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Compare Similarweb and Smartlook 
At a Glance
Market Segments
Mid-Market (42.4% of reviews)
Small-Business (85.5% of reviews)
Entry-Level Pricing
Free Trial
$0.00
Similarweb
Star Rating
(1,011)4.5 out of 5
Market Segments
Mid-Market (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSmartlook
Star Rating
(873)4.6 out of 5
Market Segments
Small-Business (85.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 3 pricing plansSimilarweb vs Smartlook
When assessing the two solutions, reviewers found Smartlook easier to use, set up, and administer. Reviewers also preferred doing business with Smartlook overall.
- Reviewers felt that Smartlook meets the needs of their business better than Similarweb.
- When comparing quality of ongoing product support, reviewers felt that Smartlook is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Smartlook over Similarweb.
Pricing
Entry-Level Pricing
Similarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Smartlook
Free
$0.00
For small projects
- 3000 sessions per month
- 1 month data history
- 10 events definitions
Free Trial
Similarweb
Free Trial is available
Smartlook
Free Trial is available
Ratings
Meets Requirements
8.5
828
8.9
656
Ease of Use
8.6
836
8.9
662
Ease of Setup
8.7
339
9.1
459
Ease of Admin
8.6
269
9.1
451
Quality of Support
8.7
736
8.8
470
Has the product been a good partner in doing business?
8.7
274
9.0
385
Product Direction (% positive)
8.9
790
9.0
620
Features by Category
Metrics
Not enough data
8.8
157
Not enough data
8.7
78
Not enough data
8.5
153
Not enough data
8.6
149
Not enough data
8.6
130
Not enough data
8.2
65
Not enough data
8.4
68
Not enough data
8.6
126
Not enough data
8.7
126
Reporting
Not enough data
8.8
149
Not enough data
8.5
63
Not enough data
8.6
121
Not enough data
8.6
117
Not enough data
8.3
108
Not enough data
7.8
18
Not enough data
8.7
119
Other
Not enough data
8.7
135
Not enough data
8.6
109
Not enough data
Feature Not Available
Not enough data
8.5
91
Not enough data
8.4
90
Not enough data
Feature Not Available
Not enough data
8.3
91
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
208
Not enough data
8.6
100
Not enough data
8.8
316
Not enough data
Feature Not Available
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.7
64
Tracking & Reporting
Not enough data
8.3
64
Not enough data
8.6
69
Not enough data
8.5
60
Not enough data
8.6
77
Not enough data
8.9
72
Not enough data
8.7
74
Metrics
Not enough data
8.8
34
Not enough data
8.5
33
Not enough data
8.1
29
Not enough data
8.0
29
Not enough data
8.5
28
User Behavior
Not enough data
9.1
221
|
Verified
Not enough data
8.9
205
|
Verified
Not enough data
8.4
166
|
Verified
A/B Testing
Not enough data
8.4
126
|
Verified
Not enough data
8.0
86
|
Verified
Not enough data
8.3
124
|
Verified
Not enough data
8.3
104
|
Verified
Visitor Information
Not enough data
8.4
167
|
Verified
Not enough data
8.4
125
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
Feature Not Available
Not enough data
8.7
109
Not enough data
8.5
91
Not enough data
8.7
97
Not enough data
8.4
72
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.9
83
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
473
Not enough data
8.4
234
Not enough data
Agentic AI - Competitive Intelligence
7.6
22
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
500
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
8.2
504
Not enough data
8.4
506
Not enough data
SEO Auditing & Monitoring
7.6
53
Not enough data
8.1
54
Not enough data
8.1
136
Not enough data
7.4
48
Not enough data
Agentic AI - SEO Tools
7.7
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
11
Not enough data
SEO Content & Rankings
7.6
137
Not enough data
8.5
193
Not enough data
8.2
158
Not enough data
7.9
144
Not enough data
8.2
148
Not enough data
SEO Reporting
9.1
195
Not enough data
8.7
175
Not enough data
8.3
163
Not enough data
Feature Not Available
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data collection
7.2
270
Not enough data
Feature Not Available
Not enough data
7.8
343
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
