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Compare Shopify and Wix 
Featured Products
At a Glance
Market Segments
Small-Business (80.1% of reviews)
Small-Business (79.8% of reviews)
Entry-Level Pricing
$29/ per month
Free
Shopify
Star Rating
(4,907)4.4 out of 5
Market Segments
Small-Business (80.1% of reviews)
Pros & Cons
Entry-Level Pricing
$29/ per month
Browse all 3 pricing plansWix
Star Rating
(1,818)4.2 out of 5
Market Segments
Small-Business (79.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Shopify excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Wix. Users appreciate the platform's intuitive setup and quick customer support, making it a preferred choice for small businesses looking to establish an online presence.
- Users say that Shopify's ease of use is a standout feature, with many highlighting how straightforward it is to set up payment gateways and manage orders. One user noted, "The initial setup was very easy, which was great," showcasing the platform's user-friendly approach.
- According to verified reviews, Wix is praised for its accessibility to beginners, allowing users without coding experience to create professional websites. One reviewer mentioned, "I love Wix because it allowed me to build my first website without needing any coding background," indicating its strength in catering to novice users.
- Reviewers mention that while both platforms offer good customization options, Wix slightly edges out in this area. Users appreciate the flexibility in design, with one stating, "I find Wix easy to use with functions that are not hard to figure out," which highlights its approachable interface for customization.
- Users report that Shopify's extensive support resources and community engagement contribute to a more robust experience, with many noting the platform's quality of support as a key differentiator. One user remarked on the "amazing and quick" customer support, which is crucial for businesses needing timely assistance.
- According to recent feedback, while both platforms are effective for small businesses, Shopify's higher ratings in areas like payment processing and order management suggest it may be better suited for those with more complex e-commerce needs. Users highlighted the platform's ability to handle various payment methods seamlessly, enhancing the overall shopping experience.
Pricing
Entry-Level Pricing
Wix
Free
Free
Get started
- Intuitive drag and drop editor
- AI creation tools
- Wix subdomain only
Free Trial
Shopify
No trial information availableWix
No trial information availableRatings
Meets Requirements
8.8
4,135
8.6
1,540
Ease of Use
8.9
4,160
8.9
1,549
Ease of Setup
8.8
2,450
8.9
641
Ease of Admin
8.9
2,288
8.7
584
Quality of Support
8.4
3,875
8.0
1,267
Has the product been a good partner in doing business?
8.8
2,245
8.4
539
Product Direction (% positive)
8.8
4,025
8.2
1,508
Features by Category
Page Customization
Not enough data
9.2
94
Not enough data
8.9
95
Not enough data
8.6
89
Not enough data
8.8
91
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.8
93
Not enough data
8.9
88
Not enough data
8.7
89
Integrations
Not enough data
8.8
82
Not enough data
9.0
83
Not enough data
9.2
91
Generative AI
Not enough data
8.5
27
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Notifications
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.6
8
Settings
Not enough data
9.3
7
Not enough data
9.2
8
Not enough data
9.0
8
Personalization
Not enough data
9.0
8
Not enough data
9.3
7
Integrations
Not enough data
9.0
7
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
8.9
6
Not enough data
9.3
7
Generative AI
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Headless Commerce
8.2
451
8.4
39
8.4
467
8.1
39
8.3
486
8.4
37
8.3
575
8.5
46
8.5
