Compare Smartlook and Supermetrics 
At a Glance
Market Segments
Smartlook
Small-Business (85.5% of reviews)
Supermetrics
Small-Business (55.5% of reviews)
Entry-Level Pricing
Smartlook
$0.00Supermetrics
Starting at €29.00 1 user Per MonthFeatured Products
Sponsored
Coefficient
(103)
Marketing Analytics
Visit Website
Sponsored
Help Desk Migration Services
(166)
ETL Tools
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Smartlook vs Supermetrics
- Users report that Supermetrics excels in data extraction capabilities, with a score of 8.7, making it a preferred choice for users needing robust data loading and transformation features. In contrast, Smartlook's extraction functionality, while solid, scores slightly lower at 8.3.
- Reviewers mention that Smartlook shines in user behavior analytics, particularly with its session replay feature, which received a high score of 9.1. This feature allows users to see exactly how visitors interact with their site, providing valuable insights that Supermetrics does not offer.
- G2 users highlight that Smartlook's real-time reporting capabilities are superior, scoring 8.8 compared to Supermetrics' 8.1. This feature is crucial for businesses that need immediate insights to make quick decisions.
- Users on G2 note that Supermetrics has a more affordable entry-level price starting at €29.00, making it accessible for small businesses. In contrast, Smartlook offers a free entry-level option, which is appealing for startups and smaller teams looking to minimize costs.
- Reviewers mention that Smartlook's ease of setup is a standout feature, scoring 9.1, which is significantly higher than Supermetrics' score of 8.2. This ease of use can be a deciding factor for teams with limited technical resources.
- Users say that while both products offer strong analytics capabilities, Smartlook's focus on user identification and segmentation, scoring 8.4, provides deeper insights into user demographics and behavior compared to Supermetrics' more general analytics approach.
Pricing
Entry-Level Pricing
Smartlook
Free
$0.00
For small projects
- 3000 sessions per month
- 1 month data history
- 10 events definitions
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Smartlook
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.9
655
8.5
587
Ease of Use
8.9
661
8.2
596
Ease of Setup
9.1
458
8.2
382
Ease of Admin
9.1
451
8.0
358
Quality of Support
8.8
470
7.8
533
Has the product been a good partner in doing business?
9.0
385
8.2
353
Product Direction (% positive)
9.0
619
7.8
546
Features by Category
Metrics
8.8
157
8.6
296
8.7
78
8.3
277
8.5
153
8.1
249
8.6
149
8.5
278
8.6
130
8.0
267
8.2
65
7.9
237
8.4
68
8.0
237
8.6
126
8.6
308
8.7
126
7.8
255
Reporting
8.8
149
8.1
296
8.5
63
7.9
265
8.6
121
8.4
290
8.6
117
8.1
278
8.3
108
7.5
238
7.8
18
Feature Not Available
8.7
119
8.7
311
Other
8.7
135
8.2
258
8.6
109
8.0
229
Feature Not Available
7.2
205
8.5
91
8.6
303
8.4
90
8.4
254
Feature Not Available
7.3
194
8.3
91
7.4
203
Administration
8.4
208
8.4
259
8.6
100
7.5
199
8.8
316
8.1
298
Feature Not Available
8.0
282
User Identification
Feature Not Available
Not enough data
8.4
59
Not enough data
8.7
64
Not enough data
Tracking & Reporting
8.3
64
Not enough data
8.6
69
Not enough data
8.5
60
Not enough data
8.6
77
Not enough data
8.9
72
Not enough data
8.7
74
Not enough data
Metrics
8.8
34
Not enough data
8.5
33
Not enough data
8.1
29
Not enough data
8.0
29
Not enough data
8.5
28
Not enough data
User Behavior
9.1
220
|
Verified
Not enough data
Feature Not Available
Not enough data
8.9
204
|
Verified
Not enough data
8.4
165
|
Verified
Not enough data
A/B Testing
8.4
125
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.3
123
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
Visitor Information
8.4
166
|
Verified
Not enough data
8.4
124
|
Verified
Not enough data
Product Analytics
Feature Not Available
Not enough data
8.7
109
Not enough data
8.5
91
Not enough data
8.7
97
Not enough data
8.4
72
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.9
83
Not enough data
Management
Not enough data
8.6
62
Not enough data
8.1
52
Functionality
Not enough data
8.7
53
Not enough data
8.3
57
Not enough data
8.2
56
Not enough data
8.6
59
Not enough data
Feature Not Available
Analysis
8.6
251
Not enough data
8.5
228
Not enough data
8.4
219
Not enough data
8.5
206
Not enough data
8.7
139
Not enough data
Reporting
8.7
278
Not enough data
9.1
311
Not enough data
9.0
