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# SmartCustomer vs Trustpilot Comparison - What are their main differences?

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SmartCustomerTrustpilot[+ Add Product](#)

Pricing

**SmartCustomer**
 **Contact Us** · Liftoff 

**Trustpilot**
Free Trial

**Starting at $299.00** · Plus plan

**Pricing Insights**
from reviews

Time to Implement

**SmartCustomer**
1 monthFaster

Based on 22 responses

**Trustpilot**
2 months

Based on 44 responses

Return on Investment

**SmartCustomer**
13 months8 months sooner

Based on 12 responses

**Trustpilot**
21 months

Based on 35 responses

Perceived Cost

**SmartCustomer**
$$$$$

**Trustpilot**
$$$$$

Average Discount

**SmartCustomer**
6%

**Trustpilot**
13%7% more

 ![SmartCustomer](https://images.g2crowd.com/uploads/product/hd_favicon/7451fa233d78a2666bfb96457e13650f/smartcustomer.svg "SmartCustomer")

 ![Trustpilot](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_33478f1570b6121f0cbb5d627376ae3d/trustpilot.png "Trustpilot")

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**Pros & Cons**
from reviews

**SmartCustomer**
[
Automation (1)
](https://www.g2.com/products/smartcustomer/reviews?filters%5Bsentiment_snippet%5D=2018449&qs=pros-and-cons#reviews)[
Centralized Management (1)
](https://www.g2.com/products/smartcustomer/reviews?filters%5Bsentiment_snippet%5D=1271713&qs=pros-and-cons#reviews)[
Limited Features (1)
](https://www.g2.com/products/smartcustomer/reviews?filters%5Bsentiment_snippet%5D=2018452&qs=pros-and-cons#reviews)[
Poor Customer Support (1)
](https://www.g2.com/products/smartcustomer/reviews?filters%5Bsentiment_snippet%5D=2018453&qs=pros-and-cons#reviews)

**Trustpilot**
[
Ease of Use (10)
](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=2247329&qs=pros-and-cons#reviews)[
Reputation Management (4)
](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559649&qs=pros-and-cons#reviews)[
Poor Customer Support (10)
](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559722&qs=pros-and-cons#reviews)[
Review Issues (10)
](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559187&qs=pros-and-cons#reviews)

Integrations

**SmartCustomer**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6e921a44a73bbc498c8a23be2e72ccd5/trueloyal.png "Product Avatar Image")

TrueLoyal

](https://www.g2.com/products/trueloyal/reviews)[
View all
](https://www.g2.com/products/smartcustomer/integrations)

**Trustpilot**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bae0d8ff449f182a28f9e0f80ce0708b/contentstack.png "Product Avatar Image")

Contentstack

](https://www.g2.com/products/contentstack/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0e4cb319d91ef480d84a5dc9e77e9eba/dotdigital.png "Product Avatar Image")

Dotdigital

](https://www.g2.com/products/dotdigital/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_875175039c275eab2eed735a56ad8cee/google-my-business.jpeg "Product Avatar Image")

Google My Business

](https://www.g2.com/products/google-my-business/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[
View all
](https://www.g2.com/products/trustpilot/integrations)

Screenshots

**SmartCustomer**
 ![SmartCustomer screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1795403/Polished_Chrome_Robot_Cleaners_Featured_Image-1.png)

**Trustpilot**
 ![Trustpilot screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1465146/SD-983---Business-HP.png)

**Ratings**
from reviews

Meets Requirements

**SmartCustomer**

8.5

8.554

**Trustpilot**

7.4

7.4224

Ease of Use

**SmartCustomer**

9.2

9.255

**Trustpilot**

8.0

8.0230

Ease of Setup

**SmartCustomer**

9.3

9.339

**Trustpilot**

7.7

7.7136

Ease of Admin

**SmartCustomer**

9.3

9.337

**Trustpilot**

7.8

7.8109

Quality of Support

**SmartCustomer**

8.8

8.848

**Trustpilot**

6.8

6.8211

Has the product been a good partner in doing business?

