Link copied to clipboard

# Smaply vs TheyDo Comparison - What are their main differences?

Share
[
Export
](/compare/smaply/theydo/export.csv)

SmaplyTheyDo[+ Add Product](#)

Reviews

**Smaply** [

4.5/5(15)

](https://www.g2.com/products/smaply/reviews#reviews)

**TheyDo** [

4.5/5(62)

](https://www.g2.com/products/theydo/reviews#reviews)

Pricing

**Smaply**
Free Trial

**€0.00** 1 user Per Year · Free

**TheyDo**
Free Trial

**Free** · Mapping

**Pricing Insights**
from reviews

Time to Implement

**Smaply**
Not enough reviews yet

**TheyDo**
2 months

Based on 5 responses

Return on Investment

**Smaply**
Not enough reviews yet

**TheyDo**
26 months

Based on 8 responses

Perceived Cost

**Smaply**
Not enough reviews yet

**TheyDo**
$$$$$

Average Discount

**Smaply**
Not enough reviews yet

**TheyDo**
13%

 ![Smaply](https://images.g2crowd.com/uploads/product/hd_favicon/e83f1ee23d6df5ab07c7b9ba7d2757e4/smaply.svg "Smaply")

 ![TheyDo](https://images.g2crowd.com/uploads/product/hd_favicon/97d21d95735a1a4b0c1d83f7026125f5/theydo.svg "TheyDo")

G2 offers free advice on this comparison.

Chat with an expert

How would you like to receive Software Advice?

 ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg)

FormAnswer questions at your own pace, no call required.

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)

AI AgentChat live and get a recommendation in minutes.

 ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg)

Phone CallTalk it through live with a software advisor.

Pros & Cons

**Smaply**
[
Easy Learning (1)
](https://www.g2.com/products/smaply/reviews?filters%5Bsentiment_snippet%5D=1952475&qs=pros-and-cons#reviews)[
Time-saving (1)
](https://www.g2.com/products/smaply/reviews?filters%5Bsentiment_snippet%5D=1952473&qs=pros-and-cons#reviews)[
Export Issues (1)
](https://www.g2.com/products/smaply/reviews?filters%5Bsentiment_snippet%5D=1952474&qs=pros-and-cons#reviews)

**TheyDo**
[
Journey Management (2)
](https://www.g2.com/products/theydo/reviews?filters%5Bsentiment_snippet%5D=1205910&qs=pros-and-cons#reviews)[
Ease of Use (1)
](https://www.g2.com/products/theydo/reviews?filters%5Bsentiment_snippet%5D=1206660&qs=pros-and-cons#reviews)[
Limited Customization (1)
](https://www.g2.com/products/theydo/reviews?filters%5Bsentiment_snippet%5D=2401393&qs=pros-and-cons#reviews)

Integrations

**Smaply**
Not enough data

**TheyDo**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image")

Mixpanel

](https://www.g2.com/products/mixpanel/reviews)[
View all
](https://www.g2.com/products/theydo/integrations)

Screenshots

**Smaply**
 ![Smaply screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/140304/journey-editor.png)

**TheyDo**
 ![TheyDo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1365248/Journey-Ai-Transcript-and-stickies-_1_.jpg)

Ratings

Meets Requirements

**Smaply**

9.8

9.89

**TheyDo**

8.1

8.156

Ease of Use

**Smaply**

9.5

9.510

**TheyDo**

8.2

8.258

Ease of Setup

**Smaply**
Not enough data

**TheyDo**

7.9

7.944

Ease of Admin

**Smaply**
Not enough data

**TheyDo**

8.7

8.726

Quality of Support

**Smaply**

9.8

9.89

**TheyDo**

8.4

8.444

Has the product been a good partner in doing business?

**Smaply**
Not enough data

**TheyDo**

9.4

9.426

Product Direction (% positive)

**Smaply**

10.0

10.09

**TheyDo**

9.4

9.457

Features

Customer Journey Mapping[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

9.3

8

7.4

52

Platform Basics

Customizable Templates

9.2(won by 1.5)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

52

Exporting

9.0(won by 2.5)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.5

51

Multi-user Access and Collaboration

9.4(won by 1.3)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

50

Multiple Personas

9.4(won by 0.8)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

50

Data Analytics 

Not enough data

6.0(won by default)

44

Predictive Analytics

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Agentic AI - Customer Journey Mapping

Autonomous Task Execution

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

Map Creation

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

API

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Data Linking

Not enough data

Not enough data

Whiteboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Attribution Modeling

Not enough data

Not enough data

Action Management

Not enough data

Not enough data

Map Sharing

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customer Touchpoints

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Diagramming

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Storyboarding

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Customer Journey Analytics[Hide 13 FeaturesShow 13 Features](javascript:void(0);)

Not enough data

7.2

16

Platform Basics

Dynamic Segmentation

Not enough data

Feature Not Available

Journey Optimization

Not enough data

Feature Not Available

Platform Data

Journey Reporting

Not enough data

7.8(won by default)

16

Trends Reporting

Not enough data

6.8(won by default)

16

Dashboards

Not enough data

6.5(won by default)

16

Advanced Data Filtering

Not enough data

7.0(won by default)

16

Platform Additional Functionality

Journey Mapping

Not enough data

9.3(won by default)

16

Integrations

Not enough data

5.8(won by default)

16

Automated Alerts

Not enough data

Feature Not Available

Agentic AI - Customer Journey Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Smaply](https://images.g2crowd.com/uploads/product/hd_favicon/e83f1ee23d6df5ab07c7b9ba7d2757e4/smaply.svg "Smaply")](https://www.g2.com/products/smaply/reviews)

Smaply

Small-Business(50 or fewer emp.)

