# Shopify vs Subbly Comparison

| | Shopify | Subbly | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 5,105 | 11 | 
| **Largest Market Segment** | Small-Business (79.9% of reviews) | Small-Business (81.8% of reviews) | 
| **Entry Level Price** | $29/ per month | Starting at $14.00 Per Month | 

---
## Top Pros & Cons

### Shopify

Pros:
- Ease of Use (273 reviews)
- Easy Integration (101 reviews)

Cons:
- Expensive (153 reviews)
- Limited Customization (95 reviews)

### Subbly

**Not enough data**

---
## Ratings Comparison
| Rating | Shopify | Subbly | 
|---|---|---|
  | **Meets Requirements** | 8.8 (4285 reviews) | 9.4 (6 reviews) | 
  | **Ease of Use** | 8.9 (4312 reviews) | 9.7 (6 reviews) | 
  | **Ease of Setup** | 8.8 (2599 reviews) | Not enough data | 
  | **Ease of Admin** | 8.9 (2317 reviews) | Not enough data | 
  | **Quality of Support** | 8.4 (4023 reviews) | 10.0 (6 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (2275 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 8.8 (4159 reviews) | 10.0 (5 reviews) | 

---
## Pricing

### Shopify

#### Entry-Level Pricing

Plan:  Basic

Price: $29 / per month


[Browse all 3 editions](https://www.g2.com/products/shopify/pricing)

#### Free Trial

No

### Subbly

#### Entry-Level Pricing

Plan: Lite

Price: Starting at $14.00 Per Month

Description: Start your business & discover all the benefits of Subbly

Key Features:
- Access all checkout related features
- Embed the checkout on any website
- Live chat, email and community support

[Browse all 4 editions](https://www.g2.com/products/subbly/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Subscription Management

| Product | Score | Reviews |
|---|---|---|
| **Shopify** | N/A | N/A |
| **Subbly** | N/A | N/A |

#### Order Management

| Feature | Shopify | Subbly | 
|---|---|---|
| **Opportunities** | Not enough data | Not enough data | 
| **Order History** | Not enough data | Not enough data | 
| **Upsell & Cross-sell** | Not enough data | Not enough data | 
| **Renewals** | Not enough data | Not enough data | 

#### Products & Plans

| Feature | Shopify | Subbly | 
|---|---|---|
| **Packages** | Not enough data | Not enough data | 
| **Multi-part Deals** | Not enough data | Not enough data | 
| **Plan Changes** | Not enough data | Not enough data | 
| **Bundles** | Not enough data | Not enough data | 

#### Pricing

| Feature | Shopify | Subbly | 
|---|---|---|
| **Standard Price** | Not enough data | Not enough data | 
| **Discounts** | Not enough data | Not enough data | 
| **Optimization** | Not enough data | Not enough data | 

#### Revenue Management

| Feature | Shopify | Subbly | 
|---|---|---|
| **Automation** | Not enough data | Not enough data | 
| **Consolidation** | Not enough data | Not enough data | 
| **Adjustments** | Not enough data | Not enough data | 
| **Billing Types** | Not enough data | Not enough data | 

#### Integration

| Feature | Shopify | Subbly | 
|---|---|---|
| **Payments** | Not enough data | Not enough data | 
| **Accounting** | Not enough data | Not enough data | 
| **CRM & Sales** | Not enough data | Not enough data | 

#### Agentic AI - Subscription Management

| Feature | Shopify | Subbly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Shopify** | 8.4/10 | 3913 |
| **Subbly** | N/A | N/A |

#### Headless Commerce

| Feature | Shopify | Subbly | 
|---|---|---|
| **Decoupling** | 8.2 (456 reviews) | Not enough data | 
| **REST APIs** | 8.4 (472 reviews) | Not enough data | 
| **Data Orchestration** | 8.3 (491 reviews) | Not enough data | 
| **Customization** | 8.3 (584 reviews) | Not enough data | 
| **Extensibility** | 8.5 (534 reviews) | Not enough data | 

#### Generative AI

| Feature | Shopify | Subbly | 
|---|---|---|
| **AI Text Generation** | 8.0 (235 reviews) | Not enough data | 
| **AI Text Summarization** | 7.9 (229 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Platforms

| Feature | Shopify | Subbly | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (81 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (81 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (78 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (78 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (78 reviews) | Not enough data | 
| **Decision Making** | 8.0 (79 reviews) | Not enough data | 

