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Compare Simpli.fi and Yahoo AdTech DSP 
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AdLib DSP
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At a Glance
Market Segments
Small-Business (59.2% of reviews)
Small-Business (42.8% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Simpli.fi
Star Rating
(146)4.5 out of 5
Market Segments
Small-Business (59.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansYahoo AdTech DSP
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (42.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Yahoo AdTech DSP has a lower star rating of 3.6 compared to Simpli.fi's 4.5, indicating that overall satisfaction is higher with Simpli.fi.
- Reviewers mention that Simpli.fi excels in ease of use, scoring 8.8, while Yahoo AdTech DSP lags behind with a score of 7.4, making Simpli.fi a more user-friendly option for small businesses.
- G2 users highlight that Simpli.fi offers superior quality of support with a score of 9.4, whereas Yahoo AdTech DSP's support quality is rated at 7.9, suggesting that users may find more reliable assistance with Simpli.fi.
- Users on G2 report that Simpli.fi's campaign management features, such as Campaign Optimization (8.6) and Budget Pacing (9.0), significantly outperform Yahoo AdTech DSP, which scores lower in these areas (7.6 and 8.1 respectively).
- Reviewers mention that Simpli.fi provides better targeting capabilities, with scores of 9.0 for Targeting and 9.3 for Retargeting, compared to Yahoo AdTech DSP's scores of 7.8 and 8.1, making it a more effective tool for reaching specific audiences.
- Users say that Simpli.fi's mobile functionality is notably strong, scoring 9.0, while Yahoo AdTech DSP's mobile functionality is rated at 7.4, indicating that Simpli.fi may offer a more robust experience for mobile advertising.
Pricing
Entry-Level Pricing
Simpli.fi
Managed Service
Contact Us
Our team is an extension of your company as you tap into services such as: planning, activation, optimization, reporting, and analysis.
- Simpli.fi sets up and edits campaigns
- Campaigns are monitored and optimized by the Simpli.fi Client Success Team
Yahoo AdTech DSP
No pricing availableFree Trial
Simpli.fi
No trial information availableYahoo AdTech DSP
No trial information availableRatings
Meets Requirements
8.8
131
7.5
155
Ease of Use
8.8
131
7.4
155
Ease of Setup
8.9
86
7.2
78
Ease of Admin
8.9
75
7.1
75
Quality of Support
9.4
132
7.9
153
Has the product been a good partner in doing business?
9.1
81
7.6
79
Product Direction (% positive)
9.2
128
5.9
151
Features by Category
Channel Functionality
8.9
94
8.4
29
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.6
103
|
Verified
8.0
41
|
Verified
8.6
100
|
Verified
7.6
41
|
Verified
8.7
101
|
Verified
8.2
36
|
Verified
7.8
83
|
Verified
6.2
38
|
Verified
8.0
83
|
Verified
6.6
35
|
Verified
8.5
93
|
Verified
7.7
33
|
Verified
8.4
84
|
Verified
7.6
31
|
Verified
9.0
95
|
Verified
7.4
34
|
Verified
9.0
101
|
Verified
8.1
44
|
Verified
8.5
84
|
Verified
6.9
30
|
Verified
8.4
74
|
Verified
7.8
37
|
Verified
8.8
78
|
Verified
7.0
11
|
Verified
8.6
73
|
Verified
6.4
12
|
Verified
Targeting
9.1
105
|
Verified
7.8
37
|
Verified
9.3
105
|
Verified
8.1
38
|
Verified
9.4
105
|
Verified
8.3
38
|
Verified
8.9
97
|
Verified
7.4
28
|
Verified
Platform
7.9
83
|
Verified
7.4
28
|
Verified
7.8
98
|
Verified
6.7
39
|
Verified
8.9
94
|
Verified
7.6
37
|
Verified
8.8
100
|
Verified
8.0
42
|
Verified
8.8
79
|
Verified
7.6
34
|
