# Shopify vs Wix Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Shopify excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Wix. Users appreciate its **clean UI** and reliable performance, making it a preferred choice for those looking to launch and manage an eCommerce store efficiently.
- **Users say** that both platforms are user-friendly, but Shopify's ease of use is frequently highlighted. Recent feedback emphasizes that Shopify allows users to scale their businesses without heavy development work, while Wix is noted for its straightforward website building capabilities.
- **Reviewers mention** that Shopify's implementation process is quick and intuitive, with many users praising the **onboarding wizard** that simplifies setup. In contrast, while Wix also offers an easy setup, some users feel it lacks the depth of features that Shopify provides for eCommerce.
- **According to verified reviews** , Shopify's support quality stands out, with users rating it higher than Wix. Many Shopify users have noted the effectiveness of its customer support, which is crucial for resolving issues quickly, whereas Wix users have reported mixed experiences with support accessibility.
- **Users highlight** that Shopify's extensive integrations with various apps and tools make it easier to scale operations, which is a significant advantage for growing businesses. Wix, while offering many integrations, is often seen as more suited for simpler website needs rather than complex eCommerce functionalities.
- **Reviewers note** that while both platforms cater well to small businesses, Shopify's focus on eCommerce features—like advanced **product management** and **checkout processes** —gives it an edge for users specifically looking to enhance their online sales, compared to Wix's broader website-building approach.



| | Shopify | Wix | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 5,105 | 1,875 | 
| **Largest Market Segment** | Small-Business (79.9% of reviews) | Small-Business (80.0% of reviews) | 
| **Entry Level Price** | $29/ per month | Free | 

---
## Top Pros & Cons

### Shopify

Pros:
- Ease of Use (273 reviews)
- Easy Integration (101 reviews)

Cons:
- Expensive (153 reviews)
- Limited Customization (95 reviews)

### Wix

Pros:
- Ease of Use (254 reviews)
- Easy Creation (96 reviews)

Cons:
- Limited Customization (72 reviews)
- Expensive (68 reviews)

---
## Ratings Comparison
| Rating | Shopify | Wix | 
|---|---|---|
  | **Meets Requirements** | 8.8 (4285 reviews) | 8.6 (1573 reviews) | 
  | **Ease of Use** | 8.9 (4311 reviews) | 8.9 (1582 reviews) | 
  | **Ease of Setup** | 8.8 (2598 reviews) | 8.9 (673 reviews) | 
  | **Ease of Admin** | 8.9 (2317 reviews) | 8.7 (609 reviews) | 
  | **Quality of Support** | 8.4 (4023 reviews) | 8.0 (1299 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (2275 reviews) | 8.4 (564 reviews) | 
  | **Product Direction (% positive)** | 8.8 (4159 reviews) | 8.2 (1538 reviews) | 

---
## Pricing

### Shopify

#### Entry-Level Pricing

Plan:  Basic

Price: $29 / per month


[Browse all 3 editions](https://www.g2.com/products/shopify/pricing)

#### Free Trial

No

### Wix

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Get started 

Key Features:
- Intuitive drag and drop editor
- AI creation tools
- Wix subdomain only

[Browse all 5 editions](https://www.g2.com/products/wix/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Shopify** | N/A | N/A |
| **Wix** | 8.7/10 | 105 |

#### Page Customization

| Feature | Shopify | Wix | 
|---|---|---|
| **Drag and Drop** | Not enough data | 9.2 (97 reviews) | 
| **Templates** | Not enough data | 9.0 (97 reviews) | 
| **Advanced Customization** | Not enough data | 8.6 (90 reviews) | 
| **Content Library** | Not enough data | 8.8 (93 reviews) | 

#### Page Optimization

| Feature | Shopify | Wix | 
|---|---|---|
| **A/B Testing** | Not enough data | Feature Not Available | 
| **Mobile Responsive** | Not enough data | 8.8 (95 reviews) | 
| **Web Analytics** | Not enough data | 8.9 (90 reviews) | 
| **SEO** | Not enough data | 8.6 (93 reviews) | 

