Compare Shopify and Wix 
Featured Products
At a Glance
Market Segments
Small-Business (79.9% of reviews)
Small-Business (80.0% of reviews)
Entry-Level Pricing
$29/ per month
$17.00 Per Month
Shopify
Star Rating
(5,025)4.4 out of 5
Market Segments
Small-Business (79.9% of reviews)
Pros & Cons
Entry-Level Pricing
$29/ per month
Browse all 3 pricing plansWix
Star Rating
(1,859)4.2 out of 5
Market Segments
Small-Business (80.0% of reviews)
Pros & Cons
Entry-Level Pricing
$17.00 Per Month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Shopify excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Wix. Users appreciate its comprehensive features that allow them to manage orders, inventory, and customer data seamlessly, making it a preferred choice for small businesses looking for an all-in-one solution.
- Users say that Shopify's ease of use is a standout feature, with many highlighting how straightforward it is to set up a store and create products. One user mentioned, "It's straightforward to set up a Shopify store, where I can quickly create products," showcasing its user-friendly interface.
- Reviewers mention that while Wix offers a flexible design experience, it sometimes lacks the depth of e-commerce features that Shopify provides. Users appreciate Wix for its design capabilities, especially for those without coding knowledge, but some feel it may not fully meet their e-commerce needs.
- According to verified reviews, Shopify's customer support is rated higher than Wix's, with users noting that Shopify's support team is responsive and helpful. One user expressed their satisfaction with Shopify's support, stating, "I really appreciate how Shopify makes it easy for us to run our business without getting stuck in the backend."
- Users highlight that Wix shines in content management and design flexibility, making it a great option for creative professionals. One user noted, "The design is super friendly for a graphic designer," indicating that Wix is particularly appealing for those focused on aesthetics and presentation.
- G2 reviewers indicate that Shopify's extensive feature set, including advanced e-commerce tools and integrations, positions it as a leader in the market. Users frequently mention its ability to integrate with platforms like Amazon and TikTok, which enhances their business operations and marketing efforts.
Pricing
Entry-Level Pricing
Wix
Light
$17.00
Per Month
Get the basics
- Intuitive drag and drop editor
- AI creation tools
- Free domain for 1 year
Free Trial
Shopify
No trial information availableWix
Free Trial is available
Ratings
Meets Requirements
8.8
4,221
8.6
1,560
Ease of Use
8.9
4,247
8.9
1,569
Ease of Setup
8.8
2,534
8.9
659
Ease of Admin
8.9
2,315
8.7
595
Quality of Support
8.4
3,960
8.0
1,286
Has the product been a good partner in doing business?
8.8
2,272
8.4
551
Product Direction (% positive)
8.8
4,106
8.2
1,528
Features by Category
Page Customization
Not enough data
9.2
97
Not enough data
9.0
97
Not enough data
8.6
90
Not enough data
8.8
93
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.8
95
Not enough data
8.9
90
Not enough data
8.6
92
Integrations
Not enough data
8.8
83
Not enough data
8.9
84
Not enough data
9.2
93
Generative AI
Not enough data
8.3
29
Agentic AI - Landing Page Builders
Not enough data
7.3
5
Notifications
Not enough data
9.6
9
Not enough data
9.6
9
Not enough data
9.6
9
Settings
Not enough data
9.4
8
Not enough data
9.1
9
Not enough data
8.9
9
Personalization
Not enough data
9.1
9
Not enough data
9.4
8
Integrations
Not enough data
9.2
8
Not enough data
9.1
9
Not enough data
9.3
9
Not enough data
8.8
7
Not enough data
9.2
8
Generative AI
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
8.6
6
Not enough data
9.0
5
Not enough data
9.2
6
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Headless Commerce
8.2
454
8.4
40
8.4
470
8.0
40
8.3
489
8.3
38
8.3
582
8.5
48
8.5
532
8.5
41
Generative AI
8.0
232
8.5
22
7.9
227
8.2
21
Agentic AI - E-Commerce Platforms
7.8
79
6.7
5
8.0
79
6.3
5
7.9
77
6.0
5
7.8
77
6.3
