# Shopper Approved vs SmartCustomer Comparison

| | Shopper Approved | SmartCustomer | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 239 | 77 | 
| **Largest Market Segment** | Small-Business (86.2% of reviews) | Small-Business (78.9% of reviews) | 
| **Entry Level Price** | Starting at $119.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### Shopper Approved

Pros:
- Ease of Use (8 reviews)
- Reputation Management (5 reviews)

Cons:
- Outdated Interface (4 reviews)
- Poor Interface Design (4 reviews)

### SmartCustomer

Pros:
- Automation (1 reviews)
- Centralized Management (1 reviews)

Cons:
- Limited Features (1 reviews)
- Poor Customer Support (1 reviews)

---
## Ratings Comparison
| Rating | Shopper Approved | SmartCustomer | 
|---|---|---|
  | **Meets Requirements** | 9.3 (188 reviews) | 8.5 (54 reviews) | 
  | **Ease of Use** | 9.2 (188 reviews) | 9.2 (55 reviews) | 
  | **Ease of Setup** | 9.1 (142 reviews) | 9.3 (39 reviews) | 
  | **Ease of Admin** | 9.2 (122 reviews) | 9.3 (37 reviews) | 
  | **Quality of Support** | 9.5 (183 reviews) | 8.8 (48 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (119 reviews) | 9.4 (33 reviews) | 
  | **Product Direction (% positive)** | 8.3 (175 reviews) | 6.4 (45 reviews) | 

---
## Pricing

### Shopper Approved

#### Entry-Level Pricing

Plan: Starter Package

Price: Starting at $119.00 Per Month

Key Features:
- Shopper Approved Seller Ratings with our proprietary process that collects up to 10x more reviews.

[Learn more about Shopper Approved](https://www.g2.com/products/shopper-approved/reviews)

#### Free Trial

Yes

### SmartCustomer

#### Entry-Level Pricing

Plan: Liftoff 

Price: Contact Us

Description: Basic review sourcing capabilities for the budget-minded.

Key Features:
- Enhanced review management
- 500 monthly review requests
- Review verification

[Browse all 4 editions](https://www.g2.com/products/smartcustomer/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Shopper Approved** | 8.4/10 | 85 |
| **SmartCustomer** | 7.2/10 | 23 |

#### Collection

| Feature | Shopper Approved | SmartCustomer | 
|---|---|---|
| **Authentication** | 8.3 (66 reviews) ✓ Verified | 7.3 (16 reviews) | 
| **Review Forms** | 8.9 (79 reviews) ✓ Verified | 7.3 (18 reviews) | 
| **Personalization** | 8.4 (78 reviews) ✓ Verified | 7.5 (16 reviews) | 
| **Engagement** | Feature Not Available | 7.9 (20 reviews) | 
| **Community Q&A** | 7.6 (62 reviews) ✓ Verified | 7.0 (14 reviews) | 

#### Agentic AI - Review Management

| Feature | Shopper Approved | SmartCustomer | 
|---|---|---|
| **Adaptive Learning** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Shopper Approved | SmartCustomer | 
|---|---|---|
| **Reminders** | Not enough data | Not enough data | 
| **Review Monitoring** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Review Notification** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Purchasing & Receiving** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Response Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Review Badge Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Social Sharing** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Review Request** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 
| **Multi-Channel Campaigns** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 

#### Moderation

| Feature | Shopper Approved | SmartCustomer | 
|---|---|---|
| **Reviewer Validation** | 9.1 (75 reviews) ✓ Verified | 7.9 (17 reviews) | 
| **Response Types** | 9.0 (72 reviews) ✓ Verified | 7.6 (18 reviews) | 
| **Legal Agreements** | 8.6 (62 reviews) ✓ Verified | 6.8 (14 reviews) | 

#### Use Cases

| Feature | Shopper Approved | SmartCustomer | 
|---|---|---|
| **E-commerce** | 9.0 (76 reviews) ✓ Verified | 6.1 (15 reviews) | 
| **Retail** | 8.6 (65 reviews) ✓ Verified | 6.2 (14 reviews) | 
| **Customer Service** | 9.1 (72 reviews) ✓ Verified | 7.9 (20 reviews) | 

#### Administration

| Feature | Shopper Approved | SmartCustomer | 
|---|---|---|
| **Incentives** | 7.7 (60 reviews) ✓ Verified | 7.6 (11 reviews) | 
| **Syndication** | 8.2 (67 reviews) ✓ Verified | 7.2 (13 reviews) | 
| **Insights** | 8.3 (63 reviews) ✓ Verified | 7.1 (16 reviews) | 
| **Content** | 8.3 (61 reviews) ✓ Verified | 7.4 (17 reviews) | 
| **Sampling** | Feature Not Available | 7.4 (14 reviews) | 

#### Display Options

| Feature | Shopper Approved | SmartCustomer | 
|---|---|---|
| **Badges** | 8.7 (74 reviews) ✓ Verified | 7.6 (16 reviews) | 
| **Widgets** | 8.8 (73 reviews) ✓ Verified | 6.7 (14 reviews) | 
| **Third-Party Integrations** | Feature Not Available | 6.1 (15 reviews) | 
| **Marketing** | 8.3 (61 reviews) ✓ Verified | 8.0 (15 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Website Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Shopper Approved | SmartCustomer | 
|---|---|---|
| **AI Text Generation** | 7.1 (39 reviews) | 7.0 (5 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Shopper Approved** | 8.0/10 | 116 |
| **SmartCustomer** | 7.1/10 | 32 |

