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Compare Smartlead and Zoho Campaigns 
Featured Products
At a Glance
Market Segments
Small-Business (96.8% of reviews)
Small-Business (79.5% of reviews)
Entry-Level Pricing
$39.00 2000 Active Lead Per Month
Free
Smartlead
Star Rating
(289)4.6 out of 5
Market Segments
Small-Business (96.8% of reviews)
Pros & Cons
Entry-Level Pricing
$39.00 2000 Active Lead Per Month
Free Trial is available
Browse all 3 pricing plansZoho Campaigns
Star Rating
(1,015)4.3 out of 5
Market Segments
Small-Business (79.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zoho Campaigns excels in providing a strong value for money, with users appreciating its competitive pricing and robust features. Many users highlight the platform's simplicity, noting that it effectively focuses on essential tasks like creating emails and managing contact lists without unnecessary complexity.
- Users say Smartlead stands out for its intuitive design and excellent customer support. Reviewers frequently mention the helpfulness of the support team, which enhances the overall user experience, especially for those building their email outreach strategies.
- According to verified reviews, Zoho Campaigns has a higher overall G2 Score, indicating greater user satisfaction. Users appreciate the platform's clear reporting and post-campaign data, which help them track results effectively and save time when sending bulk emails.
- Reviewers mention that Smartlead's clean interface and ability to manage multiple inboxes streamline outreach workflows. This feature is particularly beneficial for users who need to organize and monitor their email campaigns efficiently.
- G2 reviewers highlight that while both platforms are user-friendly, Smartlead slightly edges out in ease of setup and administration. Users have noted that Smartlead's onboarding process is straightforward, making it easier for new users to get started quickly.
- Users report that Zoho Campaigns has a larger user base, reflected in its total number of reviews, which suggests a more established presence in the market. This extensive feedback allows potential users to feel more confident in the platform's reliability and performance.
Pricing
Entry-Level Pricing
Smartlead
Basic Plan
$39.00
2000 Active Lead Per Month
Perfect for trying out Smartlead / Solopreneurs
- 6000 Emails per month
- Unlimited Email Warm Up
- Unlimited Email Accounts
Zoho Campaigns
Forever free
Free
Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms
Free Trial
Smartlead
Free Trial is available
Zoho Campaigns
Free Trial is available
Ratings
Meets Requirements
9.0
246
8.7
796
Ease of Use
8.9
271
8.5
801
Ease of Setup
8.9
239
8.5
508
Ease of Admin
9.0
122
8.6
481
Quality of Support
8.8
243
8.3
740
Has the product been a good partner in doing business?
9.2
121
8.6
470
Product Direction (% positive)
9.3
247
8.5
777
Features by Category
Email Marketing
8.4
160
8.4
614
|
Verified
8.7
157
8.5
645
|
Verified
9.4
156
8.6
571
|
Verified
9.1
155
8.5
636
|
Verified
9.5
157
8.7
628
|
Verified
9.1
154
8.3
616
|
Verified
8.5
150
8.4
525
|
Verified
9.1
140
8.5
295
|
Verified
7.3
136
8.3
281
Reporting & Analytics
9.1
150
8.3
432
|
Verified
8.6
148
8.7
586
|
Verified
Generative AI
7.9
139
Feature Not Available
7.8
40
Feature Not Available
Agentic AI - Email Marketing
7.3
22
8.0
16
7.9
22
7.8
16
8.1
22
7.7
16
8.1
21
8.2
16
8.3
23
8.0
16
Integration
8.7
149
8.7
401
|
Verified
9.1
146
8.4
302
|
Verified
8.6
144
8.4
298
|
Verified
8.5
139
8.7
212
|
Verified
7.0
135
8.7
200
|
Verified
6.7
131
8.4
150
|
Verified
Diagnosis
8.6
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
8.7
14
Not enough data
Tracking
8.6
16
Not enough data
8.7
15
Not enough data
8.2
15
Not enough data
8.1
15
Not enough data
7.8
15
Not enough data
Reporting
8.8
16
Not enough data
8.8
16
Not enough data
8.7
14
Not enough data
8.3
16
Not enough data
Agentic AI - Email Deliverability
7.9
15
Not enough data
7.9
15
Not enough data
8.0
15
Not enough data
7.9
15
Not enough data
7.8
15
Not enough data
Templates
Not enough data
8.3
205
|
Verified
Not enough data
7.7
180
|
Verified
Not enough data
8.1
188
|
Verified
Not enough data
7.9
79
Edit
Not enough data
8.0
197
|
Verified
Not enough data
8.2
101
Not enough data
8.3
189
|
Verified
Logistics
Not enough data
8.6
193
|
Verified
Not enough data
7.6
176
|
Verified
Not enough data
8.5
174
|
Verified
Not enough data
8.1
74
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
8.1
6
Not enough data
8.1
6
Text Messaging
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.1
13
Not enough data
8.3
12
Not enough data
7.6
12
Not enough data
Feature Not Available
Not enough data
9.2
12
Not enough data
Feature Not Available
SMS Platform
Not enough data
8.8
13
Not enough data
9.3
12
Not enough data
8.9
12
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
12
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Smartlead and Zoho Campaigns are categorized as Email Marketing
Unique Categories
Smartlead is categorized as Email Deliverability
Zoho Campaigns is categorized as Email Template Builder and SMS Marketing
Reviews
Reviewers' Company Size
Smartlead
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Campaigns
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
46.3%
Computer Software
12.9%
Consulting
7.0%
Information Technology and Services
6.6%
Financial Services
4.9%
Other
22.3%
Information Technology and Services
11.9%
Marketing and Advertising
9.9%
Computer Software
7.2%
Retail
3.8%
Education Management
3.6%
Other
63.6%
Alternatives
Discussions
Smartlead has no discussions with answers
Is there a way to avoid emails going into spam folders?
2 Comments
GB
There are a few things that you can do to ensure your email don't go to the spam
1. Copy - Makes sure you don't have content that trigger the spam...Read more
How can I make my campaigns disappear in spam folders?
2 Comments
CP
Have you enabled a DMARC policy for your domain ?
You must set up DKIM and SPF records in order to send emails and do a better deliverability result. Read more
Can you implement the SURVEYS directly into the email that is sent?
2 Comments
JM
Yes you can. Read more
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