# Smartly vs Storyteq Comparison

---
## Frequently Asked Questions

### What is the difference between Storyteq vs Smartly?

Storyteq and Smartly are both highly rated Creative Management Platforms, but Storyteq stands out for its ease of use and automation, while Smartly is noted for its strong customer support and campaign optimization features.

| | [Storyteq](https://www.g2.com/products/storyteq/reviews) | [Smartly](https://www.g2.com/products/smartly/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.4/5 (134 reviews) | 4.4/5 (475 reviews) |
| Largest Segment | Mid-Market | Mid-Market |
| Ease of Setup score | 8.5 | 8.3 |
| Quality of Support score | 9.0 | 9.3 |
| Top Reviewer-Cited Strength | Ease of Use (41 all-time mentions) | Customer Support (recent reviews) |



### How do the pricing models of Storyteq and Smartly compare?

Storyteq and Smartly are rated at parity for value, with both products scoring equally on price and cost satisfaction dimensions.

- **Storyteq:** In recent reviews, several buyers highlight Storyteq as cost competitive and easy to use, with some noting the pricing is reasonable for the features offered.
- **Smartly:** Reviewers describe Smartly as worth the investment for its robust feature set and automation capabilities, though some mention pricing as a consideration for small businesses.



### What are the best alternatives to Storyteq and Smartly?

The top three alternatives to Storyteq and Smartly are Prisma, Celtra, and Bynder.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Storyteq](https://www.g2.com/products/storyteq/reviews) | 4.4/5 (134 reviews) | Mid-Market | Cost competitive and easy to use (recent reviews) | Ease of Use (41 all-time mentions) |
| [Smartly](https://www.g2.com/products/smartly/reviews) | 4.4/5 (475 reviews) | Mid-Market | Worth the investment for robust features (recent reviews) | Customer Support (recent reviews) |
| [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5 (437 reviews) | Enterprise | — | — |
| [Celtra](https://www.g2.com/products/celtra/reviews) | 4.4/5 (409 reviews) | Mid-Market | — | — |
| [Bynder](https://www.g2.com/products/bynder/reviews) | 4.5/5 (1168 reviews) | Mid-Market | — | — |



### Which Creative Management Platforms features should I prioritize when comparing Storyteq and Smartly?

Buyers comparing Storyteq and Smartly should prioritize ease of use, automation, template capabilities, customer support, and campaign scheduling features.

- **Ease of Use:** Storyteq 8.7 (41 all-time mentions), Smartly 8.3
- **Automation:** Storyteq (25 all-time mentions), Smartly (recent reviews highlight automation and workflow optimization)
- **Templates:** Storyteq (22 all-time mentions), Smartly (recent reviews highlight image, video, and HTML templates)
- **Customer Support:** Storyteq 9.0, Smartly 9.3
- **Campaign Scheduling:** Smartly offers campaign scheduling, which is not present in Storyteq



### What are the pros and cons of Storyteq vs Smartly?

Storyteq's headline strength is ease of use and automation, while Smartly's is robust customer support and campaign optimization.

- **Storyteq strengths:** Ease of Use (41 all-time mentions), Automation (25), Templates (22), Time-saving (17), User Interface (12), Easy Creation (11), Customer Support (10), Integrations (10), Campaign Management (9), Customization (5)
- **Storyteq trade-offs:** Missing Features (15), Template Issues (10), Poor Customer Support (9), Integration Issues (8), Limited Access (7), Slow Performance (7)
- **Smartly strengths:** Customer Support (recent reviews), Campaign Optimization (recent reviews), Automation and workflow features (recent reviews), Multi-channel support (recent reviews)
- **Smartly trade-offs:** Some reviewers note a learning curve, occasional bugs, and UI complexity in recent reviews



### Is Storyteq or Smartly better for small businesses?

Storyteq and Smartly both primarily serve the mid-market segment, but recent reviews for Storyteq highlight its user-friendly interface and suitability for smaller teams.

- **Storyteq:** Largest segment is Mid-Market; reviewers describe Storyteq as user-friendly, cost competitive, and easy to implement for smaller teams.
- **Smartly:** Largest segment is Mid-Market; reviewers note Smartly's robust features but mention pricing as a consideration for small businesses.



### Which Creative Management Platforms platform has better integrations?

Storyteq and Smartly are rated at parity for integrations, with both products receiving positive mentions for integration capabilities in recent reviews.

- **Storyteq:** Integrations are cited in 10 all-time mentions, with reviewers highlighting ease of integration with other platforms and digital asset management systems.
- **Smartly:** Recent reviews highlight integrations with Meta, Google, TikTok, and other ad platforms, supporting multi-channel campaign management.



### How do Storyteq and Smartly compare on customer support?

Smartly holds a slight edge over Storyteq in Quality of Support, with a 0.3-point higher score (9.3 vs 9.0), but both are rated highly by reviewers.

