# Similarweb vs Similarweb App Intelligence Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Similarweb excels in providing comprehensive competitive insights and market analysis, with users praising its **user-friendly dashboard** that allows for easy navigation and visualization of traffic trends.
- **Users say** that Similarweb App Intelligence (Previously 42Matters) offers a tailored solution for specific use cases, particularly in mobile and CTV app identification, which has been crucial for users needing to consolidate app store listings for their media buying platforms.
- **Reviewers mention** that Similarweb&#39;s implementation process is quick and intuitive, making it easier for teams to get started and leverage its features effectively, while Similarweb App Intelligence has received feedback indicating that its narrow focus may limit broader usability for some users.
- **According to verified reviews** , Similarweb has a significantly higher overall satisfaction score, reflecting its strong market presence and the volume of positive feedback, whereas Similarweb App Intelligence has fewer reviews, which may impact the reliability of its ratings.
- **Users highlight** that Similarweb&#39;s ability to analyze competitor sources and industry benchmarks is a standout feature, providing valuable insights that help in strategic decision-making, while Similarweb App Intelligence is noted for its programmatic access to app IDs, which is beneficial for specific advertising needs.
- **G2 reviewers indicate** that while Similarweb offers a broader range of features and higher ease of use ratings, Similarweb App Intelligence shines in its specialized capabilities, making it a good fit for users with very specific requirements in mobile app analytics.



| | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,167 | 70 | 
| **Largest Market Segment** | Mid-Market (41.7% of reviews) | Small-Business (46.4% of reviews) | 
| **Entry Level Price** | Free Trial | Free Trial | 

---
## Top Pros & Cons

### Similarweb

Pros:
- Ease of Use (142 reviews)
- Insights (118 reviews)

Cons:
- Data Inaccuracy (60 reviews)
- Inaccurate Data (57 reviews)

### Similarweb App Intelligence

Pros:
- Analytics (1 reviews)
- Competitor Analysis (1 reviews)

Cons:
- Competitor Analysis (1 reviews)
- Dashboard Issues (1 reviews)

---
## Ratings Comparison
| Rating | Similarweb | Similarweb App Intelligence | 
|---|---|---|
  | **Meets Requirements** | 8.5 (911 reviews) | 9.0 (46 reviews) | 
  | **Ease of Use** | 8.6 (925 reviews) | 9.4 (49 reviews) | 
  | **Ease of Setup** | 8.7 (424 reviews) | 9.5 (22 reviews) | 
  | **Ease of Admin** | 8.6 (286 reviews) | 9.8 (9 reviews) | 
  | **Quality of Support** | 8.7 (808 reviews) | 9.4 (38 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (292 reviews) | 9.3 (10 reviews) | 
  | **Product Direction (% positive)** | 8.9 (874 reviews) | 8.8 (38 reviews) | 

---
## Pricing

### Similarweb

#### Entry-Level Pricing

Plan: Free trial

Price: Free Trial

Description: Ideal for Individual marketers who want to have basic data about their competitors. 

Key Features:
- Basic Traffic Overview

[Browse all 6 editions](https://www.g2.com/products/similarweb/pricing)

#### Free Trial

Yes

### Similarweb App Intelligence

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial

Description: If you’d like more information, feel free to reach out to us.

Key Features:
- Explore data any iOS or Android app  
- Access full-funnel metrics (downloads, rankings, usage, sessions, retention, revenue) 
- Analyze competitor reviews and sentiment 

[Learn more about Similarweb App Intelligence](https://www.g2.com/products/similarweb-app-intelligence/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Similarweb** | N/A | N/A |
| **Similarweb App Intelligence** | N/A | N/A |

#### Content Creation

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards &amp; Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations &amp; APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Similarweb** | N/A | N/A |
| **Similarweb App Intelligence** | 9.5/10 | 21 |

#### User Identification

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Demographics** | Not enough data | 9.8 (7 reviews) | 
| **User Segmentation** | Not enough data | 9.4 (8 reviews) | 
| **Geolocation** | Not enough data | Feature Not Available | 

#### Tracking &amp; Reporting

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.9 (6 reviews) | 
| **Real-Time Insights** | Not enough data | 9.8 (9 reviews) | 
| **Attribution** | Not enough data | 9.5 (7 reviews) | 
| **Dashboard** | Not enough data | 9.5 (16 reviews) | 
| **User Path Tracking** | Not enough data | 10.0 (5 reviews) | 
| **User Activity History** | Not enough data | 9.7 (6 reviews) | 