#### Integrations

| Feature | Shopify | Wix | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 8.8 (83 reviews) | 
| **Email Marketing Integration** | Not enough data | 8.9 (84 reviews) | 
| **Domain Integration** | Not enough data | 9.2 (93 reviews) | 

#### Generative AI

| Feature | Shopify | Wix | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (29 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Shopify | Wix | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.3 (5 reviews) | 

### Online Appointment Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Shopify** | N/A | N/A |
| **Wix** | 9.3/10 | 12 |

#### Notifications

| Feature | Shopify | Wix | 
|---|---|---|
| **Confirmations & Reminders** | Not enough data | 9.6 (9 reviews) | 
| **Appointment Follow-Up** | Not enough data | 9.6 (9 reviews) | 
| **Scheduling Notifications** | Not enough data | 9.6 (9 reviews) | 

#### Settings

| Feature | Shopify | Wix | 
|---|---|---|
| **Time Zone Detection** | Not enough data | 9.4 (8 reviews) | 
| **Availability Settings** | Not enough data | 9.1 (9 reviews) | 
| **Blocked Time Settings** | Not enough data | 8.9 (9 reviews) | 

#### Personalization

| Feature | Shopify | Wix | 
|---|---|---|
| **Branding** | Not enough data | 9.1 (9 reviews) | 
| **Links** | Not enough data | 9.4 (8 reviews) | 

#### Integrations

| Feature | Shopify | Wix | 
|---|---|---|
| **Multi- Calendar Integration** | Not enough data | 9.2 (8 reviews) | 
| **Website Integration** | Not enough data | 9.1 (9 reviews) | 
| **Payment Acceptance** | Not enough data | 9.3 (9 reviews) | 
| **Video Conferencing** | Not enough data | 8.8 (7 reviews) | 
| **Communication** | Not enough data | 9.2 (8 reviews) | 

#### Generative AI

| Feature | Shopify | Wix | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.7 (6 reviews) | 
| **AI Text Summarization** | Not enough data | 9.7 (6 reviews) | 
| **AI Text-to-Image** | Not enough data | 8.6 (6 reviews) | 
| **AI Text-to-Speech** | Not enough data | 9.0 (5 reviews) | 
| **AI Image-to-Text** | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Online Appointment Scheduling

| Feature | Shopify | Wix | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Shopify** | 8.4/10 | 3912 |
| **Wix** | 8.3/10 | 67 |

#### Headless Commerce

| Feature | Shopify | Wix | 
|---|---|---|
| **Decoupling** | 8.2 (456 reviews) | 8.4 (40 reviews) | 
| **REST APIs** | 8.4 (472 reviews) | 8.0 (40 reviews) | 
| **Data Orchestration** | 8.3 (491 reviews) | 8.3 (38 reviews) | 
| **Customization** | 8.3 (584 reviews) | 8.5 (48 reviews) | 
| **Extensibility** | 8.5 (534 reviews) | 8.5 (41 reviews) | 

#### Generative AI

| Feature | Shopify | Wix | 
|---|---|---|
| **AI Text Generation** | 8.0 (235 reviews) | 8.5 (22 reviews) | 
| **AI Text Summarization** | 7.9 (229 reviews) | 8.2 (21 reviews) | 

#### Agentic AI - E-Commerce Platforms

| Feature | Shopify | Wix | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (81 reviews) | 6.7 (5 reviews) | 
| **Cross-system Integration** | 8.0 (81 reviews) | 6.3 (5 reviews) | 
| **Adaptive Learning** | 7.9 (78 reviews) | 6.0 (5 reviews) | 
| **Natural Language Interaction** | 7.8 (78 reviews) | 6.3 (5 reviews) | 
| **Proactive Assistance** | 7.8 (78 reviews) | 5.7 (5 reviews) | 
| **Decision Making** | 8.0 (79 reviews) | 6.7 (5 reviews) | 

