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Compare SimilarWeb vs Google Analytics
See this
comparison of SimilarWeb vs. Google Analytics
based on data from user reviews. SimilarWeb rates 4.2/5 stars with 27 reviews. Google Analytics rates 4.5/5 stars with 3,749 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
FREE
$0
per month
 
ENTERPRISE
Custom Plans
 
Additional Solutions
Custom Plans
 
Free Trial Unavailable
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
7.7
9.0
Ease of Use
Ease of Use
8.7
7.6
Ease of Setup
Ease of Setup
9.2
7.8
Ease of Admin
Ease of Admin
9.7
8.1
Quality of Support
Quality of Support
7.7
7.3
Ease of Doing Business With
Ease of Doing Business With
8.3
8.2
Product Direction (% positive)
Product Direction (% positive)
7.8
8.4
Meets Requirements
SimilarWeb
7.7
Google Analytics
9.0
Ease of Use
SimilarWeb
8.7
Google Analytics
7.6
Ease of Setup
SimilarWeb
9.2
Google Analytics
7.8
Ease of Admin
SimilarWeb
9.7
Google Analytics
8.1
Quality of Support
SimilarWeb
7.7
Google Analytics
7.3
Ease of Doing Business With
SimilarWeb
8.3
Google Analytics
8.2
Product Direction (% positive)
SimilarWeb
7.8
Google Analytics
8.4

Features

User Identification
Geolocation
SimilarWeb
Not enough data available
Google Analytics
9.1
Demographics
SimilarWeb
Not enough data available
Google Analytics
8.9
User Segmentation
SimilarWeb
Not enough data available
Google Analytics
8.8
Tracking & Reporting
User Path Tracking
SimilarWeb
Not enough data available
Google Analytics
8.7
User Activity History
SimilarWeb
Not enough data available
Google Analytics
8.5
Crash Reporting
SimilarWeb
Not enough data available
Google Analytics
7.9
Custom Event Tracking
SimilarWeb
Not enough data available
Google Analytics
8.4
Real-Time Insights
SimilarWeb
Not enough data available
Google Analytics
8.8
Attribution
SimilarWeb
Not enough data available
Google Analytics
8.4
Dashboard
SimilarWeb
Not enough data available
Google Analytics
8.8
Metrics
Conversions
SimilarWeb
Not enough data available
Google Analytics
8.7
Sessions - Mobile App Analytics
SimilarWeb
Not enough data available
Google Analytics
9.0
Engagement
SimilarWeb
Not enough data available
Google Analytics
8.9
Exit Tracking
SimilarWeb
Not enough data available
Google Analytics
8.6
Events
SimilarWeb
Not enough data available
Google Analytics
8.6
Retention
SimilarWeb
Not enough data available
Google Analytics
8.6
Return
SimilarWeb
Not enough data available
Google Analytics
8.6
Funnels
SimilarWeb
Not enough data available
Google Analytics
8.4
Reporting
Real-Time
SimilarWeb
Not enough data available
Google Analytics
8.9
Trending
SimilarWeb
Not enough data available
Google Analytics
8.7
Retroactive Reporting
SimilarWeb
Not enough data available
Google Analytics
8.4
Segmentation
SimilarWeb
Not enough data available
Google Analytics
8.6
Dashboards
SimilarWeb
Not enough data available
Google Analytics
8.9
Custom Reports and Dashboards
SimilarWeb
Not enough data available
Google Analytics
8.6
Other
User Data
SimilarWeb
Not enough data available
Google Analytics
8.7
Load Time Monitoring
SimilarWeb
Not enough data available
Google Analytics
8.6
Campaign Tracking
SimilarWeb
Not enough data available
Google Analytics
8.7
E-Commerce
SimilarWeb
Not enough data available
Google Analytics
8.6
Tracking
Standard Tracking
SimilarWeb
Not enough data available
Google Analytics
9.0
Tracking Flexibility
SimilarWeb
Not enough data available
Google Analytics
8.6
Notifications and Alerts
In-App Notifications
SimilarWeb
Not enough data available
Google Analytics
8.4
System Notifications
SimilarWeb
Not enough data available
Google Analytics
8.4
Alerts
SimilarWeb
Not enough data available
Google Analytics
8.4
Administration
API / Integrations
SimilarWeb
Not enough data available
Google Analytics
8.7
QA Testing
SimilarWeb
Not enough data available
Google Analytics
8.5
Performance and Reliability
SimilarWeb
Not enough data available
Google Analytics
8.9
User, Role, and Access Management
SimilarWeb
Not enough data available
Google Analytics
9.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
33.3%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
55.6%
27.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.1%
11.9%
SimilarWeb
Small-Business
33.3%
Mid-Market
55.6%
Enterprise
11.1%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%

Reviewers' Industry

 
Internet
26.8%
Marketing and Advertising
22.1%
 
Marketing and Advertising
19.5%
Information Technology and Services
6.8%
 
Public Relations and Communications
17.1%
Computer Software
6.8%
 
Information Technology and Services
14.6%
Internet
6.1%
 
Financial Services
4.9%
Higher Education
3.0%
 
Other
17.1%
Other
55.2%
SimilarWeb
Internet
26.8%
Marketing and Advertising
19.5%
Public Relations and Communications
17.1%
Information Technology and Services
14.6%
Financial Services
4.9%
Other
17.1%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Public Relations and Communications

It gives an OK estimate of site traffic. For a PR pro, it's a necessary tool to track metrics. The Chrome extension aspect of it is a huge plus. Makes it quick, seamless process.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
SimilarWeb
Most Helpful Favorable Review
G2 User in Public Relations and Communications

It gives an OK estimate of site traffic. For a PR pro, it's a necessary tool to track metrics. The Chrome extension aspect of it is a huge plus. Makes it quick, seamless process.

Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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SimilarWeb
Google Analytics
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