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# Smartly vs Storyteq Comparison - What are their main differences?

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SmartlyStoryteq[+ Add Product](#)

Pricing

**Smartly**
 **% Fee** of Media Spend · Self-Serve + Support

**Storyteq**
 **Contact Us** Per Month · Self Service + Support

**Pricing Insights**
from reviews

Time to Implement

**Smartly**
2 monthsFaster

Based on 28 responses

**Storyteq**
3 months

Based on 5 responses

Return on Investment

**Smartly**
11 months2 months sooner

Based on 19 responses

**Storyteq**
13 months

Based on 6 responses

Perceived Cost

**Smartly**
$$$$$

**Storyteq**
$$$$$

Average Discount

**Smartly**
7%

**Storyteq**
Not enough reviews yet

 ![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")

 ![Storyteq](https://images.g2crowd.com/uploads/product/hd_favicon/70bc9be7739cee1433431e782fecc226/storyteq.svg "Storyteq")

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**Pros & Cons**
from reviews

**Smartly**
Not enough data

**Storyteq**
[
Ease of Use (41)
](https://www.g2.com/products/storyteq/reviews?filters%5Bsentiment_snippet%5D=1241157&qs=pros-and-cons#reviews)[
Automation (25)
](https://www.g2.com/products/storyteq/reviews?filters%5Bsentiment_snippet%5D=1242656&qs=pros-and-cons#reviews)[
Missing Features (15)
](https://www.g2.com/products/storyteq/reviews?filters%5Bsentiment_snippet%5D=1241696&qs=pros-and-cons#reviews)[
Template Issues (10)
](https://www.g2.com/products/storyteq/reviews?filters%5Bsentiment_snippet%5D=1241002&qs=pros-and-cons#reviews)

Screenshots

**Smartly**
 ![Smartly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1416155/Homepage.png)

**Storyteq**
 ![Storyteq screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1335819/DAM---Search-_-Findability-2.png)

**Ratings**
from reviews

Meets Requirements

**Smartly**

8.6

8.6388

**Storyteq**

8.6

8.6120

Ease of Use

**Smartly**

8.3

8.3390

**Storyteq**

8.7

8.7120

Ease of Setup

**Smartly**

8.3

8.3181

**Storyteq**

8.5

8.543

Ease of Admin

**Smartly**

8.3

8.3180

**Storyteq**

8.4

8.439

Quality of Support

**Smartly**

9.3

9.3383

**Storyteq**

9.0

9.0114

Has the product been a good partner in doing business?

**Smartly**

9.0

9.0179

**Storyteq**

9.0

9.038

Product Direction (% positive)

**Smartly**

8.6

8.6384

**Storyteq**

9.2

9.2108

**Features**
ratings from reviews

Creative Management Platforms

8.5

69

8.6

87

Social Media Advertising

8.3

370

Not enough data

Video Advertising

8.6

363

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
19.7%

Mid-Market(51-1000 emp.)
50.7%

Enterprise(\> 1000 emp.)
29.6%

Small-Business(50 or fewer emp.)
19.7%

Mid-Market(51-1000 emp.)
50.7%

Enterprise(\> 1000 emp.)
29.6%

Small-Business(50 or fewer emp.)
18.8%

Mid-Market(51-1000 emp.)
51.1%

Enterprise(\> 1000 emp.)
30.1%

Small-Business(50 or fewer emp.)
18.8%

Mid-Market(51-1000 emp.)
51.1%

Enterprise(\> 1000 emp.)
30.1%

**Reviewers' Industry**

[![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews)
Smartly

Marketing and Advertising
17.9%

Retail
13.1%

Leisure, Travel & Tourism
8.2%

Apparel & Fashion
7.5%

Food & Beverages
5.8%

Other
47.6%

[![Storyteq](https://images.g2crowd.com/uploads/product/hd_favicon/70bc9be7739cee1433431e782fecc226/storyteq.svg "Storyteq")](https://www.g2.com/products/storyteq/reviews)
Storyteq