#### Merchandising/Marketing

| Feature | Shopify | Wix | 
|---|---|---|
| **Storefront Design Tools** | 8.6 (3492 reviews) | 8.8 (58 reviews) | 
| **Product Visualization** | 8.6 (3493 reviews) | 8.7 (57 reviews) | 
| **Recommendations / Personalization** | 8.3 (3413 reviews) | 8.6 (59 reviews) | 
| **Promotions and Discounts** | 8.3 (3378 reviews) | 8.4 (53 reviews) | 
| **Shopping Cart Abandonment** | 8.4 (3199 reviews) | 8.3 (52 reviews) | 
| **Product Reviews** | 8.4 (3136 reviews) | 8.6 (52 reviews) | 
| **SEO** | 8.2 (3114 reviews) | 7.9 (55 reviews) | 

#### Product Catalog

| Feature | Shopify | Wix | 
|---|---|---|
| **Content Management** | 8.6 (3406 reviews) | 9.0 (57 reviews) | 
| **Product Configuration** | 8.5 (3328 reviews) | 8.9 (54 reviews) | 
| **Product Search and Filtering** | 8.5 (3377 reviews) | 8.7 (54 reviews) | 
| **Intangible Products** | 8.4 (2740 reviews) | 8.4 (45 reviews) | 

#### Order Process

| Feature | Shopify | Wix | 
|---|---|---|
| **Checkout Process** | 8.8 (3483 reviews) | 8.8 (54 reviews) | 
| **Shipping Options** | 8.6 (3392 reviews) | 8.6 (53 reviews) | 
| **Tax Display and Processing** | 8.6 (3330 reviews) | 8.6 (51 reviews) | 
| **Payment Processing** | 8.9 (3460 reviews) | 8.9 (57 reviews) | 
| **Order Management** | 8.8 (3435 reviews) | 8.8 (51 reviews) | 
| **Returns / Refunds** | 8.5 (3128 reviews) | 8.5 (49 reviews) | 
| **Inventory Management** | 8.6 (3223 reviews) | 8.6 (51 reviews) | 
| **Multi-Channel Fulfillment** | 8.5 (2805 reviews) | 8.6 (46 reviews) | 

#### Multi-Channel Support

| Feature | Shopify | Wix | 
|---|---|---|
| **Omnichannel** | 8.5 (3005 reviews) | 8.5 (45 reviews) | 
| **Mobile** | 8.8 (3228 reviews) | 8.5 (55 reviews) | 
| **Social Commerce** | 8.7 (3027 reviews) | 8.7 (50 reviews) | 
| **Customer Service** | 8.5 (3151 reviews) | 8.5 (52 reviews) | 
| **Store Locator** | 8.3 (2447 reviews) | 8.6 (49 reviews) | 
| **3rd-Party Store Integration** | 8.4 (2507 reviews) | 8.2 (44 reviews) | 
| **B2B** | 8.2 (2327 reviews) | 8.6 (48 reviews) | 

#### Platform

| Feature | Shopify | Wix | 
|---|---|---|
| **APIs** | 8.3 (2531 reviews) | 8.4 (47 reviews) | 
| **Customization** | 8.4 (3258 reviews) | 8.5 (55 reviews) | 
| **Integrations to Add-on Tools** | 8.6 (3129 reviews) | 8.7 (53 reviews) | 
| **User Management** | 8.7 (3179 reviews) | 8.7 (52 reviews) | 
| **Reporting / Analytics** | 8.5 (3239 reviews) | 8.6 (53 reviews) | 
| **Security** | 8.9 (3196 reviews) | 8.8 (52 reviews) | 
| **Multi-Site Management** | 8.4 (2493 reviews) | 8.8 (46 reviews) | 
| **Admin Access Rights** | 8.8 (3103 reviews) | 9.0 (50 reviews) | 
| **Test-to-Product Migration** | 8.4 (2579 reviews) | 8.5 (43 reviews) | 
| **Internationalization** | 8.5 (2557 reviews) | 8.4 (42 reviews) | 
| **Cross Browser Support** | 8.7 (2907 reviews) | 8.8 (48 reviews) | 
| **Performance and Reliability** | 8.8 (3234 reviews) | 8.9 (52 reviews) | 

