Travel & Tourism:** 3.8%
- **Retail:** 3.0%
- **Food & Beverages:** 2.3%
- **Health, Wellness and Fitness:** 2.3%
- **Consumer Goods:** 2.3%
- **Other:** 30.1%

#### Celtra

- **Marketing and Advertising:** 48.3%
- **Media Production:** 5.1%
- **Publishing:** 4.8%
- **Design:** 4.3%
- **Online Media:** 4.0%
- **Broadcast Media:** 2.8%
- **Retail:** 2.8%
- **Consumer Goods:** 2.8%
- **Information Technology and Services:** 2.3%
- **Internet:** 2.3%
- **Other:** 20.5%

---
## Alternatives

### Alternatives to Smartly

- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (796 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1453 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Madgicx](https://www.g2.com/products/madgicx/reviews) — 4.6/5 stars (211 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Bannerflow](https://www.g2.com/products/bannerflow/reviews) — 4.6/5 stars (159 reviews)
- [ROI Hunter](https://www.g2.com/products/roi-hunter/reviews) — 4.8/5 stars (205 reviews)

### Alternatives to Storyteq

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1126 reviews)
- [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (796 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (626 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1754 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [monday Work Management](https://www.g2.com/products/monday-com/reviews) — 4.7/5 stars (15340 reviews)
- [Wrike](https://www.g2.com/products/wrike/reviews) — 4.2/5 stars (4528 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7439 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.5/5 stars (376 reviews)

### Alternatives to Celtra

- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Bannerflow](https://www.g2.com/products/bannerflow/reviews) — 4.6/5 stars (159 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews)
- [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (796 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)

---
## Top Discussions

### Smartly

- Title: [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) — 1 comment, 1 upvote
  > **Top comment:** "Here are some great ways to optimize Facebook traffic campaigns in Smartly.io:

1. Predictive Budget Allocation with Budget Pools allows for you to have a..."
- Title: [what is the best use-case of smartly you have seen in the industry?](https://www.g2.com/discussions/27547-what-is-the-best-use-case-of-smartly-you-have-seen-in-the-industry) — 1 comment
  > **Top comment:** "There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize..."
- Title: [When will better support for Instagram existing posts be implemented?](https://www.g2.com/discussions/24539-when-will-better-support-for-instagram-existing-posts-be-implemented) — 1 comment, 1 upvote
  > **Top comment:** "Hi Mark, unfortunately, no solution available yet as Facebook doesn't let us promote an existing Instagram post.
We've been exploring some options like..."
- Title: [When would I need to use Smartly.io?](https://www.g2.com/discussions/when-would-i-need-to-use-smartly-io) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Smartly.io is your full Facebook & Instagram advertising suite, replacing the need to use Facebook Ads Manager. You can run all of your paid social..."
- Title: [Can you help us measure incremental revenue?](https://www.g2.com/discussions/can-you-help-us-measure-incremental-revenue) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, we can. Smartly.io’s extensive testing suite provides tools for running Facebook Lift Tests to measure incremental revenue and we also help you with..."

### Storyteq

No discussions available for this product.

### Celtra

- Title: [Can i use this for social placements previews?](https://www.g2.com/discussions/51240-can-i-use-this-for-social-placements-previews) — 2 comments, 1 upvote
  > **Top comment:** "integration purpose of ship to addresses,once out of activation."
- Title: [Can I create Videos in this tool](https://www.g2.com/discussions/40425-can-i-create-videos-in-this-tool) — 2 comments, 1 upvote
  > **Top comment:** "Nothing compared to after effect. But celtra helps you to turn your video in creative advertising formats"
- Title: [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) — 1 comment
  > **Top comment:** "Creative production automation "
- Title: [whats the best practice for using celtra? I think it's high impact creatives...](https://www.g2.com/discussions/41414-whats-the-best-practice-for-using-celtra-i-think-it-s-high-impact-creatives) — 1 comment
  > **Top comment:** "Yes, its one thing that you can use Celtra"
- Title: [whats the best practice for using celtra?](https://www.g2.com/discussions/33783-whats-the-best-practice-for-using-celtra) — 1 comment
  > **Top comment:** "1 - Get an ad request. 2 - Build the ad in Celtra. 3 - Client approves demo link. 4 - Insure all tracking pixels are set up correctly. 5 - Launch the ad..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/smartly-vs-storyteq-vs-celtra)