- **Storyteq:** Reviewers consistently praise Storyteq's customer support, describing it as responsive, helpful, and dedicated, with 10 all-time mentions.
- **Smartly:** Reviewers highlight Smartly's excellent and friendly support, 24/7 availability, and proactive onboarding assistance, with strong satisfaction in recent reviews.



### Which is easier to implement, Storyteq or Smartly?

Storyteq and Smartly are rated at parity for Ease of Setup, with scores of 8.5 and 8.3 respectively, indicating both are easy to implement.

- **Storyteq:** Reviewers describe Storyteq as easy to implement, with an intuitive interface and straightforward onboarding, though initial template setup may require collaboration.
- **Smartly:** Reviewers note Smartly's easy and frictionless initial setup, with onboarding support and a plug-and-play process, though some mention a learning curve for advanced features.



### Which product has better Customization?

Storyteq is favored for Customization, with more frequent reviewer mentions and positive sentiment around its customization capabilities.

- **Storyteq:** Customization is cited in 5 all-time mentions, with reviewers highlighting rich customization options and the ability to tailor creative assets extensively.
- **Smartly:** Recent reviews mention customization features, but some reviewers note limitations in template editor flexibility compared to other tools.



| | Smartly | Storyteq | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 475 | 134 | 
| **Largest Market Segment** | Mid-Market (50.8% of reviews) | Mid-Market (51.1% of reviews) | 
| **Entry Level Price** | % Fee of Media Spend | Contact Us Per Month | 

---
## Top Pros & Cons

### Smartly

**Not enough data**

### Storyteq

Pros:
- Ease of Use (41 reviews)
- Automation (25 reviews)

Cons:
- Missing Features (15 reviews)
- Template Issues (10 reviews)

---
## Ratings Comparison
| Rating | Smartly | Storyteq | 
|---|---|---|
  | **Meets Requirements** | 8.6 (386 reviews) | 8.6 (120 reviews) | 
  | **Ease of Use** | 8.3 (388 reviews) | 8.7 (120 reviews) | 
  | **Ease of Setup** | 8.3 (179 reviews) | 8.5 (43 reviews) | 
  | **Ease of Admin** | 8.3 (179 reviews) | 8.4 (39 reviews) | 
  | **Quality of Support** | 9.3 (381 reviews) | 9.0 (114 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (177 reviews) | 9.0 (38 reviews) | 
  | **Product Direction (% positive)** | 8.6 (382 reviews) | 9.2 (108 reviews) | 

---
## Pricing

### Smartly

#### Entry-Level Pricing

Plan: Self-Serve + Support

Price: % Fee of Media Spend

Description: The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.



Key Features:
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.

[Browse all 2 editions](https://www.g2.com/products/smartly/pricing)

#### Free Trial

No

### Storyteq

#### Entry-Level Pricing

Plan: Self Service + Support

Price: Contact Us Per Month

Description: Your licence fee will depend on the amount of users and the actual usage of the platform. 

To use the platform, you pay a one-time set-up fee and a  monthly license fee based upon the amount of workspaces, templates, renders and users. 

Key Features:
- Great support: We strive to deliver you the best experience possible. Our customer success team is there for you whenever you need them.
- Access to knowledge: Check out our knowledge base to learn new tips and tricks to make your life a little easier.
- New features: We continuously develop new features to improve the platform. Join our quarterly user base meetings to think along.

[Browse all 2 editions](https://www.g2.com/products/storyteq/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **Storyteq** | N/A | N/A |

#### Interface and Performance

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Import/Export** | Not enough data | Not enough data | 
| **Organizational Interface** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **File Preview** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Asset Management

| Feature | Smartly | Storyteq | 
|---|---|---|
| **File Types** | Not enough data | Not enough data | 
| **Metadata** | Not enough data | Not enough data | 
| **File Transformation** | Not enough data | Not enough data | 
| **Versioning** | Not enough data | Not enough data | 
| **Expiration** | Not enough data | Not enough data | 
| **Watermark** | Not enough data | Not enough data | 
| **Digital Rights Management** | Not enough data | Not enough data | 
| **Brand Guidelines** | Not enough data | Not enough data | 

#### Media Types

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Video** | Not enough data | Not enough data | 
| **Audio** | Not enough data | Not enough data | 
| **Images** | Not enough data | Not enough data | 

#### Administration

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Workflow Management** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Brand Portal** | Not enough data | Not enough data | 
| **Integration with Creative Software** | Not enough data | Not enough data | 
| **Integration with Marketing Software** | Not enough data | Not enough data | 
| **CMS Integration** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Video Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **File Conversion** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Asset Sharing** | Not enough data | Not enough data | 
| **Automatic Transcription** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Asset Library** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Asset Categorization** | Not enough data | Not enough data | 
| **Image Recognition** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Watermarking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | 8.5/10 | 69 |
| **Storyteq** | 8.6/10 | 87 |

