# AppsFlyer vs Singular Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AppsFlyer excels in providing accurate attribution, which users find crucial for budget allocation. Many users appreciate the clean and intuitive interface, making it accessible even for those new to mobile analytics.
- **Users say** that Singular offers robust marketing analytics and campaign performance tracking, which enhances business productivity. Reviewers highlight its remarkable mobile attribution capabilities, allowing stakeholders easy access and manageability of data.
- **According to verified reviews** , AppsFlyer has a higher overall satisfaction score, with users praising its detailed reporting and reliable fraud prevention features. This combination helps users effectively track campaign performance and optimize marketing spend.
- **Reviewers mention** that Singular's fast integration with marketing platforms is a significant advantage, enabling users to send external information seamlessly. This feature, along with the introduction of new functionalities like multi-touch attribution (MTA), helps users understand performance across multiple channels.
- **G2 reviewers highlight** that while both platforms have similar star ratings, AppsFlyer benefits from a larger volume of recent reviews, indicating a more consistent user experience. Users frequently commend its user-friendly dashboard and strong fraud detection capabilities.
- **Users note** that while Singular has a responsive customer success team, AppsFlyer’s overall support quality is rated lower, suggesting that users may find more comprehensive assistance with Singular when facing challenges.



| | AppsFlyer | Singular | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 780 | 510 | 
| **Largest Market Segment** | Mid-Market (41.8% of reviews) | Mid-Market (53.9% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### AppsFlyer

Pros:
- Analytics (25 reviews)
- Features (24 reviews)

Cons:
- Expensive (16 reviews)
- Data Inaccuracy (11 reviews)

### Singular

Pros:
- Customer Support (80 reviews)
- Ease of Use (64 reviews)

Cons:
- Poor Interface Design (18 reviews)
- Poor UI (18 reviews)

---
## Ratings Comparison
| Rating | AppsFlyer | Singular | 
|---|---|---|
  | **Meets Requirements** | 8.7 (504 reviews) | 8.8 (420 reviews) | 
  | **Ease of Use** | 8.5 (653 reviews) | 8.7 (427 reviews) | 
  | **Ease of Setup** | 8.1 (411 reviews) | 8.4 (271 reviews) | 
  | **Ease of Admin** | 8.4 (191 reviews) | 8.9 (179 reviews) | 
  | **Quality of Support** | 8.6 (477 reviews) | 9.4 (418 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (189 reviews) | 9.2 (185 reviews) | 
  | **Product Direction (% positive)** | 9.2 (493 reviews) | 9.1 (401 reviews) | 

---
## Pricing

### AppsFlyer

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Singular

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.

Key Features:
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics

[Browse all 3 editions](https://www.g2.com/products/singular/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.5/10 | 391 |
| **Singular** | 8.4/10 | 205 |

#### User Identification

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **User Segmentation** | 8.2 (272 reviews) | 8.3 (164 reviews) | 
| **Geolocation** | 8.2 (260 reviews) | 8.6 (165 reviews) | 

#### Tracking & Reporting

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Custom Event Tracking** | 8.6 (303 reviews) | 9.0 (182 reviews) | 
| **Real-Time Insights** | 8.4 (294 reviews) | 8.0 (172 reviews) | 
| **Attribution** | 9.0 (340 reviews) | 8.9 (185 reviews) | 
| **Dashboard** | 8.4 (341 reviews) | 8.6 (189 reviews) | 
| **User Path Tracking** | 8.3 (275 reviews) | 8.1 (129 reviews) | 
| **User Activity History** | 8.3 (272 reviews) | 8.0 (113 reviews) | 

#### Metrics

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Engagement** | 8.6 (237 reviews) | 8.4 (150 reviews) | 
| **Exit Tracking** | 8.4 (223 reviews) | Feature Not Available | 
| **Retention** | 8.5 (232 reviews) | 8.3 (151 reviews) | 
| **Return** | 8.4 (225 reviews) | 8.3 (144 reviews) | 
| **Conversions** | 8.8 (256 reviews) | 8.9 (158 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Singular** | 5.6/10 | 8 |

