# Sketch, Snappa vs OmniGraffle Comparison

| | Sketch | Snappa | OmniGraffle | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 1,226 | 40 | 110 | 
| **Largest Market Segment** | Small-Business (53.1% of reviews) | Small-Business (57.9% of reviews) | Small-Business (41.3% of reviews) | 
| **Entry Level Price** | Free | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Sketch

Pros:
- Ease of Use (13 reviews)
- Features (7 reviews)

Cons:
- Platform Exclusivity (6 reviews)
- Poor Collaboration (6 reviews)

### Snappa

Pros:
- Customization (1 reviews)
- Ease of Use (1 reviews)


### OmniGraffle

**Not enough data**

---
## Ratings Comparison
| Rating | Sketch | Snappa | OmniGraffle | 
|---|---|---|---|
  | **Meets Requirements** | 8.7 (1096 reviews) | 9.1 (34 reviews) | 8.5 (95 reviews) | 
  | **Ease of Use** | 8.9 (1101 reviews) | 9.2 (34 reviews) | 7.7 (95 reviews) | 
  | **Ease of Setup** | 9.2 (197 reviews) | 8.8 (12 reviews) | 8.9 (19 reviews) | 
  | **Ease of Admin** | 8.9 (160 reviews) | 8.5 (10 reviews) | 8.4 (16 reviews) | 
  | **Quality of Support** | 8.3 (741 reviews) | 8.9 (30 reviews) | 8.1 (53 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (131 reviews) | 8.7 (10 reviews) | 9.2 (10 reviews) | 
  | **Product Direction (% positive)** | 8.6 (1079 reviews) | 8.6 (34 reviews) | 5.4 (104 reviews) | 

---
## Pricing

### Sketch

#### Entry-Level Pricing

Plan: 30 day trial

Price: Free

Key Features:
- Fully featured Trial. Download to get started: https://www.sketch.com/downloads/ma
- Design, prototype and illustrate
- Collaborate in real-time

[Browse all 6 editions](https://www.g2.com/products/sketch/pricing)

#### Free Trial

Yes

### Snappa

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### OmniGraffle

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Ad Design

| Product | Score | Reviews |
|---|---|---|
| **Sketch** | N/A | N/A |
| **Snappa** | 8.1/10 | 14 |
| **OmniGraffle** | N/A | N/A |

#### Template Creation

| Feature | Sketch | Snappa | OmniGraffle | 
|---|---|---|---|
| **Image Upload** | Not enough data | 8.5 (10 reviews) | Not enough data | 
| **Stock Image Library** | Not enough data | 8.2 (10 reviews) | Not enough data | 
| **Drag & Drop Editing** | Not enough data | 8.2 (10 reviews) | Not enough data | 
| **Variety Of Banner Types** | Not enough data | 8.7 (10 reviews) | Not enough data | 

#### Design & Editing

| Feature | Sketch | Snappa | OmniGraffle | 
|---|---|---|---|
| **Shape & Clip Art** | Not enough data | 8.3 (10 reviews) | Not enough data | 
| **Font Selection** | Not enough data | 7.7 (10 reviews) | Not enough data | 
| **Scale** | Not enough data | 8.5 (9 reviews) | Not enough data | 

#### Ad Management

| Feature | Sketch | Snappa | OmniGraffle | 
|---|---|---|---|
| **Ad Sets** | Not enough data | 8.3 (10 reviews) | Not enough data | 
| **Export As Different File Types** | Not enough data | 8.5 (10 reviews) | Not enough data | 
| **Schedule** | Not enough data | 7.6 (7 reviews) | Not enough data | 

#### Analytics

| Feature | Sketch | Snappa | OmniGraffle | 
|---|---|---|---|
| **Reporting** | Not enough data | 7.6 (7 reviews) | Not enough data | 
| **Heatmap** | Not enough data | 7.2 (6 reviews) | Not enough data | 
| **Budget** | Not enough data | 7.6 (7 reviews) | Not enough data | 

