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Compare Simpli.fi and Viant Technology 
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Mid-Market (40.2% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Simpli.fi
Star Rating
(147)4.5 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansViant Technology
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (40.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Viant TechnologySimpli.fi vs Viant Technology
When assessing the two solutions, reviewers found Simpli.fi easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that Simpli.fi meets the needs of their business better than Viant Technology.
- When comparing quality of ongoing product support, reviewers felt that Simpli.fi is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Simpli.fi over Viant Technology.
Pricing
Entry-Level Pricing
Simpli.fi
Managed Service
Contact Us
Our team is an extension of your company as you tap into services such as: planning, activation, optimization, reporting, and analysis.
- Simpli.fi sets up and edits campaigns
- Campaigns are monitored and optimized by the Simpli.fi Client Success Team
Viant Technology
No pricing availableFree Trial
Simpli.fi
No trial information availableViant Technology
No trial information availableRatings
Meets Requirements
8.8
132
8.1
249
Ease of Use
8.8
132
7.9
253
Ease of Setup
8.8
87
8.0
146
Ease of Admin
8.8
76
8.1
129
Quality of Support
9.3
133
9.0
243
Has the product been a good partner in doing business?
9.0
82
9.0
137
Product Direction (% positive)
9.1
129
8.3
243
Features by Category
Channel Functionality
8.9
94
8.3
160
Platform Interoperability
Feature Not Available
7.5
86
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.6
103
|
Verified
8.1
149
8.6
100
|
Verified
7.9
149
8.7
101
|
Verified
8.1
147
7.8
83
|
Verified
7.5
138
8.0
83
|
Verified
7.5
130
8.5
93
|
Verified
8.3
144
8.4
84
|
Verified
8.1
138
9.0
95
|
Verified
8.3
145
9.0
101
|
Verified
8.1
146
8.5
84
|
Verified
7.7
131
8.4
74
|
Verified
7.5
118
8.8
78
|
Verified
7.6
139
8.6
73
|
Verified
7.4
131
Targeting
9.1
105
|
Verified
8.5
150
9.3
105
|
Verified
8.2
137
9.4
105
|
Verified
8.4
145
8.9
97
|
Verified
8.1
136
Platform
7.9
83
|
Verified
7.4
117
7.8
99
|
Verified
7.8
138
8.9
94
|
Verified
8.2
141
8.8
100
|
Verified
8.0
144
8.8
79
|
Verified
8.0
124
8.3
88
|
Verified
7.6
129
8.5
85
|
Verified
7.8
129
8.4
66
7.5
104
Feature Not Available
7.3
122
Data Integration
8.2
14
Not enough data
8.1
8
Not enough data
8.2
11
Not enough data
8.3
9
Not enough data
8.5
10
Not enough data
8.2
11
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
7.2
12
Not enough data
8.5
10
Not enough data
7.4
11
Not enough data
7.7
13
Not enough data
Platform
7.4
12
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
Platform Interoperability
Feature Not Available
7.3
53
Mobile Functionality
9.1
59
8.3
101
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.6
103
|
Verified
8.1
149
8.6
100
|
Verified
7.9
149
8.7
101
|
Verified
8.1
147
7.8
83
|
Verified
7.5
138
8.0
83
|
Verified
7.5
130
8.5
93
|
Verified
8.3
144
8.4
84
|
Verified
8.1
138
9.0
95
|
Verified
8.3
145
9.0
101
|
Verified
8.1
146
8.5
84
|
Verified
7.7
131
8.4
74
|
Verified
7.5
118
8.8
78
|
Verified
7.6
139
8.6
73
|
Verified
7.4
131
Targeting
9.1
105
|
Verified
8.5
150
9.3
105
|
Verified
8.2
137
9.4
105
|
Verified
8.4
145
8.9
97
|
Verified
8.1
136
Mobile
8.9
57
7.9
89
8.8
78
|
Verified
7.6
139
8.6
73
|
Verified
7.4
131
Platform
7.9
83
|
Verified
7.4
117
7.8
99
|
Verified
7.8
138
8.9
94
|
Verified
8.2
141
8.8
100
|
Verified
8.0
144
8.8
79
|
Verified
8.0
124
8.3
88
|
Verified
7.6
129
8.5
85
|
Verified
7.8
129
8.4
66
7.5
104
Feature Not Available
7.3
122
Platform Interoperability
8.7
20
7.4
73
Video Functionality
9.2
38
8.4
132
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.6
103
|
Verified
8.1
149
8.6
100
|
Verified
7.9
149
8.7
101
|
Verified
8.1
147
7.8
83
|
Verified
7.5
138
8.0
83
|
Verified
7.5
130
8.5
93
|
Verified
8.3
144
8.4
84
|
Verified
8.1
138
9.0
95
|
Verified
8.3
145
9.0
101
|
Verified
8.1
146
8.5
84
|
Verified
7.7
131
8.4
74
|
Verified
7.5
118