#### Metrics

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Engagement** | Not enough data | 9.1 (13 reviews) | 
| **Exit Tracking** | Not enough data | Not enough data | 
| **Retention** | Not enough data | Not enough data | 
| **Return** | Not enough data | 9.3 (5 reviews) | 
| **Conversions** | Not enough data | Not enough data | 

### App Store Optimization

| Product | Score | Reviews |
|---|---|---|
| **Similarweb** | N/A | N/A |
| **Similarweb App Intelligence** | N/A | N/A |

#### Optimization

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Icon Testing** | Not enough data | Not enough data | 
| **Screenshot Testing** | Not enough data | Not enough data | 
| **App Store Page Design &amp; Preview** | Not enough data | Not enough data | 
| **Keyword Tools** | Not enough data | Not enough data | 
| **Reviews &amp; Ratings** | Not enough data | Not enough data | 
| **Keyword Localization** | Not enough data | Not enough data | 
| **Conversion Rate Benchmarks** | Not enough data | Not enough data | 

#### Reporting &amp; Alerts

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Reports and Dashboards** | Not enough data | Not enough data | 
| **Traffic Source Reporting** | Not enough data | Not enough data | 
| **Featured App Alerts** | Not enough data | Not enough data | 
| **Alert Delivery** | Not enough data | Not enough data | 

#### Competition Monitoring

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Timeline** | Not enough data | Not enough data | 
| **Store Performance** | Not enough data | Not enough data | 
| **Financial Analysis** | Not enough data | Not enough data | 
| **Category Ranking** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Organic Keyword Protection** | Not enough data | Not enough data | 
| **App Suggestions** | Not enough data | Not enough data | 

#### Agentic AI - App Store Optimization

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Similarweb** | 8.2/10 | 658 |
| **Similarweb App Intelligence** | 8.4/10 | 12 |

#### Platform Basics

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Centralized Platform** | 8.4 (503 reviews) | 8.9 (11 reviews) | 
| **Web Tracking** | 8.4 (245 reviews) | 7.9 (8 reviews) | 

#### Agentic AI - Competitive Intelligence

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (24 reviews) | Not enough data | 

#### Platform Data

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Product Details** | Feature Not Available | 9.3 (9 reviews) | 
| **Customer Feedback &amp; Reviews** | Feature Not Available | 8.3 (8 reviews) | 
| **Channel Acquisition** | 8.2 (533 reviews) | 7.9 (7 reviews) | 

#### Platform Content 

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Battlecards** | Feature Not Available | 8.5 (8 reviews) | 

#### Platform Reporting

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Customizable Dashboard** | 8.2 (520 reviews) | 7.8 (9 reviews) | 
| **Benchmark Reporting** | 8.4 (545 reviews) | 8.9 (9 reviews) | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **Similarweb** | 8.2/10 | 234 |
| **Similarweb App Intelligence** | N/A | N/A |

#### SEO Auditing &amp; Monitoring

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **SEO Alerting** | 7.6 (54 reviews) | Not enough data | 
| **SEO Auditing** | 8.2 (56 reviews) | Not enough data | 
| **SEO Change Tracking** | 8.2 (139 reviews) | Not enough data | 
| **Technical SEO** | 7.4 (50 reviews) | Not enough data | 

#### Agentic AI - SEO Tools

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (12 reviews) | Not enough data | 
| **Multi-step Planning** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (11 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | 8.6 (11 reviews) | Not enough data | 

#### SEO Content &amp; Rankings

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Link Building** | 7.7 (138 reviews) | Not enough data | 
| **Keyword Research** | 8.5 (203 reviews) | Not enough data | 
| **SERP Rank Tracking** | 8.2 (161 reviews) | Not enough data | 
| **Localization** | 7.8 (147 reviews) | Not enough data | 
| **Content Insights** | 8.1 (152 reviews) | Not enough data | 

#### SEO Reporting

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Competitor Analysis** | 9.1 (209 reviews) | Not enough data | 
| **Data Visualization** | 8.7 (180 reviews) | Not enough data | 
| **Custom Reports** | 8.2 (164 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Similarweb** | 8.0/10 | 551 |
| **Similarweb App Intelligence** | 8.8/10 | 10 |

#### Data collection

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Natural Language Processing (NLP)** | 7.2 (270 reviews) | 7.4 (7 reviews) | 
| **Data Sources** | Feature Not Available | 8.6 (7 reviews) | 
| **Custom Research Sources** | 7.8 (344 reviews) ✓ Verified | 9.4 (6 reviews) | 
| **Lead Enrichment** | Feature Not Available | 8.3 (6 reviews) | 
| **Advanced Data Collection** | 7.8 (342 reviews) ✓ Verified | 9.2 (6 reviews) | 

