# Shopify vs Wix Comparison - What are their main differences?

At a Glance

Star Rating

**Shopify** [

4.4/5(5,142)

](https://www.g2.com/products/shopify/reviews#reviews)

**Wix** [

4.2/5(1,889)

](https://www.g2.com/products/wix/reviews#reviews)

Market Segments

**Shopify**
Small-Business (79.9% of reviews)

**Wix**
Small-Business (80.2% of reviews)

Pros & Cons

**Shopify**
[
Ease of Use (273)
](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312506&qs=pros-and-cons#reviews)[
Easy Integration (101)
](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1313016&qs=pros-and-cons#reviews)[
Expensive (153)
](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312654&qs=pros-and-cons#reviews)[
Limited Customization (95)
](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312552&qs=pros-and-cons#reviews)

**Wix**
[
Ease of Use (254)
](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559953&qs=pros-and-cons#reviews)[
Easy Creation (96)
](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1562797&qs=pros-and-cons#reviews)[
Limited Customization (72)
](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1561002&qs=pros-and-cons#reviews)[
Expensive (68)
](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559911&qs=pros-and-cons#reviews)

Entry-Level Pricing

**Shopify**
 **$29** / per month

**Wix**
 **Free**

Summary

AI Generated Summary

AI-generated. Powered by real user reviews.

- **G2 reviewers report** that Shopify excels in providing a **fast and scalable platform** , making it ideal for businesses looking to grow. Users appreciate the **ease of setup** , noting that even those with minimal technical skills can launch a store quickly using its templates and built-in tools.
- **Users say** that Wix offers a **convenient all-in-one solution** for website creation, allowing for structured updates without requiring deep web-development knowledge. This flexibility is particularly beneficial for operational tasks and portfolio management.
- **Reviewers mention** that Shopify's strong ecosystem, including its extensive app marketplace and integration capabilities, enhances the overall user experience. Many users highlight how this all-in-one platform simplifies managing promotions and sales data.
- **According to verified reviews** , while both platforms are user-friendly, Shopify has a slight edge in **quality of support** , with users noting more responsive customer service compared to Wix. This can be crucial for businesses needing timely assistance.
- **G2 reviewers indicate** that Wix shines in **content management** , with users praising its intuitive tools for creating and managing website content. This feature is particularly appealing for those focused on maintaining a dynamic online presence.
- **Users report** that Shopify's overall performance and reliability are significantly higher, with many stating it is the best platform for managing a direct-to-consumer brand. This is reflected in its higher G2 Score, which suggests a more satisfying experience for users.

Pricing

Entry-Level Pricing

**Shopify**

Shopify

 Basic

$29

/ per month

[Browse all 3 pricing plans](/products/shopify/pricing)

**Wix**

Wix

Free

Free

Get started 

- Intuitive drag and drop editor
- AI creation tools
- Wix subdomain only

[Browse all 5 pricing plans](/products/wix/pricing)

Free Trial

**Shopify**

Shopify
No trial information available

**Wix**

Wix

Free Trial is available

Ratings

Meets Requirements

8.8

4,316

8.6

1,577

Ease of Use

8.9

4,345

8.9

1,590

Ease of Setup

8.8

2,632

8.9

682

Ease of Admin

8.9

2,328

8.7

611

Quality of Support

8.4

4,051

8.0

1,303

Has the product been a good partner in doing business?

8.8

2,286

8.4

566

Product Direction (% positive)

8.8

4,185

8.2

1,540

Features by Category

E-Commerce Platforms[Hide 133 FeaturesShow 133 Features](javascript:void(0);)

8.4

3,945

8.3

68

Headless Commerce

Decoupling

8.2

456

8.4(won by 0.2)

40

REST APIs

8.4(won by 0.4)

472

8.0

40

Data Orchestration

8.3(tied score)

491

8.3(tied score)

38

Customization

8.3

584

8.5(won by 0.2)

48

Extensibility

8.5(tied score)

535

8.5(tied score)

41

Generative AI

AI Text Generation

8.0

237

8.5(won by 0.5)