8.8
78
|
Verified
7.6
139
8.6
73
|
Verified
7.4
131
Targeting
9.1
105
|
Verified
8.5
150
9.3
105
|
Verified
8.2
137
9.4
105
|
Verified
8.4
145
8.9
97
|
Verified
8.1
136
Platform
7.9
83
|
Verified
7.4
117
7.8
99
|
Verified
7.8
138
8.9
94
|
Verified
8.2
141
8.8
100
|
Verified
8.0
144
8.8
79
|
Verified
8.0
124
8.3
88
|
Verified
7.6
129
8.5
85
|
Verified
7.8
129
8.4
66
7.5
104
Feature Not Available
7.3
122
Platform Interoperability
8.7(won by default)
5
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.5(won by default)
10
Not enough data
Campaign Management
8.6(won by 0.5)
103
|
Verified
8.1
149
8.6(won by 0.7)
100
|
Verified
7.9
149
8.7(won by 0.6)
101
|
Verified
8.1
147
7.8(won by 0.3)
83
|
Verified
7.5
138
8.0(won by 0.5)
83
|
Verified
7.5
130
8.5(won by 0.2)
93
|
Verified
8.3
144
8.4(won by 0.3)
84
|
Verified
8.1
138
9.0(won by 0.7)
95
|
Verified
8.3
145
9.0(won by 0.9)
101
|
Verified
8.1
146
8.5(won by 0.8)
84
|
Verified
7.7
131
8.4(won by 0.9)
74
|
Verified
7.5
118
8.8(won by 1.2)
78
|
Verified
7.6
139
8.6(won by 1.2)
73
|
Verified
7.4
131
Targeting
9.1(won by 0.6)
105
|
Verified
8.5
150
9.3(won by 1.1)
105
|
Verified
8.2
137
9.4(won by 1.0)
105
|
Verified
8.4
145
8.9(won by 0.8)
97
|
Verified
8.1
136
Platform
7.9(won by 0.5)
83
|
Verified
7.4
117
7.8(tied score)
99
|
Verified
7.8(tied score)
138
8.9(won by 0.7)
94
|
Verified
8.2
141
8.8(won by 0.8)
100
|
Verified
8.0
144
8.8(won by 0.8)
79
|
Verified
8.0
124
8.3(won by 0.7)
88
|
Verified
7.6
129
8.5(won by 0.7)
85
|
Verified
7.8
129
8.4(won by 0.9)
66
7.5
104
Feature Not Available
7.3(won by default)
122
Demand Side Platforms
9.0
26
8.4
140
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.6
103
|
Verified
8.1
149
8.6
100
|
Verified
7.9
149
8.7
101
|
Verified
8.1
147
7.8
83
|
Verified
7.5
138
8.0
83
|
Verified
7.5
130
8.5
93
|
Verified
8.3
144
8.4
84
|
Verified
8.1
138
9.0
95
|
Verified
8.3
145
9.0
101
|
Verified
8.1
146
8.5
84
|
Verified
7.7
131
8.4
74
|
Verified
7.5
118
8.8
78
|
Verified
7.6
139
8.6
73
|
Verified
7.4
131
Targeting
9.1
105
|
Verified
8.5
150
9.3
105
|
Verified
8.2
137
9.4
105
|
Verified
8.4
145
8.9
97
|
Verified
8.1
136
Demand Side Platforms
8.2
47
|
Verified
7.7
156
7.9
46
|
Verified
7.3
160
8.6
48
|
Verified
8.1
164
Platform
7.9
83
|
Verified
7.4
117
7.8
99
|
Verified
7.8
138
8.9
94
|
Verified
8.2
141
8.8
100
|
Verified
8.0
144
8.8
79
|
Verified
8.0
124
8.3
88
|
Verified
7.6
129
8.5
85
|
Verified
7.8
129
8.4
66
7.5
104
Feature Not Available
7.3
122
Platform - Connected TV (CTV) Advertising Platforms
9.4
11
8.6
18
9.2
12
8.6
18
9.2
12
8.2
18
9.6
12
8.2
19
Campaign Management - Connected TV (CTV) Advertising Platforms
8.6
12
8.4
19
9.2
12
8.3
18
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Simpli.fi and Viant Technology are categorized as Demand Side Platform (DSP), Mobile Advertising, Display Advertising, Video Advertising, Cross-Channel Advertising, Native Advertising, and Connected TV (CTV) Advertising Platforms
Unique Categories
Simpli.fi is categorized as Data Management Platform (DMP) and Social Media Advertising
Viant Technology has no unique categories
Reviews
Reviewers' Company Size
Simpli.fi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Viant Technology
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
65.7%
Broadcast Media
3.5%
Online Media
2.8%
Retail
2.1%
Newspapers
2.1%
Other
23.8%
Marketing and Advertising
61.8%
Online Media
4.1%
Consumer Goods
3.0%
Leisure, Travel & Tourism
2.7%
Food & Beverages
2.4%
Other
26.0%
Alternatives
Discussions
What is the best way to pull a report within the UI?
1 Comment
Official Response from Simpli.fi
Hi, Megan. If you log into the Simpli.fi platform, you'll notice a drop-down option on the top menu bar titled 'Analytics' which hosts our report center. For...Read more
What is TAG Simpli fi?
1 Comment
Official Response from Simpli.fi
Our tag management tool allows advertisers on our platforms to place pixels on websites that allow them to create custom audiences and track online conversions.Read more
Viant Technology has no more discussions with answers
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