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# Shopify vs Subbly Comparison - What are their main differences?

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ShopifySubbly[+ Add Product](#)

Reviews

**Shopify** [

4.4/5(5,148)

](https://www.g2.com/products/shopify/reviews#reviews)

**Subbly** [

4.7/5(11)

](https://www.g2.com/products/subbly/reviews#reviews)

Pricing

**Shopify**
 **$29** / per month · Basic

**Subbly**
Free Trial

**Starting at $14.00** Per Month · Lite

**Pricing Insights**
from reviews

Time to Implement

**Shopify**
2 months

Based on 1125 responses

**Subbly**
Not enough reviews yet

Return on Investment

**Shopify**
10 months

Based on 923 responses

**Subbly**
Not enough reviews yet

Perceived Cost

**Shopify**
$$$$$

**Subbly**
Not enough reviews yet

Average Discount

**Shopify**
8%

**Subbly**
Not enough reviews yet

 ![Shopify](https://images.g2crowd.com/uploads/product/hd_favicon/35dd8dc3f84d1a799e31ceacd386b12e/shopify.svg "Shopify")

 ![Subbly](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_156ee1955cb420a3c4308c87c9b3a5d2/subbly.jpeg "Subbly")

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Pros & Cons

**Shopify**
[
Ease of Use (283)
](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312506&qs=pros-and-cons#reviews)[
Easy Integration (104)
](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1313016&qs=pros-and-cons#reviews)[
Expensive (156)
](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312654&qs=pros-and-cons#reviews)[
Limited Customization (98)
](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312552&qs=pros-and-cons#reviews)

**Subbly**
Not enough data

Integrations

**Shopify**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image")

ActiveCampaign

](https://www.g2.com/products/activecampaign/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image")

Airtable

](https://www.g2.com/products/airtable/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6f7467a9095411d659210c508d7bb82a/amazon-virtual-private-cloud-amazon-vpc.jpg "Product Avatar Image")

Amazon Virtual Private...

](https://www.g2.com/products/amazon-virtual-private-cloud-amazon-vpc/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e2bcc99167d1efdc5ff44c969d34027f/antavo-ai-loyalty-cloud.png "Product Avatar Image")

Antavo AI Loyalty Cloud

](https://www.g2.com/products/antavo-ai-loyalty-cloud/reviews)[
View all
](https://www.g2.com/products/shopify/integrations)

**Subbly**
Not enough data

Screenshots

**Shopify**
 ![Shopify screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/116529/admin-home-new-a3cf83eeaec983436ba013c7eef7ba8ae4089b382bd7afff54ffb52d55000ed1.png)

**Subbly**
 ![Subbly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/149826/subbly-website-editor.png)

Ratings

Meets Requirements

**Shopify**

8.8

8.84,319

**Subbly**

9.4

9.46

Ease of Use

**Shopify**

8.9

8.94,349

**Subbly**

9.7

9.76

Ease of Setup

**Shopify**

8.8

8.82,637

**Subbly**
Not enough data

Ease of Admin

**Shopify**

8.9

8.92,333

**Subbly**
Not enough data

Quality of Support

**Shopify**

8.4

8.44,053

**Subbly**

10.0

10.06

Has the product been a good partner in doing business?

**Shopify**

8.8

8.82,291

**Subbly**
Not enough data

Product Direction (% positive)

**Shopify**

8.8

8.84,189

**Subbly**

10.0

10.05

Features

E-Commerce Platforms[Hide 133 FeaturesShow 133 Features](javascript:void(0);)

8.4

3,951

Not enough data

Headless Commerce

Decoupling

8.2(won by default)

455

Not enough data

REST APIs

8.4(won by default)

471

Not enough data

Data Orchestration

8.3(won by default)

490

Not enough data

Customization

8.3(won by default)

583

Not enough data

Extensibility

8.5(won by default)

534

Not enough data

Generative AI

AI Text Generation

8.0(won by default)

236

Not enough data

AI Text Summarization

7.9(won by default)