5
7.8
77
5.7
5
7.9
78
6.7
5
Merchandising/Marketing
8.6
3470
8.8
56
8.6
3487
8.7
57
8.3
3407
8.6
58
8.3
3371
8.4
53
8.4
3190
8.3
52
8.4
3128
8.6
52
8.2
3106
7.8
54
Product Catalog
8.6
3396
9.0
56
8.5
3325
8.9
54
8.5
3369
8.7
54
8.4
2736
8.4
45
Order Process
8.8
3471
8.8
54
8.6
3381
8.6
53
8.6
3326
8.6
51
8.9
3441
8.9
57
8.8
3426
8.8
51
8.5
3125
8.5
49
8.6
3206
8.6
51
8.5
2802
8.6
46
Multi-Channel Support
8.5
2997
8.5
45
8.8
3222
8.5
54
8.7
3022
8.7
50
8.5
3139
8.5
52
8.3
2446
8.6
49
8.4
2505
8.2
44
8.2
2325
8.6
48
Platform
8.3
2524
8.4
47
8.4
3232
8.5
54
8.6
3094
8.7
53
8.7
3176
8.7
52
8.5
3222
8.6
52
8.9
3187
8.8
52
8.4
2490
8.8
46
8.8
3100
9.0
50
8.4
2577
8.5
43
8.5
2555
8.4
42
8.7
2905
8.8
48
8.9
3221
8.9
52
Platform Basics
Not enough data
8.8
89
Not enough data
8.8
83
Not enough data
8.2
80
Not enough data
8.5
79
Platform Additional Functionalities
Not enough data
8.5
70
Not enough data
8.5
78
Not enough data
8.5
75
Agentic AI - Web Design
Not enough data
8.1
18
Not enough data
7.6
16
Not enough data
7.6
16
Not enough data
6.9
15
Not enough data
7.3
15
Performance - Cloud Web Hosting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support - Cloud Web Hosting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security - Cloud Web Hosting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Payment processing - Merchant of Record
8.6
29
Not enough data
8.5
28
Not enough data
8.5
28
Not enough data
8.1
28
Not enough data
8.3
27
Not enough data
7.9
28
Not enough data
Tax management - Merchant of Record
8.4
26
Not enough data
8.4
26
Not enough data
8.2
26
Not enough data
Security and Compliance - Merchant of Record
8.3
26
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
8.5
26
Not enough data
Administration - Merchant of Record
8.3
29
Not enough data
8.4
27
Not enough data
8.4
27
Not enough data
Security - Domain Registrar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Convenience and automation - Domain Registrar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support and service - Domain Registrar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced management and features - Domain Registrar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
8.7
1157
Not enough data
9.0
1161
Not enough data
7.8
916
Not enough data
8.5
1056
Growth
Not enough data
7.8
942
Not enough data
7.8
967
Not enough data
7.8
917
Not enough data
7.8
760
Not enough data
8.5
920
Content
Not enough data
8.2
848
Not enough data
8.4
1011
Not enough data
8.5
859
Not enough data
7.9
197
Support
Not enough data
8.4
244
Categories
Categories
Shared Categories
Shopify and Wix are categorized as E-Commerce Platforms
Unique Categories
Shopify is categorized as Merchant of Record
Wix is categorized as Landing Page Builders, Website Builder, Web Design, Online Appointment Scheduling, Cloud Web Hosting, and Domain Registrars
Reviews
Reviewers' Company Size
Shopify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.0%
Apparel & Fashion
8.9%
Marketing and Advertising
7.4%
Consumer Goods
5.4%
Information Technology and Services
3.6%
Other
48.6%
Marketing and Advertising
14.6%
Computer Software
6.7%
Information Technology and Services
6.0%
Design
3.6%
Health, Wellness and Fitness
3.4%
Other
65.8%
Alternatives
Discussions
What is Shopify used for?
6 Comments
NR
CMS to manage store content, build custom landing pages, and run marketing campaigns.Read more
How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?
3 Comments
NR
Shopify is the backbone of any business selling products online. It has also been expanding native features, requiring less and less widgets/apps, as well as...Read more
How do I add the ability for little games on my website?
6 Comments
JK
It really depends on the format of your game. If you go to the editor, select the option to add an element and scroll down to "more", Wix has options to...Read more
Can l link wix to linkedin
3 Comments
EM
You can add a link to your LinkedIn account, under social media bar.Read more
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