**SmartCustomer**

9.4

9.433

**Trustpilot**

6.8

6.8107

Product Direction (% positive)

**SmartCustomer**

6.4

6.445

**Trustpilot**

6.1

6.1219

**Features**
ratings from reviews

Review Management[Hide 71 FeaturesShow 71 Features](javascript:void(0);)

7.2

23

6.0

61

Agentic AI - Review Management

Adaptive Learning

Not enough data

5.2(won by default)

9

Natural Language Interaction

Not enough data

5.2(won by default)

9

Multi-Language

Not enough data

Not enough data

Collection

Authentication

7.3(won by 1.2)

16

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.1

38

|

Verified

Review Forms

7.3(won by 0.9)

18

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.4

38

|

Verified

Personalization

7.5(won by 1.7)

16

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.8

33

|

Verified

Engagement

7.9(won by 1.2)

20

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.7

32

|

Verified

Community Q&A

7.0(won by default)

14

Feature Not Available

Additional Functionality

Reminders

Not enough data

Not enough data

Review Monitoring

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Review Notification

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Purchasing & Receiving

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Response Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Review Badge Management

Not enough data

Not enough data

Negative Feedback Management

Not enough data

Not enough data

Social Sharing

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Review Request

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Multi-Channel Campaigns

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Moderation

Reviewer Validation

7.9(won by 2.1)

17

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.8

37

|

Verified

Response Types

7.6(won by 2.2)

18

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.4

37

|

Verified

Legal Agreements

6.8(won by 0.9)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.9

26

|

Verified

Use Cases

E-commerce

6.1

15

6.4(won by 0.3)

29

|

Verified

Retail

6.2(tied score)

14

6.2(tied score)

27

|

Verified

Customer Service

7.9(won by 1.9)

20

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.0

32

|

Verified

Administration

Syndication

7.2(won by 0.7)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.5

26

|

Verified

Insights

7.1(won by 0.4)

16

6.7

28

|

Verified

Content

7.4(won by 1.3)

17

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.1

27

|

Verified

Incentives

7.6(won by default)

11

Feature Not Available

Sampling

7.4(won by default)

14

Feature Not Available

Display Options

Badges

7.6(won by 1.3)

16

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.3

28

|

Verified

Widgets

6.7(won by 0.9)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.8

29

|

Verified

Third-Party Integrations

6.1(won by 0.4)

15

5.7

28

|

Verified

Marketing

8.0(won by 2.3)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.7

29

|

Verified

Social Media Integration

Not enough data

Not enough data

Website Integration

Not enough data

Not enough data

Generative AI

AI Text Generation

7.0(won by 1.7)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.3

15

Generative AI

Not enough data

Not enough data

Online Reputation Management[Hide 51 FeaturesShow 51 Features](javascript:void(0);)

7.1

32

6.9

104

Consumer Intelligence

Customer Feedback

8.0(won by 0.2)

25

7.8

92

|

Verified

Competitive Intelligence

7.0(won by 0.2)

20

6.8

65

Sentiment Analysis

7.2(won by 0.1)

19

7.1

63

|

Verified

Competitive Analysis

Not enough data

Not enough data

Media Monitoring

Social Media Management

6.5

16

6.6(won by 0.1)

52

|

Verified

Social Networks Monitoring

Feature Not Available

6.6(won by default)

51

|

Verified

Digital Media Monitoring

6.9(won by default)

17

Feature Not Available

Review Monitoring

Not enough data

Not enough data

Brand Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Response Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Negative Feedback Management

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Reporting

Dashboard

8.0(won by 0.3)

24

7.7

84

|

Verified

Revenue Reporting

6.4(won by default)

16

Feature Not Available

Corporate Reporting

Feature Not Available

6.8(won by default)

56

|

Verified

Generative AI

AI Text Generation

Not enough data

6.2(won by default)

13

Generative AI

Not enough data

Not enough data

In-House Management

Employee Performance

6.8(won by default)

15

Feature Not Available

Team Workflow

6.9(won by default)

13

Feature Not Available

Agentic AI - Online Reputation Management

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

White Label

Not enough data

Not enough data

Hashtag Tracking

Not enough data

Not enough data

Review Sharing

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Customer Advocacy

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

Multi-Channel Distribution

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Employee Advocacy

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Scoring

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Review Request

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![SmartCustomer](https://images.g2crowd.com/uploads/product/hd_favicon/7451fa233d78a2666bfb96457e13650f/smartcustomer.svg "SmartCustomer")](https://www.g2.com/products/smartcustomer/reviews)

SmartCustomer

Small-Business(50 or fewer emp.)

78.9%

Mid-Market(51-1000 emp.)

19.7%

Enterprise(\> 1000 emp.)

