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Compare Shopify and Wix 
Featured Products
At a Glance
Market Segments
Small-Business (80.0% of reviews)
Small-Business (79.9% of reviews)
Entry-Level Pricing
$29/ per month
Free
Shopify
Star Rating
(4,980)4.4 out of 5
Market Segments
Small-Business (80.0% of reviews)
Pros & Cons
Entry-Level Pricing
$29/ per month
Browse all 3 pricing plansWix
Star Rating
(1,840)4.2 out of 5
Market Segments
Small-Business (79.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Shopify excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Wix. Users appreciate the platform's ability to manage products, orders, and payments seamlessly from a single dashboard, making it a preferred choice for small businesses looking for a comprehensive e-commerce solution.
- Users say that Shopify's implementation process is notably quick and intuitive, with many highlighting the ease of setting up an online store. Recent feedback emphasizes how straightforward theme customization and API integrations are, which enhances the overall user experience.
- Reviewers mention that while Wix is praised for its simplicity and beautiful design capabilities, it sometimes lacks the depth of e-commerce features that Shopify offers. Users enjoy creating interactive websites with Wix, but those needing robust e-commerce functionalities may find Shopify more suitable.
- According to verified reviews, both platforms offer good ease of use, but Shopify's higher ratings in quality of support indicate that users feel more supported when facing challenges. Shopify users have noted the effectiveness of customer service in resolving issues quickly, which can be crucial for business operations.
- Users highlight that Wix shines in content management and website design, making it an excellent choice for service-based businesses. Many users appreciate how easy it is to manage bookings and update service details, which is particularly beneficial for businesses with fluctuating schedules.
- G2 reviewers indicate that Shopify's extensive app ecosystem provides a significant advantage for businesses looking to scale. Users have noted that the variety of integrations available allows for greater customization and functionality, which can be a game-changer for growing e-commerce operations.
Pricing
Entry-Level Pricing
Wix
Free
Free
Get started
- Intuitive drag and drop editor
- AI creation tools
- Wix subdomain only
Free Trial
Shopify
No trial information availableWix
Free Trial is available
Ratings
Meets Requirements
8.8
4,184
8.6
1,555
Ease of Use
8.9
4,210
8.9
1,564
Ease of Setup
8.8
2,497
8.9
655
Ease of Admin
8.9
2,302
8.7
592
Quality of Support
8.4
3,924
8.0
1,282
Has the product been a good partner in doing business?
8.8
2,259
8.4
547
Product Direction (% positive)
8.8
4,072
8.2
1,523
Features by Category
Page Customization
Not enough data
9.2
96
Not enough data
8.9
96
Not enough data
8.6
90
Not enough data
8.8
92
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.8
94
Not enough data
8.8
89
Not enough data
8.6
91
Integrations
Not enough data
8.8
83
Not enough data
8.9
84
Not enough data
9.1
92
Generative AI
Not enough data
8.3
29
Agentic AI - Landing Page Builders
Not enough data
7.3
5
Notifications
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.6
8
Settings
Not enough data
9.3
7
Not enough data
9.2
8
Not enough data
9.0
8
Personalization
Not enough data
9.0
8
Not enough data
9.3
7
Integrations
Not enough data
9.0
7
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
8.9
6
Not enough data
9.3
7
Generative AI
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Headless Commerce
8.2
454
8.4
40
8.4
470
8.0
40
8.3
489
8.3
38
8.3
583
8.5
48
