Compare Singular and mFilterIt 
At a Glance
Market Segments
Mid-Market (53.3% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
Free
Contact Us With One-Time Purchase
Singular
Star Rating
(492)4.5 out of 5
Market Segments
Mid-Market (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansmFilterIt
Star Rating
(35)4.4 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us With One-Time Purchase
Learn more about mFilterItSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Singular excels in overall user satisfaction, boasting a significantly higher G2 Score compared to mFilterIt. Users appreciate its easy reporting features that simplify install, click, and revenue attributions, making it a preferred choice for many.
- According to verified reviews, Singular's implementation process is praised for its intuitive onboarding, which helps users get started quickly. In contrast, mFilterIt, while offering robust features, may require more time to fully understand its comprehensive dashboard.
- Users say that Singular's fraud detection capabilities are top-notch, with many highlighting its 5-star fraud suite that effectively manages and reduces fraud. Meanwhile, mFilterIt also provides strong ad fraud detection, but some users feel it lacks the same level of user-friendliness in its reporting tools.
- Reviewers mention that Singular's customer support is exceptional, with a high quality rating that reflects its responsiveness and helpfulness. Users have noted that the support team is proactive in assisting with any issues, whereas mFilterIt, while having a helpful customer success team, may not match the same level of satisfaction.
- Users highlight that Singular offers a free entry-level price, making it accessible for businesses looking to start without a financial commitment. In contrast, mFilterIt requires potential users to contact them for pricing, which may deter some from exploring its features.
- According to recent feedback, both platforms provide valuable insights, but mFilterIt shines in real-time analytics and transparency tools. Users appreciate its ability to deliver deep insights into media spends, although they note that Singular's comprehensive reporting capabilities are easier to navigate.
Pricing
Entry-Level Pricing
Singular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Singular
Free Trial is available
mFilterIt
No trial information availableRatings
Meets Requirements
8.8
409
8.2
31
Ease of Use
8.7
416
8.4
31
Ease of Setup
8.4
260
8.6
27
Ease of Admin
8.9
178
8.4
18
Quality of Support
9.4
408
9.1
31
Has the product been a good partner in doing business?
9.2
184
9.0
18
Product Direction (% positive)
9.1
391
9.2
30
Features by Category
User Identification
Feature Not Available
Not enough data
8.2
163
Not enough data
8.6
164
Not enough data
Tracking & Reporting
9.0
180
Not enough data
8.0
172
Not enough data
8.9
182
Not enough data
8.5
187
Not enough data
8.1
129
Not enough data
8.0
113
Not enough data
Metrics
8.4
148
Not enough data
Feature Not Available
Not enough data
8.2
149
Not enough data
8.3
142
Not enough data
8.9
156
Not enough data
Authoring Tools
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
6.7
8
Not enough data
6.3
8
Not enough data
Publishing Tools
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Not enough data
Trading
7.2
40
7.5
19
7.4
31
Feature Not Available
8.7
46
7.8
20
Threat Detection
7.9
40
8.3
21
8.3
38
8.5
21
8.1
37
8.5
21
8.4
36
Feature Not Available
Blocking
8.2
34
8.4
20
8.2
37
8.1
20
8.2
34
7.9
21
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.7
79
Not enough data
8.3
72
Not enough data
Functionality
8.7
69
Not enough data
8.4
65
Not enough data
8.5
70
Not enough data
8.9
67
Not enough data
8.9
68
Not enough data
Platform Basics
8.9
219
Not enough data
8.5
190
Not enough data
8.6
185
Not enough data
8.8
189
Not enough data
8.5
188
Not enough data
8.5
165
Not enough data
Platform Data
8.1
184
Not enough data
8.4
198
Not enough data
8.7
219
Not enough data
8.6
200
Not enough data
8.7
196
Not enough data
8.6
186
Not enough data
Agentic AI - Value Selling Tools
7.5
26
Not enough data
7.6
28
Not enough data
7.1
26
Not enough data
7.3
25
Not enough data
7.2
27
Not enough data
7.9
28
Not enough data
Platform Insights
Not enough data
7.1
7
Not enough data
8.1
7
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
6.9
6
Not enough data
7.9
7
Not enough data
7.4
7
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
6.9
7
Not enough data
7.4
7
Marketing Operations
8.6
244
|
Verified
8.3
8
8.9
262
|
Verified
8.5
8
7.8
219
|
Verified
9.2
8
9.1
245
|
Verified
8.1
8
8.6
210
8.5
8
Feature Not Available
9.0
8
Campaign Activity
8.7
249
|
Verified
8.8
8
8.7
268
|
Verified
8.3
8
8.0
211
|
Verified
8.5
8
8.7
232
|
Verified
7.7
8
7.6
200
|
Verified
8.8
8
6.9
184
8.5
8
Agentic AI - Marketing Analytics
6.0
24
Not enough data
6.8
24
Not enough data
6.5
24
Not enough data
API Construction
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
Not enough data
API Management
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Not enough data
Data Integration
9.0
28
Not enough data
8.9
28
Not enough data
8.0
26
Not enough data
Audience Targeting
5.4
8
Not enough data
8.1
8
Not enough data
7.4
7
Not enough data
Analytics
9.8
8
Not enough data
9.4
9
Not enough data
9.8
7
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.4
148
Not enough data
Feature Not Available
Not enough data
8.2
149
Not enough data
8.3
142
Not enough data
8.9
156
Not enough data
Categories
Categories
Shared Categories
Singular and mFilterIt are categorized as Click Fraud and Marketing Analytics
Unique Categories
Singular is categorized as Mobile Attribution, Creative Management Platforms, ETL Tools, API Management, Mobile App Analytics, and Smart Link
mFilterIt is categorized as Digital Advertising Intelligence
Reviews
Reviewers' Company Size
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mFilterIt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Games
25.5%
Marketing and Advertising
11.0%
Financial Services
10.8%
Entertainment
10.0%
Retail
5.3%
Other
37.4%
Marketing and Advertising
14.7%
Banking
8.8%
E-Learning
8.8%
Financial Services
8.8%
Accounting
5.9%
Other
52.9%
Discussions
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
mFilterIt has no discussions with answers
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