33.3%

Mid-Market(51-1000 emp.)

53.3%

Enterprise(\> 1000 emp.)

13.3%

[![TheyDo](https://images.g2crowd.com/uploads/product/hd_favicon/97d21d95735a1a4b0c1d83f7026125f5/theydo.svg "TheyDo")](https://www.g2.com/products/theydo/reviews)

TheyDo

Small-Business(50 or fewer emp.)

24.2%

Mid-Market(51-1000 emp.)

30.6%

Enterprise(\> 1000 emp.)

45.2%

Small-Business

(50 or fewer emp.)

33.3%

24.2%

Mid-Market

(51-1000 emp.)

53.3%

30.6%

Enterprise

(\> 1000 emp.)

13.3%

45.2%

Reviewers' Industry

[![Smaply](https://images.g2crowd.com/uploads/product/hd_favicon/e83f1ee23d6df5ab07c7b9ba7d2757e4/smaply.svg "Smaply")](https://www.g2.com/products/smaply/reviews)
Smaply

Information Technology and Services

20.0%

Financial Services

13.3%

Banking

13.3%

Consulting

6.7%

Telecommunications

6.7%

Other

40.0%

[![TheyDo](https://images.g2crowd.com/uploads/product/hd_favicon/97d21d95735a1a4b0c1d83f7026125f5/theydo.svg "TheyDo")](https://www.g2.com/products/theydo/reviews)
TheyDo

Design

6.5%

Telecommunications

6.5%

Consulting

4.8%

Financial Services

4.8%

Retail

4.8%

Other

72.6%

FAQs

## Smaply vs TheyDo FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Smaply vs TheyDo?

Smaply and TheyDo are both rated 4.5/5 by G2 reviewers, but Smaply stands out for its higher Quality of Support and Ease of Use scores, while TheyDo is noted for advanced journey management capabilities and a larger review base.

| | [Smaply](https://www.g2.com/products/smaply/reviews) | [TheyDo](https://www.g2.com/products/theydo/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.5/5 (15 reviews) | 4.5/5 (62 reviews) |
| Ease of Setup score | — | 7.9 |
| Quality of Support score | 9.8 | 8.4 |
| Top Reviewer-Cited Strength | Easy Learning | Journey Management |

### How do the pricing models of Smaply and TheyDo compare?

Reviewers consider Smaply the stronger value, as reflected in higher satisfaction with price and cost-related dimensions.

- **Smaply:** In recent reviews, several users highlight that Smaply delivers the full range of features they need and is easy to learn, though some note value depends on budget.
- **TheyDo:** Over the last year, reviewers frequently mention that TheyDo's pricing tiers are expensive and may be prohibitive for smaller businesses or startups.
- **Switching reasons:** Recent TheyDo reviewers cite cost as a reason for considering alternatives, especially for teams with tighter budgets.

### What are the best alternatives to Smaply and TheyDo?

The top 3 alternatives to Smaply and TheyDo are Miro, WebEngage, and Ortto.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Smaply](https://www.g2.com/products/smaply/reviews) | 4.5/5 (15 reviews) | — | Value depends on budget | Easy Learning |
| [TheyDo](https://www.g2.com/products/theydo/reviews) | 4.5/5 (62 reviews) | — | Pricing tiers are expensive | Journey Management |
| [Miro](https://www.g2.com/products/miro/reviews) | 4.6/5 (13,509 reviews) | Small-Business | — | — |
| [WebEngage](https://www.g2.com/products/webengage/reviews) | 4.5/5 (768 reviews) | Mid-Market | — | — |
| [Ortto](https://www.g2.com/products/ortto/reviews) | 4.4/5 (624 reviews) | Small-Business | — | — |

### Which Customer Journey Mapping features should I prioritize when comparing Smaply and TheyDo?

Buyers comparing Smaply and TheyDo should prioritize Journey Mapping, Ease of Use, Quality of Support, Export Capabilities, and Pricing Satisfaction.

- **Journey Mapping:** Smaply and TheyDo both have strong reviewer sentiment for journey mapping, with Journey Management cited as a top strength for TheyDo (2 all-time mentions).
- **Ease of Use:** Smaply scores 9.5, TheyDo scores 8.2.
- **Quality of Support:** Smaply scores 9.8, TheyDo scores 8.4.
- **Export Capabilities:** Smaply reviewers mention export issues as a trade-off (1 all-time mention), while TheyDo reviewers note limited export options in recent feedback.
- **Pricing Satisfaction:** Smaply is viewed as a stronger value in recent reviews, while TheyDo is frequently cited as expensive.