### Web Design

| Product | Score | Reviews |
|---|---|---|
| **Shopify** | N/A | N/A |
| **Wix** | 8.2/10 | 102 |

#### Platform Basics

| Feature | Shopify | Wix | 
|---|---|---|
| **Templates Library** | Not enough data | 8.8 (91 reviews) | 
| **Visualization Tools** | Not enough data | 8.8 (84 reviews) | 
| **HTML and CSS Editors** | Not enough data | 8.3 (81 reviews) | 
| **Content Elements Libraries** | Not enough data | 8.5 (80 reviews) | 

#### Platform Additional Functionalities

| Feature | Shopify | Wix | 
|---|---|---|
| **WYSIWYG Editor Integration** | Not enough data | 8.5 (71 reviews) | 
| **Marketing Tools Integrations** | Not enough data | 8.5 (80 reviews) | 
| **Vector Graphics Tools Importing and Integration** | Not enough data | 8.5 (76 reviews) | 

#### Agentic AI - Web Design

| Feature | Shopify | Wix | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (19 reviews) | 
| **Multi-step Planning** | Not enough data | 7.7 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (17 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 7.5 (16 reviews) | 

### Cloud Web Hosting

| Product | Score | Reviews |
|---|---|---|
| **Shopify** | N/A | N/A |
| **Wix** | N/A | N/A |

#### Performance - Cloud Web Hosting

| Feature | Shopify | Wix | 
|---|---|---|
| **Caching** | Not enough data | Not enough data | 
| **Intuitive Control Panel** | Not enough data | Not enough data | 
| **Opering System** | Not enough data | Not enough data | 
| **Server Redundancy** | Not enough data | Not enough data | 

#### Support - Cloud Web Hosting

| Feature | Shopify | Wix | 
|---|---|---|
| **Free SSL** | Not enough data | Not enough data | 
| **Auto-scaling** | Not enough data | Not enough data | 
| **Flexible Pricing - Cloud Web Hosting** | Not enough data | Not enough data | 
| **Support** | Not enough data | Not enough data | 

#### Security - Cloud Web Hosting

| Feature | Shopify | Wix | 
|---|---|---|
| **Compliance and Certifications** | Not enough data | Not enough data | 
| **Backup** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 

### Merchant of Record

| Product | Score | Reviews |
|---|---|---|
| **Shopify** | 8.4/10 | 31 |
| **Wix** | N/A | N/A |

#### Payment processing - Merchant of Record

| Feature | Shopify | Wix | 
|---|---|---|
| **Automation** | 8.6 (29 reviews) | Not enough data | 
| **Cross Border
** | 8.5 (28 reviews) | Not enough data | 
| **Payment Options** | 8.5 (28 reviews) | Not enough data | 
| **Multi-Currency** | 8.1 (28 reviews) | Not enough data | 
| **Reconciliation** | 8.3 (27 reviews) | Not enough data | 
| **Chargeback** | 7.9 (28 reviews) | Not enough data | 

#### Tax management - Merchant of Record

| Feature | Shopify | Wix | 
|---|---|---|
| **Automated tax calculation** | 8.4 (26 reviews) | Not enough data | 
| **Standard compliance** | 8.4 (26 reviews) | Not enough data | 
| **Tax reporting** | 8.2 (26 reviews) | Not enough data | 

#### Security and Compliance - Merchant of Record

| Feature | Shopify | Wix | 
|---|---|---|
| **AML-KYC** | 8.3 (26 reviews) | Not enough data | 
| **Secure SLC** | 8.5 (26 reviews) | Not enough data | 
| **PCI-DSS** | 8.7 (26 reviews) | Not enough data | 
| **Encryption and tokenization** | 8.5 (26 reviews) | Not enough data | 

#### Administration - Merchant of Record

| Feature | Shopify | Wix | 
|---|---|---|
| **E-commerce Integration** | 8.3 (29 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.4 (27 reviews) | Not enough data | 
| **Customer support** | 8.4 (27 reviews) | Not enough data | 