228

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - E-Commerce Platforms

Autonomous Task Execution

7.8(won by default)

82

Not enough data

Cross-system Integration

8.0(won by default)

82

Not enough data

Adaptive Learning

7.9(won by default)

77

Not enough data

Natural Language Interaction

7.9(won by default)

81

Not enough data

Proactive Assistance

7.8(won by default)

77

Not enough data

Decision Making

7.9(won by default)

78

Not enough data

Accounting Integration

Not enough data

Not enough data

Additional Functionality

Inventory Control

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reordering

Not enough data

Not enough data

Bulk Ordering

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Customer Accounts

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Shopping Cart

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Order Tracking

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Loyalty Program

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Inventory Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Kitting

Not enough data

Not enough data

Customer Touchpoints

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Web/Mobile App Development

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Inventory Optimization

Not enough data

Not enough data

De-Coupled Front & Back Ends

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Barcode/Ticket Scanning

Not enough data

Not enough data

Product Configurator

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Inventory Auditing

Not enough data

Not enough data

Quotes/Estimates

Not enough data

Not enough data

Customer History

Not enough data

Not enough data

Invoice Creation

Not enough data

Not enough data

For Small Businesses

Not enough data

Not enough data

Abandoned Cart Saver

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Merchandising/Marketing

Product Visualization

8.6(won by default)

3500

Not enough data

Recommendations / Personalization

8.3(won by default)

3418

Not enough data

Promotions and Discounts

8.3(won by default)

3384

Not enough data

Shopping Cart Abandonment

8.4(won by default)

3203

Not enough data

Product Reviews

8.4(won by default)

3139

Not enough data

SEO

8.2(won by default)

3117

Not enough data

Storefront Design Tools

8.6(won by default)

3508

Not enough data

Product Catalog

Content Management

8.6(won by default)

3419

Not enough data

Product Configuration

8.5(won by default)

3327

Not enough data

Product Search and Filtering

8.5(won by default)

3377

Not enough data

Intangible Products

8.4(won by default)

2744

Not enough data

Discount Management

Not enough data

Not enough data

Order Process

Shipping Options

8.6(won by default)

3396

Not enough data

Tax Display and Processing

8.6(won by default)

3329

Not enough data

Payment Processing

8.9(won by default)

3471

Not enough data

Order Management

8.8(won by default)

3443

Not enough data

Retail Inventory Management

8.6(won by default)

3226

Not enough data

Multi-Channel Fulfillment

8.5(won by default)

2805

Not enough data

Checkout Process

8.8(won by default)

3491

Not enough data

Returns / Refunds

8.5(won by default)

3128

Not enough data

Returns Management

Not enough data

Not enough data

Order Processing

Not enough data

Not enough data

Order Fulfillment

Not enough data

Not enough data

Purchase Order Management

Not enough data

Not enough data

Backorder Management

Not enough data

Not enough data

Special Order Management

Not enough data

Not enough data

Payment Options

Not enough data

Not enough data

Sales Order Management

Not enough data

Not enough data

Purchase Order Management

Not enough data

Not enough data

Credit Card Processing

Not enough data

Not enough data

Multi-Channel Support

Omnichannel

8.5(won by default)

3005

Not enough data

Mobile

8.8(won by default)

3229

Not enough data

Social Commerce

8.7(won by default)

3026

Not enough data

Customer Service

8.5(won by default)

3156

Not enough data

Store Locator

8.3(won by default)

2446

Not enough data

B2B

8.2(won by default)

2327

Not enough data

3rd-Party Store Integration

8.4(won by default)

2506

Not enough data

Multi-Store

Not enough data

Not enough data

Point of Sale (POS) Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Mobile Commerce

Not enough data

Not enough data

Platform

APIs

8.3(won by default)

2530

Not enough data

Customization

8.4(won by default)

3272

Not enough data

Integrations to Add-on Tools

8.6(won by default)

3146

Not enough data

User Management

8.7(won by default)

3177

Not enough data

Security

8.9(won by default)