Verified
8.3
88
|
Verified
6.8
36
|
Verified
8.5
85
|
Verified
7.2
30
|
Verified
8.4
66
7.9
30
|
Verified
Feature Not Available
6.9
33
|
Verified
Data Integration
8.2
14
Not enough data
8.1
8
Not enough data
8.2
11
Not enough data
8.3
9
Not enough data
8.5
10
Not enough data
8.2
11
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
7.2
12
Not enough data
8.5
10
Not enough data
7.4
11
Not enough data
7.7
13
Not enough data
Platform
7.4
12
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.1
59
7.4
17
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.6
103
|
Verified
8.0
41
|
Verified
8.6
100
|
Verified
7.6
41
|
Verified
8.7
101
|
Verified
8.2
36
|
Verified
7.8
83
|
Verified
6.2
38
|
Verified
8.0
83
|
Verified
6.6
35
|
Verified
8.5
93
|
Verified
7.7
33
|
Verified
8.4
84
|
Verified
7.6
31
|
Verified
9.0
95
|
Verified
7.4
34
|
Verified
9.0
101
|
Verified
8.1
44
|
Verified
8.5
84
|
Verified
6.9
30
|
Verified
8.4
74
|
Verified
7.8
37
|
Verified
8.8
78
|
Verified
7.0
11
|
Verified
8.6
73
|
Verified
6.4
12
|
Verified
Targeting
9.1
105
|
Verified
7.8
37
|
Verified
9.3
105
|
Verified
8.1
38
|
Verified
9.4
105
|
Verified
8.3
38
|
Verified
8.9
97
|
Verified
7.4
28
|
Verified
Mobile
8.9
57
8.1
13
8.8
78
|
Verified
7.0
11
|
Verified
8.6
73
|
Verified
6.4
12
|
Verified
Platform
7.9
83
|
Verified
7.4
28
|
Verified
7.8
98
|
Verified
6.7
39
|
Verified
8.9
94
|
Verified
7.6
37
|
Verified
8.8
100
|
Verified
8.0
42
|
Verified
8.8
79
|
Verified
7.6
34
|
Verified
8.3
88
|
Verified
6.8
36
|
Verified
8.5
85
|
Verified
7.2
30
|
Verified
8.4
66
7.9
30
|
Verified
Feature Not Available
6.9
33
|
Verified
Platform Interoperability
8.7
20
Not enough data
Video Functionality
9.2
38
8.2
19
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.6
103
|
Verified
8.0
41
|
Verified
8.6
100
|
Verified
7.6
41
|
Verified
8.7
101
|
Verified
8.2
36
|
Verified
7.8
83
|
Verified
6.2
38
|
Verified
8.0
83
|
Verified
6.6
35
|
Verified
8.5
93
|
Verified
7.7
33
|
Verified
8.4
84
|
Verified
7.6
31
|
Verified
9.0
95
|
Verified
7.4
34
|
Verified
9.0
101
|
Verified
8.1
44
|
Verified
8.5
84
|
Verified
6.9
30
|
Verified
8.4
74
|
Verified
7.8
37
|
Verified
8.8
78
|
Verified
7.0
11
|
Verified
8.6
73
|
Verified
6.4
12
|
Verified
Targeting
9.1
105
|
Verified
7.8
37
|
Verified
9.3
105
|
Verified
8.1
38
|
Verified
9.4
105
|
Verified
8.3
38
|
Verified
8.9
97
|
Verified
7.4
28
|
Verified
Platform
7.9
83
|
Verified
7.4
28
|
Verified
7.8
98
|
Verified
6.7
39
|
Verified
8.9
94
|
Verified
7.6
37
|
Verified
8.8
100
|
Verified
8.0
42
|
Verified
8.8
79
|
Verified
7.6
34
|
Verified
8.3
88
|
Verified
6.8
36
|
Verified
8.5
85
|
Verified
7.2
30
|
Verified
8.4
66
7.9
30
|
Verified
Feature Not Available
6.9
33
|
Verified
Platform Interoperability
8.7(won by default)
5
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.5(won by default)
10
Not enough data
Campaign Management
8.6(won by 0.6)
103
|
Verified
8.0
41
|
Verified
8.6(won by 1.0)
100
|
Verified
7.6
41
|
Verified
8.7(won by 0.5)
101
|
Verified
8.2
36
|
Verified
7.8(won by 1.6)
83
|
Verified
6.2
38
|
Verified
8.0(won by 1.4)
83
|
Verified
6.6
35
|
Verified
8.5(won by 0.8)
93
|
Verified
7.7
33
|
Verified
8.4(won by 0.8)
84
|
Verified
7.6
31
|
Verified
9.0(won by 1.6)
95
|
Verified
7.4
34
|
Verified
9.0(won by 0.9)
101
|
Verified
8.1
44
|
Verified
8.5(won by 1.6)
84
|
Verified
6.9
30
|
Verified
8.4(won by 0.6)
74
|
Verified
7.8
37
|
Verified
8.8(won by 1.8)
78
|
Verified
7.0
11
|
Verified
8.6(won by 2.2)
73
|
Verified
6.4
12
|
Verified
Targeting
9.1(won by 1.3)
105
|
Verified
