# Smaply vs Totango Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Totango excels in integration capabilities, particularly with Salesforce, making it a favorite for users who appreciate seamless updates across platforms. This integration allows for real-time visibility into customer health and engagement, which is crucial for managing renewals and customer success activities.
- **Users say** Smaply stands out for its intuitive design, especially for those new to journey mapping. Reviewers highlight that it offers all the essential functionalities needed for building effective customer journey maps, making it a great starting point for beginners.
- **According to verified reviews** , Totango's user-friendliness is frequently praised, with many users noting how easy it is to track customer health in one place. The intuitive dashboards help users stay organized without the hassle of juggling multiple tools, enhancing day-to-day usability.
- **Reviewers mention** that Smaply's learning curve is minimal, with many finding it easy to adopt and integrate into their workflows. Users appreciate the comprehensive resources available, including free courses and well-organized content, which support their understanding of customer journey mapping.
- **G2 reviewers highlight** that while Totango has a larger user base and more reviews, Smaply's recent feedback indicates a strong satisfaction with its support quality. Users have noted that Smaply's customer service is responsive and helpful, contributing to a positive overall experience.
- **Users report** that Totango's implementation process is generally smooth, but some have expressed a desire for more straightforward setup options. In contrast, Smaply's free entry-level pricing makes it an attractive option for those looking to explore customer journey mapping without a financial commitment.



| | Smaply | Totango | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 15 | 1,150 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Mid-Market (57.0% of reviews) | 
| **Entry Level Price** | €0.00 1 user Per Year | Contact Us Per Year | 

---
## Top Pros & Cons

### Smaply

Pros:
- Easy Learning (1 reviews)
- Time-saving (1 reviews)

Cons:
- Export Issues (1 reviews)

### Totango

Pros:
- Ease of Use (202 reviews)
- Customer Support (98 reviews)

Cons:
- Learning Curve (83 reviews)
- Integration Issues (65 reviews)

---
## Ratings Comparison
| Rating | Smaply | Totango | 
|---|---|---|
  | **Meets Requirements** | 9.8 (9 reviews) | 8.3 (970 reviews) | 
  | **Ease of Use** | 9.5 (10 reviews) | 8.2 (984 reviews) | 
  | **Ease of Setup** | Not enough data | 7.4 (494 reviews) | 
  | **Ease of Admin** | Not enough data | 7.8 (362 reviews) | 
  | **Quality of Support** | 9.8 (9 reviews) | 8.4 (816 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 8.6 (361 reviews) | 
  | **Product Direction (% positive)** | 10.0 (9 reviews) | 8.7 (946 reviews) | 

---
## Pricing

### Smaply

#### Entry-Level Pricing

Plan: Free

Price: €0.00 1 user Per Year

Description: Simple journey maps for quick results.

Key Features:
- 1 personal workspace
- 10 maps
- 10 personas

[Browse all 4 editions](https://www.g2.com/products/smaply/pricing)

#### Free Trial

Yes

### Totango

#### Entry-Level Pricing

Plan: Enterprise

Price: Contact Us Per Year

Description: Efficiently scale customer success with solutions backed by enterprise-grade privacy, security, and customization.

Key Features:
-  10 users (Practitioner seats)
- 2,000 customer accounts
-  5 teams

[Browse all 2 editions](https://www.g2.com/products/totango/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Customer Success

| Product | Score | Reviews |
|---|---|---|
| **Smaply** | N/A | N/A |
| **Totango** | 7.9/10 | 822 |

#### Customer Information

| Feature | Smaply | Totango | 
|---|---|---|
| **Customer Health Scores** | Not enough data | 8.2 (775 reviews) ✓ Verified | 
| **Customer Monitoring** | Not enough data | 8.4 (753 reviews) ✓ Verified | 
| **Customer Profiles** | Not enough data | 8.4 (748 reviews) ✓ Verified | 
| **Playbooks** | Not enough data | 7.7 (639 reviews) ✓ Verified | 
| **Customer Segments** | Not enough data | 8.5 (759 reviews) ✓ Verified | 
| **Product Engagement** | Not enough data | 8.0 (697 reviews) ✓ Verified | 
| **Surveys** | Not enough data | 7.3 (569 reviews) ✓ Verified | 

