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Compare Similarweb and Similarweb App Intelligence (Previously 42Matters) 
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At a Glance
Market Segments
Mid-Market (42.3% of reviews)
Small-Business (56.9% of reviews)
Entry-Level Pricing
Free Trial
Free Trial
Similarweb
Star Rating
(1,007)4.5 out of 5
Market Segments
Mid-Market (42.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSimilarweb App Intelligence (Previously 42Matters)
Star Rating
(52)4.8 out of 5
Market Segments
Small-Business (56.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free Trial
Learn more about Similarweb App Intelligence (Previously 42Matters)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Similarweb excels in its Web Tracking capabilities, providing comprehensive insights into website traffic sources, while 42matters is noted for its App Store Page Design & Preview features, which help optimize app visibility and conversion rates.
- Reviewers mention that 42matters offers superior Data Sources, with a score of 8.6 compared to Similarweb's 7.8, indicating a more robust and diverse data collection process that enhances user analysis.
- G2 users highlight that Similarweb's SEO Auditing & Monitoring tools, particularly its SEO Change Tracking, are effective for ongoing optimization, while 42matters shines in Advanced Data Collection, which users find beneficial for in-depth market analysis.
- Users on G2 report that 42matters has a more user-friendly interface, reflected in its higher scores for Ease of Use and Ease of Setup, making it a preferred choice for small businesses looking for quick implementation.
- Reviewers say that Similarweb's Custom Event Tracking feature is highly praised for its flexibility and effectiveness in tracking user interactions, while 42matters' Real-Time Insights are noted for providing immediate data that aids in timely decision-making.
- Users report that 42matters has a stronger focus on Mobile User Support, with a score of 9.4, which is crucial for businesses targeting mobile app users, whereas Similarweb's offerings in this area are less comprehensive.
Pricing
Entry-Level Pricing
Similarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Similarweb App Intelligence (Previously 42Matters)
Custom
Free Trial
- Benchmark your performance, Identify trends and monitor market leaders, Rely on the best app data available.
Free Trial
Similarweb
Free Trial is available
Similarweb App Intelligence (Previously 42Matters)
Free Trial is available
Ratings
Meets Requirements
8.5
826
9.4
32
Ease of Use
8.6
834
9.5
34
Ease of Setup
8.7
337
9.6
9
Ease of Admin
8.6
268
9.8
7
Quality of Support
8.7
734
9.7
28
Has the product been a good partner in doing business?
8.7
273
9.8
8
Product Direction (% positive)
8.9
788
9.1
25
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
10.0
5
Not enough data
10.0
7
Not enough data
Feature Not Available
Tracking & Reporting
Not enough data
8.9
6
Not enough data
9.7
6
Not enough data
9.3
5
Not enough data
9.5
7
Not enough data
10.0
5
Not enough data
9.7
6
Metrics
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
472
8.9
9
8.4
234
7.9
8
Agentic AI - Competitive Intelligence
7.6
22
Not enough data
Platform Data
Feature Not Available
9.3
9
Feature Not Available
8.3
8
8.1
499
7.9
7
Platform Content
Feature Not Available
8.5
8
Platform Reporting
8.2
504
8.1
8
8.4
505
8.8
8
SEO Auditing & Monitoring
7.6
53
Not enough data
8.1
54
Not enough data
8.1
136
Not enough data
7.4
48
Not enough data
Agentic AI - SEO Tools
7.7
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
11
Not enough data
SEO Content & Rankings
7.6
137
Not enough data
8.5
192
Not enough data
8.2
157
Not enough data
7.9
144
Not enough data
8.2
148
Not enough data
SEO Reporting
9.0
194
Not enough data
8.7
175
Not enough data
8.3
163
Not enough data
Feature Not Available
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data collection
7.2
270
7.4
7
Feature Not Available
8.6
7
7.8
343
|
Verified
9.4
6
Feature Not Available
8.3
6
7.8
337
|
Verified
9.2
6
Segment Trending
8.4
445
|
Verified
8.9
6
7.5
377
7.8
6
8.3
418
|
Verified
7.5
6
Feature Not Available
9.0
5
Analysis
8.3
419
7.9
7
8.4
444
|
Verified
9.2
8
7.7
325
|
Verified
7.9
7
Platform
8.5
455
|
Verified
9.8
7
8.3
390
|
Verified
9.4
6
7.3
315
|
Verified
9.4
6
7.5
305
|
Verified
9.2
6
7.8
333
|
Verified
9.7
6
8.0
313
9.7
6
Agentic AI - Market Intelligence
8.3
12
Not enough data
Feature Not Available
Not enough data
Platform Insights
7.6
199
Not enough data
7.5
180
Not enough data
7.8
196
Not enough data
7.1
209
Not enough data
8.1
219
Not enough data
8.0
209
Not enough data
7.9
207
Not enough data
Agentic AI - Digital Advertising Intelligence
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform Additional Functionality
7.9
206
Not enough data
7.0
165
Not enough data
Platform Basics
8.4
217
Not enough data
7.4
193
Not enough data
8.1
225
Not enough data
Platform Data
7.4
163
Not enough data
8.0
188
Not enough data
8.7
226
Not enough data
7.6
184
Not enough data
Agentic AI - Operational Risk Management
Feature Not Available
Not enough data
Data Management
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Not enough data
Data as a Service
9.4
6
Not enough data
9.7
6
Not enough data
Architecture
Feature Not Available
Not enough data
Feature Not Available
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.7
137
Not enough data
Feature Not Available
Not enough data
Metrics
8.1
116
Not enough data
8.3
126
Not enough data
8.3
128
Not enough data
8.0
119
Not enough data
7.7
117
Not enough data
8.7
129
Not enough data
Agentic AI - Content Analytics
7.7
13
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.3
13
Not enough data
8.8
13
Not enough data
Metrics
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Similarweb and Similarweb App Intelligence (Previously 42Matters) are categorized as Competitive Intelligence and Market Intelligence
Unique Categories
Similarweb is categorized as Data as a Service (DaaS), Paid Search Intelligence, Digital Advertising Intelligence, Content Analytics, SEO Tools, and Answer Engine Optimization (AEO)
Similarweb App Intelligence (Previously 42Matters) is categorized as Mobile App Analytics and App Store Optimization
Reviews
Reviewers' Company Size
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb App Intelligence (Previously 42Matters)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
26.6%
Retail
7.1%
Financial Services
6.8%
Information Technology and Services
5.8%
Computer Software
4.3%
Other
49.4%
Computer Software
25.5%
Marketing and Advertising
17.6%
Research
11.8%
Information Technology and Services
11.8%
Market Research
5.9%
Other
27.5%
Discussions
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2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
What is Explorer by 42matters used for?
1 Comment
Official Response from Similarweb App Intelligence (Previously 42Matters)
The 42matters Explorer is a visual app market research platform. It transforms mobile and connected TV (CTV) app data into tangible insights, providing...Read more
Similarweb App Intelligence (Previously 42Matters) has no more discussions with answers
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