274
Not enough data
8.4
222
Not enough data
Marketing Operations
Not enough data
8.2
296
|
Verified
Not enough data
8.7
332
|
Verified
Not enough data
7.9
263
|
Verified
Not enough data
7.9
280
|
Verified
Not enough data
8.1
143
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
332
|
Verified
Not enough data
8.9
357
|
Verified
Not enough data
8.0
256
|
Verified
Not enough data
8.3
305
|
Verified
Not enough data
7.9
257
|
Verified
Not enough data
Feature Not Available
Metrics
8.8
34
Not enough data
8.5
33
Not enough data
8.1
29
Not enough data
8.0
29
Not enough data
8.5
28
Not enough data
Variation Testing
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
9.0
29
Not enough data
8.9
33
Not enough data
Personalization
9.2
28
Not enough data
9.0
28
Not enough data
8.9
30
Not enough data
Administration
8.9
41
Not enough data
Feature Not Available
Not enough data
8.9
45
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Smartlook and Supermetrics are categorized as Digital Analytics
Unique Categories
Smartlook is categorized as Product Analytics, Session Replay, Heatmap Tools, Mobile App Analytics, and Mobile App Optimization
Reviews
Reviewers' Company Size
Smartlook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
10.4%
Information Technology and Services
8.0%
Marketing and Advertising
7.9%
Retail
5.4%
Internet
4.9%
Other
63.3%
Marketing and Advertising
53.9%
Retail
5.2%
Computer Software
3.1%
Information Technology and Services
2.2%
Online Media
1.9%
Other
33.6%
Most Helpful Reviews
Smartlook
Most Helpful Favorable Review
Graeme N.
Verified User in Entertainment
Being able to watch how users interact with your site, is truly remarkable. To see their screens, to see their movements and clicks... it's just amazing. I can see what pages they go looking for, which pages they journey through and I can watch exactly what...
Most Helpful Critical Review
Verified User in Logistics and Supply Chain
There is limited functionality around behavior flows and creating more detailed user segments.
Supermetrics
Most Helpful Favorable Review
Verified User in Computer Software
I am using SuperMetrics now for about 4 years and I couldn't live without it. When you have to manage all kinds of online campaigns on multiple channels (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, etc), SuperMetrics makes it very easy to create...
Most Helpful Critical Review
Henry C.
Verified User in Marketing and Advertising
The pricing is high for what you get. You don't need Supermetrics for data blending and reporting like this, and you don't need to be a data scientist to use those other tools. The negative comments on customer service are accurate. They are also unwilling...
Graeme N.
Verified User in Entertainment
Being able to watch how users interact with your site, is truly remarkable. To see their screens, to see their movements and clicks... it's just amazing. I can see what pages they go looking for, which pages they journey through and I can watch exactly what...
Verified User in Computer Software
I am using SuperMetrics now for about 4 years and I couldn't live without it. When you have to manage all kinds of online campaigns on multiple channels (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, etc), SuperMetrics makes it very easy to create...
Verified User in Logistics and Supply Chain
There is limited functionality around behavior flows and creating more detailed user segments.
Henry C.
Verified User in Marketing and Advertising
The pricing is high for what you get. You don't need Supermetrics for data blending and reporting like this, and you don't need to be a data scientist to use those other tools. The negative comments on customer service are accurate. They are also unwilling...
Discussions
How can I exclude myself from the recordings?
2 comments
RC
You can exclude your IP, here's the page: https://app.smartlook.com/settings/ipsRead more
Is there a whitelabel version of this software?
1 comment
LM
Hi Kristen,
I am really sorry, but we don't offer that.
Best regards,
lukasRead more
I would to know how to use all the features, is there any number I can dial?
1 comment
LM
Hi Gurpeet,
you can chat with our customer success team and arrange a demo.
Best regards,
LukasRead more
Is there a way of speeding up Data Studio reports with large data volumes?
2 comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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