22

AI Text Summarization

7.9

229

8.2(won by 0.3)

21

Generative AI

Not enough data

Not enough data

Agentic AI - E-Commerce Platforms

Autonomous Task Execution

7.9(won by 1.2)

83

6.7

5

Cross-system Integration

8.0(won by 1.7)

83

6.3

5

Adaptive Learning

7.9(won by 1.9)

78

6.0

5

Natural Language Interaction

7.9(won by 1.6)

81

6.3

5

Proactive Assistance

7.8(won by 2.1)

78

5.7

5

Decision Making

8.0(won by 1.3)

79

6.7

5

Accounting Integration

Not enough data

Not enough data

Additional Functionality

Inventory Control

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reordering

Not enough data

Not enough data

Bulk Ordering

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Customer Accounts

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Shopping Cart

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Order Tracking

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Loyalty Program

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Inventory Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Kitting

Not enough data

Not enough data

Customer Touchpoints

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Web/Mobile App Development

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Inventory Optimization

Not enough data

Not enough data

De-Coupled Front & Back Ends

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Barcode/Ticket Scanning

Not enough data

Not enough data

Product Configurator

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Inventory Auditing

Not enough data

Not enough data

Quotes/Estimates

Not enough data

Not enough data

Customer History

Not enough data

Not enough data

Invoice Creation

Not enough data

Not enough data

For Small Businesses

Not enough data

Not enough data

Abandoned Cart Saver

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Merchandising/Marketing

Storefront Design Tools

8.6

3507

8.8(won by 0.2)

58

Product Visualization

8.6

3499

8.7(won by 0.1)

57

Recommendations / Personalization

8.3

3419

8.6(won by 0.3)

59

Promotions and Discounts

8.3

3384

8.4(won by 0.1)

53

Shopping Cart Abandonment

8.4(won by 0.1)

3203

8.3

52

Product Reviews

8.4

3141

8.6(won by 0.2)

52

SEO

8.2(won by 0.3)

3119

7.9

55

Product Catalog

Content Management

8.6

3418

9.1(won by 0.5)

58

Product Configuration

8.5

3330

8.9(won by 0.4)

54

Product Search and Filtering

8.5

3378

8.7(won by 0.2)

54

Intangible Products

8.4(tied score)

2744

8.4(tied score)

45

Discount Management

Not enough data

Not enough data

Order Process

Checkout Process

8.8(won by 0.1)

3491

8.7

55

Shipping Options

8.6(tied score)

3398

8.6(tied score)

53

Tax Display and Processing

8.6(tied score)

3331

8.6(tied score)

51

Payment Processing

8.9(tied score)

3473

8.9(tied score)

57

Order Management

8.8(tied score)

3446

8.8(tied score)

51

Returns / Refunds

8.5(won by 0.1)

3130

8.4

50

Retail Inventory Management

8.6(tied score)

3229

8.6(tied score)

51

Multi-Channel Fulfillment

8.5

2807

8.6(won by 0.1)

46

Returns Management

Not enough data

Not enough data

Order Processing

Not enough data

Not enough data

Order Fulfillment

Not enough data

Not enough data

Purchase Order Management

Not enough data

Not enough data

Backorder Management

Not enough data

Not enough data

Special Order Management

Not enough data

Not enough data

Payment Options

Not enough data

Not enough data

Sales Order Management

Not enough data

Not enough data

Purchase Order Management

Not enough data

Not enough data

Credit Card Processing

Not enough data

Not enough data

Multi-Channel Support

Omnichannel

8.5(tied score)

3007

8.5(tied score)

45

Mobile

8.8(won by 0.3)

3230

8.5

55

Social Commerce

8.7(tied score)

3028

8.7(tied score)

50

Customer Service

8.5(tied score)

3158

8.5(tied score)

53

Store Locator

8.3

2447

8.6(won by 0.3)

49

3rd-Party Store Integration

8.4(won by 0.2)

2508

8.2

44

B2B

8.2

2328

8.6(won by 0.4)

48

Multi-Store

Not enough data

Not enough data

Point of Sale (POS) Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Mobile Commerce