### Prototyping

| Product | Score | Reviews |
|---|---|---|
| **Sketch** | 8.4/10 | 19 |
| **Snappa** | N/A | N/A |
| **OmniGraffle** | N/A | N/A |

#### Platform Basics

| Feature | Sketch | Snappa | OmniGraffle | 
|---|---|---|---|
| **Modeling Tools** | 9.0 (13 reviews) | Not enough data | Not enough data | 
| **Feedback and Communication** | 7.9 (11 reviews) | Not enough data | Not enough data | 
| **Framework Libraries** | 8.6 (14 reviews) | Not enough data | Not enough data | 
| **Editing Tools** | 9.2 (16 reviews) | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Sketch | Snappa | OmniGraffle | 
|---|---|---|---|
| **Sharing Components** | 8.7 (13 reviews) | Not enough data | Not enough data | 
| **Error Documentation** | 7.4 (11 reviews) | Not enough data | Not enough data | 
| **User Interface Testing** | 8.5 (13 reviews) | Not enough data | Not enough data | 
| **Presentation Integrations** | 7.6 (11 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Prototyping

| Feature | Sketch | Snappa | OmniGraffle | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Wireframing

| Product | Score | Reviews |
|---|---|---|
| **Sketch** | 8.2/10 | 18 |
| **Snappa** | N/A | N/A |
| **OmniGraffle** | N/A | N/A |

#### Platform Basics

| Feature | Sketch | Snappa | OmniGraffle | 
|---|---|---|---|
| **Importing Abilities** | 8.3 (12 reviews) | Not enough data | Not enough data | 
| **Content Design Tools** | 8.6 (12 reviews) | Not enough data | Not enough data | 
| **Framework Libraries** | 8.5 (12 reviews) | Not enough data | Not enough data | 
| **Outlining Tools** | 8.5 (11 reviews) | Not enough data | Not enough data | 
| **Mockup Creations** | 8.8 (13 reviews) | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Sketch | Snappa | OmniGraffle | 
|---|---|---|---|
| **Collaboration Software Integration** | 7.5 (12 reviews) | Not enough data | Not enough data | 
| **Feedback Communication** | 7.9 (11 reviews) | Not enough data | Not enough data | 
| **Exporting Capabilities** | 8.6 (13 reviews) | Not enough data | Not enough data | 

### Software Design Platforms

| Product | Score | Reviews |
|---|---|---|
| **Sketch** | N/A | N/A |
| **Snappa** | N/A | N/A |
| **OmniGraffle** | N/A | N/A |

#### Platform Basics

| Feature | Sketch | Snappa | OmniGraffle | 
|---|---|---|---|
| **Mockup Creations** | 8.7 (5 reviews) | Not enough data | Not enough data | 
| **Outlining Tools** | 8.7 (5 reviews) | Not enough data | Not enough data | 
| **Import Graphic Design Tools** | 8.7 (5 reviews) | Not enough data | Not enough data | 
| **Feedback Communication** | 8.0 (5 reviews) | Not enough data | Not enough data | 
| **Content Libraries** | 8.8 (8 reviews) | Not enough data | Not enough data | 
| **Export Wireframes and Prototypes** | 8.3 (6 reviews) | Not enough data | Not enough data | 

#### Platform Basics - Software Design Platforms

| Feature | Sketch | Snappa | OmniGraffle | 
|---|---|---|---|
| **User Interface Testing** | Not enough data | Not enough data | Not enough data | 
| **Presentation Integrations** | Not enough data | Not enough data | Not enough data | 
| **Error Documentation** | Not enough data | Not enough data | Not enough data | 
| **Sharing Components** | Not enough data | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Sketch | Snappa | OmniGraffle | 
|---|---|---|---|
| **Design and Editing Tools** | Not enough data | Not enough data | Not enough data | 
| **Collaboration Capabilities** | 7.6 (7 reviews) | Not enough data | Not enough data | 
| **Diagramming and Collaborative Whiteboard Integrations** | 8.0 (5 reviews) | Not enough data | Not enough data | 
| **Documenting Trial Errors** | Not enough data | Not enough data | Not enough data | 