337
|
Verified
Not enough data
Segment Trending
8.4
445
|
Verified
Not enough data
7.5
377
Not enough data
8.3
419
|
Verified
Not enough data
Feature Not Available
Not enough data
Analysis
8.3
419
Not enough data
8.4
444
|
Verified
Not enough data
7.7
325
|
Verified
Not enough data
Platform
8.5
456
|
Verified
Not enough data
8.3
390
|
Verified
Not enough data
7.3
315
|
Verified
Not enough data
7.5
305
|
Verified
Not enough data
7.8
333
|
Verified
Not enough data
8.0
313
Not enough data
Agentic AI - Market Intelligence
8.3
12
Not enough data
Feature Not Available
Not enough data
Platform Insights
7.6
199
Not enough data
7.5
180
Not enough data
7.8
196
Not enough data
7.1
209
Not enough data
8.1
219
Not enough data
8.0
209
Not enough data
7.9
207
Not enough data
Agentic AI - Digital Advertising Intelligence
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform Additional Functionality
7.9
206
Not enough data
7.0
165
Not enough data
Platform Basics
8.4
217
Not enough data
7.4
193
Not enough data
8.1
225
Not enough data
Platform Data
7.4
163
Not enough data
8.0
188
Not enough data
8.7
226
Not enough data
7.6
184
Not enough data
Agentic AI - Operational Risk Management
Feature Not Available
Not enough data
Data Management
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Not enough data
Data as a Service
9.4
6
Not enough data
9.7
6
Not enough data
Architecture
Feature Not Available
Not enough data
Feature Not Available
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
252
Not enough data
8.5
229
Not enough data
8.4
220
Not enough data
8.5
207
Not enough data
8.7
140
Reporting
Not enough data
8.7
279
Not enough data
9.1
312
Not enough data
9.0
275
Not enough data
8.4
223
Tools
Feature Not Available
Not enough data
8.7
137
Not enough data
Feature Not Available
Not enough data
Metrics
8.1
116
Not enough data
8.3
127
Not enough data
8.3
128
Not enough data
8.0
119
Not enough data
7.7
117
Not enough data
8.7
129
Not enough data
Agentic AI - Content Analytics
7.7
13
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.3
13
Not enough data
8.8
13
Not enough data
Metrics
Not enough data
8.8
34
Not enough data
8.5
33
Not enough data
8.1
29
Not enough data
8.0
29
Not enough data
8.5
28
Variation Testing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
9.0
29
Not enough data
8.9
33
Personalization
Not enough data
9.2
28
Not enough data
9.0
28
Not enough data
8.9
30
Administration
Not enough data
8.9
41
Not enough data
Feature Not Available
Not enough data
8.9
45
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Similarweb and Smartlook share no categories
Unique Categories
Similarweb is categorized as Data as a Service (DaaS), Paid Search Intelligence, Digital Advertising Intelligence, Competitive Intelligence, Market Intelligence, Content Analytics, SEO Tools, and Answer Engine Optimization (AEO)
Smartlook is categorized as Product Analytics, Session Replay, Heatmap Tools, Mobile App Analytics, Digital Analytics, and Mobile App Optimization
Reviews
Reviewers' Company Size
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
26.6%
Retail
7.0%
Financial Services
6.7%
Information Technology and Services
5.8%
Computer Software
4.3%
Other
49.4%
Computer Software
10.4%
Information Technology and Services
8.2%
Marketing and Advertising
7.9%
Retail
5.4%
Internet
4.9%
Other
63.2%
Discussions
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2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
How can I exclude myself from the recordings?
2 Comments
RC
You can exclude your IP, here's the page: https://app.smartlook.com/settings/ipsRead more
I would to know how to use all the features, is there any number I can dial?
1 Comment
LM
Hi Gurpeet,
you can chat with our customer success team and arrange a demo.
Best regards,
LukasRead more
What integration does Smartlook currently offer that cannot be missing from the platform implementation?
1 Comment
LM
Hi Fernanda,
check our most important integrations here: https://help.smartlook.com/en/collections/1948380-integrations
LukasRead more
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