Not enough data

Not enough data

Platform

APIs

8.3

2532

8.4(won by 0.1)

47

Customization

8.4

3272

8.5(won by 0.1)

56

Integrations to Add-on Tools

8.6

3146

8.7(won by 0.1)

54

User Management

8.7(tied score)

3179

8.7(tied score)

52

Reporting / Analytics

8.5

3245

8.6(won by 0.1)

53

Security

8.9(won by 0.1)

3199

8.8

52

Multi-Channel Management

8.4

2493

8.8(won by 0.4)

46

Admin Access Rights

8.8

3103

9.0(won by 0.2)

50

Test-to-Product Migration

8.4

2579

8.5(won by 0.1)

43

Internationalization

8.5(won by 0.1)

2559

8.4

42

Cross Browser Support

8.7

2907

8.8(won by 0.1)

48

Performance and Reliability

8.9(won by 0.1)

3244

8.8

53

Mobile Access

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Shipping Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Catalog Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Reviews Management

Not enough data

Not enough data

eCommerce Management

Not enough data

Not enough data

Price/Margin Management

Not enough data

Not enough data

Application Management

Not enough data

Not enough data

Product Data Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Invoice Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Warehouse Management

Not enough data

Not enough data

Sales Tax Management

Not enough data

Not enough data

Customer Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Landing Page Builders[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

Not enough data

8.7

107

Page Customization

Drag and Drop

Not enough data

9.2(won by default)

97

Templates

Not enough data

9.0(won by default)

98

Advanced Customization

Not enough data

8.6(won by default)

90

Content Library

Not enough data

8.8(won by default)

93

Email Templates

Not enough data

Not enough data

Page Optimization

Mobile Responsive

Not enough data

8.7(won by default)

96

Web Analytics

Not enough data

8.9(won by default)

90

SEO

Not enough data

8.6(won by default)

93

Real-Time Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

A/B Testing

Not enough data

Feature Not Available

Integrations

E-Commerce Integration

Not enough data

8.8(won by default)

83

Third-Party Integrations

Not enough data

8.9(won by default)

84

Domain Integration

Not enough data

9.2(won by default)

93

Social Media Integration

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

8.3(won by default)

29

Generative AI

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Agentic AI - Landing Page Builders

Cross-system Integration

Not enough data

7.3(won by default)

5

Additional Functionality

Campaign Segmentation

Not enough data

Not enough data

Form Builder

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Website Publishing Options

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Design Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Responsive Web Design

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Web Forms

Not enough data

Not enough data

Online Appointment Scheduling[Hide 49 FeaturesShow 49 Features](javascript:void(0);)

Not enough data

9.2

11

Notifications

Confirmations & Reminders

Not enough data

9.6(won by default)

8

Appointment Follow-Up

Not enough data

9.6(won by default)

8

Scheduling Notifications

Not enough data

9.6(won by default)

8

Recurring Appointments

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Group Scheduling

Not enough data

Not enough data

Settings

Time Zone Detection

Not enough data

9.3(won by default)

7

Availability Settings

Not enough data

9.2(won by default)

8

Blocked Time Settings

Not enough data

9.0(won by default)

8

Personalization

Branding

Not enough data

9.0(won by default)

8

Links

Not enough data

9.3(won by default)

7

Integrations

Multi- Calendar Integration

Not enough data

9.0(won by default)

7

Website Integration

Not enough data

9.2(won by default)

8

Payment Acceptance

Not enough data

9.4(won by default)

8

Video Conferencing

Not enough data

8.9(won by default)

6

Communication

Not enough data

9.3(won by default)

7

Generative AI

AI Text Generation

Not enough data

9.7(won by default)

5

AI Text Summarization

Not enough data

9.7(won by default)

5

AI Text-to-Image

Not enough data

8.3(won by default)

5

AI Text-to-Speech

Not enough data

9.0(won by default)

5

AI Image-to-Text

Not enough data

9.3(won by default)

