Compare SimilarWeb, StatCounter, and SEMrush

Pricing

 
FREE
$0
per month
From $5/month
$0-$399
per month
Pro
$99.95
/ month
 
ENTERPRISE
Custom Plans
Guru
$199.95
/ month
 
Additional Solutions
Custom Plans
Business
$399.95
/ month
 
Enterprise
Upon Request
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
StatCounter
From $5/month
$0-$399per month
Free Trial Unavailable
SEMrush
Pro
$99.95/ month
Guru
$199.95/ month
Business
$399.95/ month
Enterprise
Upon Request
Free Trial

Ratings

Meets Requirements
Meets Requirements
7.8
8.7
8.9
Ease of Use
Ease of Use
8.7
9.0
8.3
Ease of Setup
Ease of Setup
9.2
8.6
8.6
Ease of Admin
Ease of Admin
9.7
8.9
8.8
Quality of Support
Quality of Support
7.8
8.2
8.4
Ease of Doing Business With
Ease of Doing Business With
8.3
9.2
8.8
Product Direction (% positive)
Product Direction (% positive)
7.8
8.0
9.1
Meets Requirements
SimilarWeb
7.8
StatCounter
8.7
SEMrush
8.9
Ease of Use
SimilarWeb
8.7
StatCounter
9.0
SEMrush
8.3
Ease of Setup
SimilarWeb
9.2
StatCounter
8.6
SEMrush
8.6
Ease of Admin
SimilarWeb
9.7
StatCounter
8.9
SEMrush
8.8
Quality of Support
SimilarWeb
7.8
StatCounter
8.2
SEMrush
8.4
Ease of Doing Business With
SimilarWeb
8.3
StatCounter
9.2
SEMrush
8.8
Product Direction (% positive)
SimilarWeb
7.8
StatCounter
8.0
SEMrush
9.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
35.7%
60.2%
64.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
53.6%
27.7%
30.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
10.7%
12.0%
5.3%
SimilarWeb
Small-Business
35.7%
Mid-Market
53.6%
Enterprise
10.7%
StatCounter
Small-Business
60.2%
Mid-Market
27.7%
Enterprise
12.0%
SEMrush
Small-Business
64.5%
Mid-Market
30.2%
Enterprise
5.3%

Reviewers' Industry

 
Internet
26.2%
Marketing and Advertising
18.8%
Marketing and Advertising
36.7%
 
Marketing and Advertising
19.0%
Internet
7.9%
Internet
13.2%
 
Public Relations and Communications
16.7%
Information Technology and Services
6.9%
Computer Software
9.9%
 
Information Technology and Services
14.3%
Writing and Editing
5.9%
Information Technology and Services
6.2%
 
Financial Services
4.8%
Higher Education
5.0%
Retail
2.2%
 
Other
19.0%
Other
55.4%
Other
31.9%
SimilarWeb
Internet
26.2%
Marketing and Advertising
19.0%
Public Relations and Communications
16.7%
Information Technology and Services
14.3%
Financial Services
4.8%
Other
19.0%
StatCounter
Marketing and Advertising
18.8%
Internet
7.9%
Information Technology and Services
6.9%
Writing and Editing
5.9%
Higher Education
5.0%
Other
55.4%
SEMrush
Marketing and Advertising
36.7%
Internet
13.2%
Computer Software
9.9%
Information Technology and Services
6.2%
Retail
2.2%
Other
31.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Pedro U.
Administrator

The amuont of competitive info is great and very useful

G2 User in Entertainment

We can keep track of our customers and where they come from. We like thats we can keep track of our customers and where we could improve on.

Paul B.
User in Internet

What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Cort Tafoya D.
Administrator in Marketing and Advertising

All of the estimates and analytics. I've plugged in multiple clients to this tool and it's definitely not accurate.

 
SimilarWeb
Most Helpful Favorable Review
Pedro U.
Administrator

The amuont of competitive info is great and very useful

Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

StatCounter
Most Helpful Favorable Review
G2 User in Entertainment

We can keep track of our customers and where they come from. We like thats we can keep track of our customers and where we could improve on.

Most Helpful Critical Review
G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

SEMrush
Most Helpful Favorable Review
Paul B.
User in Internet

What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....

Most Helpful Critical Review
Cort Tafoya D.
Administrator in Marketing and Advertising

All of the estimates and analytics. I've plugged in multiple clients to this tool and it's definitely not accurate.

Screenshots

 
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Videos

 No videos providedNo videos provided

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

SimilarWeb
No videos provided
StatCounter
No videos provided
SEMrush

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

Downloads

SimilarWeb
No downloads provided
StatCounter
No downloads provided
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