#### Platform Additional Functionality - Software Design Platforms

| Feature | Sketch | Snappa | OmniGraffle | 
|---|---|---|---|
| **Editing Tools** | Not enough data | Not enough data | Not enough data | 
| **Framework Libraries** | Not enough data | Not enough data | Not enough data | 
| **Feedback and Communication** | Not enough data | Not enough data | Not enough data | 
| **Modeling Tools** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Sketch (5):** [Diagramming Software](https://www.g2.com/categories/diagramming), [Vector Graphics Software](https://www.g2.com/categories/vector-graphics), [Prototyping Software](https://www.g2.com/categories/prototyping), [Wireframing Software](https://www.g2.com/categories/wireframing), [Software Design Platforms](https://www.g2.com/categories/software-design-platforms)

**Unique to Snappa (2):** [Vector Graphics Software](https://www.g2.com/categories/vector-graphics), [Display Ad Design Software](https://www.g2.com/categories/display-ad-design)

**Unique to OmniGraffle (2):** [Diagramming Software](https://www.g2.com/categories/diagramming), [Wireframing Software](https://www.g2.com/categories/wireframing)


---
## Reviewer Demographics

### By Company Size

| Segment | Sketch | Snappa | OmniGraffle | 
|---|---|---|---|
| **Small-Business** | 53.1% | 57.9% | 41.3% | 
| **Mid-Market** | 28.8% | 18.4% | 27.5% | 
| **Enterprise** | 18.2% | 23.7% | 31.2% | 

### By Industry

#### Sketch

- **Design:** 17.7%
- **Computer Software:** 14.9%
- **Information Technology and Services:** 10.4%
- **Internet:** 9.6%
- **Marketing and Advertising:** 8.1%
- **Graphic Design:** 5.7%
- **Financial Services:** 2.2%
- **Higher Education:** 1.9%
- **Health, Wellness and Fitness:** 1.2%
- **Retail:** 1.1%
- **Other:** 27.2%

#### Snappa

- **Internet:** 16.2%
- **Marketing and Advertising:** 13.5%
- **Computer Software:** 13.5%
- **Telecommunications:** 5.4%
- **Computer & Network Security:** 5.4%
- **Education Management:** 5.4%
- **Apparel & Fashion:** 2.7%
- **Chemicals:** 2.7%
- **Civil Engineering:** 2.7%
- **Consumer Goods:** 2.7%
- **Other:** 29.7%

#### OmniGraffle

- **Computer Software:** 14.7%
- **Information Technology and Services:** 11.9%
- **Marketing and Advertising:** 11.0%
- **Internet:** 9.2%
- **Design:** 8.3%
- **Higher Education:** 8.3%
- **Research:** 3.7%
- **Education Management:** 2.8%
- **Media Production:** 2.8%
- **Consumer Electronics:** 1.8%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Sketch

- [Miro](https://www.g2.com/products/miro/reviews) — 4.6/5 stars (13089 reviews)
- [Figma](https://www.g2.com/products/figma/reviews) — 4.7/5 stars (1549 reviews)
- [InVision](https://www.g2.com/products/invision/reviews) — 4.4/5 stars (683 reviews)
- [Balsamiq](https://www.g2.com/products/balsamiq/reviews) — 4.2/5 stars (500 reviews)
- [Moqups](https://www.g2.com/products/moqups/reviews) — 4.2/5 stars (91 reviews)
- [Marvel](https://www.g2.com/products/marvel/reviews) — 4.4/5 stars (227 reviews)
- [Adobe XD](https://www.g2.com/products/adobe-xd/reviews) — 4.3/5 stars (511 reviews)
- [UXPin](https://www.g2.com/products/uxpin/reviews) — 4.2/5 stars (118 reviews)
- [Lucid Visual Collaboration Suite](https://www.g2.com/products/lucid-software-inc-lucid-visual-collaboration-suite/reviews) — 4.5/5 stars (8642 reviews)
- [Visio](https://www.g2.com/products/visio/reviews) — 4.2/5 stars (690 reviews)