5

Generative AI

Not enough data

Not enough data

Agentic AI - Online Appointment Scheduling

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Additional Functionality

Access Controls/Permissions

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Availability Management

Not enough data

Not enough data

Wait List Management

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Client Portal

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Appointment Management

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Employee Management

Not enough data

Not enough data

Client Database

Not enough data

Not enough data

Online Booking

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Credit Card Processing

Not enough data

Not enough data

API

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Customer History

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Web Design[Hide 52 FeaturesShow 52 Features](javascript:void(0);)

Not enough data

8.1

103

Platform Basics

Templates Library

Not enough data

8.8(won by default)

92

Visualization Tools

Not enough data

8.8(won by default)

83

HTML and CSS Editors

Not enough data

8.2(won by default)

80

Content Elements Libraries

Not enough data

8.5(won by default)

79

Dynamic Content

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

Platform Additional Functionalities

WYSIWYG Editor Integration

Not enough data

8.5(won by default)

70

Marketing Tools Integrations

Not enough data

8.5(won by default)

79

Vector Graphics Tools Importing and Integration

Not enough data

8.5(won by default)

75

Online Booking Tools

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

CMS Integration

Not enough data

Not enough data

Agentic AI - Web Design

Autonomous Task Execution

Not enough data

8.1(won by default)

18

Multi-step Planning

Not enough data

7.6(won by default)

16

Cross-system Integration

Not enough data

7.6(won by default)

16

Natural Language Interaction

Not enough data

6.9(won by default)

15

Proactive Assistance

Not enough data

7.3(won by default)

15

Multi-Language

Not enough data

Not enough data

Additional Functionality

Text Editing

Not enough data

Not enough data

HTML5 Technology

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Code Editing

Not enough data

Not enough data

Website Hosting

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Shopping Cart

Not enough data

Not enough data

Image Editing

Not enough data

Not enough data

No-Code

Not enough data

Not enough data

Revision History

Not enough data

Not enough data

Design Management

Not enough data

Not enough data

Automatic Backup

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Custom Domains

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

Animation

Not enough data

Not enough data

eCommerce Management

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Newsletter Management

Not enough data

Not enough data

Preview Functionality

Not enough data

Not enough data

Website Publishing Options

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Content Import/Export

Not enough data

Not enough data

Merchant of Record[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

8.4

31

Not enough data

Payment processing - Merchant of Record

Automation

8.6(won by default)

29

Not enough data

Cross Border

8.5(won by default)

28

Not enough data

Payment Options

8.5(won by default)

28

Not enough data

Multi-Currency

8.1(won by default)

28

Not enough data

Reconciliation

8.3(won by default)

27

Not enough data

Chargeback

7.9(won by default)

28

Not enough data

Tax management - Merchant of Record

Automated tax calculation

8.4(won by default)

26

Not enough data

Standard compliance

8.4(won by default)

26

Not enough data

Tax reporting

8.2(won by default)

26

Not enough data

Security and Compliance - Merchant of Record

AML-KYC

8.3(won by default)

26

Not enough data

Secure SLC

8.5(won by default)

26

Not enough data

PCI-DSS

8.7(won by default)

26

Not enough data

Encryption and tokenization

8.5(won by default)

26

Not enough data

Administration - Merchant of Record

E-commerce Integration

8.3(won by default)

29

Not enough data

Reporting & Analytics

8.4(won by default)

27

Not enough data

Customer support

8.4(won by default)

27

Not enough data

Website Builder[Hide 48 FeaturesShow 48 Features](javascript:void(0);)

Not enough data

8.2

1,278

Customizations

Templates

Not enough data

8.7(won by default)

1161

Drag and Drop

Not enough data

9.0(won by default)

1161

HTML Input

Not enough data

7.8(won by default)

916

Domain Name

Not enough data

8.5(won by default)

1058

Custom Domains

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Growth

SEO

Not enough data

7.8(won by default)

945

Site Analytics

Not enough data

7.8(won by default)

968

Marketing Tools

Not enough data

7.8(won by default)

917

E-Commerce

Not enough data

7.8(won by default)

761

Hosting

Not enough data

8.5(won by default)

920

Online Booking Tools

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Content

Email Integrations

Not enough data

8.2(won by default)