### Domain Registrars

| Product | Score | Reviews |
|---|---|---|
| **Shopify** | N/A | N/A |
| **Wix** | N/A | N/A |

#### Security - Domain Registrar

| Feature | Shopify | Wix | 
|---|---|---|
| **Advanced DNS management** | Not enough data | Not enough data | 
| **WHOIS privacy protection** | Not enough data | Not enough data | 
| **Two-factor authentication (2FA)** | Not enough data | Not enough data | 

#### Convenience and automation - Domain Registrar

| Feature | Shopify | Wix | 
|---|---|---|
| **Bulk domain management** | Not enough data | Not enough data | 
| **Domain parking** | Not enough data | Not enough data | 
| **Auto-renewal** | Not enough data | Not enough data | 

#### Support and service - Domain Registrar

| Feature | Shopify | Wix | 
|---|---|---|
| **Knowledge base and tutorials** | Not enough data | Not enough data | 
| **Domain transfer assistance** | Not enough data | Not enough data | 
| **24/7 customer support** | Not enough data | Not enough data | 

#### Advanced management and features - Domain Registrar

| Feature | Shopify | Wix | 
|---|---|---|
| **Email forwarding and hosting** | Not enough data | Not enough data | 
| **Website builder integration** | Not enough data | Not enough data | 
| **Domain auction and backordering** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Shopify** | N/A | N/A |
| **Wix** | 8.2/10 | 1267 |

#### Customizations

| Feature | Shopify | Wix | 
|---|---|---|
| **Templates** | Not enough data | 8.7 (1161 reviews) | 
| **Drag and Drop** | Not enough data | 9.0 (1163 reviews) | 
| **HTML Input** | Not enough data | 7.8 (917 reviews) | 
| **Domain Name** | Not enough data | 8.5 (1059 reviews) | 

#### Growth

| Feature | Shopify | Wix | 
|---|---|---|
| **SEO** | Not enough data | 7.8 (945 reviews) | 
| **Site Analytics** | Not enough data | 7.8 (970 reviews) | 
| **Marketing Tools** | Not enough data | 7.8 (919 reviews) | 
| **E-Commerce** | Not enough data | 7.8 (761 reviews) | 
| **Hosting** | Not enough data | 8.5 (922 reviews) | 

#### Content

| Feature | Shopify | Wix | 
|---|---|---|
| **Email Integrations** | Not enough data | 8.2 (850 reviews) | 
| **Content Management** | Not enough data | 8.4 (1016 reviews) | 
| **Permissions** | Not enough data | 8.5 (860 reviews) | 
| **WordPress Tool** | Not enough data | 7.9 (197 reviews) | 

#### Support

| Feature | Shopify | Wix | 
|---|---|---|
| **Customer Support** | Not enough data | 8.4 (247 reviews) | 

---
## Categories
**Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

**Unique to Shopify (1):** [Merchant of Record Software](https://www.g2.com/categories/merchant-of-record)

**Unique to Wix (6):** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Website Builder Software](https://www.g2.com/categories/website-builder), [Web Design Software](https://www.g2.com/categories/web-design), [Online Appointment Scheduling Software](https://www.g2.com/categories/online-appointment-scheduling), [Cloud Web Hosting Platforms](https://www.g2.com/categories/cloud-web-hosting), [Domain Registrars](https://www.g2.com/categories/domain-registrars)


---
## Reviewer Demographics

### By Company Size

| Segment | Shopify | Wix | 
|---|---|---|
| **Small-Business** | 79.9% | 80.0% | 
| **Mid-Market** | 15.3% | 14.9% | 
| **Enterprise** | 4.8% | 5.1% | 

### By Industry

#### Shopify

- **Retail:** 26.1%
- **Apparel & Fashion:** 8.9%
- **Marketing and Advertising:** 7.4%
- **Consumer Goods:** 5.4%
- **Information Technology and Services:** 3.7%
- **Internet:** 3.2%
- **Computer Software:** 2.6%
- **Health, Wellness and Fitness:** 2.5%
- **Food & Beverages:** 2.2%
- **Design:** 1.9%
- **Other:** 36.0%