Marketing and Advertising
20.3%

Information Technology and Services
14.3%

Gambling & Casinos
10.5%

Computer Software
7.5%

Design
3.8%

Other
43.6%

FAQs

## Smartly vs Storyteq FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Storyteq vs Smartly?

Storyteq and Smartly are both highly rated Creative Management Platforms, but Storyteq stands out for its ease of use and automation, while Smartly is noted for its strong customer support and campaign optimization features.

| | [Storyteq](https://www.g2.com/products/storyteq/reviews) | [Smartly](https://www.g2.com/products/smartly/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.4/5 (134 reviews) | 4.4/5 (475 reviews) |
| Largest Segment | Mid-Market | Mid-Market |
| Ease of Setup score | 8.5 | 8.3 |
| Quality of Support score | 9.0 | 9.3 |
| Top Reviewer-Cited Strength | Ease of Use (41 all-time mentions) | Customer Support (recent reviews) |

### How do the pricing models of Storyteq and Smartly compare?

Storyteq and Smartly are rated at parity for value, with both products scoring equally on price and cost satisfaction dimensions.

- **Storyteq:** In recent reviews, several buyers highlight Storyteq as cost competitive and easy to use, with some noting the pricing is reasonable for the features offered.
- **Smartly:** Reviewers describe Smartly as worth the investment for its robust feature set and automation capabilities, though some mention pricing as a consideration for small businesses.

### What are the best alternatives to Storyteq and Smartly?

The top three alternatives to Storyteq and Smartly are Prisma, Celtra, and Bynder.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Storyteq](https://www.g2.com/products/storyteq/reviews) | 4.4/5 (134 reviews) | Mid-Market | Cost competitive and easy to use (recent reviews) | Ease of Use (41 all-time mentions) |
| [Smartly](https://www.g2.com/products/smartly/reviews) | 4.4/5 (475 reviews) | Mid-Market | Worth the investment for robust features (recent reviews) | Customer Support (recent reviews) |
| [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5 (437 reviews) | Enterprise | — | — |
| [Celtra](https://www.g2.com/products/celtra/reviews) | 4.4/5 (409 reviews) | Mid-Market | — | — |
| [Bynder](https://www.g2.com/products/bynder/reviews) | 4.5/5 (1168 reviews) | Mid-Market | — | — |

### Which Creative Management Platforms features should I prioritize when comparing Storyteq and Smartly?

Buyers comparing Storyteq and Smartly should prioritize ease of use, automation, template capabilities, customer support, and campaign scheduling features.

- **Ease of Use:** Storyteq 8.7 (41 all-time mentions), Smartly 8.3
- **Automation:** Storyteq (25 all-time mentions), Smartly (recent reviews highlight automation and workflow optimization)
- **Templates:** Storyteq (22 all-time mentions), Smartly (recent reviews highlight image, video, and HTML templates)
- **Customer Support:** Storyteq 9.0, Smartly 9.3
- **Campaign Scheduling:** Smartly offers campaign scheduling, which is not present in Storyteq

### What are the pros and cons of Storyteq vs Smartly?

Storyteq's headline strength is ease of use and automation, while Smartly's is robust customer support and campaign optimization.

- **Storyteq strengths:** Ease of Use (41 all-time mentions), Automation (25), Templates (22), Time-saving (17), User Interface (12), Easy Creation (11), Customer Support (10), Integrations (10), Campaign Management (9), Customization (5)
- **Storyteq trade-offs:** Missing Features (15), Template Issues (10), Poor Customer Support (9), Integration Issues (8), Limited Access (7), Slow Performance (7)
- **Smartly strengths:** Customer Support (recent reviews), Campaign Optimization (recent reviews), Automation and workflow features (recent reviews), Multi-channel support (recent reviews)
- **Smartly trade-offs:** Some reviewers note a learning curve, occasional bugs, and UI complexity in recent reviews

### Is Storyteq or Smartly better for small businesses?

Storyteq and Smartly both primarily serve the mid-market segment, but recent reviews for Storyteq highlight its user-friendly interface and suitability for smaller teams.