#### Merchandising/Marketing

| Feature | Shopify | Subbly | 
|---|---|---|
| **Storefront Design Tools** | 8.6 (3492 reviews) | Not enough data | 
| **Product Visualization** | 8.6 (3493 reviews) | Not enough data | 
| **Recommendations / Personalization** | 8.3 (3413 reviews) | Not enough data | 
| **Promotions and Discounts** | 8.3 (3378 reviews) | Not enough data | 
| **Shopping Cart Abandonment** | 8.4 (3199 reviews) | Not enough data | 
| **Product Reviews** | 8.4 (3136 reviews) | Not enough data | 
| **SEO** | 8.2 (3114 reviews) | Not enough data | 

#### Product Catalog

| Feature | Shopify | Subbly | 
|---|---|---|
| **Content Management** | 8.6 (3406 reviews) | Not enough data | 
| **Product Configuration** | 8.5 (3328 reviews) | Not enough data | 
| **Product Search and Filtering** | 8.5 (3377 reviews) | Not enough data | 
| **Intangible Products** | 8.4 (2740 reviews) | Not enough data | 

#### Order Process

| Feature | Shopify | Subbly | 
|---|---|---|
| **Checkout Process** | 8.8 (3483 reviews) | Not enough data | 
| **Shipping Options** | 8.6 (3392 reviews) | Not enough data | 
| **Tax Display and Processing** | 8.6 (3330 reviews) | Not enough data | 
| **Payment Processing** | 8.9 (3460 reviews) | Not enough data | 
| **Order Management** | 8.8 (3435 reviews) | Not enough data | 
| **Returns / Refunds** | 8.5 (3128 reviews) | Not enough data | 
| **Inventory Management** | 8.6 (3223 reviews) | Not enough data | 
| **Multi-Channel Fulfillment** | 8.5 (2805 reviews) | Not enough data | 

#### Multi-Channel Support

| Feature | Shopify | Subbly | 
|---|---|---|
| **Omnichannel** | 8.5 (3005 reviews) | Not enough data | 
| **Mobile** | 8.8 (3228 reviews) | Not enough data | 
| **Social Commerce** | 8.7 (3027 reviews) | Not enough data | 
| **Customer Service** | 8.5 (3151 reviews) | Not enough data | 
| **Store Locator** | 8.3 (2447 reviews) | Not enough data | 
| **3rd-Party Store Integration** | 8.4 (2507 reviews) | Not enough data | 
| **B2B** | 8.2 (2327 reviews) | Not enough data | 

#### Platform

| Feature | Shopify | Subbly | 
|---|---|---|
| **APIs** | 8.3 (2531 reviews) | Not enough data | 
| **Customization** | 8.4 (3259 reviews) | Not enough data | 
| **Integrations to Add-on Tools** | 8.6 (3129 reviews) | Not enough data | 
| **User Management** | 8.7 (3179 reviews) | Not enough data | 
| **Reporting / Analytics** | 8.5 (3239 reviews) | Not enough data | 
| **Security** | 8.9 (3196 reviews) | Not enough data | 
| **Multi-Site Management** | 8.4 (2493 reviews) | Not enough data | 
| **Admin Access Rights** | 8.8 (3103 reviews) | Not enough data | 
| **Test-to-Product Migration** | 8.4 (2579 reviews) | Not enough data | 
| **Internationalization** | 8.5 (2557 reviews) | Not enough data | 
| **Cross Browser Support** | 8.7 (2907 reviews) | Not enough data | 
| **Performance and Reliability** | 8.8 (3235 reviews) | Not enough data | 

### Merchant of Record

| Product | Score | Reviews |
|---|---|---|
| **Shopify** | 8.4/10 | 31 |
| **Subbly** | N/A | N/A |

#### Payment processing - Merchant of Record

| Feature | Shopify | Subbly | 
|---|---|---|
| **Automation** | 8.6 (29 reviews) | Not enough data | 
| **Cross Border
** | 8.5 (28 reviews) | Not enough data | 
| **Payment Options** | 8.5 (28 reviews) | Not enough data | 
| **Multi-Currency** | 8.1 (28 reviews) | Not enough data | 
| **Reconciliation** | 8.3 (27 reviews) | Not enough data | 
| **Chargeback** | 7.9 (28 reviews) | Not enough data | 

#### Tax management - Merchant of Record

| Feature | Shopify | Subbly | 
|---|---|---|
| **Automated tax calculation** | 8.4 (26 reviews) | Not enough data | 
| **Standard compliance** | 8.4 (26 reviews) | Not enough data | 
| **Tax reporting** | 8.2 (26 reviews) | Not enough data | 