3197

Not enough data

Multi-Channel Management

8.4(won by default)

2491

Not enough data

Admin Access Rights

8.8(won by default)

3101

Not enough data

Internationalization

8.5(won by default)

2557

Not enough data

Cross Browser Support

8.7(won by default)

2905

Not enough data

Performance and Reliability

8.9(won by default)

3241

Not enough data

Reporting / Analytics

8.5(won by default)

3243

Not enough data

Test-to-Product Migration

8.4(won by default)

2577

Not enough data

Mobile Access

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Shipping Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Catalog Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Reviews Management

Not enough data

Not enough data

eCommerce Management

Not enough data

Not enough data

Price/Margin Management

Not enough data

Not enough data

Application Management

Not enough data

Not enough data

Product Data Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Invoice Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Warehouse Management

Not enough data

Not enough data

Sales Tax Management

Not enough data

Not enough data

Customer Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Merchant of Record[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

8.4

31

Not enough data

Payment processing - Merchant of Record

Automation

8.6(won by default)

29

Not enough data

Cross Border

8.5(won by default)

28

Not enough data

Multi-Currency

8.1(won by default)

28

Not enough data

Payment Options

8.5(won by default)

28

Not enough data

Reconciliation

8.3(won by default)

27

Not enough data

Chargeback

7.9(won by default)

28

Not enough data

Tax management - Merchant of Record

Automated tax calculation

8.4(won by default)

26

Not enough data

Standard compliance

8.4(won by default)

26

Not enough data

Tax reporting

8.2(won by default)

26

Not enough data

Security and Compliance - Merchant of Record

AML-KYC

8.3(won by default)

26

Not enough data

Secure SLC

8.5(won by default)

26

Not enough data

PCI-DSS

8.7(won by default)

26

Not enough data

Encryption and tokenization

8.5(won by default)

26

Not enough data

Administration - Merchant of Record

E-commerce Integration

8.3(won by default)

29

Not enough data

Reporting & Analytics

8.4(won by default)

27

Not enough data

Customer support

8.4(won by default)

27

Not enough data

Show 1 feature category with incomplete data

Subscription Management[Hide 73 FeaturesShow 73 Features](javascript:void(0);)

Not enough data

Not enough data

Order Management

Opportunities

Not enough data

Not enough data

Order History

Not enough data

Not enough data

Upsell & Cross-sell

Not enough data

Not enough data

Renewals

Not enough data

Not enough data

Products & Plans

Packages

Not enough data

Not enough data

Multi-part Deals

Not enough data

Not enough data

Plan Changes

Not enough data

Not enough data

Bundles

Not enough data

Not enough data

Sales Tax Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Pricing

Standard Price

Not enough data

Not enough data

Discounts

Not enough data

Not enough data

Optimization

Not enough data

Not enough data

Revenue Management

Automation

Not enough data

Not enough data

Consolidation

Not enough data

Not enough data

Adjustments

Not enough data

Not enough data

Billing Types

Not enough data

Not enough data

Recurring/Subscription Billing

Not enough data

Not enough data

Integration

Payments

Not enough data

Not enough data

Accounting

Not enough data

Not enough data

CRM & Sales

Not enough data

Not enough data

Agentic AI - Subscription Management

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Accounting Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Additional Functionality

Billing & Invoicing

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Revenue Recognition

Not enough data

Not enough data

Cancellation Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Summary Reports

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Client Portal

Not enough data

Not enough data

API

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Tax Management

Not enough data

Not enough data

ACH Payment Processing

Not enough data

Not enough data

Usage Tracking/Analytics

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

Revenue Management

Not enough data

Not enough data

Invoice Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Billing Rate Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Invoice Processing

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Subscription Plan Management

Not enough data

Not enough data

Order Management

Not enough data

Not enough data

Customer Accounts

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Credit Card Processing

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Dunning Management

Not enough data

Not enough data

Subscription Management

Not enough data

Not enough data

Enrollments/Onboarding

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Shopify](https://images.g2crowd.com/uploads/product/hd_favicon/35dd8dc3f84d1a799e31ceacd386b12e/shopify.svg "Shopify")](https://www.g2.com/products/shopify/reviews)

Shopify

Small-Business(50 or fewer emp.)