#### Predictions

| Feature | Smaply | Totango | 
|---|---|---|
| **Churn Risk** | Not enough data | 7.8 (667 reviews) ✓ Verified | 
| **Upsell Opportunities** | Not enough data | 7.1 (634 reviews) ✓ Verified | 
| **Custom Triggers** | Not enough data | 7.9 (674 reviews) ✓ Verified | 
| **Machine Learning** | Not enough data | 6.6 (495 reviews) ✓ Verified | 

#### Platform

| Feature | Smaply | Totango | 
|---|---|---|
| **Reporting & Dashboards** | Not enough data | 8.0 (756 reviews) ✓ Verified | 
| **API & Integrations** | Not enough data | 7.7 (692 reviews) ✓ Verified | 
| **Data Import & Export Tools** | Not enough data | 7.9 (690 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.0 (701 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 7.9 (726 reviews) ✓ Verified | 
| **Customization** | Not enough data | 7.9 (717 reviews) ✓ Verified | 
| **Scalability** | Not enough data | 8.3 (710 reviews) ✓ Verified | 
| **Data Security** | Not enough data | 8.5 (632 reviews) ✓ Verified | 
| **Performance & Reliability** | Not enough data | 8.2 (742 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.3 (710 reviews) ✓ Verified | 

#### Generative AI

| Feature | Smaply | Totango | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Customer Success

| Feature | Smaply | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (53 reviews) | 
| **Multi-step Planning** | Not enough data | 7.8 (52 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (51 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (51 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (52 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Smaply** | N/A | N/A |
| **Totango** | 6.8/10 | 63 |

#### User Analysis

| Feature | Smaply | Totango | 
|---|---|---|
| **Survey Implementation** | Not enough data | 7.1 (50 reviews) | 
| **Data Analysis** | Not enough data | 7.0 (55 reviews) | 

#### User Support

| Feature | Smaply | Totango | 
|---|---|---|
| **User Segmentation** | Not enough data | 7.9 (55 reviews) | 
| **Multi-Language Support** | Not enough data | 6.9 (39 reviews) | 
| **Behavior-responsive Messaging** | Not enough data | Feature Not Available | 

#### Walkthrough Type

| Feature | Smaply | Totango | 
|---|---|---|
| **Audio-visual Walkthroughs** | Not enough data | Feature Not Available | 
| **Text Bubble Walkthroughs** | Not enough data | 6.6 (41 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | Smaply | Totango | 
|---|---|---|
| **Integration** | Not enough data | 7.1 (7 reviews) | 
| **Communications** | Not enough data | 6.4 (7 reviews) | 

#### Analytics - Digital Adoption Platform

| Feature | Smaply | Totango | 
|---|---|---|
| **Analytics** | Not enough data | 6.2 (7 reviews) | 

#### Functions - Digital Adoption Platform

| Feature | Smaply | Totango | 
|---|---|---|
| **Customer self-service** | Not enough data | 7.1 (7 reviews) | 
| **In-app guidance** | Not enough data | 5.8 (8 reviews) | 

#### Agentic AI - Digital Adoption Platform

| Feature | Smaply | Totango | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Smaply** | N/A | N/A |
| **Totango** | 7.6/10 | 224 |

#### Data Sourcing

| Feature | Smaply | Totango | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.1 (178 reviews) ✓ Verified | 
| **Expandability** | Not enough data | 8.1 (178 reviews) ✓ Verified | 
| **Content Marketing** | Not enough data | 7.1 (110 reviews) | 
| **Multiple Devices** | Not enough data | 7.6 (113 reviews) | 

#### Intelligence

| Feature | Smaply | Totango | 
|---|---|---|
| **Marketing Metrics** | Not enough data | Feature Not Available | 
| **Predictive Modeling** | Not enough data | 7.2 (157 reviews) ✓ Verified | 
| **Recommendation Engine** | Not enough data | Feature Not Available | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Smaply** | N/A | N/A |
| **Totango** | 7.7/10 | 92 |