847

Content Management

Not enough data

8.4(won by default)

1014

Permissions

Not enough data

8.5(won by default)

857

WordPress Tool

Not enough data

7.9(won by default)

196

Design Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

eCommerce Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Website Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Support

Customer Support

Not enough data

8.3(won by default)

253

Additional Functionality

Shopping Cart

Not enough data

Not enough data

Online Store Builder

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

CRM

Not enough data

Not enough data

API

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Survey Builder

Not enough data

Not enough data

Auto Update

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Media Library

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Show 3 feature categories with incomplete data

Cloud Web Hosting[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

Not enough data

Not enough data

Performance - Cloud Web Hosting

Caching

Not enough data

Not enough data

Intuitive Control Panel

Not enough data

Not enough data

Opering System

Not enough data

Not enough data

Server Redundancy

Not enough data

Not enough data

Support - Cloud Web Hosting

Free SSL

Not enough data

Not enough data

Auto-scaling

Not enough data

Not enough data

Flexible Pricing - Cloud Web Hosting

Not enough data

Not enough data

Support

Not enough data

Not enough data

Security - Cloud Web Hosting

Compliance and Certifications

Not enough data

Not enough data

Backup

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Domain Registrars[Hide 12 FeaturesShow 12 Features](javascript:void(0);)

Not enough data

Not enough data

Security - Domain Registrar

Advanced DNS management

Not enough data

Not enough data

WHOIS privacy protection

Not enough data

Not enough data

Two-factor authentication (2FA)

Not enough data

Not enough data

Convenience and automation - Domain Registrar

Bulk domain management

Not enough data

Not enough data

Domain parking

Not enough data

Not enough data

Auto-renewal

Not enough data

Not enough data

Support and service - Domain Registrar

Knowledge base and tutorials

Not enough data

Not enough data

Domain transfer assistance

Not enough data

Not enough data

24/7 customer support

Not enough data

Not enough data

Advanced management and features - Domain Registrar

Email forwarding and hosting

Not enough data

Not enough data

Website builder integration

Not enough data

Not enough data

Domain auction and backordering

Not enough data

Not enough data

Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

## Shopify vs Wix FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Shopify vs Wix?

Shopify stands out for its integration capabilities and e-commerce services, while Wix is most frequently praised for ease of use and design flexibility.

| [Shopify](https://www.g2.com/products/shopify/reviews) | [Wix](https://www.g2.com/products/wix/reviews) |
| --- | --- |
| 4.4/5 (5129 reviews) | 4.2/5 (1889 reviews) |
| Small-Business | Small-Business |
| 8.8 | 8.9 |
| 8.4 | 8.0 |
| Easy Integration (104 all-time mentions) | Ease of Use (99 all-time mentions) |

### How do the pricing models of Shopify and Wix compare?

Shopify reviewers are more satisfied with pricing and value than Wix reviewers, as reflected in higher satisfaction scores.

- **Shopify:** Reviewers describe the pricing as acceptable for the features provided, but note that costs can increase with additional apps and advanced features.
- **Wix:** Reviewers frequently mention that Wix is expensive, with 28 all-time mentions of high costs and additional charges for features that were previously included.
- **Switching reasons:** Recent reviews cite rising costs and the shift to an all-paid model as reasons for considering alternatives to Wix.

### What are the best alternatives to Shopify and Wix?

WordPress.com, FastSpring, and Webflow are the top three alternatives to Shopify and Wix.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Shopify](https://www.g2.com/products/shopify/reviews) | 4.4/5 (5129 reviews) | Small-Business | Pricing is acceptable but can increase with apps and advanced features | Easy Integration |
| [Wix](https://www.g2.com/products/wix/reviews) | 4.2/5 (1889 reviews) | Small-Business | Frequently cited as expensive, with additional charges for features | Ease of Use |
| [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) | 4.4/5 (2716 reviews) | Small-Business | — | Flexible website creation and content management |
| [FastSpring](https://www.g2.com/products/fastspring/reviews) | 4.5/5 (187 reviews) | Small-Business | — | Global payment processing and monetization |
| [Webflow](https://www.g2.com/products/webflow/reviews) | 4.4/5 (995 reviews) | Small-Business | — | Advanced design and customization capabilities |

### Which E-Commerce Platforms features should I prioritize when comparing Shopify and Wix?

Buyers should prioritize integrations, ease of use, customization, customer support, and pricing satisfaction when comparing Shopify and Wix.