7.8
37
|
Verified
9.3(won by 1.2)
105
|
Verified
8.1
38
|
Verified
9.4(won by 1.1)
105
|
Verified
8.3
38
|
Verified
8.9(won by 1.5)
97
|
Verified
7.4
28
|
Verified
Platform
7.9(won by 0.5)
83
|
Verified
7.4
28
|
Verified
7.8(won by 1.1)
98
|
Verified
6.7
39
|
Verified
8.9(won by 1.3)
94
|
Verified
7.6
37
|
Verified
8.8(won by 0.8)
100
|
Verified
8.0
42
|
Verified
8.8(won by 1.2)
79
|
Verified
7.6
34
|
Verified
8.3(won by 1.5)
88
|
Verified
6.8
36
|
Verified
8.5(won by 1.3)
85
|
Verified
7.2
30
|
Verified
8.4(won by 0.5)
66
7.9
30
|
Verified
Feature Not Available
6.9(won by default)
33
|
Verified
Demand Side Platforms
9.0
26
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.6
103
|
Verified
8.0
41
|
Verified
8.6
100
|
Verified
7.6
41
|
Verified
8.7
101
|
Verified
8.2
36
|
Verified
7.8
83
|
Verified
6.2
38
|
Verified
8.0
83
|
Verified
6.6
35
|
Verified
8.5
93
|
Verified
7.7
33
|
Verified
8.4
84
|
Verified
7.6
31
|
Verified
9.0
95
|
Verified
7.4
34
|
Verified
9.0
101
|
Verified
8.1
44
|
Verified
8.5
84
|
Verified
6.9
30
|
Verified
8.4
74
|
Verified
7.8
37
|
Verified
8.8
78
|
Verified
7.0
11
|
Verified
8.6
73
|
Verified
6.4
12
|
Verified
Targeting
9.1
105
|
Verified
7.8
37
|
Verified
9.3
105
|
Verified
8.1
38
|
Verified
9.4
105
|
Verified
8.3
38
|
Verified
8.9
97
|
Verified
7.4
28
|
Verified
Demand Side Platforms
8.2
47
|
Verified
7.2
12
|
Verified
7.9
46
|
Verified
6.5
8
|
Verified
8.6
48
|
Verified
7.3
8
|
Verified
Platform
7.9
83
|
Verified
7.4
28
|
Verified
7.8
98
|
Verified
6.7
39
|
Verified
8.9
94
|
Verified
7.6
37
|
Verified
8.8
100
|
Verified
8.0
42
|
Verified
8.8
79
|
Verified
7.6
34
|
Verified
8.3
88
|
Verified
6.8
36
|
Verified
8.5
85
|
Verified
7.2
30
|
Verified
8.4
66
7.9
30
|
Verified
Feature Not Available
6.9
33
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
9.4
11
Not enough data
9.2
12
Not enough data
9.2
12
Not enough data
9.6
12
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.6
12
Not enough data
9.2
12
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Simpli.fi and Yahoo AdTech DSP are categorized as Demand Side Platform (DSP), Mobile Advertising, Display Advertising, Video Advertising, Cross-Channel Advertising, and Native Advertising
Unique Categories
Simpli.fi is categorized as Data Management Platform (DMP), Social Media Advertising, and Connected TV (CTV) Advertising Platforms
Yahoo AdTech DSP has no unique categories
Reviews
Reviewers' Company Size
Simpli.fi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
66.2%
Broadcast Media
3.5%
Online Media
2.8%
Retail
2.1%
Newspapers
2.1%
Other
23.2%
Marketing and Advertising
45.3%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.5%
Alternatives
Discussions
What is the best way to pull a report within the UI?
1 Comment
Official Response from Simpli.fi
Hi, Megan. If you log into the Simpli.fi platform, you'll notice a drop-down option on the top menu bar titled 'Analytics' which hosts our report center. For...Read more
What is Simpli fi?
1 Comment
Official Response from Simpli.fi
Simpli.fi is a leading advertising automation platform that provides programmatic advertising and workflow software solutions, serving over 1,500 agencies,...Read more
What is TAG Simpli fi?
1 Comment
Official Response from Simpli.fi
Our tag management tool allows advertisers on our platforms to place pixels on websites that allow them to create custom audiences and track online conversions.Read more
Yahoo AdTech DSP has no discussions with answers
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