#### Sales Team

| Feature | Smaply | Totango | 
|---|---|---|
| **Flexible Sales Process** | Not enough data | 7.4 (68 reviews) | 
| **Training Mode** | Not enough data | Feature Not Available | 
| **Playbooks** | Not enough data | 7.6 (74 reviews) | 

#### Intelligence

| Feature | Smaply | Totango | 
|---|---|---|
| **Opportunity Identification** | Not enough data | 7.3 (72 reviews) | 
| **Zero-touch Renewals** | Not enough data | 6.8 (66 reviews) | 
| **Smart Content** | Not enough data | 6.8 (62 reviews) | 

#### Mapping

| Feature | Smaply | Totango | 
|---|---|---|
| **Multiple Org Charts** | Not enough data | Feature Not Available | 
| **Stakeholder Roles** | Not enough data | Feature Not Available | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Smaply | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (7 reviews) | 
| **Decision Making** | Not enough data | 7.9 (8 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Smaply** | 9.3/10 | 8 |
| **Totango** | 7.7/10 | 192 |

#### Platform Basics

| Feature | Smaply | Totango | 
|---|---|---|
| **Templates** | 9.2 (8 reviews) | 8.0 (143 reviews) | 
| **Exporting** | 9.0 (8 reviews) | 7.7 (146 reviews) | 
| **Multi-user Access and Collaboration** | 9.4 (8 reviews) | 8.2 (139 reviews) | 
| **Multiple Personas** | 9.4 (8 reviews) | Feature Not Available | 
| **Data Analytics ** | Not enough data | 7.6 (132 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Smaply | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (18 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Smaply** | N/A | N/A |
| **Totango** | 8.1/10 | 270 |

#### Platform Basics

| Feature | Smaply | Totango | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.4 (228 reviews) ✓ Verified | 
| **Journey Optimization** | Not enough data | 8.2 (227 reviews) ✓ Verified | 

#### Platform Data

| Feature | Smaply | Totango | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.0 (221 reviews) ✓ Verified | 
| **Trends Reporting** | Not enough data | 7.9 (222 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.3 (242 reviews) ✓ Verified | 
| **Advanced Data Filtering** | Not enough data | 8.2 (227 reviews) ✓ Verified | 

#### Platform Additional Functionality

| Feature | Smaply | Totango | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.2 (219 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 7.9 (227 reviews) ✓ Verified | 
| **Automated Alerts** | Not enough data | 8.1 (199 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Smaply | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (15 reviews) | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Smaply** | N/A | N/A |
| **Totango** | 7.8/10 | 126 |

#### Analytics

| Feature | Smaply | Totango | 
|---|---|---|
| **Net Promoter Score (NPS)** | Not enough data | 8.1 (101 reviews) | 
| **Customer Satisfaction (CSAT) Score** | Not enough data | 8.2 (95 reviews) | 
| **Customer Effort Score (CES)** | Not enough data | Feature Not Available | 
| **Gamification** | Not enough data | Feature Not Available | 

#### Customization

| Feature | Smaply | Totango | 
|---|---|---|
| **Stakeholder Management** | Not enough data | 8.0 (90 reviews) | 
| **Multilanguage Support** | Not enough data | Feature Not Available | 
| **Multiple Branding Support** | Not enough data | 7.6 (76 reviews) | 
| **Vertical-specific Solutions** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Smaply | Totango | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.4 (51 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (52 reviews) | 

#### Agentic AI - Experience Management

| Feature | Smaply | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.5 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (8 reviews) | 

### Client Onboarding

| Product | Score | Reviews |
|---|---|---|
| **Smaply** | N/A | N/A |
| **Totango** | 8.1/10 | 243 |

#### Onboarding Setup

| Feature | Smaply | Totango | 
|---|---|---|
| **Workflows** | Not enough data | 8.2 (221 reviews) | 
| **Templates** | Not enough data | 7.9 (212 reviews) | 
| **Checklists** | Not enough data | 8.0 (202 reviews) | 

