# Smartlook vs Yandex.Metrica Comparison

| | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 874 | 37 | 
| **Largest Market Segment** | Small-Business (85.4% of reviews) | Small-Business (69.7% of reviews) | 
| **Entry Level Price** | $0.00 | No pricing available | 

---
## Top Pros & Cons

### Smartlook

Pros:
- Analytics (2 reviews)
- Ease of Use (2 reviews)

Cons:
- Cluttered Interface (1 reviews)
- Complex Features (1 reviews)

### Yandex.Metrica

Pros:
- Ease of Use (2 reviews)
- Easy Setup (2 reviews)

Cons:
- Data Inaccuracy (1 reviews)
- Frustration (1 reviews)

---
## Ratings Comparison
| Rating | Smartlook | Yandex.Metrica | 
|---|---|---|
  | **Meets Requirements** | 8.9 (657 reviews) | 8.8 (27 reviews) | 
  | **Ease of Use** | 8.9 (663 reviews) | 9.0 (27 reviews) | 
  | **Ease of Setup** | 9.1 (460 reviews) | 8.8 (17 reviews) | 
  | **Ease of Admin** | 9.1 (451 reviews) | 8.0 (15 reviews) | 
  | **Quality of Support** | 8.8 (471 reviews) | 7.6 (24 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (385 reviews) | 8.2 (14 reviews) | 
  | **Product Direction (% positive)** | 9.0 (621 reviews) | 8.3 (27 reviews) | 

---
## Pricing

### Smartlook

#### Entry-Level Pricing

Plan: Free

Price: $0.00

Description: For small projects

Key Features:
- 3000 sessions per month 
- 1 month data history
- 10 events definitions

[Browse all 3 editions](https://www.g2.com/products/smartlook/pricing)

#### Free Trial

Yes

### Yandex.Metrica

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Smartlook** | 8.5/10 | 475 |
| **Yandex.Metrica** | 8.3/10 | 23 |

#### Metrics

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (157 reviews) | 9.0 (20 reviews) | 
| **Engagement** | 8.7 (78 reviews) | 8.2 (20 reviews) | 
| **Entry and Exit Pages** | 8.5 (153 reviews) | 8.3 (20 reviews) | 
| **Standard Event Tracking** | 8.6 (149 reviews) | 8.1 (19 reviews) | 
| **Custom Event Tracking** | 8.6 (130 reviews) | 8.2 (19 reviews) | 
| **Retention** | 8.2 (65 reviews) | 8.8 (19 reviews) | 
| **Return** | 8.4 (68 reviews) | 8.2 (19 reviews) | 
| **Conversions** | 8.6 (126 reviews) | 7.5 (19 reviews) | 
| **Funnels** | 8.7 (126 reviews) | 8.1 (20 reviews) | 

#### Reporting

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Real-Time Reporting** | 8.8 (149 reviews) | 8.1 (18 reviews) | 
| **Trending** | 8.5 (63 reviews) | 8.4 (18 reviews) | 
| **Retroactive Reporting** | 8.6 (121 reviews) | 8.3 (17 reviews) | 
| **Segmentation** | 8.6 (117 reviews) | 8.1 (19 reviews) | 
| **Mobile Reporting** | 8.3 (108 reviews) | 8.6 (18 reviews) | 
| **Unification Across Devices** | 7.8 (18 reviews) | 8.1 (17 reviews) | 
| **Custom Reports and Dashboards** | 8.7 (119 reviews) | 8.8 (19 reviews) | 

#### Other

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **User Data** | 8.7 (135 reviews) | 8.3 (19 reviews) | 
| **Site Search Reporting** | 8.6 (109 reviews) | 8.3 (18 reviews) | 
| **Load Time Monitoring** | Feature Not Available | 8.6 (20 reviews) | 
| **Campaign Tracking** | 8.5 (91 reviews) | 8.3 (19 reviews) | 
| **E-Commerce** | 8.4 (90 reviews) | 8.7 (18 reviews) | 
| **Promotional Messages** | Feature Not Available | 8.0 (17 reviews) | 
| **Administration Alerts** | 8.3 (91 reviews) | 8.0 (19 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **API / Integrations** | 8.4 (208 reviews) | 7.8 (16 reviews) | 
| **QA Testing** | 8.6 (100 reviews) | 7.7 (15 reviews) | 
| **Performance and Reliability** | 8.8 (316 reviews) | 8.6 (18 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.1 (18 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Smartlook** | 8.5/10 | 90 |
| **Yandex.Metrica** | N/A | N/A |