#### Authoring Tools

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Ad Templates** | 8.5 (56 reviews) | 8.8 (82 reviews) | 
| **HTML5 Authoring** | 7.8 (24 reviews) | 8.5 (72 reviews) | 
| **Automated Ad Creation** | 8.5 (55 reviews) | 8.9 (79 reviews) | 
| **Lanugage Translation** | 8.2 (32 reviews) | 8.1 (65 reviews) | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Dynamic Versioning** | 8.7 (45 reviews) | 8.9 (80 reviews) | 
| **A/B Testing ** | 8.8 (55 reviews) | 8.5 (72 reviews) | 

#### Publishing Tools

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Demand Side Platform Built-in** | Feature Not Available | 8.7 (67 reviews) | 
| **Demand Side Platform Integration** | Feature Not Available | 8.5 (67 reviews) | 
| **Campaign Scheduling** | 8.9 (55 reviews) | Feature Not Available | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Task Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Publishing/Sharing** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Asset Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Resource Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Document Review** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **Time Tracking** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Billing & Invoicing** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Project Tracking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Digital Asset Management** | Not enough data | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | 8.6/10 | 361 |
| **Storyteq** | N/A | N/A |

#### Platform Interoperability

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Close Ecosystem API** | 8.8 (20 reviews) | Not enough data | 

#### Video Functionality

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Video Functionality** | 8.4 (69 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Campaign Dashboard** | 8.2 (320 reviews) | Not enough data | 
| **Campaign Optimization** | 8.5 (317 reviews) | Not enough data | 
| **Reach** | Feature Not Available | Not enough data | 
| **Bulk Editing** | 7.8 (285 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (238 reviews) | Not enough data | 
| **Brand Safety** | 8.2 (204 reviews) | Not enough data | 
| **Fraud Protection** | 8.0 (161 reviews) | Not enough data | 
| **Frequency Capping** | 8.0 (210 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (272 reviews) | Not enough data | 
| **Creative Optimization** | 8.5 (296 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.3 (193 reviews) | Not enough data | 
| **In-App Ads** | 7.9 (141 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 8.2 (151 reviews) | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Targeting** | 8.9 (312 reviews) | Not enough data | 
| **Retargeting** | 8.9 (293 reviews) | Not enough data | 
| **Geo-Targeting** | 8.9 (287 reviews) | Not enough data | 
| **Contextual Targeting** | Feature Not Available | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Smartly | Storyteq | 
|---|---|---|
| **API / Integrations** | 8.4 (221 reviews) | Not enough data | 
| **Custom Reports** | 8.4 (273 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.4 (291 reviews) | Not enough data | 
| **Performance and Reliability** | 8.3 (310 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.5 (260 reviews) | Not enough data | 
| **Customization** | 8.3 (278 reviews) | Not enough data | 
| **Workflow Capability** | 8.4 (258 reviews) | Not enough data | 
| **Internationalization** | 8.6 (222 reviews) | Not enough data | 
| **Notifications** | 8.2 (273 reviews) | Not enough data | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | 8.3/10 | 368 |
| **Storyteq** | N/A | N/A |

#### Platform Interoperability

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Close Ecosystem API** | 8.2 (27 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Social Functionality** | 8.7 (286 reviews) | Not enough data | 

#### Campaign Management

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Campaign Dashboard** | 8.2 (320 reviews) | Not enough data | 
| **Campaign Optimization** | 8.5 (317 reviews) | Not enough data | 
| **Reach** | Feature Not Available | Not enough data | 
| **Bulk Editing** | 7.8 (285 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (238 reviews) | Not enough data | 
| **Brand Safety** | 8.2 (204 reviews) | Not enough data | 
| **Fraud Protection** | 8.0 (161 reviews) | Not enough data | 
| **Frequency Capping** | 8.0 (210 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (272 reviews) | Not enough data | 
| **Creative Optimization** | 8.5 (296 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.3 (193 reviews) | Not enough data | 
| **In-App Ads** | 7.9 (141 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 8.2 (151 reviews) | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Targeting** | 8.9 (312 reviews) | Not enough data | 
| **Retargeting** | 8.9 (293 reviews) | Not enough data | 
| **Geo-Targeting** | 8.9 (287 reviews) | Not enough data | 
| **Contextual Targeting** | Feature Not Available | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Smartly | Storyteq | 
|---|---|---|
| **API / Integrations** | 8.4 (221 reviews) | Not enough data | 
| **Custom Reports** | 8.4 (273 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.4 (291 reviews) | Not enough data | 
| **Performance and Reliability** | 8.3 (310 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.5 (260 reviews) | Not enough data | 
| **Customization** | 8.3 (278 reviews) | Not enough data | 
| **Workflow Capability** | 8.4 (258 reviews) | Not enough data | 
| **Internationalization** | 8.6 (222 reviews) | Not enough data | 
| **Notifications** | 8.2 (273 reviews) | Not enough data | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **Storyteq** | N/A | N/A |