#### Segment Trending

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Web** | 8.4 (450 reviews) ✓ Verified | 8.9 (6 reviews) | 
| **Social** | 7.5 (382 reviews) | 7.8 (6 reviews) | 
| **Benchmarks** | 8.3 (428 reviews) ✓ Verified | 7.9 (7 reviews) | 
| **Finance ** | Feature Not Available | 9.0 (5 reviews) | 

#### Analysis

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Custom Dashboards** | 8.3 (421 reviews) | 7.9 (7 reviews) | 
| **Reports** | 8.4 (448 reviews) ✓ Verified | 9.3 (9 reviews) | 
| **Integrations** | 7.7 (329 reviews) ✓ Verified | 8.1 (8 reviews) | 

#### Platform

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Search** | 8.5 (465 reviews) ✓ Verified | 9.8 (7 reviews) | 
| **User, Role, And Access Management** | 8.3 (392 reviews) ✓ Verified | 9.4 (6 reviews) | 
| **Mobile User Support** | 7.3 (317 reviews) ✓ Verified | 9.4 (6 reviews) | 
| **Alerts** | 7.5 (306 reviews) ✓ Verified | 9.2 (6 reviews) | 
| **Collaboration** | 7.8 (334 reviews) ✓ Verified | 9.7 (6 reviews) | 
| **Compliance** | 8.0 (313 reviews) | 9.7 (6 reviews) | 

#### Agentic AI - Market Intelligence

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Cross-system Integration** | 8.5 (13 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Digital Advertising Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Similarweb** | 7.8/10 | 251 |
| **Similarweb App Intelligence** | N/A | N/A |

#### Platform Insights

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Ad Creatives** | 7.6 (200 reviews) | Not enough data | 
| **Buying Strategies** | 7.6 (182 reviews) | Not enough data | 
| **Publisher Data** | 7.8 (197 reviews) | Not enough data | 
| **Advertising Spend** | 7.2 (211 reviews) | Not enough data | 
| **Websites and Social Channels** | 8.1 (221 reviews) | Not enough data | 
| **Device Insights** | 8.0 (210 reviews) | Not enough data | 
| **Ad Intelligence Reporting** | 7.9 (207 reviews) | Not enough data | 

#### Agentic AI - Digital Advertising Intelligence

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (8 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Platform Additional Functionality

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Ad Competitive Benchmarking** | 8.0 (207 reviews) | Not enough data | 
| **Alerts** | 7.0 (167 reviews) | Not enough data | 

### Paid Search Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Similarweb** | 8.0/10 | 240 |
| **Similarweb App Intelligence** | N/A | N/A |

#### Platform Basics

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Benchmarking** | 8.4 (217 reviews) | Not enough data | 
| **Ad Creatives** | 7.4 (193 reviews) | Not enough data | 
| **Paid Search Data** | 8.1 (226 reviews) | Not enough data | 

#### Platform Data

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Alerts** | 7.4 (163 reviews) | Not enough data | 
| **Data Access** | 8.0 (188 reviews) | Not enough data | 
| **Web Traffic** | 8.8 (227 reviews) | Not enough data | 
| **Subdomains** | 7.6 (185 reviews) | Not enough data | 

#### Agentic AI - Operational Risk Management

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Data as a Service (DaaS)

| Product | Score | Reviews |
|---|---|---|
| **Similarweb** | 9.4/10 | 6 |
| **Similarweb App Intelligence** | N/A | N/A |

#### Data Management

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Data Migration** | 9.2 (6 reviews) | Not enough data | 
| **Managing Data** | 9.4 (6 reviews) | Not enough data | 
| **Secured Data Storage** | Feature Not Available | Not enough data | 

#### Data as a Service

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Self-Service Isights** | 9.4 (6 reviews) | Not enough data | 
| **DaaS Quality** | 9.7 (6 reviews) | Not enough data | 

#### Architecture

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Data Fabric Creation** | Feature Not Available | Not enough data | 
| **DaaS Architecture** | Feature Not Available | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Similarweb** | 9.7/10 | 18 |
| **Similarweb App Intelligence** | N/A | N/A |

#### AI Visibility &amp; Tracking

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **AI Mention Tracking** | 9.3 (9 reviews) | Not enough data | 
| **AI Search Ranking Insights** | 9.4 (12 reviews) | Not enough data | 

#### Sentiment &amp; Brand Analysis

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | 10.0 (6 reviews) | Not enough data | 

#### AI Content Optimization

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting &amp; Alerts

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 
| **AI Visibility Reporting** | 10.0 (5 reviews) | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Similarweb** | 8.2/10 | 157 |
| **Similarweb App Intelligence** | N/A | N/A |