#### User Identification

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Demographics** | Feature Not Available | Not enough data | 
| **User Segmentation** | 8.4 (59 reviews) | Not enough data | 
| **Geolocation** | 8.7 (64 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Custom Event Tracking** | 8.3 (64 reviews) | Not enough data | 
| **Real-Time Insights** | 8.6 (69 reviews) | Not enough data | 
| **Attribution** | 8.5 (60 reviews) | Not enough data | 
| **Dashboard** | 8.6 (77 reviews) | Not enough data | 
| **User Path Tracking** | 8.9 (72 reviews) | Not enough data | 
| **User Activity History** | 8.7 (74 reviews) | Not enough data | 

#### Metrics

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Engagement** | 8.8 (34 reviews) | Not enough data | 
| **Exit Tracking** | 8.5 (33 reviews) | Not enough data | 
| **Retention** | 8.1 (29 reviews) | Not enough data | 
| **Return** | 8.0 (29 reviews) | Not enough data | 
| **Conversions** | 8.5 (28 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Smartlook** | 8.5/10 | 253 |
| **Yandex.Metrica** | 7.4/10 | 10 |

#### User Behavior

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Click Tracking** | 9.1 (221 reviews) ✓ Verified | 8.5 (10 reviews) | 
| **Mouse Movement ** | 8.9 (205 reviews) ✓ Verified | 8.3 (10 reviews) | 
| **Frustration Tracking** | 8.4 (166 reviews) ✓ Verified | 7.6 (7 reviews) | 

#### A/B Testing 

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Error and Bug Tracking** | 8.4 (127 reviews) ✓ Verified | 7.4 (7 reviews) | 
| **Split URL Testing** | 8.0 (86 reviews) ✓ Verified | 8.0 (5 reviews) | 
| **Data Analysis** | 8.3 (124 reviews) ✓ Verified | 7.7 (8 reviews) | 
| **Notes** | 8.3 (104 reviews) ✓ Verified | 6.7 (5 reviews) | 

#### Visitor Information

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **User Identification** | 8.4 (167 reviews) ✓ Verified | 5.2 (7 reviews) | 
| **Search Box** | 8.4 (125 reviews) ✓ Verified | 7.1 (7 reviews) | 

#### Agentic AI - Session Replay

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Smartlook** | 8.5/10 | 137 |
| **Yandex.Metrica** | N/A | N/A |

#### Product Analytics

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Account-Level Analytics** | Feature Not Available | Not enough data | 
| **User-Level Analytics** | 8.7 (109 reviews) | Not enough data | 
| **Segmentation** | 8.5 (91 reviews) | Not enough data | 
| **Funnels** | 8.7 (97 reviews) | Not enough data | 
| **Alerts** | 8.4 (72 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.1 (44 reviews) | Not enough data | 
| **User Scoring** | Feature Not Available | Not enough data | 
| **Integrations** | 8.9 (83 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Smartlook** | 8.7/10 | 355 |
| **Yandex.Metrica** | 8.5/10 | 15 |

#### Agentic AI - Heatmap Tools

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analysis

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Conversion Opportunities** | 8.6 (252 reviews) | 8.0 (11 reviews) | 
| **Side-By-Side Analysis** | 8.5 (229 reviews) | 8.8 (12 reviews) | 
| **Mobile Device Analysis** | 8.4 (220 reviews) | 8.7 (9 reviews) | 
| **Data Quantification** | 8.5 (207 reviews) | 8.0 (10 reviews) | 
| **Webpage Element Analysis** | 8.7 (140 reviews) | 8.3 (11 reviews) | 

#### Reporting

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Heat Maps** | 8.7 (279 reviews) | 9.3 (14 reviews) | 
| **Session Replays** | 9.1 (312 reviews) | 8.6 (14 reviews) | 
| **Monitoring** | 9.0 (275 reviews) | 8.8 (14 reviews) | 
| **Data Segmentation** | 8.4 (223 reviews) | 8.2 (14 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Smartlook** | 8.4/10 | 39 |
| **Yandex.Metrica** | N/A | N/A |

#### Metrics

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Engagement** | 8.8 (34 reviews) | Not enough data | 
| **Exit Tracking** | 8.5 (33 reviews) | Not enough data | 
| **Retention** | 8.1 (29 reviews) | Not enough data | 
| **Return** | 8.0 (29 reviews) | Not enough data | 
| **Conversions** | 8.5 (28 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Smartlook** | 9.0/10 | 61 |
| **Yandex.Metrica** | N/A | N/A |

#### Variation Testing

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **A/B Testing** | Feature Not Available | Not enough data | 
| **WYSIWYG Editor** | Feature Not Available | Not enough data | 
| **Conversion Goal** | Feature Not Available | Not enough data | 
| **Percentage of Traffic** | Feature Not Available | Not enough data | 
| **Confidence Level** | Feature Not Available | Not enough data | 
| **Multivariant Testing** | Feature Not Available | Not enough data | 