#### Authoring Tools

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Ad Templates** | Not enough data | 5.4 (8 reviews) | 
| **HTML5 Authoring** | Not enough data | 5.2 (8 reviews) | 
| **Automated Ad Creation** | Not enough data | 4.5 (7 reviews) | 
| **Lanugage Translation** | Not enough data | 5.7 (7 reviews) | 

#### Agentic AI - Creative Management Platforms

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | 6.7 (8 reviews) | 
| **A/B Testing ** | Not enough data | 6.3 (8 reviews) | 

#### Publishing Tools

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | 5.4 (8 reviews) | 
| **Demand Side Platform Integration** | Not enough data | 6.9 (8 reviews) | 
| **Campaign Scheduling** | Not enough data | 4.3 (7 reviews) | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.4/10 | 100 |
| **Singular** | 8.1/10 | 50 |

#### Trading

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Keyword Tracking** | 8.3 (61 reviews) | 7.2 (40 reviews) | 
| **Refund Management** | 8.0 (59 reviews) | 7.4 (31 reviews) | 
| **Integrations** | 9.1 (80 reviews) | 8.7 (46 reviews) | 

#### Threat Detection

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Account Alerts** | 8.6 (68 reviews) | 7.9 (40 reviews) | 
| **Threat Detection** | 8.4 (69 reviews) | 8.3 (38 reviews) | 
| **IP Address Monitoring** | 8.3 (63 reviews) | 8.1 (37 reviews) | 
| **Rules** | 8.4 (69 reviews) | 8.4 (36 reviews) | 

#### Blocking

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Manual IP Blocking** | 8.0 (59 reviews) | 8.2 (34 reviews) | 
| **Automated IP Blocking** | 8.4 (64 reviews) | 8.2 (37 reviews) | 
| **Cross-Campaign Blocking** | 8.1 (62 reviews) | 8.2 (34 reviews) | 

#### Agentic AI - Click Fraud

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Singular** | 8.7/10 | 84 |

#### Management

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Reporting** | Not enough data | 8.7 (79 reviews) | 
| **Auditing** | Not enough data | 8.3 (72 reviews) | 

#### Functionality

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Extraction** | Not enough data | 8.7 (69 reviews) | 
| **Transformation** | Not enough data | 8.4 (65 reviews) | 
| **Loading** | Not enough data | 8.5 (70 reviews) | 
| **Automation** | Not enough data | 8.9 (67 reviews) | 
| **Scalability** | Not enough data | 8.9 (68 reviews) | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.3/10 | 248 |
| **Singular** | 8.2/10 | 240 |

#### Platform Basics

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Attribution Windows** | 9.0 (214 reviews) | 8.9 (220 reviews) | 
| **Retargeting Attribution** | 8.7 (197 reviews) | 8.5 (191 reviews) | 
| **Validation Rules** | 8.5 (176 reviews) | 8.6 (185 reviews) | 
| **Cross-platform attribution** | 8.6 (181 reviews) | 8.8 (191 reviews) | 
| **Fraud Detection** | 8.5 (174 reviews) | 8.5 (189 reviews) | 
| **Post-Fraud Attribution** | 8.4 (169 reviews) | 8.5 (166 reviews) | 

#### Platform Data

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Uninstall Metrics** | 8.0 (182 reviews) | 8.1 (184 reviews) | 
| **Retention Metrics** | 8.5 (195 reviews) | 8.4 (198 reviews) | 
| **Analytics Dashboard** | 8.5 (220 reviews) | 8.7 (220 reviews) | 
| **Cross-channel insights** | 8.3 (184 reviews) | 8.6 (200 reviews) | 
| **Custom Dashboards** | 8.4 (196 reviews) | 8.7 (196 reviews) | 
| **Data Segmentation** | 8.5 (187 reviews) | 8.6 (186 reviews) | 

#### Agentic AI - Value Selling Tools

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (8 reviews) | 7.5 (26 reviews) | 
| **Cross-system Integration** | 7.8 (9 reviews) | 7.6 (28 reviews) | 
| **Adaptive Learning** | 7.9 (7 reviews) | 7.1 (26 reviews) | 
| **Natural Language Interaction** | 8.1 (7 reviews) | 7.3 (25 reviews) | 
| **Proactive Assistance** | 7.9 (8 reviews) | 7.2 (27 reviews) | 
| **Decision Making** | 8.3 (10 reviews) | 7.9 (28 reviews) | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.9/10 | 19 |
| **Singular** | N/A | N/A |