#### Consumer Intelligence

| Feature | Shopper Approved | SmartCustomer | 
|---|---|---|
| **Customer Feedback** | 9.4 (98 reviews) ✓ Verified | 8.0 (25 reviews) | 
| **Competitive Intelligence** | 8.5 (68 reviews) | 7.0 (20 reviews) | 
| **Sentiment Analysis** | 8.7 (72 reviews) ✓ Verified | 7.2 (19 reviews) | 
| **Competitive Analysis** | Not enough data | Not enough data | 

#### Reporting

| Feature | Shopper Approved | SmartCustomer | 
|---|---|---|
| **Revenue Reporting** | Feature Not Available | 6.4 (16 reviews) | 
| **Corporate Reporting** | 7.8 (54 reviews) ✓ Verified | Feature Not Available | 
| **Dashboard** | 8.8 (90 reviews) ✓ Verified | 8.0 (24 reviews) | 

#### Media Monitoring

| Feature | Shopper Approved | SmartCustomer | 
|---|---|---|
| **Social Networks Monitoring** | 7.1 (52 reviews) ✓ Verified | Feature Not Available | 
| **Social Media Management** | 7.1 (51 reviews) | 6.5 (16 reviews) | 
| **Digital Media Monitoring** | 7.3 (50 reviews) ✓ Verified | 6.9 (17 reviews) | 
| **Review Monitoring** | Not enough data | Not enough data | 
| **Brand Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Response Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 

#### In-House Management

| Feature | Shopper Approved | SmartCustomer | 
|---|---|---|
| **Employee Performance** | Feature Not Available | 6.8 (15 reviews) | 
| **Team Workflow** | Feature Not Available | 6.9 (13 reviews) | 

#### Generative AI

| Feature | Shopper Approved | SmartCustomer | 
|---|---|---|
| **AI Text Generation** | 6.7 (29 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Shopper Approved | SmartCustomer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Shopper Approved | SmartCustomer | 
|---|---|---|
| **White Label** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Review Sharing** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Customer Advocacy** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Employee Advocacy** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Scoring** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Review Request** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Review Management Software](https://www.g2.com/categories/review-management-software)




---
## Reviewer Demographics

### By Company Size

| Segment | Shopper Approved | SmartCustomer | 
|---|---|---|
| **Small-Business** | 86.2% | 78.9% | 
| **Mid-Market** | 13.4% | 19.7% | 
| **Enterprise** | 0.4% | 1.3% | 

### By Industry

#### Shopper Approved

- **Retail:** 31.7%
- **Consumer Goods:** 7.4%
- **Health, Wellness and Fitness:** 7.0%
- **Automotive:** 5.7%
- **Wholesale:** 3.0%
- **Apparel & Fashion:** 3.0%
- **Sporting Goods:** 2.6%
- **Printing:** 2.6%
- **Consumer Electronics:** 2.6%
- **Marketing and Advertising:** 2.6%
- **Other:** 31.7%

#### SmartCustomer

- **Retail:** 10.5%
- **Consumer Goods:** 7.9%
- **Computer Software:** 6.6%
- **Marketing and Advertising:** 6.6%
- **Information Technology and Services:** 6.6%
- **Apparel & Fashion:** 5.3%
- **Automotive:** 3.9%
- **Real Estate:** 3.9%
- **Events Services:** 2.6%
- **Financial Services:** 2.6%
- **Other:** 43.4%

---
## Alternatives

### Alternatives to Shopper Approved

- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (652 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Trustpilot](https://www.g2.com/products/trustpilot/reviews) — 3.4/5 stars (263 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4205 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2109 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.7/5 stars (436 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (419 reviews)

### Alternatives to SmartCustomer

- [Trustpilot](https://www.g2.com/products/trustpilot/reviews) — 3.4/5 stars (263 reviews)
- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (652 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2109 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4205 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.7/5 stars (436 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Experience.com](https://www.g2.com/products/experience-com/reviews) — 4.8/5 stars (395 reviews)
- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5717 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4673 reviews)

---
## Top Discussions

### Shopper Approved

- Title: [Is Shopper Approved legitimate?](https://www.g2.com/discussions/is-shopper-approved-legitimate) — 2 comments
  > **Top comment:** "Shopper Approved is legitimate and they have great customer service."
- Title: [When will our reviews show up in google?](https://www.g2.com/discussions/32597-when-will-our-reviews-show-up-in-google) — 2 comments, 1 upvote
  > **Top comment:** "Can't help there."
- Title: [What does Shopper Approved do?](https://www.g2.com/discussions/what-does-shopper-approved-do) — 1 comment
  > **Top comment:** "Shopper Approved is a customer review platform that helps businesses collect, manage, and display customer feedback and reviews. It offers a variety of..."
- Title: [What does Shopper Approved mean?](https://www.g2.com/discussions/what-does-shopper-approved-mean) — 1 comment
  > **Top comment:** "Shopper Approved is the name of the software provider"

### SmartCustomer

- Title: [Is Sitejabber free?](https://www.g2.com/discussions/is-sitejabber-free) — 1 comment
  > **Top comment:** "Yes, Its free and worth writing reviews. Sitejabber has world wide recognition. 
Thanks"
- Title: [Is Sitejabber a legitimate site?](https://www.g2.com/discussions/is-sitejabber-a-legitimate-site) — 1 comment
  > **Top comment:** "Many people use it to read the reviews. Sitejabber allows viewers across the globe to read reviews about businesses that they can’t read on any other site...."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/shopper-approved-vs-smartcustomer)