#### Reporting

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Segmentation** | 9.0 (29 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.9 (33 reviews) | Not enough data | 

#### Personalization

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Standard Targeting** | 9.2 (28 reviews) | Not enough data | 
| **Custom Targeting** | 9.0 (28 reviews) | Not enough data | 
| **Data Segmentation** | 8.9 (30 reviews) | Not enough data | 

#### Administration

| Feature | Smartlook | Yandex.Metrica | 
|---|---|---|
| **API / Integrations** | 8.9 (41 reviews) | Not enough data | 
| **QA Testing** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | 8.9 (45 reviews) | Not enough data | 
| **User, Role, and Access Management** | Feature Not Available | Not enough data | 

---
## Categories
**Shared Categories (3):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Smartlook (3):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)



---
## Reviewer Demographics

### By Company Size

| Segment | Smartlook | Yandex.Metrica | 
|---|---|---|
| **Small-Business** | 85.4% | 69.7% | 
| **Mid-Market** | 12.1% | 27.3% | 
| **Enterprise** | 2.5% | 3.0% | 

### By Industry

#### Smartlook

- **Computer Software:** 10.4%
- **Information Technology and Services:** 8.1%
- **Marketing and Advertising:** 7.9%
- **Retail:** 5.4%
- **Internet:** 4.9%
- **Financial Services:** 3.1%
- **Apparel & Fashion:** 3.0%
- **Consumer Goods:** 2.8%
- **Health, Wellness and Fitness:** 2.2%
- **E-Learning:** 2.2%
- **Other:** 50.1%

#### Yandex.Metrica

- **Marketing and Advertising:** 22.6%
- **Accounting:** 6.5%
- **Market Research:** 6.5%
- **Information Technology and Services:** 6.5%
- **Computer Software:** 6.5%
- **Airlines/Aviation:** 3.2%
- **Apparel & Fashion:** 3.2%
- **Automotive:** 3.2%
- **Computer & Network Security:** 3.2%
- **Computer Games:** 3.2%
- **Other:** 35.5%

---
## Alternatives

### Alternatives to Smartlook

- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1051 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (639 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2388 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [UXCam](https://www.g2.com/products/uxcam/reviews) — 4.6/5 stars (211 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1805 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (372 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)

### Alternatives to Yandex.Metrica

- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6857 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (441 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2951 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1051 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1243 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

---
## Top Discussions

### Smartlook

- Title: [How can I exclude myself from the recordings?](https://www.g2.com/discussions/14356-how-can-i-exclude-myself-from-the-recordings) — 2 comments, 1 upvote
  > **Top comment:** "Hi Enrico,

thank you for your question. You can exclude your IP address by going to the "IP blocking" tab in your account settings.

You can also open..."
- Title: [Is there any reason why smartlook would not record some portions of the user session?](https://www.g2.com/discussions/is-there-any-reason-why-smartlook-would-not-record-some-portions-of-the-user-session) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Inbaraj, 
We’d like to look into this for you but we’d need some more details about this specific case. Please reach out to our support team at..."
- Title: [What's the best approach for using smart look for mobile app optimisation ?](https://www.g2.com/discussions/what-s-the-best-approach-for-using-smart-look-for-mobile-app-optimisation) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Joshua,
There are many different approaches you could take but here is our suggestion. You could first leverage automated insights like heatmaps and..."
- Title: [How do I turn off the black box masks over EditTextViews in Android](https://www.g2.com/discussions/30601-how-do-i-turn-off-the-black-box-masks-over-edittextviews-in-android) — 1 comment
  > **Top comment:** "Hi Pavel,
thanks for your question.
Note that EditText and WebView are blacklisted by default and can be removed using..."
- Title: [What integration does Smartlook currently offer that cannot be missing from the platform implementation?](https://www.g2.com/discussions/27734-what-integration-does-smartlook-currently-offer-that-cannot-be-missing-from-the-platform-implementation) — 1 comment
  > **Top comment:** "Hi Fernanda,
check our most important integrations here: https://help.smartlook.com/en/collections/1948380-integrations
Lukas"

### Yandex.Metrica

- Title: [Is Yandex Metrica free?](https://www.g2.com/discussions/is-yandex-metrica-free) — 1 comment
  > **Top comment:** "How likely is it that you would recommend Voodoo Alerts to a friend or colleague?"
- Title: [Why leave and not solve the minor glitches?](https://www.g2.com/discussions/35129-why-leave-and-not-solve-the-minor-glitches) — 1 comment, 1 upvote
  > **Top comment:** "Where is the problem?"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/smartlook-vs-yandex-metrica)