#### Editing

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Photo editing** | Not enough data | Not enough data | 
| **Resizing** | Not enough data | Not enough data | 
| **Video editing** | Not enough data | Not enough data | 
| **Integration with editing tools** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Image Editing** | Not enough data | Not enough data | 

#### Search

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Filtering** | Not enough data | Not enough data | 
| **Pinned search** | Not enough data | Not enough data | 
| **Auto tagging** | Not enough data | Not enough data | 
| **Suggested search** | Not enough data | Not enough data | 

#### Permissions

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Content expiration** | Not enough data | Not enough data | 
| **Asset permissions** | Not enough data | Not enough data | 
| **Access requests** | Not enough data | Not enough data | 

#### Platform

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Customizable brand guidelines** | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 

#### Agentic AI - Brand Asset Management

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Digital Asset Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Change Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Multiple Output Formats** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Artwork Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Fulfillment Distribution** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Brand Tracking** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Content Scheduling** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Storytelling** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Document Classification** | Not enough data | Not enough data | 

### Marketing Resource Management

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **Storyteq** | N/A | N/A |

#### Agentic AI - Marketing Resource Management

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Activity Planning** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Smartly | Storyteq | 
|---|---|---|
| **API** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Approval Workflow** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Brand Management** | Not enough data | Not enough data | 
| **Budgeting/Forecasting** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Marketing Calendar** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Resource Management** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Project Templates** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Digital Asset Management** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Expense Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Asset Lifecycle Management** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **Storyteq** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Smartly | Storyteq | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)

**Unique to Smartly (3):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to Storyteq (3):** [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Marketing Resource Management Software](https://www.g2.com/categories/marketing-resource-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Smartly | Storyteq | 
|---|---|---|
| **Small-Business** | 19.4% | 18.8% | 
| **Mid-Market** | 50.8% | 51.1% | 
| **Enterprise** | 29.8% | 30.1% | 

### By Industry

#### Smartly

- **Marketing and Advertising:** 18.0%
- **Retail:** 13.1%
- **Leisure, Travel & Tourism:** 8.2%
- **Apparel & Fashion:** 7.5%
- **Food & Beverages:** 5.6%
- **Internet:** 4.4%
- **Transportation/Trucking/Railroad:** 3.5%
- **Automotive:** 2.8%
- **Consumer Goods:** 2.6%
- **Information Technology and Services:** 2.3%
- **Other:** 31.9%

#### Storyteq

- **Marketing and Advertising:** 20.3%
- **Information Technology and Services:** 14.3%
- **Gambling & Casinos:** 10.5%
- **Computer Software:** 7.5%
- **Design:** 3.8%
- **Leisure, Travel & Tourism:** 3.8%
- **Retail:** 3.0%
- **Food & Beverages:** 2.3%
- **Health, Wellness and Fitness:** 2.3%
- **Consumer Goods:** 2.3%
- **Other:** 30.1%

---
## Alternatives

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---
## Top Discussions

### Smartly

- Title: [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) — 1 comment, 1 upvote
  > **Top comment:** "Here are some great ways to optimize Facebook traffic campaigns in Smartly.io:

1. Predictive Budget Allocation with Budget Pools allows for you to have a..."
- Title: [what is the best use-case of smartly you have seen in the industry?](https://www.g2.com/discussions/27547-what-is-the-best-use-case-of-smartly-you-have-seen-in-the-industry) — 1 comment
  > **Top comment:** "There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize..."
- Title: [When will better support for Instagram existing posts be implemented?](https://www.g2.com/discussions/24539-when-will-better-support-for-instagram-existing-posts-be-implemented) — 1 comment, 1 upvote
  > **Top comment:** "Hi Mark, unfortunately, no solution available yet as Facebook doesn't let us promote an existing Instagram post.
We've been exploring some options like..."
- Title: [When would I need to use Smartly.io?](https://www.g2.com/discussions/when-would-i-need-to-use-smartly-io) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Smartly.io is your full Facebook & Instagram advertising suite, replacing the need to use Facebook Ads Manager. You can run all of your paid social..."
- Title: [Can you help us measure incremental revenue?](https://www.g2.com/discussions/can-you-help-us-measure-incremental-revenue) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, we can. Smartly.io’s extensive testing suite provides tools for running Facebook Lift Tests to measure incremental revenue and we also help you with..."

### Storyteq

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/smartly-vs-storyteq)