### Alternatives to Snappa

- [Adobe Illustrator](https://www.g2.com/products/adobe-illustrator/reviews) — 4.6/5 stars (6165 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7507 reviews)
- [Inkscape](https://www.g2.com/products/inkscape/reviews) — 4.4/5 stars (416 reviews)
- [Affinity Designer](https://www.g2.com/products/affinity-designer/reviews) — 4.6/5 stars (260 reviews)
- [CorelDRAW](https://www.g2.com/products/coreldraw/reviews) — 4.3/5 stars (554 reviews)
- [Visme](https://www.g2.com/products/visme/reviews) — 4.5/5 stars (483 reviews)
- [Prezi](https://www.g2.com/products/prezi/reviews) — 4.2/5 stars (5611 reviews)
- [Simplified](https://www.g2.com/products/simplified/reviews) — 4.6/5 stars (5008 reviews)
- [Animaker](https://www.g2.com/products/animaker/reviews) — 4.7/5 stars (1040 reviews)
- [Adobe Express](https://www.g2.com/products/adobe-express/reviews) — 4.5/5 stars (831 reviews)

### Alternatives to OmniGraffle

- [Lucid Visual Collaboration Suite](https://www.g2.com/products/lucid-software-inc-lucid-visual-collaboration-suite/reviews) — 4.5/5 stars (8642 reviews)
- [Visio](https://www.g2.com/products/visio/reviews) — 4.2/5 stars (690 reviews)
- [Draw.io](https://www.g2.com/products/draw-io/reviews) — 4.4/5 stars (446 reviews)
- [Miro](https://www.g2.com/products/miro/reviews) — 4.6/5 stars (13089 reviews)
- [Balsamiq](https://www.g2.com/products/balsamiq/reviews) — 4.2/5 stars (500 reviews)
- [Figma](https://www.g2.com/products/figma/reviews) — 4.7/5 stars (1549 reviews)
- [SmartDraw](https://www.g2.com/products/smartdraw/reviews) — 4.5/5 stars (384 reviews)
- [Gliffy](https://www.g2.com/products/gliffy/reviews) — 4.4/5 stars (222 reviews)
- [InVision](https://www.g2.com/products/invision/reviews) — 4.4/5 stars (683 reviews)
- [Creately](https://www.g2.com/products/creately/reviews) — 4.4/5 stars (1391 reviews)

---
## Top Discussions

### Sketch

- Title: [Is sketch for windows coming soon?](https://www.g2.com/discussions/is-sketch-for-windows-coming-soon) — 3 comments, 1 upvote
  > **Top comment:** "Unfortunately no! But there is an app called Lunacy which supports Sketch files:
https://icons8.com/lunacy"
- Title: [What is Sketch used for?](https://www.g2.com/discussions/what-is-sketch-used-for) — 2 comments
  > **Top comment:** "Creating Apps, Websites, logos, and much more. With a primary focus on UX/UI design. 
For both freelancers or teams of all sizes. It offers real-time..."
- Title: [Is sketch software free?](https://www.g2.com/discussions/is-sketch-software-free) — 2 comments, 1 upvote
  > **Top comment:** "You need to pay a license"
- Title: [What is sketch software used for?](https://www.g2.com/discussions/what-is-sketch-software-used-for) — 2 comments
  > **Top comment:** "UI & UX"
- Title: [Can I use this to build simple apps views?](https://www.g2.com/discussions/can-i-use-this-to-build-simple-apps-views) — 2 comments, 1 upvote
  > **Top comment:** "Yes! Since Sketch is open source, there are even UI templates available (free and paid) that make designing apps super simple."

### Snappa

No discussions available for this product.

### OmniGraffle

- Title: [Where is OmniGraffle headed in the next year or so?](https://www.g2.com/discussions/13652-where-is-omnigraffle-headed-in-the-next-year-or-so) — 1 comment, 1 upvote
  > **Top comment:** "I cannot imagine they ever will. As it stands, they are facing too much competition from Sketch, Figma, and Adobe XD. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sketch-vs-snappa-vs-omnigraffle)