#### Tools

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Contact Collection** | Feature Not Available | Not enough data | 
| **Audience Insights** | 8.7 (145 reviews) | Not enough data | 
| **Social Sharing** | Feature Not Available | Not enough data | 

#### Metrics

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Entry and Exit Pages** | 8.1 (116 reviews) | Not enough data | 
| **Sessions** | 8.3 (131 reviews) | Not enough data | 
| **Engagement** | 8.3 (129 reviews) | Not enough data | 
| **Return** | 8.0 (119 reviews) | Not enough data | 
| **Conversions** | 7.7 (116 reviews) | Not enough data | 
| **Search Rank** | 8.7 (130 reviews) | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (14 reviews) | Not enough data | 
| **Decision Making** | 8.8 (14 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Similarweb** | N/A | N/A |
| **Similarweb App Intelligence** | 9.2/10 | 14 |

#### Metrics

| Feature | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Engagement** | Not enough data | 9.1 (13 reviews) | 
| **Exit Tracking** | Not enough data | Not enough data | 
| **Retention** | Not enough data | Not enough data | 
| **Return** | Not enough data | 9.3 (5 reviews) | 
| **Conversions** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence)

**Unique to Similarweb (6):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [SEO Tools](https://www.g2.com/categories/seo-tools), [Data as a Service (DaaS) Software](https://www.g2.com/categories/data-as-a-service-daas), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence), [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence), [Content Analytics Software](https://www.g2.com/categories/content-analytics)

**Unique to Similarweb App Intelligence (2):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization)


---
## Reviewer Demographics

### By Company Size

| Segment | Similarweb | Similarweb App Intelligence | 
|---|---|---|
| **Small-Business** | 24.3% | 46.4% | 
| **Mid-Market** | 41.7% | 34.8% | 
| **Enterprise** | 34.0% | 18.8% | 

### By Industry

#### Similarweb

- **Marketing and Advertising:** 26.6%
- **Retail:** 7.2%
- **Financial Services:** 6.3%
- **Information Technology and Services:** 6.1%
- **Computer Software:** 4.3%
- **Market Research:** 3.1%
- **Consumer Goods:** 3.0%
- **Internet:** 2.6%
- **Automotive:** 2.1%
- **Apparel &amp; Fashion:** 2.0%
- **Other:** 36.8%

#### Similarweb App Intelligence

- **Computer Software:** 21.2%
- **Marketing and Advertising:** 19.7%
- **Research:** 10.6%
- **Information Technology and Services:** 9.1%
- **Market Research:** 6.1%
- **Automotive:** 3.0%
- **Management Consulting:** 3.0%
- **Higher Education:** 3.0%
- **Apparel &amp; Fashion:** 1.5%
- **Architecture &amp; Planning:** 1.5%
- **Other:** 21.2%

---
## Alternatives

### Alternatives to Similarweb

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3381 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1547 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (695 reviews)
- [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews)
- [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews)
- [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews)
- [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (814 reviews)
- [Klue](https://www.g2.com/products/klue/reviews) — 4.7/5 stars (443 reviews)
- [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) — 4.3/5 stars (345 reviews)
- [Sensor Tower](https://www.g2.com/products/sensor-tower/reviews) — 4.3/5 stars (144 reviews)

### Alternatives to Similarweb App Intelligence

- [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (710 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2877 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1332 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6824 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (720 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) — 4.5/5 stars (9090 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3381 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)

---
## Top Discussions

### Similarweb

- Title: [ffffff](https://www.g2.com/discussions/ffffff) — 2 comments, 1 upvote
  > **Top comment:** "It&#39;s awesome tool, the only one that helps to have a clear overwiew about traffic and competition. 
"
- Title: [When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory](https://www.g2.com/discussions/when-will-similarweb-apis-be-available-for-new-metrics-like-sessions-per-user-avg-session-time-in-app-analysis-catgeory) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:..."
- Title: [Can I see what e-Commerce platform that use by the website?](https://www.g2.com/discussions/can-i-see-what-e-commerce-platform-that-use-by-the-website) — 1 comment, 1 upvote
  > **Top comment:** "Hi Lifnur, 

Similarweb provides a premium feature called &#39;Website Technologies&#39; which provides a list of the web plugin applications or integrations..."

### Similarweb App Intelligence

- Title: [What is Explorer by 42matters used for?](https://www.g2.com/discussions/what-is-explorer-by-42matters-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "The 42matters Explorer is a visual app market research platform. It transforms mobile and connected TV (CTV) app data into tangible insights, providing..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/similarweb-vs-similarweb-app-intelligence)