1.3%

[![Trustpilot](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_33478f1570b6121f0cbb5d627376ae3d/trustpilot.png "Trustpilot")](https://www.g2.com/products/trustpilot/reviews)

Trustpilot

Small-Business(50 or fewer emp.)

62.1%

Mid-Market(51-1000 emp.)

32.8%

Enterprise(\> 1000 emp.)

5.1%

Small-Business

(50 or fewer emp.)

78.9%

62.1%

Mid-Market

(51-1000 emp.)

19.7%

32.8%

Enterprise

(\> 1000 emp.)

1.3%

5.1%

Reviewers' Industry

[![SmartCustomer](https://images.g2crowd.com/uploads/product/hd_favicon/7451fa233d78a2666bfb96457e13650f/smartcustomer.svg "SmartCustomer")](https://www.g2.com/products/smartcustomer/reviews)
SmartCustomer

Retail

10.5%

Consumer Goods

7.9%

Computer Software

6.6%

Marketing and Advertising

6.6%

Information Technology and Services

6.6%

Other

61.8%

[![Trustpilot](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_33478f1570b6121f0cbb5d627376ae3d/trustpilot.png "Trustpilot")](https://www.g2.com/products/trustpilot/reviews)
Trustpilot

Financial Services

13.9%

Retail

7.2%

Marketing and Advertising

6.8%

Computer Software

4.4%

Consumer Goods

4.0%

Other

63.7%

FAQs

## SmartCustomer vs Trustpilot FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Trustpilot vs SmartCustomer?

SmartCustomer stands out from Trustpilot with higher reviewer satisfaction scores, broader feature coverage, and stronger support sentiment.

| [Trustpilot](https://www.g2.com/products/trustpilot/reviews) | [SmartCustomer](https://www.g2.com/products/smartcustomer/reviews) |
| --- | --- |
| 3.4/5 (263 reviews) | 4.4/5 (77 reviews) |
| Small-Business | Small-Business |
| 7.7 | 9.3 |
| 6.9 | 8.8 |
| Ease of Use (10 all-time mentions) | Ease of Use (recent reviews) |

### How do the pricing models of Trustpilot and SmartCustomer compare?

SmartCustomer is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions.

- **Trustpilot:** In recent reviews, many cite high pricing and limited value for small businesses, with several mentioning steep price increases and dissatisfaction with contract renewals.
- **SmartCustomer:** Reviewers consistently highlight reasonable pricing and the ability to select only the features needed, with positive sentiment around cost-effectiveness.
- **Switching reasons:** Several reviewers mention moving to SmartCustomer for better value and more transparent pricing compared to larger competitors.

### What are the best alternatives to Trustpilot and SmartCustomer?

The top three alternatives to Trustpilot and SmartCustomer are Birdeye, Bazaarvoice, and Reviews.io.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Trustpilot](https://www.g2.com/products/trustpilot/reviews) | 3.4/5 (263) | Small-Business | Expensive, high pricing cited in recent reviews | Ease of Use (10 all-time mentions) |
| [SmartCustomer](https://www.g2.com/products/smartcustomer/reviews) | 4.4/5 (77) | Small-Business | Reasonable, cost-effective per recent reviews | Ease of Use (recent reviews) |
| [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5 (4205) | Small-Business | — | Review Management |
| [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) | 4.2/5 (809) | Mid-Market | — | Content Syndication |
| [Reviews.io](https://www.g2.com/products/reviews-io/reviews) | 4.8/5 (652) | Small-Business | — | Review Collection |

### Which Review Management features should I prioritize when comparing Trustpilot and SmartCustomer?

Buyers should prioritize Ease of Setup, Quality of Support, Review Management features, Integrations, and Pricing when comparing Trustpilot and SmartCustomer.

- **Ease of Setup:** Trustpilot scores 7.7, SmartCustomer 9.3.
- **Quality of Support:** Trustpilot scores 6.9, SmartCustomer 8.8.
- **Review Management features:** Trustpilot has 3 all-time mentions, SmartCustomer has 1 recent mention.
- **Integrations:** Trustpilot has 2 all-time mentions, SmartCustomer has 1 recent mention.
- **Pricing:** Trustpilot is cited as expensive in 5 all-time mentions, while SmartCustomer is described as cost-effective in recent reviews.

### What are the pros and cons of Trustpilot vs SmartCustomer?

Trustpilot's headline strength is ease of use, while SmartCustomer's is cost-effectiveness and support quality.