#### Wix

- **Marketing and Advertising:** 14.6%
- **Computer Software:** 6.7%
- **Information Technology and Services:** 5.9%
- **Design:** 3.6%
- **Health, Wellness and Fitness:** 3.5%
- **Non-Profit Organization Management:** 3.2%
- **Retail:** 3.0%
- **Entertainment:** 2.6%
- **Graphic Design:** 2.3%
- **Higher Education:** 2.2%
- **Other:** 52.4%

---
## Alternatives

### Alternatives to Shopify

- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews)
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — 4.4/5 stars (59 reviews)
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4776 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (604 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (581 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)

### Alternatives to Wix

- [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) — 4.4/5 stars (2711 reviews)
- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (993 reviews)
- [Duda](https://www.g2.com/products/duda/reviews) — 4.7/5 stars (807 reviews)
- [Hostinger](https://www.g2.com/products/hostinger/reviews) — 4.4/5 stars (806 reviews)
- [Elementor](https://www.g2.com/products/elementor/reviews) — 4.4/5 stars (415 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)
- [Framer](https://www.g2.com/products/framer/reviews) — 4.5/5 stars (141 reviews)
- [SiteGround](https://www.g2.com/products/siteground/reviews) — 4.2/5 stars (293 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Google Workspace](https://www.g2.com/products/google-workspace/reviews) — 4.6/5 stars (48026 reviews)

---
## Top Discussions

### Shopify

- Title: [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) — 6 comments, 5 upvotes
  > **Top comment:** "CMS to manage store content, build custom landing pages, and run marketing campaigns."
- Title: [What are the features of Shopify?](https://www.g2.com/discussions/what-are-the-features-of-shopify) — 5 comments, 1 upvote
  > **Top comment:** "Shuffle-style music"
- Title: [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) — 4 comments, 4 upvotes
  > **Top comment:** "Shopify is the backbone of any business selling products online. It has also been expanding native features, requiring less and less widgets/apps, as well as..."
- Title: [What does the basic Shopify plan include?](https://www.g2.com/discussions/what-does-the-basic-shopify-plan-include) — 3 comments
  > **Top comment:** "According to me, In Shopify basic plan you can customize your store and for that you get layouts. You can create blogs to rank for Seo. Even you can use ..."
- Title: [What software does Shopify use?](https://www.g2.com/discussions/what-software-does-shopify-use) — 3 comments
  > **Top comment:** "Shopify is the software. It is accessed via the web. "

### Wix

- Title: [How do I add the ability for little games on my website?](https://www.g2.com/discussions/13696-how-do-i-add-the-ability-for-little-games-on-my-website) — 6 comments, 1 upvote
  > **Top comment:** "It really depends on the format of your game. If you go to the editor, select the option to add an element and scroll down to "more", Wix has options to..."
- Title: [Can l link wix to linkedin](https://www.g2.com/discussions/31544-can-l-link-wix-to-linkedin) — 3 comments, 2 upvotes
  > **Top comment:** "You can add a link to your LinkedIn account, under social media bar."
- Title: [Does Wix have a booking feature?](https://www.g2.com/discussions/does-wix-have-a-booking-feature) — 2 comments
  > **Top comment:** "yes"
- Title: [Does Wix have limitations?](https://www.g2.com/discussions/does-wix-have-limitations) — 2 comments, 2 upvotes
  > **Top comment:** "Yes he has it "
- Title: [What are the advanced design features in Wix that a new user should learn to create a professional website?](https://www.g2.com/discussions/what-are-the-advanced-design-features-in-wix-that-a-new-user-should-learn-to-create-a-professional-website) — 1 comment
  > **Top comment:** "In fact, you don't need to know much. Thanks to Wix's new AI technology and integration, you can quickly produce solutions to all your demands by answering..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/shopify-vs-wix)