- **Integrations:** Shopify is cited for Easy Integration in 104 all-time reviews, while Wix reviewers mention integrations less frequently.
- **Ease of Use:** Wix is praised for Ease of Use in 99 all-time reviews; Shopify scores 8.9 on Ease of Use, matching Wix's 8.9.
- **Customization:** Wix receives 38 all-time mentions for Customization and 31 for Customizability; Shopify reviewers note customization but less frequently.
- **Customer Support:** Shopify is mentioned for Customer Support in 56 all-time reviews; Wix in 50 all-time reviews.
- **Pricing Satisfaction:** Shopify scores higher on value-related satisfaction, with reviewers noting acceptable pricing, while Wix is cited as expensive in 28 all-time reviews.

### What are the pros and cons of Shopify vs Wix?

Shopify's headline strength is integration and e-commerce services, while Wix's is ease of use and design flexibility.

- **Shopify strengths:** Easy Integration (104 all-time mentions), E-commerce Services (94), Customer Support (56), Customer Service (14).
- **Shopify trade-offs:** Reviewers note that costs can increase with additional apps, advanced features, and transaction fees for third-party payment processors.
- **Wix strengths:** Ease of Use (99 all-time mentions), Customer Support (50), Customization (38), Design Appreciation (38), User-Friendly (37), Easy Creation (36), Easy Setup (36), Customizability (31), Simple (31), Intuitive (30), Setup Ease (30), Customer Service (27), Drag-and-Drop Functionality (27), Template Variety (26).
- **Wix trade-offs:** Expensive (28 all-time mentions), Limited Customization (28), reviewers cite rising costs and additional charges for features that were previously included.

### Is Shopify or Wix better for small businesses?

Shopify is the stronger fit for small businesses, with both products primarily serving this segment but Shopify receiving more positive small-business sentiment in recent reviews.

- **Shopify:** Small-Business is the largest segment, with reviewers highlighting ease of setup, strong integrations, and scalable features for small business growth.
- **Wix:** Small-Business is also the largest segment, with reviewers praising ease of use and quick setup, but frequently citing concerns about rising costs and limited advanced features.

### Which E-Commerce Platforms platform has better integrations?

Shopify is favored for integrations, with significantly more reviewer-cited integration strengths than Wix.

- **Shopify:** Google Analytics (22 all-time mentions), NetSuite (5 all-time mentions), and frequent praise for integration flexibility in 104 all-time reviews.
- **Wix:** Certifier is mentioned in recent reviews, but integrations are cited less frequently overall.

### How do Shopify and Wix compare on customer support?

Shopify and Wix score within 0.4 points on Quality of Support, with Shopify at 8.4 and Wix at 8.0, indicating near-parity in reviewer satisfaction.

- **Shopify:** Reviewers mention responsive support and helpful onboarding, but some note that advanced support can be inconsistent or require higher-tier plans.
- **Wix:** Reviewers highlight helpful and timely customer service in many recent reviews, but also cite frustration with support responsiveness and refund policies in negative experiences.

### Which is easier to implement, Shopify or Wix?

Shopify and Wix are rated nearly identically on Ease of Setup, with Wix at 8.9 and Shopify at 8.8, indicating parity in implementation experience.

- **Shopify:** Reviewers describe setup as straightforward, with many noting that launching a store requires minimal technical knowledge and is supported by templates and onboarding resources.
- **Wix:** Reviewers consistently praise the drag-and-drop setup, template variety, and ease of launching a website, with many citing the process as quick and beginner-friendly.

### Which product has better Customer Service?

Wix is more frequently praised for Customer Service, with 27 all-time mentions compared to Shopify's 14.