#### Security and Compliance - Merchant of Record

| Feature | Shopify | Subbly | 
|---|---|---|
| **AML-KYC** | 8.3 (26 reviews) | Not enough data | 
| **Secure SLC** | 8.5 (26 reviews) | Not enough data | 
| **PCI-DSS** | 8.7 (26 reviews) | Not enough data | 
| **Encryption and tokenization** | 8.5 (26 reviews) | Not enough data | 

#### Administration - Merchant of Record

| Feature | Shopify | Subbly | 
|---|---|---|
| **E-commerce Integration** | 8.3 (29 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.4 (27 reviews) | Not enough data | 
| **Customer support** | 8.4 (27 reviews) | Not enough data | 

---
## Categories

**Unique to Shopify (2):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms), [Merchant of Record Software](https://www.g2.com/categories/merchant-of-record)

**Unique to Subbly (1):** [Subscription Management Software](https://www.g2.com/categories/subscription-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Shopify | Subbly | 
|---|---|---|
| **Small-Business** | 79.9% | 81.8% | 
| **Mid-Market** | 15.3% | 18.2% | 
| **Enterprise** | 4.8% | 0% | 

### By Industry

#### Shopify

- **Retail:** 26.1%
- **Apparel & Fashion:** 8.9%
- **Marketing and Advertising:** 7.4%
- **Consumer Goods:** 5.4%
- **Information Technology and Services:** 3.7%
- **Internet:** 3.2%
- **Computer Software:** 2.6%
- **Health, Wellness and Fitness:** 2.5%
- **Food & Beverages:** 2.2%
- **Design:** 1.9%
- **Other:** 36.0%

#### Subbly

- **Retail:** 20.0%
- **Marketing and Advertising:** 20.0%
- **Oil & Energy:** 10.0%
- **Food & Beverages:** 10.0%
- **Entertainment:** 10.0%
- **Consumer Services:** 10.0%
- **Consumer Goods:** 10.0%
- **Arts and Crafts:** 10.0%

---
## Alternatives

### Alternatives to Shopify

- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews)
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — 4.4/5 stars (59 reviews)
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4776 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1875 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (604 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (581 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)

### Alternatives to Subbly

- [Chargebee](https://www.g2.com/products/chargebee/reviews) — 4.4/5 stars (976 reviews)
- [Billsby](https://www.g2.com/products/billsby/reviews) — 4.8/5 stars (486 reviews)
- [Sage Intacct](https://www.g2.com/products/sage-intacct/reviews) — 4.3/5 stars (4216 reviews)
- [Agentforce Revenue Management (formerly Salesforce Revenue Cloud)](https://www.g2.com/products/agentforce-revenue-management-formerly-salesforce-revenue-cloud/reviews) — 4.2/5 stars (1502 reviews)
- [DealHub](https://www.g2.com/products/dealhub/reviews) — 4.7/5 stars (848 reviews)
- [Maxio](https://www.g2.com/products/maxio/reviews) — 4.3/5 stars (829 reviews)
- [SuperAGI](https://www.g2.com/products/superagi/reviews) — 4.5/5 stars (445 reviews)
- [Zuora](https://www.g2.com/products/zuora-zuora/reviews) — 3.9/5 stars (311 reviews)
- [Paddle](https://www.g2.com/products/paddle/reviews) — 4.5/5 stars (237 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

---
## Top Discussions

### Shopify

- Title: [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) — 6 comments, 5 upvotes
  > **Top comment:** "CMS to manage store content, build custom landing pages, and run marketing campaigns."
- Title: [What are the features of Shopify?](https://www.g2.com/discussions/what-are-the-features-of-shopify) — 5 comments, 1 upvote
  > **Top comment:** "Shuffle-style music"
- Title: [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) — 4 comments, 4 upvotes
  > **Top comment:** "Shopify is the backbone of any business selling products online. It has also been expanding native features, requiring less and less widgets/apps, as well as..."
- Title: [What does the basic Shopify plan include?](https://www.g2.com/discussions/what-does-the-basic-shopify-plan-include) — 3 comments
  > **Top comment:** "According to me, In Shopify basic plan you can customize your store and for that you get layouts. You can create blogs to rank for Seo. Even you can use ..."
- Title: [What software does Shopify use?](https://www.g2.com/discussions/what-software-does-shopify-use) — 3 comments
  > **Top comment:** "Shopify is the software. It is accessed via the web. "

### Subbly

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/shopify-vs-subbly)