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Compare Smartlead and Zoho Campaigns

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At a Glance
Smartlead
Smartlead
Star Rating
(289)4.6 out of 5
Market Segments
Small-Business (96.8% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$39.00 2000 Active Lead Per Month
Free Trial is available
Browse all 3 pricing plans
Zoho Campaigns
Zoho Campaigns
Star Rating
(1,015)4.3 out of 5
Market Segments
Small-Business (79.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Zoho Campaigns excels in providing a strong value for money, with users appreciating its competitive pricing and robust features. Many users highlight the platform's simplicity, noting that it effectively focuses on essential tasks like creating emails and managing contact lists without unnecessary complexity.
  • Users say Smartlead stands out for its intuitive design and excellent customer support. Reviewers frequently mention the helpfulness of the support team, which enhances the overall user experience, especially for those building their email outreach strategies.
  • According to verified reviews, Zoho Campaigns has a higher overall G2 Score, indicating greater user satisfaction. Users appreciate the platform's clear reporting and post-campaign data, which help them track results effectively and save time when sending bulk emails.
  • Reviewers mention that Smartlead's clean interface and ability to manage multiple inboxes streamline outreach workflows. This feature is particularly beneficial for users who need to organize and monitor their email campaigns efficiently.
  • G2 reviewers highlight that while both platforms are user-friendly, Smartlead slightly edges out in ease of setup and administration. Users have noted that Smartlead's onboarding process is straightforward, making it easier for new users to get started quickly.
  • Users report that Zoho Campaigns has a larger user base, reflected in its total number of reviews, which suggests a more established presence in the market. This extensive feedback allows potential users to feel more confident in the platform's reliability and performance.
Pricing
Entry-Level Pricing
Smartlead
Basic Plan
$39.00
2000 Active Lead Per Month
Browse all 3 pricing plans
Zoho Campaigns
Forever free
Free
Browse all 5 pricing plans
Free Trial
Smartlead
Free Trial is available
Zoho Campaigns
Free Trial is available
Ratings
Meets Requirements
9.0
246
8.7
796
Ease of Use
8.9
271
8.5
801
Ease of Setup
8.9
239
8.5
508
Ease of Admin
9.0
122
8.6
481
Quality of Support
8.8
243
8.3
740
Has the product been a good partner in doing business?
9.2
121
8.6
470
Product Direction (% positive)
9.3
247
8.5
777
Features by Category
8.4
165
8.4
721
Email Marketing
8.4
160
8.4
614
|
Verified
8.7
157
8.5
645
|
Verified
9.4
156
8.6
571
|
Verified
9.1
155
8.5
636
|
Verified
9.5
157
8.7
628
|
Verified
9.1
154
8.3
616
|
Verified
8.5
150
8.4
525
|
Verified
9.1
140
8.5
295
|
Verified
7.3
136
8.3
281
Reporting & Analytics
9.1
150
8.3
432
|
Verified
8.6
148
8.7
586
|
Verified
Generative AI
7.9
139
Feature Not Available
7.8
40
Feature Not Available
Agentic AI - Email Marketing
7.3
22
8.0
16
7.9
22
7.8
16
8.1
22
7.7
16
8.1
21
8.2
16
8.3
23
8.0
16
Integration
8.7
149
8.7
401
|
Verified
9.1
146
8.4
302
|
Verified
8.6
144
8.4
298
|
Verified
8.5
139
8.7
212
|
Verified
7.0
135
8.7
200
|
Verified
6.7
131
8.4
150
|
Verified
8.3
17
Not enough data
Diagnosis
8.6
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
8.7
14
Not enough data
Tracking
8.6
16
Not enough data
8.7
15
Not enough data
8.2
15
Not enough data
8.1
15
Not enough data
7.8
15
Not enough data
Reporting
8.8
16
Not enough data
8.8
16
Not enough data
8.7
14
Not enough data
8.3
16
Not enough data
Agentic AI - Email Deliverability
7.9
15
Not enough data
7.9
15
Not enough data
8.0
15
Not enough data
7.9
15
Not enough data
7.8
15
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
Not enough data
8.1
230
Templates
Not enough data
8.3
205
|
Verified
Not enough data
7.7
180
|
Verified
Not enough data
8.1
188
|
Verified
Not enough data
7.9
79
Edit
Not enough data
8.0
197
|
Verified
Not enough data
8.2
101
Not enough data
8.3
189
|
Verified
Logistics
Not enough data
8.6
193
|
Verified
Not enough data
7.6
176
|
Verified
Not enough data
8.5
174
|
Verified
Not enough data
8.1
74
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.8
13
Text Messaging
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.1
13
Not enough data
8.3
12
Not enough data
7.6
12
Not enough data
Feature Not Available
Not enough data
9.2
12
Not enough data
Feature Not Available
SMS Platform
Not enough data
8.8
13
Not enough data
9.3
12
Not enough data
8.9
12
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
12
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Smartlead
Smartlead
Zoho Campaigns
Zoho Campaigns
Smartlead and Zoho Campaigns are categorized as Email Marketing
Unique Categories
Smartlead
Smartlead is categorized as Email Deliverability
Zoho Campaigns
Zoho Campaigns is categorized as Email Template Builder and SMS Marketing
Reviews
Reviewers' Company Size
Smartlead
Smartlead
Small-Business(50 or fewer emp.)
96.8%
Mid-Market(51-1000 emp.)
3.2%
Enterprise(> 1000 emp.)
0%
Zoho Campaigns
Zoho Campaigns
Small-Business(50 or fewer emp.)
79.5%
Mid-Market(51-1000 emp.)
17.6%
Enterprise(> 1000 emp.)
2.9%
Reviewers' Industry
Smartlead
Smartlead
Marketing and Advertising
46.3%
Computer Software
12.9%
Consulting
7.0%
Information Technology and Services
6.6%
Financial Services
4.9%
Other
22.3%
Zoho Campaigns
Zoho Campaigns
Information Technology and Services
11.9%
Marketing and Advertising
9.9%
Computer Software
7.2%
Retail
3.8%
Education Management
3.6%
Other
63.6%
Alternatives
Smartlead
Smartlead Alternatives
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Instantly
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Apollo.io
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Brevo Marketing Platform
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lemlist
lemlist
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Constant Contact
Constant Contact
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Brevo Marketing Platform
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GetResponse
GetResponse
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Campaign Monitor by Marigold
Campaign Monitor by Marigold
Add Campaign Monitor by Marigold
Discussions
Smartlead
Smartlead Discussions
Monty the Mongoose crying
Smartlead has no discussions with answers
Zoho Campaigns
Zoho Campaigns Discussions
Is there a way to avoid emails going into spam folders?
2 Comments
GB
There are a few things that you can do to ensure your email don't go to the spam 1. Copy - Makes sure you don't have content that trigger the spam...Read more
How can I make my campaigns disappear in spam folders?
2 Comments
Cécile p.
CP
Have you enabled a DMARC policy for your domain ? You must set up DKIM and SPF records in order to send emails and do a better deliverability result. Read more
Can you implement the SURVEYS directly into the email that is sent?
2 Comments
Jon Dominic A. M.
JM
Yes you can. Read more