#### Centralized computation

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Centralized Computation** | 8.8 (18 reviews) | Not enough data | 

#### Localized computation

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Localized computation** | 9.0 (18 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.1/10 | 253 |
| **Singular** | N/A | N/A |

#### Analysis

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Application Attribution** | 9.0 (215 reviews) | Not enough data | 
| **Campaign Analysis** | 8.9 (221 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 8.1 (164 reviews) | Not enough data | 
| **Custom Dashboards** | 8.4 (183 reviews) | Not enough data | 

#### Campaigns

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Proximity Marketing** | Feature Not Available | Not enough data | 
| **Push Notifications** | 7.7 (118 reviews) | Not enough data | 
| **Bulk SMS** | 7.0 (101 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.1 (97 reviews) | Not enough data | 
| **Email Campaigns** | 7.7 (109 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (142 reviews) | Not enough data | 

#### Engagement

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Coupons and Promotions** | 7.8 (112 reviews) | Not enough data | 

#### Platform

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Optimization** | 8.6 (175 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.8 (188 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (125 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 8.2 (11 reviews) | Not enough data | 
| **Decision Making** | 8.3 (11 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Singular** | 8.0/10 | 292 |

#### Marketing Operations

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (248 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.9 (267 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.8 (219 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 9.1 (246 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.6 (211 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.8 (255 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.7 (275 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.0 (211 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.7 (237 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 7.6 (201 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 6.9 (184 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (31 reviews) | 
| **Proactive Assistance** | Not enough data | 6.5 (24 reviews) | 

### API Management

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Singular** | 8.3/10 | 33 |

#### API Construction

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **API Testing** | Not enough data | 8.1 (30 reviews) | 
| **Data Security** | Not enough data | 8.2 (29 reviews) | 
| **Orchestration** | Not enough data | 8.9 (31 reviews) | 
| **Scalability** | Not enough data | 8.6 (32 reviews) | 

#### API Management

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Traffic Control** | Not enough data | 8.2 (29 reviews) | 
| **Logs/Documentation** | Not enough data | 8.3 (29 reviews) | 
| **API Monitoring** | Not enough data | 8.0 (30 reviews) | 
| **Monetization** | Not enough data | 7.8 (28 reviews) | 
| **Gateway** | Not enough data | 7.9 (28 reviews) | 

#### Data Integration

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **App Integration** | Not enough data | 9.0 (28 reviews) | 
| **Data Transformation** | Not enough data | 8.9 (28 reviews) | 
| **Plugins** | Not enough data | 8.0 (26 reviews) | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.9/10 | 13 |
| **Singular** | 8.4/10 | 10 |

#### Audience Targeting

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Geographic Targeting** | 8.7 (10 reviews) | 5.4 (8 reviews) | 
| **Device/OS Targeting** | 8.7 (10 reviews) | 8.1 (8 reviews) | 
| **Retargeting** | 9.1 (11 reviews) | 7.7 (8 reviews) | 

#### Analytics

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Digital Analytics** | 9.5 (10 reviews) | 9.8 (8 reviews) | 
| **Attribution** | 9.5 (11 reviews) | 9.5 (10 reviews) | 
| **Data Sharing and Exporting** | 9.3 (10 reviews) | 9.8 (7 reviews) | 

#### Agentic AI - Business Continuity Management

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Multi-step Planning** | 8.1 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (7 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.5/10 | 280 |
| **Singular** | 8.5/10 | 164 |

#### Metrics

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Engagement** | 8.6 (237 reviews) | 8.4 (150 reviews) | 
| **Exit Tracking** | 8.4 (223 reviews) | Feature Not Available | 
| **Retention** | 8.5 (232 reviews) | 8.3 (151 reviews) | 
| **Return** | 8.4 (225 reviews) | 8.3 (144 reviews) | 
| **Conversions** | 8.8 (256 reviews) | 8.9 (158 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.3/10 | 216 |
| **Singular** | N/A | N/A |