8.5
532
8.5
41
Generative AI
7.9
231
8.5
22
7.9
228
8.2
21
Agentic AI - E-Commerce Platforms
7.8
80
6.7
5
8.0
80
6.3
5
7.9
78
6.0
5
7.8
78
6.3
5
7.8
79
5.7
5
7.9
79
6.7
5
Merchandising/Marketing
8.6
3458
8.8
56
8.6
3486
8.7
57
8.3
3409
8.6
58
8.3
3369
8.4
53
8.4
3191
8.3
52
8.3
3125
8.6
52
8.2
3104
7.8
54
Product Catalog
8.6
3390
9.0
56
8.5
3324
8.9
54
8.5
3368
8.7
54
8.4
2733
8.4
45
Order Process
8.8
3467
8.8
54
8.6
3376
8.6
53
8.6
3324
8.6
51
8.9
3429
8.9
57
8.8
3419
8.8
51
8.5
3123
8.5
49
8.6
3203
8.6
51
8.5
2802
8.6
46
Multi-Channel Support
8.5
2992
8.5
45
8.8
3219
8.5
54
8.7
3019
8.7
50
8.5
3127
8.5
52
8.3
2446
8.6
49
8.4
2505
8.2
44
8.2
2321
8.6
48
Platform
8.3
2523
8.4
47
8.4
3211
8.5
54
8.6
3071
8.7
53
8.7
3173
8.7
52
8.5
3217
8.6
52
8.9
3185
8.8
52
8.4
2490
8.8
46
8.8
3098
9.0
50
8.4
2578
8.5
43
8.5
2549
8.4
42
8.7
2905
8.8
48
8.9
3208
8.9
52
Platform Basics
Not enough data
8.8
88
Not enough data
8.8
83
Not enough data
8.2
80
Not enough data
8.5
79
Platform Additional Functionalities
Not enough data
8.5
70
Not enough data
8.5
78
Not enough data
8.5
75
Agentic AI - Web Design
Not enough data
8.1
18
Not enough data
7.6
16
Not enough data
7.6
16
Not enough data
6.9
15
Not enough data
7.3
15
Payment processing - Merchant of Record
8.6
29
Not enough data
8.5
28
Not enough data
8.6
29
Not enough data
8.1
28
Not enough data
8.3
27
Not enough data
7.9
28
Not enough data
Tax management - Merchant of Record
8.4
26
Not enough data
8.4
26
Not enough data
8.2
26
Not enough data
Security and Compliance - Merchant of Record
8.3
26
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
8.5
26
Not enough data
Administration - Merchant of Record
8.3
29
Not enough data
8.4
27
Not enough data
8.5
28
Not enough data
Customizations
Not enough data
8.7
1154
Not enough data
8.9
1159
Not enough data
7.8
916
Not enough data
8.4
1054
Growth
Not enough data
7.8
940
Not enough data
7.7
964
Not enough data
7.8
916
Not enough data
7.8
760
Not enough data
8.5
917
Content
Not enough data
8.2
845
Not enough data
8.4
1008
Not enough data
8.5
858
Not enough data
7.9
195
Support
Not enough data
8.4
243
Categories
Categories
Shared Categories
Shopify and Wix are categorized as E-Commerce Platforms
Unique Categories
Shopify is categorized as Merchant of Record
Wix is categorized as Landing Page Builders, Website Builder, Web Design, and Online Appointment Scheduling
Reviews
Reviewers' Company Size
Shopify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.1%
Apparel & Fashion
8.9%
Marketing and Advertising
7.5%
Consumer Goods
5.4%
Information Technology and Services
3.5%
Other
48.6%
Marketing and Advertising
14.5%
Computer Software
6.8%
Information Technology and Services
6.0%
Design
3.6%
Health, Wellness and Fitness
3.4%
Other
65.7%
Discussions
What is Shopify used for?
6 Comments
PP
Shopify is an Ecommerce CMS platform where we can setup the store and sell our products.Read more
What are the features of Shopify?
5 Comments
MM
In word you can say shopify is your own "shop"Read more
How can I change my store name in Shopify?
3 Comments
CH
Yes, you can change your stores name as long as you are not paying back a cash advance given by Shopify. If you’re currently in repayment you can’t change...Read more
How do I add the ability for little games on my website?
6 Comments
VF
Uptown Pokies Casino is dedicated to providing the ultimate online gaming experience for players around the world. We offer at Uptown Casino...Read more
Can l link wix to linkedin
3 Comments
RM
Certainly! You can link Casino Hex's social media accounts with other platforms, and also share our website link, including our page on minimum deposit...Read more
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