- **Shopify:** Quality of Support score is 8.4; Customer Service is mentioned in 14 all-time reviews.
- **Wix:** Quality of Support score is 8.0; Customer Service is mentioned in 27 all-time reviews, with reviewers highlighting helpful and accessible support in recent feedback.

Reviews

Reviewers' Company Size

[![Shopify](https://images.g2crowd.com/uploads/product/hd_favicon/35dd8dc3f84d1a799e31ceacd386b12e/shopify.svg "Shopify")](https://www.g2.com/products/shopify/reviews)

Shopify

Small-Business(50 or fewer emp.)

79.9%

Mid-Market(51-1000 emp.)

15.3%

Enterprise(\> 1000 emp.)

4.8%

[![Wix](https://images.g2crowd.com/uploads/product/hd_favicon/3d30316055622183097712f28d011a7c/wix.svg "Wix")](https://www.g2.com/products/wix/reviews)

Wix

Small-Business(50 or fewer emp.)

80.2%

Mid-Market(51-1000 emp.)

14.8%

Enterprise(\> 1000 emp.)

5.0%

Small-Business

(50 or fewer emp.)

79.9%

80.2%

Mid-Market

(51-1000 emp.)

15.3%

14.8%

Enterprise

(\> 1000 emp.)

4.8%

5.0%

Reviewers' Industry

[![Shopify](https://images.g2crowd.com/uploads/product/hd_favicon/35dd8dc3f84d1a799e31ceacd386b12e/shopify.svg "Shopify")](https://www.g2.com/products/shopify/reviews)
Shopify

Retail

26.0%

Apparel & Fashion

9.0%

Marketing and Advertising

7.4%

Consumer Goods

5.4%

Information Technology and Services

3.7%

Other

48.5%

[![Wix](https://images.g2crowd.com/uploads/product/hd_favicon/3d30316055622183097712f28d011a7c/wix.svg "Wix")](https://www.g2.com/products/wix/reviews)
Wix

Marketing and Advertising

14.5%

Computer Software

6.7%

Information Technology and Services

5.9%

Design

3.6%

Health, Wellness and Fitness

3.4%

Other

65.9%

Alternatives

**Shopify Alternatives**

 ![2Checkout Monetization Platform](https://images.g2crowd.com/uploads/product/hd_favicon/8475877e2f361733806ab174f316376f/2checkout-monetization-platform.svg "2Checkout Monetization Platform")

[
2Checkout Monetization...
](/products/2checkout-monetization-platform/reviews)

 ![FastSpring](https://images.g2crowd.com/uploads/product/hd_favicon/5b5a3cae72998f7a14f01ea85287a0ce/fastspring.svg "FastSpring")

[
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 ![Cleverbridge](https://images.g2crowd.com/uploads/product/hd_favicon/589ec396b4507af36b66542fc40fe384/cleverbridge.svg "Cleverbridge")

[
Cleverbridge
](/products/cleverbridge/reviews)

 ![NetSuite](https://images.g2crowd.com/uploads/product/hd_favicon/4b02508eaf1eed7c1c991b5f0ce3fab7/oracle-netsuite.svg "NetSuite")

[
NetSuite
](/products/oracle-netsuite/reviews)

**Wix Alternatives**

 ![WordPress.com](https://images.g2crowd.com/uploads/product/hd_favicon/c3b94984e5b556ae9c12f0d4ac92c075/wordpress-com.svg "WordPress.com")

[
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](/products/wordpress-com/reviews)

 ![Webflow](https://images.g2crowd.com/uploads/product/hd_favicon/96b527f3a3c7952e109278c446da2108/webflow.svg "Webflow")

[
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](/products/webflow/reviews)

 ![Hostinger](https://images.g2crowd.com/uploads/product/hd_favicon/b81bb1e11cf4347107f36c928d20df03/hostinger.svg "Hostinger")

[
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 ![Duda](https://images.g2crowd.com/uploads/product/hd_favicon/b82787cf3bb6ef7f95c710b6b93d956f/duda.svg "Duda")

[
Duda
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### Spotlight Categories

- [Multi-Country Payroll Software](https://www.g2.com/categories/multi-country-payroll)
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