#### Variation Testing

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **A/B Testing** | 8.0 (129 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.5 (109 reviews) | Not enough data | 
| **Conversion Goal** | Feature Not Available | Not enough data | 
| **Percentage of Traffic** | 8.4 (137 reviews) | Not enough data | 
| **Confidence Level** | Feature Not Available | Not enough data | 
| **Multivariant Testing** | 7.9 (115 reviews) | Not enough data | 

#### Reporting

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Segmentation** | 8.4 (166 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (193 reviews) | Not enough data | 

#### Personalization

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Standard Targeting** | 8.3 (142 reviews) | Not enough data | 
| **Custom Targeting** | 8.5 (144 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (141 reviews) | Not enough data | 

#### Administration

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **API / Integrations** | 8.4 (165 reviews) | Not enough data | 
| **QA Testing** | 7.9 (133 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (177 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (174 reviews) | Not enough data | 

---
## Categories
**Shared Categories (5):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Smart Link Software](https://www.g2.com/categories/smart-link)

**Unique to AppsFlyer (3):** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Singular (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [API Management Tools](https://www.g2.com/categories/api-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | AppsFlyer | Singular | 
|---|---|---|
| **Small-Business** | 30.4% | 26.6% | 
| **Mid-Market** | 41.8% | 53.9% | 
| **Enterprise** | 27.8% | 19.5% | 

### By Industry

#### AppsFlyer

- **Marketing and Advertising:** 17.3%
- **Financial Services:** 15.7%
- **Retail:** 6.6%
- **Information Technology and Services:** 4.6%
- **Computer Games:** 4.2%
- **Entertainment:** 3.6%
- **Food & Beverages:** 3.4%
- **Computer Software:** 3.3%
- **Banking:** 2.9%
- **Health, Wellness and Fitness:** 2.6%
- **Other:** 35.8%

#### Singular

- **Computer Games:** 25.6%
- **Financial Services:** 11.2%
- **Marketing and Advertising:** 10.8%
- **Entertainment:** 9.8%
- **Retail:** 5.2%
- **Gambling & Casinos:** 3.7%
- **Information Technology and Services:** 3.5%
- **Computer Software:** 2.5%
- **Health, Wellness and Fitness:** 2.5%
- **Consumer Services:** 1.9%
- **Other:** 23.3%

---
## Alternatives

### Alternatives to AppsFlyer

- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (719 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (456 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6851 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1382 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)

### Alternatives to Singular

- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (719 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (456 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6851 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

---
## Top Discussions

### AppsFlyer

- Title: [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) — 3 comments, 1 upvote
  > **Top comment:** "Nothing, Complete useless."
- Title: [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) — 2 comments
  > **Top comment:** "It's free."
- Title: [What is Mobile Attribution?](https://www.g2.com/discussions/mobile-attribution) — 2 comments, 2 upvotes
  > **Top comment:** "Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make..."
- Title: [What is the best way to download raw data for multiple media sources?](https://www.g2.com/discussions/29774-what-is-the-best-way-to-download-raw-data-for-multiple-media-sources) — 1 comment, 1 upvote
  > **Top comment:** "Great question Husain, we are working on the next version of the export page and we will include multiple selection for media source.

If you have more..."
- Title: [How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?](https://www.g2.com/discussions/29765-how-does-appsflyer-attribute-exactly-is-it-data-driven-time-decay) — 1 comment, 1 upvote
  > **Top comment:** "Hi Gaston,

Great question, there are many reasons for discrepancies, here are a few related articles:..."

### Singular

- Title: [What are the new features and preparations for the Cookieless future?](https://www.g2.com/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future) — 1 comment, 1 upvote
  > **Top comment:** "Yes it is possible to retrieve your stolen bitcoins. I never believed in bitcoin recovery because I was made to understand that it is not possible. But..."
- Title: [What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?](https://www.g2.com/discussions/what-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on..."
- Title: [How can Singular help on media planning and forecast?](https://www.g2.com/discussions/15555-how-can-singular-help-on-media-planning-and-forecast) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appsflyer-vs-singular)