- **Storyteq:** Largest segment is Mid-Market; reviewers describe Storyteq as user-friendly, cost competitive, and easy to implement for smaller teams.
- **Smartly:** Largest segment is Mid-Market; reviewers note Smartly's robust features but mention pricing as a consideration for small businesses.

### Which Creative Management Platforms platform has better integrations?

Storyteq and Smartly are rated at parity for integrations, with both products receiving positive mentions for integration capabilities in recent reviews.

- **Storyteq:** Integrations are cited in 10 all-time mentions, with reviewers highlighting ease of integration with other platforms and digital asset management systems.
- **Smartly:** Recent reviews highlight integrations with Meta, Google, TikTok, and other ad platforms, supporting multi-channel campaign management.

### How do Storyteq and Smartly compare on customer support?

Smartly holds a slight edge over Storyteq in Quality of Support, with a 0.3-point higher score (9.3 vs 9.0), but both are rated highly by reviewers.

- **Storyteq:** Reviewers consistently praise Storyteq's customer support, describing it as responsive, helpful, and dedicated, with 10 all-time mentions.
- **Smartly:** Reviewers highlight Smartly's excellent and friendly support, 24/7 availability, and proactive onboarding assistance, with strong satisfaction in recent reviews.

### Which is easier to implement, Storyteq or Smartly?

Storyteq and Smartly are rated at parity for Ease of Setup, with scores of 8.5 and 8.3 respectively, indicating both are easy to implement.

- **Storyteq:** Reviewers describe Storyteq as easy to implement, with an intuitive interface and straightforward onboarding, though initial template setup may require collaboration.
- **Smartly:** Reviewers note Smartly's easy and frictionless initial setup, with onboarding support and a plug-and-play process, though some mention a learning curve for advanced features.

### Which product has better Customization?

Storyteq is favored for Customization, with more frequent reviewer mentions and positive sentiment around its customization capabilities.

- **Storyteq:** Customization is cited in 5 all-time mentions, with reviewers highlighting rich customization options and the ability to tailor creative assets extensively.
- **Smartly:** Recent reviews mention customization features, but some reviewers note limitations in template editor flexibility compared to other tools.

Alternatives

**Smartly Alternatives**

 ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma")

[
Prisma
](/products/prisma-mediaocean/reviews)

 ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra")

[
Celtra
](/products/celtra/reviews)

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

 ![AdCreative.ai](https://images.g2crowd.com/uploads/product/hd_favicon/e86e8283a1fa251a2362c2b27b49d6d2/adcreative-ai.svg "AdCreative.ai")

[
AdCreative.ai
](/products/adcreative-ai/reviews)

**Storyteq Alternatives**

 ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra")

[
Celtra
](/products/celtra/reviews)

 ![Bynder](https://images.g2crowd.com/uploads/product/hd_favicon/61dcf45c7ad4a7bac2bbaf385d025c3a/bynder.svg "Bynder")

[
Bynder
](/products/bynder/reviews)

 ![AdCreative.ai](https://images.g2crowd.com/uploads/product/hd_favicon/e86e8283a1fa251a2362c2b27b49d6d2/adcreative-ai.svg "AdCreative.ai")

[
AdCreative.ai
](/products/adcreative-ai/reviews)

 ![Acquia DAM (Widen)](https://images.g2crowd.com/uploads/product/hd_favicon/dcee008d770c6694a0e0f788b4e4f8d2/acquia-dam-widen.svg "Acquia DAM (Widen)")

[
Acquia DAM (Widen)
](/products/acquia-dam-widen/reviews)

## Smartly vs Storyteq

When assessing the two solutions, reviewers found Storyteq easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.

- Smartly and Storyteq both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Smartly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Storyteq over Smartly.