#### Project Tracking

| Feature | Smaply | Totango | 
|---|---|---|
| **Monitoring** | Not enough data | 8.2 (199 reviews) | 
| **Resources** | Not enough data | Feature Not Available | 
| **Content** | Not enough data | 8.0 (195 reviews) | 
| **Tasks** | Not enough data | 8.4 (212 reviews) | 
| **Optimization** | Not enough data | 8.0 (193 reviews) | 

#### Customer Engagement

| Feature | Smaply | Totango | 
|---|---|---|
| **Portal** | Not enough data | 7.9 (188 reviews) | 
| **Engagement** | Not enough data | 8.0 (204 reviews) | 
| **Branding** | Not enough data | 7.7 (199 reviews) | 
| **Visibility** | Not enough data | 8.3 (198 reviews) | 
| **Collaboration** | Not enough data | Feature Not Available | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Smaply** | N/A | N/A |
| **Totango** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Smaply | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)


**Unique to Totango (8):** [Client Onboarding Software](https://www.g2.com/categories/client-onboarding), [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Customer Success Software](https://www.g2.com/categories/customer-success), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Experience Management Software](https://www.g2.com/categories/experience-management), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [SAP Store Software](https://www.g2.com/categories/sap-store)


---
## Reviewer Demographics

### By Company Size

| Segment | Smaply | Totango | 
|---|---|---|
| **Small-Business** | 33.3% | 22.3% | 
| **Mid-Market** | 53.3% | 57.0% | 
| **Enterprise** | 13.3% | 20.7% | 

### By Industry

#### Smaply

- **Information Technology and Services:** 20.0%
- **Financial Services:** 13.3%
- **Banking:** 13.3%
- **Consulting:** 6.7%
- **Telecommunications:** 6.7%
- **Medical Devices:** 6.7%
- **Management Consulting:** 6.7%
- **Higher Education:** 6.7%
- **Education Management:** 6.7%
- **Automotive:** 6.7%
- **Other:** 6.7%

#### Totango

- **Computer Software:** 36.2%
- **Information Technology and Services:** 19.0%
- **Telecommunications:** 4.3%
- **Internet:** 3.4%
- **Marketing and Advertising:** 3.4%
- **Computer & Network Security:** 3.1%
- **Financial Services:** 2.6%
- **Hospital & Health Care:** 1.6%
- **Education Management:** 1.5%
- **E-Learning:** 1.5%
- **Other:** 23.5%

---
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---
## Top Discussions

### Smaply

No discussions available for this product.

### Totango

- Title: [What would be the best way to load the pages faster?](https://www.g2.com/discussions/51442-what-would-be-the-best-way-to-load-the-pages-faster) — 2 comments
  > **Top comment:** "Only way I've seen is to restrict your filters on notifications (the first page for me at least)"
- Title: [What are best practices for CSM assignment process - both dynamic and static?](https://www.g2.com/discussions/16231-what-are-best-practices-for-csm-assignment-process-both-dynamic-and-static) — 2 comments, 1 upvote
  > **Top comment:** "Hi Tony, can we please move the conversation to forum.totango.com - we don't really track this discussion board that frequently"
- Title: [1. Embed a PDF fillable form? 2. Prepopulated email response be hyperlink to an automated email](https://www.g2.com/discussions/1-embed-a-pdf-fillable-form-2-prepopulated-email-response-be-hyperlink-to-an-automated-email) — 1 comment, 1 upvote
  > **Top comment:** "Julio, thank you for your questions and  patience. 
Totango support forms, however not in a PDF format. As for triggering responses, we can absolutely..."
- Title: [I would like for Totango to be able to send desktop notifications.](https://www.g2.com/discussions/totango-i-would-like-for-totango-to-be-able-to-send-desktop-notifications) — 1 comment, 1 upvote
  > **Top comment:** "Hi Jon,

That definitely a great idea. The best way to ask for new features is to submit them here. Our product team listens very carefully and many of the..."
- Title: [I would like for Totango to be able to send desktop notifications.](https://www.g2.com/discussions/i-would-like-for-totango-to-be-able-to-send-desktop-notifications) — 1 comment
  > **Top comment:** "Hi Jon, 

The best way to ask for new features is to submit them here. Our product team listens very carefully and many of the features are coming directly..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/smaply-vs-totango)