79.9%

Mid-Market(51-1000 emp.)

15.3%

Enterprise(\> 1000 emp.)

4.8%

[![Subbly](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_156ee1955cb420a3c4308c87c9b3a5d2/subbly.jpeg "Subbly")](https://www.g2.com/products/subbly/reviews)

Subbly

Small-Business(50 or fewer emp.)

81.8%

Mid-Market(51-1000 emp.)

18.2%

Enterprise(\> 1000 emp.)

0%

Small-Business

(50 or fewer emp.)

79.9%

81.8%

Mid-Market

(51-1000 emp.)

15.3%

18.2%

Enterprise

(\> 1000 emp.)

4.8%

0%

Reviewers' Industry

[![Shopify](https://images.g2crowd.com/uploads/product/hd_favicon/35dd8dc3f84d1a799e31ceacd386b12e/shopify.svg "Shopify")](https://www.g2.com/products/shopify/reviews)
Shopify

Retail

26.0%

Apparel & Fashion

9.0%

Marketing and Advertising

7.4%

Consumer Goods

5.4%

Information Technology and Services

3.7%

Other

48.6%

[![Subbly](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_156ee1955cb420a3c4308c87c9b3a5d2/subbly.jpeg "Subbly")](https://www.g2.com/products/subbly/reviews)
Subbly

Retail

20.0%

Marketing and Advertising

20.0%

Oil & Energy

10.0%

Food & Beverages

10.0%

Entertainment

10.0%

Other

30.0%

Alternatives

**Shopify Alternatives**

 ![2Checkout Monetization Platform](https://images.g2crowd.com/uploads/product/hd_favicon/8475877e2f361733806ab174f316376f/2checkout-monetization-platform.svg "2Checkout Monetization Platform")

[
2Checkout Monetization...
](/products/2checkout-monetization-platform/reviews)

 ![FastSpring](https://images.g2crowd.com/uploads/product/hd_favicon/5b5a3cae72998f7a14f01ea85287a0ce/fastspring.svg "FastSpring")

[
FastSpring
](/products/fastspring/reviews)

 ![Cleverbridge](https://images.g2crowd.com/uploads/product/hd_favicon/589ec396b4507af36b66542fc40fe384/cleverbridge.svg "Cleverbridge")

[
Cleverbridge
](/products/cleverbridge/reviews)

 ![NetSuite](https://images.g2crowd.com/uploads/product/hd_favicon/4b02508eaf1eed7c1c991b5f0ce3fab7/oracle-netsuite.svg "NetSuite")

[
NetSuite
](/products/oracle-netsuite/reviews)

**Subbly Alternatives**

 ![Chargebee](https://images.g2crowd.com/uploads/product/hd_favicon/0a8b20f6346c3def7cb0be7c2fbd8a50/chargebee.svg "Chargebee")

[
Chargebee
](/products/chargebee/reviews)

 ![Billsby](https://images.g2crowd.com/uploads/product/hd_favicon/acd2811c39d5ea1b5b6f01455e39a7e9/billsby.svg "Billsby")

[
Billsby
](/products/billsby/reviews)

 ![Sage Intacct](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_14f9ce34aa0bb0f679b3f8e617a83f09/sage-intacct.jpg "Sage Intacct")

[
Sage Intacct
](/products/sage-intacct/reviews)

 ![Salesforce Revenue Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-revenue-management-formerly-salesforce-revenue-cloud.svg "Salesforce Revenue Cloud")

[
Salesforce Revenue Cloud
](/products/agentforce-revenue-management-formerly-salesforce-revenue-cloud/reviews)

## Shopify vs Subbly

- Reviewers felt that Subbly meets the needs of their business better than Shopify.
- When comparing quality of ongoing product support, reviewers felt that Subbly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Subbly over Shopify.