528
8.6
40
Generative AI
7.9
226
8.6
21
7.9
224
8.3
20
Agentic AI - E-Commerce Platforms
7.9
76
Not enough data
8.1
76
Not enough data
8.0
74
Not enough data
7.9
74
Not enough data
7.9
74
Not enough data
8.0
75
Not enough data
Merchandising/Marketing
8.6
3435
8.8
55
8.6
3473
8.7
55
8.3
3401
8.6
56
8.3
3360
8.4
52
8.4
3180
8.3
50
8.4
3115
8.7
50
8.2
3091
7.9
51
Product Catalog
8.6
3374
9.0
54
8.5
3316
8.9
52
8.5
3362
8.7
52
8.4
2728
8.5
44
Order Process
8.8
3450
8.8
52
8.6
3362
8.7
52
8.6
3318
8.6
50
8.9
3407
9.0
54
8.8
3396
8.9
50
8.5
3112
8.5
48
8.6
3188
8.6
49
8.5
2799
8.6
45
Multi-Channel Support
8.5
2986
8.5
44
8.8
3212
8.6
52
8.7
3014
8.7
49
8.5
3116
8.6
51
8.3
2441
8.5
48
8.4
2499
8.2
43
8.2
2314
8.7
47
Platform
8.3
2516
8.4
46
8.4
3186
8.5
51
8.6
3040
8.8
51
8.7
3166
8.8
51
8.5
3204
8.7
51
8.9
3171
8.8
50
8.4
2485
8.9
45
8.8
3092
9.0
49
8.4
2575
8.6
42
8.5
2542
8.4
41
8.7
2901
8.9
47
8.9
3195
8.9
50
Platform Basics
Not enough data
8.8
87
Not enough data
8.8
82
Not enough data
8.2
79
Not enough data
8.5
78
Platform Additional Functionalities
Not enough data
8.5
69
Not enough data
8.5
77
Not enough data
8.5
74
Agentic AI - Web Design
Not enough data
8.1
17
Not enough data
7.6
15
Not enough data
7.6
15
Not enough data
6.9
14
Not enough data
7.5
14
Payment processing - Merchant of Record
8.6
28
Not enough data
8.6
27
Not enough data
8.6
27
Not enough data
8.2
27
Not enough data
8.3
26
Not enough data
8.0
27
Not enough data
Tax management - Merchant of Record
8.3
25
Not enough data
8.4
25
Not enough data
8.3
25
Not enough data
Security and Compliance - Merchant of Record
8.4
25
Not enough data
8.6
25
Not enough data
8.8
25
Not enough data
8.7
25
Not enough data
Administration - Merchant of Record
8.3
27
Not enough data
8.5
26
Not enough data
8.5
26
Not enough data
Customizations
Not enough data
8.7
1148
Not enough data
9.0
1152
Not enough data
7.8
913
Not enough data
8.5
1049
Growth
Not enough data
7.8
935
Not enough data
7.7
960
Not enough data
7.8
911
Not enough data
7.8
754
Not enough data
8.5
911
Content
Not enough data
8.2
841
Not enough data
8.4
1002
Not enough data
8.5
855
Not enough data
8.0
192
Support
Not enough data
8.5
236
Categories
Categories
Shared Categories
Shopify and Wix are categorized as E-Commerce Platforms
Unique Categories
Shopify is categorized as Merchant of Record
Wix is categorized as Landing Page Builders, Website Builder, Web Design, and Online Appointment Scheduling
Reviews
Reviewers' Company Size
Shopify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.2%
Apparel & Fashion
8.9%
Marketing and Advertising
7.4%
Consumer Goods
5.4%
Information Technology and Services
3.5%
Other
48.6%
Marketing and Advertising
14.5%
Computer Software
6.8%
Information Technology and Services
6.0%
Design
3.6%
Health, Wellness and Fitness
3.3%
Other
65.7%
Discussions
What are the features of Shopify?
5 Comments
MM
In word you can say shopify is your own "shop"Read more
What is Shopify used for?
5 Comments
PP
Shopify is an Ecommerce CMS platform where we can setup the store and sell our products.Read more
How can I change my store name in Shopify?
3 Comments
CH
Yes, you can change your stores name as long as you are not paying back a cash advance given by Shopify. If you’re currently in repayment you can’t change...Read more
How do I add the ability for little games on my website?
6 Comments
VF
Uptown Pokies Casino is dedicated to providing the ultimate online gaming experience for players around the world. We offer at Uptown Casino...Read more
Can l link wix to linkedin
2 Comments
RM
Certainly! You can link Casino Hex's social media accounts with other platforms, and also share our website link, including our page on minimum deposit...Read more
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