- **Trustpilot strengths:** Ease of Use (10 all-time mentions), Reputation Management (4), Easy Setup (3), Helpful (3), Review Management (3).
- **Trustpilot trade-offs:** Poor Customer Support (10), Review Issues (10), Review Manipulation (6), Expensive (5), Billing Issues (2).
- **SmartCustomer strengths:** Ease of Use (recent reviews), Cost-effectiveness (recent reviews), Customer Support (recent reviews), Automation (recent reviews), Centralized Management (recent reviews).
- **SmartCustomer trade-offs:** Limited Features (recent reviews), Small Business Limitations (recent reviews), Poor Customer Support (1 recent mention).

### Is Trustpilot or SmartCustomer better for small businesses?

SmartCustomer is the better fit for small businesses, with higher satisfaction scores and positive small-business reviewer sentiment.

- **Trustpilot:** Largest segment is Small-Business; recent reviews cite challenges for small businesses, including initial low scores and high pricing.
- **SmartCustomer:** Largest segment is Small-Business; reviewers highlight ease of use, affordability, and strong support for small business needs.

### Which Review Management platform has better integrations?

Trustpilot and SmartCustomer are at parity for integrations, with both products receiving positive but limited reviewer mentions.

- **Trustpilot:** WooCommerce integration is cited in recent reviews.
- **SmartCustomer:** Shopify integration is mentioned in recent reviews.

### How do Trustpilot and SmartCustomer compare on customer support?

SmartCustomer outperforms Trustpilot on Quality of Support by a margin of 1.9 points (8.8 vs 6.9).

- **Trustpilot:** Reviewers frequently cite slow or unhelpful support, with 10 all-time mentions of poor customer support.
- **SmartCustomer:** Reviewers consistently praise responsive and helpful support, with recent reviews highlighting strong account management and customer service.

### Which is easier to implement, Trustpilot or SmartCustomer?

SmartCustomer is easier to implement, with a 1.6-point advantage in Ease of Setup (9.3 vs 7.7).

- **Trustpilot:** Reviewers describe setup as generally straightforward but note occasional complexity and the need for clearer onboarding documentation.
- **SmartCustomer:** Reviewers highlight a quick, intuitive setup process and minimal learning curve, with strong support during onboarding.

### Which product has better Customer Service?

SmartCustomer is rated higher for Customer Service, with stronger scores and more positive reviewer sentiment.

- **Trustpilot:** Quality of Support score is 6.9; 10 all-time mentions of poor customer support; Customer Service is not listed among its unique features.
- **SmartCustomer:** Quality of Support score is 8.8; Customer Service is a recurring theme in recent reviews; reviewers highlight helpful and responsive support staff.

Alternatives

**SmartCustomer Alternatives**

 ![Reviews.io](https://images.g2crowd.com/uploads/product/hd_favicon/6b8d53eba1c4525d0717c71d65fa80d9/reviews-io.svg "Reviews.io")

[
Reviews.io
](/products/reviews-io/reviews)

 ![Bazaarvoice](https://images.g2crowd.com/uploads/product/hd_favicon/66bd73578d916af327593b85a2025d9d/bazaarvoice.svg "Bazaarvoice")

[
Bazaarvoice
](/products/bazaarvoice/reviews)

 ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye")

[
Birdeye
](/products/birdeye/reviews)

 ![Podium](https://images.g2crowd.com/uploads/product/hd_favicon/7ad51b1556a385a48c1ebe601ccfab27/podium.svg "Podium")

[
Podium
](/products/podium/reviews)

**Trustpilot Alternatives**

 ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye")

[
Birdeye
](/products/birdeye/reviews)

 ![Bazaarvoice](https://images.g2crowd.com/uploads/product/hd_favicon/66bd73578d916af327593b85a2025d9d/bazaarvoice.svg "Bazaarvoice")

[
Bazaarvoice
](/products/bazaarvoice/reviews)

 ![Reviews.io](https://images.g2crowd.com/uploads/product/hd_favicon/6b8d53eba1c4525d0717c71d65fa80d9/reviews-io.svg "Reviews.io")

[
Reviews.io
](/products/reviews-io/reviews)

 ![Yotpo](https://images.g2crowd.com/uploads/product/hd_favicon/adc2631e5b12863391450c1f78950472/yotpo.svg "Yotpo")

[
Yotpo
](/products/yotpo/reviews)