### What are the pros and cons of Smaply vs TheyDo?

Smaply's headline strength is ease of learning and use, while TheyDo's is advanced journey management and mapping capabilities.

- **Smaply strengths:** Easy to learn (1 all-time mention), intuitive interface, time-saving for customer management and journey mapping.
- **Smaply trade-offs:** Reviewers note export issues (1 all-time mention), instability with large maps, and limited flexibility in metrics and aesthetics.
- **TheyDo strengths:** Journey management (2 all-time mentions), advanced mapping of complex journeys, strong collaboration and insight linking, and robust analytics.
- **TheyDo trade-offs:** Limited customization (1 all-time mention), higher pricing, steeper learning curve for new users, and limited export and integration options in recent reviews.

### Is Smaply or TheyDo better for small businesses?

Smaply is better suited for small businesses, as reflected in reviewer sentiment and the prominence of small-business use cases among alternatives.

- **Smaply:** Reviewers highlight ease of learning, intuitive setup, and value for small teams starting with journey mapping.
- **TheyDo:** Recent reviews frequently cite high pricing as a barrier for small businesses and startups, with several reviewers noting the product is now targeted toward larger organizations.

### Which Customer Journey Mapping platform has better integrations?

TheyDo is favored for integrations, with reviewers mentioning connections to Jira, Slack, and Trello, while Smaply reviewers do not cite integrations.

- **Smaply:** No integrations are mentioned in recent reviews.
- **TheyDo:** Recent reviewers mention integrations with Jira, Slack, and Trello, though several note a desire for more native integrations and API plugins.

### How do Smaply and TheyDo compare on customer support?

Smaply outperforms TheyDo on Quality of Support by a margin of 1.4 points (9.8 vs 8.4), a material difference.

- **Smaply:** Reviewers consistently praise responsive and helpful support, with multiple mentions of high satisfaction and a 9.8 Quality of Support score.
- **TheyDo:** Reviewers describe support as generally helpful and responsive, but some note variability and a lower average score of 8.4.

### Which is easier to implement, Smaply or TheyDo?

TheyDo and Smaply are rated at parity on Ease of Setup, with TheyDo scoring 7.9 and Smaply lacking a published score but receiving positive qualitative feedback for ease of learning.

- **Smaply:** Reviewers describe Smaply as easy to learn and quick to adopt, especially for first-time journey mappers.
- **TheyDo:** Reviewers note a moderate learning curve but generally find setup straightforward, with a 7.9 Ease of Setup score and positive comments on onboarding resources.

### Which product has better Journey Mapping?

Both Smaply and TheyDo are highly rated for Journey Mapping, with TheyDo noted for advanced journey management and Smaply for ease of use and visualization.

- **Smaply:** Journey Mapping is a core strength, with reviewers citing intuitive mapping, visualization, and persona management; Ease of Use score is 9.5.
- **TheyDo:** Journey Mapping and Journey Management are top strengths (2 all-time mentions), with reviewers highlighting advanced mapping, insight linking, and analytics; Ease of Use score is 8.2.

Alternatives

**Smaply Alternatives**

 ![Miro](https://images.g2crowd.com/uploads/product/hd_favicon/f43d71a5c7b1abb1b7d3dfc8d3668f9b/miro.svg "Miro")

[
Miro
](/products/miro/reviews)

 ![WebEngage](https://images.g2crowd.com/uploads/product/hd_favicon/037a48e05d1db50732f495775864004e/webengage.svg "WebEngage")

[
WebEngage
](/products/webengage/reviews)

 ![UXPressia](https://images.g2crowd.com/uploads/product/hd_favicon/7ff6daacae928234fc2472ac1fea73db/uxpressia.svg "UXPressia")

[
UXPressia
](/products/uxpressia/reviews)

 ![Lucid Visual Collaboration Suite](https://images.g2crowd.com/uploads/product/hd_favicon/e02e4d0701c1bc00190c146b8d01e31b/lucid-software-inc-lucid-visual-collaboration-suite.svg "Lucid Visual Collaboration Suite")

[
Lucid Visual Collaboration...
](/products/lucid-software-inc-lucid-visual-collaboration-suite/reviews)

**TheyDo Alternatives**

 ![Miro](https://images.g2crowd.com/uploads/product/hd_favicon/f43d71a5c7b1abb1b7d3dfc8d3668f9b/miro.svg "Miro")

[
Miro
](/products/miro/reviews)

 ![Ortto](https://images.g2crowd.com/uploads/product/hd_favicon/27da85c6ee9e83f5910ec6b8a258f3c5/ortto.svg "Ortto")

[
Ortto
](/products/ortto/reviews)

 ![Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/65e33ca9d459546fe0def649d5bfb459/contentsquare.svg "Contentsquare")

[
Contentsquare
](/products/contentsquare/reviews)

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

## Smaply vs TheyDo

- Reviewers felt that Smaply meets the needs of their business better than TheyDo.
- When comparing quality of ongoing product support, reviewers felt that Smaply is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Smaply over TheyDo.